╨Ь╨╡╨╜╨╡╨┤╨╢╨╡╤А ╨┐╨╛ ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╤П╨╝


╨Ю╨┐╤А╨╡╨┤╨╡╨╗╨╡╨╜╨╕╨╡ ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╨╛╨╜╨╜╨╛╨│╨╛ ╨╝╨╡╨╜╨╡╨┤╨╢╨╡╤А╨░

╨Ш╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╨╛╨╜╨╜╤Л╨╣ ╨╝╨╡╨╜╨╡╨┤╨╢╨╡╤А ╤Г╨┐╤А╨░╨▓╨╗╤П╨╡╤В ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╤П╨╝╨╕ ╨┤╤А╤Г╨│╨╕╤Е, ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╤П ╨╜╨╡╤Б╨║╨╛╨╗╤М╨║╨╛ ╤Б╤В╤А╨░╤В╨╡╨│╨╕╨╣ ╨┤╨╗╤П ╨┐╨╛╨╗╤Г╤З╨╡╨╜╨╕╤П ╨▒╨╛╨╗╨╡╨╡ ╨▓╤Л╤Б╨╛╨║╨╛╨╣ ╨┐╤А╨╕╨▒╤Л╨╗╨╕ ╨┤╨╗╤П ╨╜╨╕╤Е ╨╕ ╤Г╨▓╨╡╨╗╨╕╤З╨╡╨╜╨╕╤П ╨╕╤Е ╨░╨║╤В╨╕╨▓╨╛╨▓. ╨Ш╨╜╨╛╨│╨┤╨░ ╨╕╤Е ╤В╨░╨║╨╢╨╡ ╨╜╨░╨╖╤Л╨▓╨░╤О╤В ╨┐╨╛╤А╤В╤Д╨╡╨╗╤М╨╜╤Л╨╝╨╕ ╤Г╨┐╤А╨░╨▓╨╗╤П╤О╤Й╨╕╨╝╨╕, ╤Г╨┐╤А╨░╨▓╨╗╤П╤О╤Й╨╕╨╝╨╕ ╨░╨║╤В╨╕╨▓╨░╨╝╨╕ ╨╕╨╗╨╕ ╤Г╨┐╤А╨░╨▓╨╗╤П╤О╤Й╨╕╨╝╨╕ ╨░╨║╤В╨╕╨▓╨░╨╝╨╕. ╨Т ╨╜╨╡╨║╨╛╤В╨╛╤А╤Л╤Е ╤Б╨╗╤Г╤З╨░╤П╤Е ╨╕╤Е ╤В╨░╨║╨╢╨╡ ╨╝╨╛╨╢╨╜╨╛ ╤Б╤З╨╕╤В╨░╤В╤М ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Л╨╝╨╕ ╨║╨╛╨╜╤Б╤Г╨╗╤М╤В╨░╨╜╤В╨░╨╝╨╕, ╨╜╨╛ ╨╛╨▒╤Л╤З╨╜╨╛ ╨╛╨╜╨╕ ╨╝╨╡╨╜╨╡╨╡ ╨▓╨╛╨▓╨╗╨╡╤З╨╡╨╜╤Л ╨▓ ╨░╤Б╨┐╨╡╨║╤В ╨┐╤А╨╛╨┤╨░╨╢.

╨Ъ╨╗╤О╤З╨╡╨▓╤Л╨╡ ╨▓╤Л╨▓╨╛╨┤╤Л

  • ╨Ш╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╨╛╨╜╨╜╤Л╨╣ ╨╝╨╡╨╜╨╡╨┤╨╢╨╡╤А — ╤Н╤В╨╛ ╤В╨╛╤В, ╨║╤В╨╛ ╤Г╨┐╤А╨░╨▓╨╗╤П╨╡╤В ╨┤╨╡╨╜╤М╨│╨░╨╝╨╕ ╨╛╤В╨┤╨╡╨╗╤М╨╜╤Л╤Е ╨╗╨╕╤Ж ╨╕╨╗╨╕ ╤Г╤З╤А╨╡╨╢╨┤╨╡╨╜╨╕╨╣, ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╤П ╤А╨░╨╖╨╗╨╕╤З╨╜╤Л╨╡ ╤Б╤В╤А╨░╤В╨╡╨│╨╕╨╕, ╨╕ ╨╛╨╜╨╕ ╨┤╨╡╨╗╨░╤О╤В ╤Н╤В╨╛ ╤Б ╤Ж╨╡╨╗╤М╤О ╨┐╨╛╨╗╤Г╤З╨╡╨╜╨╕╤П ╨▓╨╛╨╖╨▓╤А╨░╤В╨░ ╨╜╨░ ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╨╕ (ROI).
  • ╨Т ╨╕╤Е ╤Д╤Г╨╜╨║╤Ж╨╕╨╕ ╨▓╤Е╨╛╨┤╨╕╤В ╨╛╤В╤Б╨╗╨╡╨╢╨╕╨▓╨░╨╜╨╕╨╡ ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╨╛╤Б╤В╨╕ ╨░╨║╤В╨╕╨▓╨╛╨▓, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨╛╨╜╨╕ ╤Г╨┐╤Г╤Б╨║╨░╤О╤В ╨╕╨╖ ╨▓╨╕╨┤╤Г, ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╡╨╜╨╕╨╡ ╨╝╨╛╨╝╨╡╨╜╤В╨░ ╨┐╨╛╨║╤Г╨┐╨║╨╕ ╨╕ ╨┐╤А╨╛╨┤╨░╨╢╨╕ ╤Ж╨╡╨╜╨╜╤Л╤Е ╨▒╤Г╨╝╨░╨│, ╤В╨░╨║╨╕╤Е ╨║╨░╨║ ╨░╨║╤Ж╨╕╨╕ ╨╕ ╨╛╨▒╨╗╨╕╨│╨░╤Ж╨╕╨╕.
  • ╨Ю╨╜╨╕ ╤В╨░╨║╨╢╨╡ ╨▒╤Г╨┤╤Г╤В ╤В╨╡╤Б╨╜╨╛ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╤З╨░╤В╤М ╤Б ╨║╨╗╨╕╨╡╨╜╤В╨╛╨╝, ╤З╤В╨╛╨▒╤Л ╨╛╤Ж╨╡╨╜╨╕╤В╤М ╨╡╨│╨╛ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Л╨╡ ╤Ж╨╡╨╗╨╕, ╤Г╨▒╨╡╨┤╨╕╨▓╤И╨╕╤Б╤М, ╤З╤В╨╛ ╨╕╤Е ╤Ж╨╡╨╗╨╕ ╤Б╨╛╨▓╨┐╨░╨┤╨░╤О╤В ╤Б╨╛ ╤Б╤В╤А╨░╤В╨╡╨│╨╕╨╡╨╣, ╨║╨╛╤В╨╛╤А╤Г╤О ╨╛╨╜╨╕ ╤А╨░╨╖╤А╨░╨▒╨╛╤В╨░╨╗╨╕ ╨┤╨╗╤П ╨┤╨╛╤Б╤В╨╕╨╢╨╡╨╜╨╕╤П ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╨╛╨│╨╛ ╤Г╤Б╨┐╨╡╤Е╨░.
  • ╨з╤В╨╛╨▒╤Л ╨▓╤Л╨▒╤А╨░╤В╤М ╨║╨░╤А╤М╨╡╤А╤Г ╨▓ ╨╛╨▒╨╗╨░╤Б╤В╨╕ ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╤П ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╤П╨╝╨╕, ╨▓╨░╨╝ ╨┐╨╛╤В╤А╨╡╨▒╤Г╨╡╤В╤Б╤П ╨║╨░╨║ ╨╝╨╕╨╜╨╕╨╝╤Г╨╝ ╤Б╤В╨╡╨┐╨╡╨╜╤М ╨▒╨░╨║╨░╨╗╨░╨▓╤А╨░, ╨╕ ╨▒╨╛╨╗╤М╤И╨╕╨╜╤Б╤В╨▓╨╛ ╤А╨░╨▒╨╛╤В╨╛╨┤╨░╤В╨╡╨╗╨╡╨╣ ╨┐╨╛╤В╤А╨╡╨▒╤Г╤О╤В ╨┤╨╛╨┐╨╛╨╗╨╜╨╕╤В╨╡╨╗╤М╨╜╤Л╤Е ╤Б╨╡╤А╤В╨╕╤Д╨╕╨║╨░╤В╨╛╨▓ ╨╕╨╗╨╕ ╤Б╨╛╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╤Г╤О╤Й╨╡╨│╨╛ ╨╛╨┐╤Л╤В╨░ ╤А╨░╨▒╨╛╤В╤Л.

╨Ю╨│╨╗╨░╨▓╨╗╨╡╨╜╨╕╨╡

╨Ь╨╡╨╜╨╡╨┤╨╢╨╡╤А ╨┐╨╛ ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╤П╨╝

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╨Ю╨┐╨╕╤Б╨░╨╜╨╕╨╡ ╤А╨░╨▒╨╛╤В╤Л ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╨╛╨╜╨╜╨╛╨│╨╛ ╨╝╨╡╨╜╨╡╨┤╨╢╨╡╤А╨░

  • ╨Ю╨┐╨╕╤Б╨░╨╜╨╕╨╡ ╤А╨░╨▒╨╛╤В╤Л ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╨╛╨╜╨╜╨╛╨│╨╛ ╨╝╨╡╨╜╨╡╨┤╨╢╨╡╤А╨░ ╨▓╤А╨░╤Й╨░╨╡╤В╤Б╤П ╨▓╨╛╨║╤А╤Г╨│ ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╤П ╨▒╨╛╨│╨░╤В╤Б╤В╨▓╨╛╨╝ ╨╕ ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╤П╨╝╨╕ ╨┤╤А╤Г╨│╨╕╤Е, ╤З╤В╨╛╨▒╤Л ╨┐╨╛╨╝╨╛╤З╤М ╤Г╨▓╨╡╨╗╨╕╤З╨╕╤В╤М ╨╕╤Е ╨┤╨╡╨╜╤М╨│╨╕. ╨Ъ╤А╤Г╨│ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨╛╤В ╤З╨░╤Б╤В╨╜╤Л╤Е ╨╗╨╕╤Ж, ╨┐╤А╨╡╨┤╨┐╤А╨╕╤П╤В╨╕╨╣, ╨│╨╛╤Б╤Г╨┤╨░╤А╤Б╤В╨▓╨╡╨╜╨╜╤Л╤Е ╨╛╤А╨│╨░╨╜╨╕╨╖╨░╤Ж╨╕╨╣, ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Л╤Е ╨╛╤А╨│╨░╨╜╨╛╨▓, ╤Б╤В╤А╨░╤Е╨╛╨▓╤Л╤Е ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╣ ╨╕ ╤В. ╨┤.
  • ╨Ю╨▒╤Л╤З╨╜╨╛ ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╨╛╨╜╨╜╤Л╨╡ ╨╝╨╡╨╜╨╡╨┤╨╢╨╡╤А╤Л ╨▓╤Е╨╛╨┤╨╕╤В╤М ╨▓ ╤Б╨╛╨│╨╗╨░╤И╨╡╨╜╨╕╨╡ ╤Б ╨╕╨╜╨▓╨╡╤Б╤В╨╛╤А╨░╨╝╨╕ ╨┤╨╛ ╨╛╤Б╤Г╤Й╨╡╤Б╤В╨▓╨╗╨╡╨╜╨╕╤П ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╨╛╨╜╨╜╨╛╨╣ ╨┤╨╡╤П╤В╨╡╨╗╤М╨╜╨╛╤Б╤В╨╕ ╨╛╤В ╨╕╨╝╨╡╨╜╨╕ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓.
  • ╨Ш╤Е ╨╛╤Б╨╜╨╛╨▓╨╜╨░╤П ╤А╨╛╨╗╤М ╨▒╤Г╨┤╨╡╤В ╨╖╨░╨║╨╗╤О╤З╨░╤В╤М╤Б╤П ╨▓ ╨╛╨▒╨╡╤Б╨┐╨╡╤З╨╡╨╜╨╕╨╕ ╨▒╨╡╨╖╨╛╨┐╨░╤Б╨╜╨╛╤Б╤В╨╕ ╤Б╤А╨╡╨┤╤Б╤В╨▓ ╨╕╨╜╨▓╨╡╤Б╤В╨╛╤А╨╛╨▓, ╨┐╨╛╨╗╤Г╤З╨╡╨╜╨╕╨╕ ╨╝╨░╨║╤Б╨╕╨╝╨░╨╗╤М╨╜╨╛╨╣ ╨┐╤А╨╕╨▒╤Л╨╗╨╕ ╨╕ ╨┐╤А╨╡╨┤╨╛╤Б╤В╨░╨▓╨╗╨╡╨╜╨╕╨╕ ╨╕╨╝ ╤Б╨▓╨╛╨╡╨▓╤А╨╡╨╝╨╡╨╜╨╜╤Л╤Е ╤Б╨╛╨▓╨╡╤В╨╛╨▓, ╤З╤В╨╛╨▒╤Л ╨╜╨╡ ╨╛╤В╤Б╤В╨░╨▓╨░╤В╤М ╨╛╤В ╤А╤Л╨╜╨╛╤З╨╜╤Л╤Е ╤В╨╡╨╜╨┤╨╡╨╜╤Ж╨╕╨╣.
  • ╨Ю╨╜╨╕ ╤А╨░╤Б╤Б╨╝╨╛╤В╤А╤П╤В ╤А╨░╨╖╨╗╨╕╤З╨╜╤Л╨╡ ╨╝╨╡╤В╨╛╨┤╤Л ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤А╨╛╨▓╨░╨╜╨╕╤П, ╨▓╨╜╨╡╨┤╤А╤П╤П ╤Б╤В╤А╨░╤В╨╡╨│╨╕╨╕, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨╗╤Г╤З╤И╨╡ ╨▓╤Б╨╡╨│╨╛ ╨┐╨╛╨┤╤Е╨╛╨┤╤П╤В ╨┤╨╗╤П ╨║╨╗╨╕╨╡╨╜╤В╨░. ╨Ъ╨░╨║ ╨┐╤А╨░╨▓╨╕╨╗╨╛, ╤Н╤В╨╛ ╨▒╤Г╨┤╨╡╤В ╤Б╨╛╤Б╤В╨╛╤П╤В╤М ╨╕╨╖ ╤Б╨╛╨╖╨┤╨░╨╜╨╕╤П ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╨╛╨╜╨╜╨╛╨│╨╛ ╨┐╨░╨║╨╡╤В╨░ ╨╕╨╗╨╕ ╨┐╨╛╤А╤В╤Д╨╡╨╗╤П ╨╜╨░ ╨╛╤Б╨╜╨╛╨▓╨╡ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Л╤Е ╤Ж╨╡╨╗╨╡╨╣ ╨║╨╗╨╕╨╡╨╜╤В╨░ ╨╕ ╤В╨╡╤А╨┐╨╕╨╝╨╛╤Б╤В╨╕ ╨║ ╤А╨╕╤Б╨║╤Г. ╨в╨╛╨╗╨╡╤А╨░╨╜╤В╨╜╨╛╤Б╤В╤М ╨║ ╤А╨╕╤Б╨║╤Г. ╨в╨╛╨╗╨╡╤А╨░╨╜╤В╨╜╨╛╤Б╤В╤М ╨║ ╤А╨╕╤Б╨║╤Г — ╤Н╤В╨╛ ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗ ╨╕ ╨│╨╛╤В╨╛╨▓╨╜╨╛╤Б╤В╤М ╨╕╨╜╨▓╨╡╤Б╤В╨╛╤А╨╛╨▓ ╨╜╨╡╤Б╤В╨╕ ╨╜╨╡╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╡╨╜╨╜╨╛╤Б╤В╤М, ╤Б╨▓╤П╨╖╨░╨╜╨╜╤Г╤О ╤Б ╨╕╤Е ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╨╛╨╜╨╜╤Л╨╝╨╕ ╨┐╨╛╤А╤В╤Д╨╡╨╗╤П╨╝╨╕. ╨Э╨░ ╨╜╨╡╨│╨╛ ╨▓╨╗╨╕╤П╤О╤В ╨╝╨╜╨╛╨│╨╛╤З╨╕╤Б╨╗╨╡╨╜╨╜╤Л╨╡ ╨╕╨╜╨┤╨╕╨▓╨╕╨┤╤Г╨░╨╗╤М╨╜╤Л╨╡ ╨╛╨│╤А╨░╨╜╨╕╤З╨╡╨╜╨╕╤П, ╤В╨░╨║╨╕╨╡ ╨║╨░╨║ ╨▓╨╛╨╖╤А╨░╤Б╤В ╨╕╨╜╨▓╨╡╤Б╤В╨╛╤А╨░, ╨┤╨╛╤Е╨╛╨┤, ╤Ж╨╡╨╗╤М ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤А╨╛╨▓╨░╨╜╨╕╤П, ╨╛╨▒╤П╨╖╨░╨╜╨╜╨╛╤Б╤В╨╕ ╨╕ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╨╛╨╡ ╤Б╨╛╤Б╤В╨╛╤П╨╜╨╕╨╡. ╨Я╨╛╨┤╤А╨╛╨▒╨╜╨╡╨╡. ╨Ю╨╜╨╕ ╨▒╤Г╨┤╤Г╤В ╨┤╨╡╨╗╨░╤В╤М ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╨╕ ╨┤╨╗╤П ╨║╨╗╨╕╨╡╨╜╤В╨░ ╨▓ ╤Ж╨╡╨╜╨╜╤Л╨╡ ╨▒╤Г╨╝╨░╨│╨╕, ╤В╨░╨║╨╕╨╡ ╨║╨░╨║
    • ╨Р╨║╤Ж╨╕╨╕
    • ╨Ю╨▒╨╗╨╕╨│╨░╤Ж╨╕╨╕
    • ╨Ш ╨╜╨╡╨┤╨▓╨╕╨╢╨╕╨╝╨╛╤Б╤В╤М
  • ╨н╤В╨╛ ╨▓╨║╨╗╤О╤З╨░╨╡╤В ╨▓ ╤Б╨╡╨▒╤П ╨╝╨╛╨╜╨╕╤В╨╛╤А╨╕╨╜╨│ ╨╡╨╢╨╡╨┤╨╜╨╡╨▓╨╜╤Л╤Е ╨║╨╛╨╗╨╡╨▒╨░╨╜╨╕╨╣ ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╨╕ ╨░╨║╤В╨╕╨▓╨╛╨▓, ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╡╨╜╨╕╨╡ ╨╜╨╡╨╛╨▒╤Е╨╛╨┤╨╕╨╝╨╛╤Б╤В╨╕ ╨┐╨╛╨║╤Г╨┐╨║╨╕ ╨╕ ╨┐╤А╨╛╨┤╨░╨╢╨╕. ╨Ю╨╜╨╕ ╨▒╤Г╨┤╤Г╤В ╨┤╨░╨▓╨░╤В╤М ╤А╨╡╨║╨╛╨╝╨╡╨╜╨┤╨░╤Ж╨╕╨╕ ╨║╨╗╨╕╨╡╨╜╤В╤Г, ╨╕╤Б╤Е╨╛╨┤╤П ╨╕╨╖ ╤В╨╛╨│╨╛, ╤З╤В╨╛, ╨┐╨╛ ╨╕╤Е ╨╝╨╜╨╡╨╜╨╕╤О, ╨╗╤Г╤З╤И╨╡ ╨▓╤Б╨╡╨│╨╛ ╨┐╨╛╨┤╤Е╨╛╨┤╨╕╤В ╨┤╨╗╤П ╨╕╤Е ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╨╛╨│╨╛ ╤Г╤Б╨┐╨╡╤Е╨░.
  • ╨Т╨░╨╢╨╜╨░╤П ╤А╨╛╨╗╤М, ╨║╨╛╤В╨╛╤А╤Г╤О ╨╛╨╜╨╕ ╨╕╨│╤А╨░╤О╤В, ╨▓╨║╨╗╤О╤З╨░╨╡╤В ╨░╨╜╨░╨╗╨╕╨╖ ╤Ж╨╡╨╜╨╜╤Л╤Е ╨▒╤Г╨╝╨░╨│ ╨╕ ╨▓╤Л╤А╨░╨▒╨╛╤В╨║╤Г ╤А╨╡╨║╨╛╨╝╨╡╨╜╨┤╨░╤Ж╨╕╨╣. ╨Т ╨┐╤А╨╛╤Ж╨╡╤Б╤Б╨╡ ╨╛╨╜╨╕ ╤Б╨╛╤Б╤А╨╡╨┤╨╛╤В╨░╤З╨╕╨▓╨░╤О╤В╤Б╤П ╨╜╨░ ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╤П╤Е ╨╛╤В ╨╕╨╝╨╡╨╜╨╕ ╨║╨╗╨╕╨╡╨╜╤В╨░ ╨▓ ╨░╨║╤В╨╕╨▓╤Л, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨╛╨╜╨╕ ╤Б╤З╨╕╤В╨░╤О╤В ╨╗╤Г╤З╤И╨╕╨╝╨╕ ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╤П╨╝╨╕ ╨▓ ╤Б╨╛╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╨╕╨╕ ╤Б╨╛ ╤Б╨▓╨╛╨╕╨╝╨╕ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Л╨╝╨╕ ╤Ж╨╡╨╗╤П╨╝╨╕.
  • ╨Ш╤Е ╤А╨╛╨╗╤М ╤В╨░╨║╨╢╨╡ ╨┐╨╛╤В╤А╨╡╨▒╤Г╨╡╤В ╨╜╨░╨┤╨╖╨╛╤А╨░ ╤Б╨╛ ╤Б╤В╨╛╤А╨╛╨╜╤Л ╨│╤А╤Г╨┐╨┐╤Л ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Л╤Е ╨░╨╜╨░╨╗╨╕╤В╨╕╨║╨╛╨▓. ╨Ф╤А╤Г╨│╨░╤П ╨╛╨▒╤П╨╖╨░╨╜╨╜╨╛╤Б╤В╤М ╨╝╨╛╨╢╨╡╤В ╨▒╤Л╤В╤М ╨░╨╜╨░╨╗╨╛╨│╨╕╤З╨╜╨░ ╨╛╨▒╤П╨╖╨░╨╜╨╜╨╛╤Б╤В╨╕ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╨╛╨│╨╛ ╨┐╨╗╨░╨╜╨╕╤А╨╛╨▓╤Й╨╕╨║╨░. ╨Т ╤Н╤В╨╛╨╝ ╤Б╨╗╤Г╤З╨░╨╡ ╨╝╨╡╨╜╨╡╨┤╨╢╨╡╤А ╨┐╤А╨╡╨┤╨╛╤Б╤В╨░╨▓╨╕╤В ╨║╨╛╨╜╤Б╤Г╨╗╤М╤В╨░╤Ж╨╕╤О ╨╕ ╨╛╤В╨▓╨╡╤В╨╕╤В ╨╜╨░ ╨▓╨╛╨┐╤А╨╛╤Б╤Л ╨┐╨╛ ╤А╨░╨╖╨╗╨╕╤З╨╜╤Л╨╝ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Л╨╝ ╤В╨╡╨╝╨░╨╝, ╨▓ ╤В╨╛╨╝ ╤З╨╕╤Б╨╗╨╡:
    • ╨Э╨░╨╗╨╛╨│╨╕
    • ╨Т╤Л╤Е╨╛╨┤ ╨╜╨░ ╨┐╨╡╨╜╤Б╨╕╤О
    • ╨Ф╨╡╨╜╨╡╨╢╨╜╤Л╨╣ ╨┐╨╛╤В╨╛╨║
    • ╨г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╨╡ ╤А╨╕╤Б╨║╨░╨╝╨╕
    • ╨Я╨╗╨░╨╜╨╕╤А╨╛╨▓╨░╨╜╨╕╨╡ ╨╜╨╡╨┤╨▓╨╕╨╢╨╕╨╝╨╛╤Б╤В╨╕

╨Ъ╨░╤А╤М╨╡╤А╨╜╨░╤П ╨╗╨╡╤Б╤В╨╜╨╕╤Ж╨░

╨Х╤Б╤В╤М ╨╜╨╡╤Б╨║╨╛╨╗╤М╨║╨╛ ╤Б╨┐╨╛╤Б╨╛╨▒╨╛╨▓, ╨║╨╛╤В╨╛╤А╤Л╨╝╨╕ ╤З╨╡╨╗╨╛╨▓╨╡╨║ ╨╝╨╛╨╢╨╡╤В ╤Б╤В╨░╤В╤М ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╨╛╨╜╨╜╤Л╨╝ ╨╝╨╡╨╜╨╡╨┤╨╢╨╡╤А╨╛╨╝. ╨Э╨╕╨╢╨╡ ╨┐╤А╨╕╨▓╨╡╨┤╨╡╨╜ ╨┐╤А╨╕╨╝╨╡╤А, ╨╛╨▒╤Л╤З╨╜╨╛ ╨▓╤Б╤В╤А╨╡╤З╨░╤О╤Й╨╕╨╣╤Б╤П ╨▓ ╨╛╤В╤А╨░╤Б╨╗╨╕ ╤Б╨╡╨│╨╛╨┤╨╜╤П.

╨Ь╨╗╨░╨┤╤И╨╕╨╣ ╨░╨╜╨░╨╗╨╕╤В╨╕╨║

╨Ю╨▒╤Л╤З╨╜╨╛ ╨╛╨╜╨╕ ╨╜╨░╤З╨╕╨╜╨░╤О╤В ╤Б ╨┐╤А╨╛╨▓╨╡╨┤╨╡╨╜╨╕╤П ╨░╨╜╨░╨╗╨╕╨╖╨░ ╤Ж╨╡╨╜╨╜╤Л╤Е ╨▒╤Г╨╝╨░╨│ ╤Б ╨░╨║╤Ж╨╕╤П╨╝╨╕ ╨╕ ╨╛╨▒╨╗╨╕╨│╨░╤Ж╨╕╤П╨╝╨╕ ╨▓ ╨║╨░╤З╨╡╤Б╤В╨▓╨╡ ╨╝╨╗╨░╨┤╤И╨╡╨│╨╛ ╨░╨╜╨░╨╗╨╕╤В╨╕╨║╨░. ╨Ь╨╗╨░╨┤╤И╨╕╨╣ ╨░╨╜╨░╨╗╨╕╤В╨╕╨║ ╨╝╨╛╨╢╨╡╤В ╨▒╤Л╤В╤М ╨┐╨╛╨╖╨╕╤Ж╨╕╨╡╨╣ ╨╜╨░╤З╨░╨╗╤М╨╜╨╛╨│╨╛ ╤Г╤А╨╛╨▓╨╜╤П, ╨║╨╛╤В╨╛╤А╨░╤П ╨╛╨▒╤Л╤З╨╜╨╛ ╤В╤А╨╡╨▒╤Г╨╡╤В, ╤З╤В╨╛╨▒╤Л ╨▓╤Л ╨╕╨╝╨╡╨╗╨╕ ╨║╨░╨║ ╨╝╨╕╨╜╨╕╨╝╤Г╨╝ ╤Б╤В╨╡╨┐╨╡╨╜╤М ╨▒╨░╨║╨░╨╗╨░╨▓╤А╨░. ╨Т╨╛ ╨▓╤А╨╡╨╝╤П ╨▓╨░╤И╨╡╨│╨╛ ╨┐╤А╨╡╨▒╤Л╨▓╨░╨╜╨╕╤П ╨▓ ╨║╨░╤З╨╡╤Б╤В╨▓╨╡ ╨╝╨╗╨░╨┤╤И╨╡╨│╨╛ ╨░╨╜╨░╨╗╨╕╤В╨╕╨║╨░ ╨▓╤Л ╨▒╤Г╨┤╨╡╤В╨╡ ╤А╨░╨▒╨╛╤В╨░╤В╤М ╨┐╨╛╨┤ ╤А╤Г╨║╨╛╨▓╨╛╨┤╤Б╤В╨▓╨╛╨╝ ╨▓╤Л╤Б╤И╨╡╨│╨╛ ╤А╤Г╨║╨╛╨▓╨╛╨┤╤Б╤В╨▓╨░, ╨░╨╜╨░╨╗╨╕╨╖╨╕╤А╤Г╤П ╤Ж╨╡╨╜╨╜╤Л╨╡ ╨▒╤Г╨╝╨░╨│╨╕, ╤З╤В╨╛╨▒╤Л ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╕╤В╤М ╨╕╤Е ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╨╛╨╡ ╨┐╨╛╨╗╨╛╨╢╨╡╨╜╨╕╨╡.

╨Т ╨║╨░╤З╨╡╤Б╤В╨▓╨╡ ╨╝╨╗╨░╨┤╤И╨╡╨│╨╛ ╨░╨╜╨░╨╗╨╕╤В╨╕╨║╨░ ╨▓╤Л ╨▒╤Г╨┤╨╡╤В╨╡ ╨╕╤Б╤Б╨╗╨╡╨┤╨╛╨▓╨░╤В╤М ╨╕ ╨┐╤А╨╛╤Б╨╝╨░╤В╤А╨╕╨▓╨░╤В╤М ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Л╨╡ ╨╛╤В╤З╨╡╤В╤Л ╤А╨░╨╖╨╗╨╕╤З╨╜╤Л╤Е ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╣, ╤З╤В╨╛╨▒╤Л ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╕╤В╤М ╨╕╤Е ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Л╨╡ ╨┐╨╛╨║╨░╨╖╨░╤В╨╡╨╗╨╕. ╨Ч╨░╤В╨╡╨╝ ╨╛╨╜╨╕ ╨╕╨╜╨╛╨│╨┤╨░ ╨▒╤Г╨┤╤Г╤В ╤А╨░╨▒╨╛╤В╨░╤В╤М ╤Б ╨║╨╛╨╝╨░╨╜╨┤╨╛╨╣, ╤Б╨╛╨╖╨┤╨░╨▓╨░╤П ╤Н╨╗╨╡╨║╤В╤А╨╛╨╜╨╜╤Л╨╡ ╤В╨░╨▒╨╗╨╕╤Ж╤Л ╨╕ ╨┤╤А╤Г╨│╨╕╨╡ ╨╕╨╗╨╗╤О╤Б╤В╤А╨░╤Ж╨╕╨╕ ╨┤╨╗╤П ╨┐╤А╨╛╨┤╨▓╨╕╨╢╨╡╨╜╨╕╤П ╤Б╨▓╨╛╨╕╤Е ╨╛╤В╨║╤А╤Л╤В╨╕╨╣.

╨Ч╨░╤В╨╡╨╝ ╨╝╨╗╨░╨┤╤И╨╕╨╡ ╨░╨╜╨░╨╗╨╕╤В╨╕╨║╨╕ ╨┤╨░╨┤╤Г╤В ╤А╨╡╨║╨╛╨╝╨╡╨╜╨┤╨░╤Ж╨╕╨╕ ╨╜╨░ ╨╛╤Б╨╜╨╛╨▓╨╡ ╤Б╨▓╨╛╨╕╤Е ╨▓╤Л╨▓╨╛╨┤╨╛╨▓ ╨╕ ╨┤╨░╨╜╨╜╤Л╤Е, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨╛╨╜╨╕ ╨╕╨╜╤В╨╡╤А╨┐╤А╨╡╤В╨╕╤А╨╛╨▓╨░╨╗╨╕.

╨б╤В╨░╤А╤И╨╕╨╣ ╨░╨╜╨░╨╗╨╕╤В╨╕╨║

╨Я╨╛╤Б╨╗╨╡ ╨╝╨╜╨╛╨│╨╕╤Е ╨╗╨╡╤В ╤А╨░╨╖╨▓╨╕╤В╨╕╤П ╨▓╨░╤И╨╡╨│╨╛ ╨╜╨░╨▒╨╛╤А╨░ ╨╜╨░╨▓╤Л╨║╨╛╨▓ ╨╕ ╨╕╨╖╤Г╤З╨╡╨╜╨╕╤П ╤В╨╛╨│╨╛, ╤З╤В╨╛ ╨╜╤Г╨╢╨╜╨╛ ╨┤╨╗╤П ╨┤╨╛╤Б╤В╨╕╨╢╨╡╨╜╨╕╤П ╤Г╤Б╨┐╨╡╤Е╨░ ╨▓ ╤Н╤В╨╛╨╣ ╨╛╨▒╨╗╨░╤Б╤В╨╕, ╨▓╤Л ╨╝╨╛╨╢╨╡╤В╨╡ ╨┐╨╛╨╗╤Г╤З╨╕╤В╤М ╨┐╨╛╨▓╤Л╤И╨╡╨╜╨╕╨╡ ╨┤╨╛ ╤Б╤В╨░╤А╤И╨╡╨│╨╛ ╨░╨╜╨░╨╗╨╕╤В╨╕╨║╨░. ╨з╨░╤Б╤В╨╛ ╨║╨░╨╜╨┤╨╕╨┤╨░╤В╤Л ╤А╨╡╤И╨░╤О╤В ╨▓╨╡╤А╨╜╤Г╤В╤М╤Б╤П ╨▓ ╤И╨║╨╛╨╗╤Г ╨╕ ╨┐╤А╨╛╨┤╨╛╨╗╨╢╨╕╤В╤М ╤Б╨▓╨╛╨╡ ╨╛╨▒╤А╨░╨╖╨╛╨▓╨░╨╜╨╕╨╡, ╤З╤В╨╛╨▒╤Л ╨┐╤А╨╛╨┤╨▓╨╕╨╜╤Г╤В╤М╤Б╤П ╨┐╨╛ ╨║╨░╤А╤М╨╡╤А╨╜╨╛╨╣ ╨╗╨╡╤Б╤В╨╜╨╕╤Ж╨╡.

╨Ъ╨░╨║ ╤Б╤В╨░╤А╤И╨╕╨╣ ╨░╨╜╨░╨╗╨╕╤В╨╕╨║, ╨▓╤Л ╨▒╤Г╨┤╨╡╤В╨╡ ╨▒╨╛╨╗╤М╤И╨╡ ╤Б╨╛╤Б╤А╨╡╨┤╨╛╤В╨╛╤З╨╡╨╜╤Л ╨╜╨░ ╨║╨╛╨╜╨║╤А╨╡╤В╨╜╨╛╨╣ ╨╛╤В╤А╨░╤Б╨╗╨╕ ╨╕╨╗╨╕ ╤Б╨╡╨║╤В╨╛╤А╨╡, ╨░╨╜╨░╨╗╨╕╨╖╤Г ╨║╨╛╤В╨╛╤А╨╛╨│╨╛ ╨▓╤Л ╨▒╤Г╨┤╨╡╤В╨╡ ╤Г╨┤╨╡╨╗╤П╤В╤М ╨▒╨╛╨╗╤М╤И╤Г╤О ╤З╨░╤Б╤В╤М ╤Б╨▓╨╛╨╡╨│╨╛ ╨▓╤А╨╡╨╝╨╡╨╜╨╕. ╨Ю╨╜╨╕ ╨▒╤Г╨┤╤Г╤В ╤В╤А╨░╤В╨╕╤В╤М ╨▒╨╛╨╗╤М╤И╤Г╤О ╤З╨░╤Б╤В╤М ╤Б╨▓╨╛╨╡╨│╨╛ ╨▓╤А╨╡╨╝╨╡╨╜╨╕ ╨╜╨░ ╤А╨░╨╖╤А╨░╨▒╨╛╤В╨║╤Г ╨╛╤В╤З╨╡╤В╨╛╨▓ ╨╛╨▒ ╨╕╤Б╤Б╨╗╨╡╨┤╨╛╨▓╨░╨╜╨╕╤П╤Е ╨╕ ╨╛╨▒╨╜╨╛╨▓╨╗╨╡╨╜╨╕╨╡ ╤Б╤Г╤Й╨╡╤Б╤В╨▓╤Г╤О╤Й╨╕╤Е ╨┐╨╛ ╨╝╨╡╤А╨╡ ╨┐╨╛╤П╨▓╨╗╨╡╨╜╨╕╤П ╨╜╨╛╨▓╤Л╤Е ╨┤╨╡╤В╨░╨╗╨╡╨╣.

╨б╤В╨░╤А╤И╨╕╨╡ ╨░╨╜╨░╨╗╨╕╤В╨╕╨║╨╕ ╤В╨░╨║╨╢╨╡ ╨╝╨╛╨│╤Г╤В ╤А╨░╨▒╨╛╤В╨░╤В╤М ╤Б ╨╝╨╗╨░╨┤╤И╨╕╨╝╨╕ ╨░╨╜╨░╨╗╨╕╤В╨╕╨║╨░╨╝╨╕, ╤З╤В╨╛╨▒╤Л ╤А╨░╨╖╨▓╨╕╨▓╨░╤В╤М ╨╕╤Е ╨╜╨░╨▓╤Л╨║╨╕ ╨╕ ╨┐╨╛╨╝╨╛╨│╨░╤В╤М ╨╕╨╝.

╨Ь╨╡╨╜╨╡╨┤╨╢╨╡╤А ╨┐╨╛ ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╤П╨╝

╨Я╨╛╤Б╨╗╨╡ ╨╜╨╡╤Б╨║╨╛╨╗╤М╨║╨╕╤Е ╨╗╨╡╤В ╤Г╤Б╨┐╨╡╤И╨╜╨╛╨╣ ╤А╨░╨▒╨╛╤В╤Л ╨▓ ╨║╨░╤З╨╡╤Б╤В╨▓╨╡ ╤Б╤В╨░╤А╤И╨╡╨│╨╛ ╨░╨╜╨░╨╗╨╕╤В╨╕╨║╨░ ╨▓╨░╤Б ╨╝╨╛╨│╤Г╤В ╨┐╨╛╨▓╤Л╤Б╨╕╤В╤М ╨┤╨╛ ╤Н╤В╨╛╨╣ ╨┤╨╛╨╗╨╢╨╜╨╛╤Б╤В╨╕. ╨Ч╨┤╨╡╤Б╤М ╨▓╤Л ╨▒╤Г╨┤╨╡╤В╨╡ ╨║╨╛╨╜╤В╤А╨╛╨╗╨╕╤А╨╛╨▓╨░╤В╤М ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╨╕, ╨┐╨╛╨║╤Г╨┐╨░╤В╤М ╨╕ ╨┐╤А╨╛╨┤╨░╨▓╨░╤В╤М ╤Ж╨╡╨╜╨╜╤Л╨╡ ╨▒╤Г╨╝╨░╨│╨╕, ╨║╨╛╨│╨┤╨░ ╨┤╨░╨╜╨╜╤Л╨╡, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨┐╤А╨╡╨┤╨╛╤Б╤В╨░╨▓╨╕╤В ╨▓╨░╨╝ ╨▓╨░╤И╨░ ╨║╨╛╨╝╨░╨╜╨┤╨░, ╤Г╨║╨░╨╖╤Л╨▓╨░╤О╤В ╨╜╨░ ╤В╨╛, ╤З╤В╨╛ ╨┐╤А╨╕╤И╨╗╨╛ ╨▓╤А╨╡╨╝╤П ╤Б╨┤╨╡╨╗╨░╤В╤М ╤Н╤В╨╛.

╨Т╤Л ╨▒╤Г╨┤╨╡╤В╨╡ ╨║╨╛╨╜╤В╤А╨╛╨╗╨╕╤А╨╛╨▓╨░╤В╤М ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╨╛╤Б╤В╤М ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╨╣, ╨║╨╛╤А╤А╨╡╨║╤В╨╕╤А╤Г╤П ╨╕╤Е ╨▓ ╨╖╨░╨▓╨╕╤Б╨╕╨╝╨╛╤Б╤В╨╕ ╨╛╤В ╨╢╨╡╨╗╨░╨╜╨╕╨╣ ╨╕ ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╨╡╨╣ ╨▓╨░╤И╨╡╨│╨╛ ╨║╨╗╨╕╨╡╨╜╤В╨░.

╨б╤В╨░╤А╤И╨╕╨╣ ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╨╛╨╜╨╜╤Л╨╣ ╨╝╨╡╨╜╨╡╨┤╨╢╨╡╤А

╨Х╤Б╨╗╨╕ ╤Г ╨▓╨░╤Б ╨╡╤Б╤В╤М ╤Е╨╛╤А╨╛╤И╨╕╨╣ ╨┐╨╛╤Б╨╗╤Г╨╢╨╜╨╛╨╣ ╤Б╨┐╨╕╤Б╨╛╨║ ╨▓ ╨║╨░╤З╨╡╤Б╤В╨▓╨╡ ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╨╛╨╜╨╜╨╛╨│╨╛ ╨╝╨╡╨╜╨╡╨┤╨╢╨╡╤А╨░, ╨▓╤Л ╨╝╨╛╨╢╨╡╤В╨╡ ╨▒╤Л╤В╤М ╨┐╨╛╨▓╤Л╤И╨╡╨╜╤Л ╨┤╨╛ ╤Н╤В╨╛╨╣ ╨┤╨╛╨╗╨╢╨╜╨╛╤Б╤В╨╕. ╨Ю╨▒╤П╨╖╨░╨╜╨╜╨╛╤Б╤В╨╕ ╨╕ ╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╨╡╨╜╨╜╨╛╤Б╤В╤М ╨▒╤Г╨┤╤Г╤В ╨▓ ╨╛╤Б╨╜╨╛╨▓╨╜╨╛╨╝ ╤В╨░╨║╨╕╨╝╨╕ ╨╢╨╡, ╨║╨░╨║ ╨╕ ╤А╨░╨╜╤М╤И╨╡, ╨╜╨╛ ╨▓╤Л ╨▒╤Г╨┤╨╡╤В╨╡ ╨║╨╛╨╜╤В╤А╨╛╨╗╨╕╤А╨╛╨▓╨░╤В╤М ╨▒╨╛╨╗╨╡╨╡ ╨╖╨╜╨░╤З╨╕╤В╨╡╨╗╤М╨╜╤Г╤О ╤Б╤Г╨╝╨╝╤Г ╨┤╨╡╨╜╨╡╨│.

╨Ч╨░╤А╨┐╨╗╨░╤В╨░ ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╨╛╨╜╨╜╨╛╨│╨╛ ╨╝╨╡╨╜╨╡╨┤╨╢╨╡╤А╨░

╨Ч╨░╤А╨░╨▒╨╛╤В╨╜╨░╤П ╨┐╨╗╨░╤В╨░ ╨▒╤Г╨┤╨╡╤В ╨╖╨░╨▓╨╕╤Б╨╡╤В╤М ╨╛╤В ╨╜╨╡╤Б╨║╨╛╨╗╤М╨║╨╕╤Е ╤А╨░╨╖╨╗╨╕╤З╨╜╤Л╤Е ╤Д╨░╨║╤В╨╛╤А╨╛╨▓; ╨║ ╨╜╨╕╨╝ ╨╛╤В╨╜╨╛╤Б╤П╤В╤Б╤П:

  • ╨Э╨░╨▓╤Л╨║
  • ╨Ю╨▒╤А╨░╨╖╨╛╨▓╨░╨╜╨╕╨╡
  • ╨а╨░╨▒╨╛╤В╨╛╨┤╨░╤В╨╡╨╗╤М
  • ╨Ю╨┐╤Л╤В
  • ╨б╨╡╤А╤В╨╕╤Д╨╕╨║╨░╤Ж╨╕╤П
  • ╨Ш ╨╝╨╡╤Б╤В╨╛╨┐╨╛╨╗╨╛╨╢╨╡╨╜╨╕╨╡

╨Ш╤Б╤Б╨╗╨╡╨┤╨╛╨▓╨░╨╜╨╕╨╡ ╤Б ╤Б╨░╨╣╤В╨░ pay.com.ua ╨┐╨╛╨║╨░╨╖╤Л╨▓╨░╨╡╤В, ╤З╤В╨╛ ╤Б╤А╨╡╨┤╨╜╤П╤П ╨╖╨░╤А╨┐╨╗╨░╤В╨░ ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╨╛╨╜╨╜╨╛╨│╨╛ ╨╝╨╡╨╜╨╡╨┤╨╢╨╡╤А╨░ ╤Б╨╛╤Б╤В╨░╨▓╨╗╤П╨╡╤В 132 029 ╨┤╨╛╨╗╨╗╨░╤А╨╛╨▓. ╨Ф╨╕╨░╨┐╨░╨╖╨╛╨╜ ╨╖╨░╤А╨░╨▒╨╛╤В╨╜╨╛╨╣ ╨┐╨╗╨░╤В╤Л ╨╛╨▒╤Л╤З╨╜╨╛ ╤Б╨╛╤Б╤В╨░╨▓╨╗╤П╨╡╤В ╨╛╤В 90 000 ╨┤╨╛ 152 000 ╨┤╨╛╨╗╨╗╨░╤А╨╛╨▓ ╨┐╤А╨╕ ╨╜╨╛╤А╨╝╨░╨╗╤М╨╜╤Л╤Е ╨╛╨▒╤Б╤В╨╛╤П╤В╨╡╨╗╤М╤Б╤В╨▓╨░╤Е. ╨Ш╨╜╨╛╨│╨┤╨░ ╨╕╨╝ ╨┐╨╗╨░╤В╤П╤В ╨▓ ╨╖╨░╨▓╨╕╤Б╨╕╨╝╨╛╤Б╤В╨╕ ╨╛╤В ╨┐╤А╨╛╤Ж╨╡╨╜╤В╨░ ╨╛╤В ╨░╨║╤В╨╕╨▓╨╛╨▓, ╨║╨╛╤В╨╛╤А╤Л╨╝╨╕ ╨╛╨╜╨╕ ╤Г╨┐╤А╨░╨▓╨╗╤П╤О╤В, ╨╕╨╗╨╕ ╨▓╨╖╨╕╨╝╨░╤О╤В ╨┐╨╛╤З╨░╤Б╨╛╨▓╤Г╤О ╨╛╨┐╨╗╨░╤В╤Г.

╨Ш╨╜╨╛╨│╨┤╨░ ╨╛╨╜╨╕ ╨╝╨╛╨│╤Г╤В ╨┐╨╛╨╗╤Г╤З╨░╤В╤М ╨┤╨╛╨┐╨╛╨╗╨╜╨╕╤В╨╡╨╗╤М╨╜╤Г╤О ╨║╨╛╨╝╨┐╨╡╨╜╤Б╨░╤Ж╨╕╤О, ╨║╨╛╨│╨┤╨░ ╨╕╤Е ╨┐╨╛╤А╤В╤Д╨╡╨╗╨╕ ╤А╨░╨▒╨╛╤В╨░╤О╤В ╨╗╤Г╤З╤И╨╡, ╨▓ ╨╖╨░╨▓╨╕╤Б╨╕╨╝╨╛╤Б╤В╨╕ ╨╛╤В ╤В╨╛╨│╨╛, ╨║╨░╨║ ╨╜╨░╤Б╤В╤А╨╛╨╡╨╜╨░ ╤Б╤В╤А╤Г╨║╤В╤Г╤А╨░ ╨╛╨┐╨╗╨░╤В╤Л. ╨Т╤Л╤Б╨╛╨║╨╛╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╤Л╨╡ ╤А╨░╨▒╨╛╤В╨╜╨╕╨║╨╕ ╨╝╨╛╨│╤Г╤В ╨╖╨░╤А╨░╨▒╨░╤В╤Л╨▓╨░╤В╤М +170 000 ╨▓ ╨│╨╛╨┤.

╨б╨╛╨│╨╗╨░╤Б╨╜╨╛ ╨С╤О╤А╨╛ ╤Б╤В╨░╤В╨╕╤Б╤В╨╕╨║╨╕ ╤В╤А╤Г╨┤╨░ ╨б╨и╨Р╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Л╨╡ ╨╝╨╡╨╜╨╡╨┤╨╢╨╡╤А╤Л ╨┐╨╛╨╗╤М╨╖╤Г╤О╤В╤Б╤П ╨▒╨╛╨╗╤М╤И╨╕╨╝ ╤Б╨┐╤А╨╛╤Б╨╛╨╝, ╨╕ ╨╛╨╢╨╕╨┤╨░╨╡╤В╤Б╤П, ╤З╤В╨╛ ╨║ 2029 ╨│╨╛╨┤╤Г ╨║╨╛╨╗╨╕╤З╨╡╤Б╤В╨▓╨╛ ╤А╨░╨▒╨╛╤З╨╕╤Е ╨╝╨╡╤Б╤В ╨▓╤Л╤А╨░╤Б╤В╨╡╤В ╨╜╨░ 15 ╨┐╤А╨╛╤Ж╨╡╨╜╤В╨╛╨▓. ╨н╤В╨╛ ╨╜╨░╨╝╨╜╨╛╨│╨╛ ╨▓╤Л╤И╨╡, ╤З╨╡╨╝ ╤Б╤А╨╡╨┤╨╜╨╕╨╣ ╤В╨╡╨╝╨┐ ╤А╨╛╤Б╤В╨░ ╤З╨╕╤Б╨╗╨░ ╤А╨░╨▒╨╛╤З╨╕╤Е ╨╝╨╡╤Б╤В, ╤Б╨╛╤Б╤В╨░╨▓╨╗╤П╤О╤Й╨╕╨╣ 4 ╨┐╤А╨╛╤Ж╨╡╨╜╤В╨░.

╨Ъ╨▓╨░╨╗╨╕╤Д╨╕╨║╨░╤Ж╨╕╤П

╨з╤В╨╛╨▒╤Л ╤Б╤В╨░╤В╤М ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╨╛╨╜╨╜╤Л╨╝ ╨╝╨╡╨╜╨╡╨┤╨╢╨╡╤А╨╛╨╝, ╨▓╨░╨╝ ╨╜╨╡╨╛╨▒╤Е╨╛╨┤╨╕╨╝╨╛ ╨╕╨╝╨╡╤В╤М ╨║╨░╨║ ╨╝╨╕╨╜╨╕╨╝╤Г╨╝ ╤Б╤В╨╡╨┐╨╡╨╜╤М ╨▒╨░╨║╨░╨╗╨░╨▓╤А╨░ ╨▓ ╤Б╨╝╨╡╨╢╨╜╤Л╤Е ╨╛╨▒╨╗╨░╤Б╤В╤П╤Е, ╤В╨░╨║╨╕╤Е ╨║╨░╨║ ╤Д╨╕╨╜╨░╨╜╤Б╤Л, ╤Н╨║╨╛╨╜╨╛╨╝╨╕╨║╨░, ╨▒╨╕╨╖╨╜╨╡╤Б ╨╕╨╗╨╕ ╨▒╤Г╤Е╨│╨░╨╗╤В╨╡╤А╤Б╨║╨╕╨╣ ╤Г╤З╨╡╤В. ╨Ъ╤А╨╛╨╝╨╡ ╤В╨╛╨│╨╛, ╨╝╨╜╨╛╨│╨╕╨╡ ╤А╨░╨▒╨╛╤В╨╛╨┤╨░╤В╨╡╨╗╨╕ ╨▒╤Г╨┤╤Г╤В ╨╕╤Б╨║╨░╤В╤М ╨║╨░╨╜╨┤╨╕╨┤╨░╤В╨╛╨▓, ╨╕╨╝╨╡╤О╤Й╨╕╤Е ╤Б╤В╨╡╨┐╨╡╨╜╤М ╨╝╨░╨│╨╕╤Б╤В╤А╨░ ╨╕ ╨╛╤Б╨╛╨▒╨╡╨╜╨╜╨╛ ╤Б╤В╨╡╨┐╨╡╨╜╤М ╨╝╨░╨│╨╕╤Б╤В╤А╨░ ╨┤╨╡╨╗╨╛╨▓╨╛╨│╨╛ ╨░╨┤╨╝╨╕╨╜╨╕╤Б╤В╤А╨╕╤А╨╛╨▓╨░╨╜╨╕╤П (MBA).

╨з╤В╨╛╨▒╤Л ╨┐╤А╨╛╨╣╤В╨╕ ╨║╨▓╨░╨╗╨╕╤Д╨╕╨║╨░╤Ж╨╕╤О, ╨▓╤Л ╤В╨░╨║╨╢╨╡ ╨┤╨╛╨╗╨╢╨╜╤Л ╨╛╨▒╨╗╨░╨┤╨░╤В╤М ╤Н╨║╤Б╨┐╨╡╤А╤В╨╜╤Л╨╝╨╕ ╨╖╨╜╨░╨╜╨╕╤П╨╝╨╕ ╨▓ ╨╛╨▒╨╗╨░╤Б╤В╨╕ ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╨╛╨╜╨╜╤Л╤Е ╨║╨╛╨╜╤Ж╨╡╨┐╤Ж╨╕╨╣ ╨╕ ╤Б╤В╤А╨░╤В╨╡╨│╨╕╨╣, ╤В╨░╨║╨╕╤Е ╨║╨░╨║

  • ╨г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╨╡ ╤А╨╕╤Б╨║╨░╨╝╨╕
  • ╨Р╨╜╨░╨╗╨╕╨╖ ╨║╨░╨┐╨╕╤В╨░╨╗╨░
  • ╨а╨░╤Б╨┐╤А╨╡╨┤╨╡╨╗╨╡╨╜╨╕╨╡ ╨░╨║╤В╨╕╨▓╨╛╨▓╨а╨░╤Б╨┐╤А╨╡╨┤╨╡╨╗╨╡╨╜╨╕╨╡ ╨░╨║╤В╨╕╨▓╨╛╨▓╨а╨░╤Б╨┐╤А╨╡╨┤╨╡╨╗╨╡╨╜╨╕╨╡ ╨░╨║╤В╨╕╨▓╨╛╨▓ тАФ ╤Н╤В╨╛ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤А╨╛╨▓╨░╨╜╨╕╤П ╨▓╨░╤И╨╕╤Е ╨┤╨╡╨╜╨╡╨│ ╨▓ ╤А╨░╨╖╨╗╨╕╤З╨╜╤Л╨╡ ╨║╨╗╨░╤Б╤Б╤Л ╨░╨║╤В╨╕╨▓╨╛╨▓, ╤В╨░╨║╨╕╨╡ ╨║╨░╨║ ╨┤╨╛╨╗╨│╨╛╨▓╤Л╨╡ ╨╛╨▒╤П╨╖╨░╤В╨╡╨╗╤М╤Б╤В╨▓╨░, ╨░╨║╤Ж╨╕╨╕, ╨▓╨╖╨░╨╕╨╝╨╜╤Л╨╡ ╤Д╨╛╨╜╨┤╤Л ╨╕ ╨╜╨╡╨┤╨▓╨╕╨╢╨╕╨╝╨╛╤Б╤В╤М, ╨▓ ╨╖╨░╨▓╨╕╤Б╨╕╨╝╨╛╤Б╤В╨╕ ╨╛╤В ╨▓╨░╤И╨╕╤Е ╨╛╨╢╨╕╨┤╨░╨╜╨╕╨╣ ╨┤╨╛╤Е╨╛╨┤╨╜╨╛╤Б╤В╨╕ ╨╕ ╤В╨╡╤А╨┐╨╕╨╝╨╛╤Б╤В╨╕ ╨║ ╤А╨╕╤Б╨║╤Г. ╨н╤В╨╛ ╨╛╨▒╨╗╨╡╨│╤З╨░╨╡╤В ╨┤╨╛╤Б╤В╨╕╨╢╨╡╨╜╨╕╨╡ ╨▓╨░╤И╨╕╤Е ╨┤╨╛╨╗╨│╨╛╤Б╤А╨╛╤З╨╜╤Л╤Е ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Л╤Е ╤Ж╨╡╨╗╨╡╨╣.╨Я╨╛╨┤╤А╨╛╨▒╨╜╨╡╨╡
  • ╨б╤В╤А╨░╤В╨╡╨│╨╕╤П ╨┐╨╛╤А╤В╤Д╨╡╨╗╤П
  • ╨Р╨╜╨░╨╗╨╕╨╖ ╨┤╨░╨╜╨╜╤Л╤Е

╨е╨╛╤В╤П ╤Н╤В╨╛ ╨╕ ╨╜╨╡ ╤В╤А╨╡╨▒╤Г╨╡╤В╤Б╤П, ╨║╨░╨╜╨┤╨╕╨┤╨░╤В╤Л ╤В╨░╨║╨╢╨╡ ╨╝╨╛╨│╤Г╤В ╤А╨░╤Б╤Б╨╝╨╛╤В╤А╨╡╤В╤М ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╤М ╨┐╨╛╨╗╤Г╤З╨╡╨╜╨╕╤П ╨б╨╡╤А╤В╨╕╤Д╨╕╤Ж╨╕╤А╨╛╨▓╨░╨╜╨╜╤Л╨╣ ╨│╨╛╤Б╤Г╨┤╨░╤А╤Б╤В╨▓╨╡╨╜╨╜╤Л╨╣ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Л╨╣ ╨╝╨╡╨╜╨╡╨┤╨╢╨╡╤А (CGFM) ╨╛╨▒╨╛╨╖╨╜╨░╤З╨╡╨╜╨╕╨╡ ╨Р╤Б╤Б╨╛╤Ж╨╕╨░╤Ж╨╕╨╕ ╨│╨╛╤Б╤Г╨┤╨░╤А╤Б╤В╨▓╨╡╨╜╨╜╤Л╤Е ╨▒╤Г╤Е╨│╨░╨╗╤В╨╡╤А╨╛╨▓ (AGA). ╨а╨░╨▒╨╛╤В╨░╤О╤Й╨╕╨╝ ╤Б╨┐╨╡╤Ж╨╕╨░╨╗╨╕╤Б╤В╨░╨╝ ╨▓ ╤Б╤Д╨╡╤А╨╡ ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╤П ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╤П╨╝╨╕ ╤В╨░╨║╨╢╨╡ ╨╝╨╛╨╢╨╡╤В ╨┐╨╛╤В╤А╨╡╨▒╨╛╨▓╨░╤В╤М╤Б╤П ╨╖╨░╤А╨╡╨│╨╕╤Б╤В╤А╨╕╤А╨╛╨▓╨░╤В╤М╤Б╤П ╨▓ ╨Ъ╨╛╨╝╨╕╤Б╤Б╨╕╨╕ ╨┐╨╛ ╤Ж╨╡╨╜╨╜╤Л╨╝ ╨▒╤Г╨╝╨░╨│╨░╨╝ ╨╕ ╨▒╨╕╤А╨╢╨░╨╝ ╨б╨и╨Р ╨┤╨╗╤П ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╤П ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╡╨╜╨╜╤Л╨╝╨╕ ╨░╨║╤В╨╕╨▓╨░╨╝╨╕.

╨Ш╨╗╨╕, ╨╡╤Б╨╗╨╕ ╨▓╤Л ╤А╨░╨▒╨╛╤В╨░╨╡╤В╨╡ ╨▓ ╤Н╤В╨╛╨╣ ╤Б╤Д╨╡╤А╨╡ ╨╜╨╡ ╨╝╨╡╨╜╨╡╨╡ ╤В╤А╨╡╤Е ╨╗╨╡╤В, ╨▓╤Л ╨╝╨╛╨╢╨╡╤В╨╡ ╤Б╤В╨░╤В╤М ╤Б╨╡╤А╤В╨╕╤Д╨╕╤Ж╨╕╤А╨╛╨▓╨░╨╜╨╜╤Л╨╝ ╤Б╨┐╨╡╤Ж╨╕╨░╨╗╨╕╤Б╤В╨╛╨╝ ╨┐╨╛ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╨╛╨╝╤Г ╨┐╨╗╨░╨╜╨╕╤А╨╛╨▓╨░╨╜╨╕╤О ╨╕ ╤В╨░╨║╨╕╨╝ ╨╛╨▒╤А╨░╨╖╨╛╨╝ ╨┐╨╛╨╗╤Г╤З╨╕╤В╤М ╤Б╨╡╤А╤В╨╕╤Д╨╕╨║╨░╤В. ╨а╨░╨╖╨╜╤Л╨╝ ╤А╨░╨▒╨╛╤В╨╛╨┤╨░╤В╨╡╨╗╤П╨╝ ╨╝╨╛╨│╤Г╤В ╨┐╨╛╤В╤А╨╡╨▒╨╛╨▓╨░╤В╤М╤Б╤П ╨┤╨╛╨┐╨╛╨╗╨╜╨╕╤В╨╡╨╗╤М╨╜╤Л╨╡ ╤Б╨╡╤А╤В╨╕╤Д╨╕╨║╨░╤В╤Л ╨┤╨╗╤П ╤А╨░╨▒╨╛╤В╤Л ╨▓ ╨╕╤Е ╨║╨╛╨╜╨║╤А╨╡╤В╨╜╨╛╨╣ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕.

╨Т ╨▒╨╛╨╗╤М╤И╨╕╨╜╤Б╤В╨▓╨╡ ╤Б╨╗╤Г╤З╨░╨╡╨▓ ╤А╨░╨▒╨╛╤В╨╛╨┤╨░╤В╨╡╨╗╤П╨╝ ╨┐╨╛╤В╤А╨╡╨▒╤Г╨╡╤В╤Б╤П ╨╜╨╡ ╨╝╨╡╨╜╨╡╨╡ 3тАУ5 ╨╗╨╡╤В ╨╛╨┐╤Л╤В╨░ ╤А╨░╨▒╨╛╤В╤Л ╨▓ ╤Б╨╛╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╤Г╤О╤Й╨╡╨╣ ╨╛╨▒╨╗╨░╤Б╤В╨╕, ╤В╨░╨║╨╛╨╣ ╨║╨░╨║ ╨▒╤Г╤Е╨│╨░╨╗╤В╨╡╤А╤Б╨║╨╕╨╣ ╤Г╤З╨╡╤В, ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Л╨╣ ╨░╨╜╨░╨╗╨╕╨╖. ╨д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Л╨╣ ╨░╨╜╨░╨╗╨╕╨╖. ╤Б╤З╨╡╤В╨╛╨▓) ╨╕╨╗╨╕ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Л╨╡ ╨║╨╛╤Н╤Д╤Д╨╕╤Ж╨╕╨╡╨╜╤В╤Л ╨┤╨╗╤П ╨╛╤Ж╨╡╨╜╨║╨╕ ╤А╨╡╨╖╤Г╨╗╤М╤В╨░╤В╨╛╨▓, ╨┐╤А╨╛╨╕╨╖╨▓╨╛╨┤╨╕╤В╨╡╨╗╤М╨╜╨╛╤Б╤В╨╕ ╨╕ ╤В╨╡╨╜╨┤╨╡╨╜╤Ж╨╕╨╣ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕, ╤З╤В╨╛ ╨┐╨╛╨╗╨╡╨╖╨╜╨╛ ╨┤╨╗╤П ╨┐╤А╨╕╨╜╤П╤В╨╕╤П ╨▓╨░╨╢╨╜╤Л╤Е ╤А╨╡╤И╨╡╨╜╨╕╨╣, ╤В╨░╨║╨╕╤Е ╨║╨░╨║ ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╨╕, ╨┐╨╗╨░╨╜╨╕╤А╨╛╨▓╨░╨╜╨╕╨╡ ╨┐╤А╨╛╨╡╨║╤В╨╛╨▓ ╨╕ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╨░╤П ╨┤╨╡╤П╤В╨╡╨╗╤М╨╜╨╛╤Б╤В╤М (╨┐╨╛╨┤╤А╨╛╨▒╨╜╨╡╨╡) ╨╕╨╗╨╕ ╨┐╤А╨╛╨┤╨░╨╢╨░ ╤Ж╨╡╨╜╨╜╤Л╤Е ╨▒╤Г╨╝╨░╨│.

╨н╤В╨╛ ╨▒╤Л╨╗╨╛ ╤А╤Г╨║╨╛╨▓╨╛╨┤╤Б╤В╨▓╨╛ ╨┤╨╗╤П ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╨╛╨╜╨╜╨╛╨│╨╛ ╨╝╨╡╨╜╨╡╨┤╨╢╨╡╤А╨░. ╨Ч╨┤╨╡╤Б╤М ╨╝╤Л ╨╛╨▒╤Б╤Г╨╢╨┤╨░╨╡╨╝, ╨║╤В╨╛ ╤П╨▓╨╗╤П╨╡╤В╤Б╤П ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╨╛╨╜╨╜╤Л╨╝ ╨╝╨╡╨╜╨╡╨┤╨╢╨╡╤А╨╛╨╝, ╤Б ╨╛╨┐╨╕╤Б╨░╨╜╨╕╨╡╨╝ ╨╕╤Е ╤А╨░╨▒╨╛╤В╤Л, ╨║╨░╤А╤М╨╡╤А╨╜╤Л╨╝ ╨┐╤Г╤В╨╡╨╝, ╨║╨▓╨░╨╗╨╕╤Д╨╕╨║╨░╤Ж╨╕╨╡╨╣ ╨╕ ╨╖╨░╤А╨┐╨╗╨░╤В╨╛╨╣. ╨Т╤Л ╨╝╨╛╨╢╨╡╤В╨╡ ╤Г╨╖╨╜╨░╤В╤М ╨▒╨╛╨╗╤М╤И╨╡ ╨╛ ╨╕╨╖ ╤Б╨╗╨╡╨┤╤Г╤О╤Й╨╕╤Е ╤Б╤В╨░╤В╨╡╨╣.

  • ╨Я╨╡╨╜╤Б╨╕╨╛╨╜╨╜╨╛╨╡ ╨╛╨▒╨╡╤Б╨┐╨╡╤З╨╡╨╜╨╕╨╡
  • ╨Ш╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╨╛╨╜╨╜╤Л╨╣ ╨▒╨░╨╜╨║╨╕╨╜╨│ ╨┐╤А╨╛╤В╨╕╨▓ ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╤П ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╤П╨╝╨╕
  • ╨г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╨╡ ╨┐╨╛╤А╤В╤Д╨╡╨╗╨╡╨╝ ╨┐╤А╨╛╤В╨╕╨▓ ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╨╛╨╜╨╜╨╛╨│╨╛ ╨▒╨░╨╜╨║╨╕╨╜╨│╨░
  • ╨Ь╨╡╨╜╨╡╨┤╨╢╨╡╤А ╨┐╨╛╤А╤В╤Д╨╡╨╗╤П

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