╨Я╤Л╤В╨╗╨╕╨▓╤Л╨╣ ╤Г╨╝

╨з╤В╨╛ ╤В╨░╨║╨╛╨╡ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨░╤П ╤А╨░╨╖╨▓╨╡╨┤╨║╨░?

╨Ъ╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨░╤П ╤А╨░╨╖╨▓╨╡╨┤╨║╨░, ╨╕╨╗╨╕ ╨║╨╛╤А╨┐╨╛╤А╨░╤В╨╕╨▓╨╜╨░╤П ╤А╨░╨╖╨▓╨╡╨┤╨║╨░, ╤Б╨╛╨▒╨╕╤А╨░╨╡╤В ╨┤╨░╨╜╨╜╤Л╨╡ ╨╛ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨░╤Е, ╨║╨╗╨╕╨╡╨╜╤В╨░╤Е ╨╕ тАЛтАЛ╤А╤Л╨╜╨║╨░╤Е, ╤З╤В╨╛╨▒╤Л ╤А╨░╨╖╤А╨░╨▒╨╛╤В╨░╤В╤М ╨╗╤Г╤З╤И╨╕╨╣ ╨┐╨╗╨░╨╜ ╨┤╨╗╤П ╤Б╨▓╨╛╨╡╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░, ╤З╨╡╨╝ ╨┤╤А╤Г╨│╨╕╨╡. ╨Ю╨╜ ╨╜╨░╨┐╤А╨░╨▓╨╗╨╡╨╜ ╨╜╨░ ╨┐╤А╨╕╨╜╤П╤В╨╕╨╡ ╨▒╨╕╨╖╨╜╨╡╤Б-╤А╨╡╤И╨╡╨╜╨╕╨╣ ╨╕ ╤Б╨╛╨╖╨┤╨░╨╜╨╕╨╡ ╤Б╤В╤А╨░╤В╨╡╨│╨╕╨╕, ╨║╨╛╤В╨╛╤А╨░╤П ╨┐╨╛╨╝╨╛╨│╨░╨╡╤В ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨╛╤Б╤В╨░╨▓╨░╤В╤М╤Б╤П ╨╜╨░ ╤И╨░╨│ ╨▓╨┐╨╡╤А╨╡╨┤╨╕ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╛╨▓.

╨Ъ╨╛╤А╨┐╨╛╤А╨░╤В╨╕╨▓╨╜╨░╤П ╤А╨░╨╖╨▓╨╡╨┤╨║╨░ ╨┐╨╛╨╝╨╛╨│╨░╨╡╤В ╤А╨░╨╖╤А╨░╨▒╨╛╤В╨░╤В╤М ╤Г╤Б╨┐╨╡╤И╨╜╤Г╤О ╨║╨╛╤А╨┐╨╛╤А╨░╤В╨╕╨▓╨╜╤Г╤О ╤Б╤В╤А╨░╤В╨╡╨│╨╕╤О, ╨┐╨╛╨╖╨▓╨╛╨╗╤П╤О╤Й╤Г╤О ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М ╨╜╨╛╨▓╤Л╨╡ ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╨╕ ╨┤╨╗╤П ╨▒╨╕╨╖╨╜╨╡╤Б╨░ ╨╕ ╨┐╤А╨╡╨╛╨┤╨╛╨╗╨╡╨▓╨░╤В╤М ╤А╤Л╨╜╨╛╤З╨╜╤Л╨╡ ╨┐╤А╨╡╨┐╤П╤В╤Б╤В╨▓╨╕╤П, ╤Г╤Б╤В╨░╨╜╨╛╨▓╨╗╨╡╨╜╨╜╤Л╨╡ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨░╨╝╨╕. ╨Ъ╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨┐╨╛╨╗╤Г╤З╨░╤О╤В ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╤М ╨╕╤Б╤Б╨╗╨╡╨┤╨╛╨▓╨░╤В╤М ╨╕ ╨▓╤Л╤П╨▓╨╗╤П╤В╤М ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╤Л╨╡ ╨┐╤А╨╡╨╕╨╝╤Г╤Й╨╡╤Б╤В╨▓╨░. ╨н╤В╨╛╤В ╨┐╤А╨╛╤Ж╨╡╤Б╤Б ╨┐╨╛╨╝╨╛╨│╨░╨╡╤В ╨╗╨╡╨│╨║╨╛ ╨▓╤Л╤П╨▓╨╕╤В╤М ╨╗╤О╨▒╤Л╨╡ ╤Б╨╗╨░╨▒╤Л╨╡ ╨╝╨╡╤Б╤В╨░ ╨╕╨╗╨╕ ╨╗╨░╨╖╨╡╨╣╨║╨╕ ╨▓ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕, ╨░╨╜╨░╨╗╨╕╨╖╨╕╤А╤Г╤П ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╤О ╨╛ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨░╤Е. ╨Ю╨┤╨╜╨░╨║╨╛ ╨╜╨╡╨┐╨╛╨╗╨╜╤Л╨╡ ╨┤╨░╨╜╨╜╤Л╨╡ ╨╝╨╛╨│╤Г╤В ╨┐╨╡╤А╨╡╨╛╤Ж╨╡╨╜╨╕╨▓╨░╤В╤М ╨╕╨╗╨╕ ╨╜╨╡╨┤╨╛╨╛╤Ж╨╡╨╜╨╕╨▓╨░╤В╤М ╤Б╨╛╨┐╨╡╤А╨╜╨╕╨║╨╛╨▓.

╨Ю╨│╨╗╨░╨▓╨╗╨╡╨╜╨╕╨╡

• ╨з╤В╨╛ ╤В╨░╨║╨╛╨╡ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨░╤П ╤А╨░╨╖╨▓╨╡╨┤╨║╨░?
  • ╨Ю╨▒╤К╤П╤Б╨╜╨╡╨╜╨╕╨╡ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨╛╨╣ ╤А╨░╨╖╨▓╨╡╨┤╨║╨╕ ╨▓ ╨▒╨╕╨╖╨╜╨╡╤Б╨╡
  • ╨Ш╤Б╤В╨╛╤А╨╕╤П ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨╛╨╣ ╤А╨░╨╖╨▓╨╡╨┤╨║╨╕
  • ╨в╨╕╨┐╤Л
  • ╨Ъ╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨░╤П ╤А╨░╨╖╨▓╨╡╨┤╨║╨░ ╨┐╤А╨╛╤В╨╕╨▓ ╤А╤Л╨╜╨╛╤З╨╜╨╛╨╣ ╤А╨░╨╖╨▓╨╡╨┤╨║╨╕
  • ╨Я╤А╨╕╨╝╨╡╤А╤Л
  • ╨Т╨░╨╢╨╜╨╛╤Б╤В╤М
  • ╨з╨░╤Б╤В╨╛ ╨╖╨░╨┤╨░╨▓╨░╨╡╨╝╤Л╨╡ ╨▓╨╛╨┐╤А╨╛╤Б╤Л (FAQ)
  • ╨а╨╡╨║╨╛╨╝╨╡╨╜╨┤╤Г╨╡╨╝╤Л╨╡ ╤Б╤В╨░╤В╤М╨╕

╨Ъ╨╗╤О╤З╨╡╨▓╤Л╨╡ ╨▓╤Л╨▓╨╛╨┤╤Л

• ╨Ъ╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨░╤П ╤А╨░╨╖╨▓╨╡╨┤╨║╨░ ╨░╨╜╨░╨╗╨╕╨╖╨╕╤А╤Г╨╡╤В ╨╕ ╤Б╨╗╨╡╨┤╨╕╤В ╨╖╨░ ╤Б╤В╤А╨░╤В╨╡╨│╨╕╤П╨╝╨╕ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╛╨▓ ╨┐╤Г╤В╨╡╨╝ ╤Б╨▒╨╛╤А╨░ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╕. ╨Ю╨╜ ╤Б╤В╤А╨╡╨╝╨╕╤В╤Б╤П ╨▒╤Л╤В╤М ╨╜╨░ ╤И╨░╨│ ╨▓╨┐╨╡╤А╨╡╨┤╨╕ ╤Б╨▓╨╛╨╕╤Е ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╛╨▓.
• ╨б╨╡╨╝╤М╤П ╨д╤Г╨│╨│╨╡╤А╨╛╨▓ ╨▓╨┐╨╡╤А╨▓╤Л╨╡ ╤Г╨┐╨╛╨╝╤П╨╜╤Г╨╗╨░ ╤Н╤В╨╛ ╤Б╨╗╨╛╨▓╨╛ ╨▓ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╨╛╨╝ ╨▒╤О╨╗╨╗╨╡╤В╨╡╨╜╨╡ ╨У╨╡╤А╨╝╨░╨╜╨╕╨╕, ╨╖╨░╤П╨▓╨╕╨▓ ╨╛ ╤А╤Л╨╜╨╛╤З╨╜╤Л╤Е ╤Г╨│╤А╨╛╨╖╨░╤Е ╨┤╨╗╤П ╨╕╤Е ╨╝╨╡╨╢╨┤╤Г╨╜╨░╤А╨╛╨┤╨╜╨╛╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░ ╨▓ ╨Р╨╖╨╕╨╕, ╨Р╤Д╤А╨╕╨║╨╡, ╨б╨и╨Р ╨╕ ╨Х╨▓╤А╨╛╨┐╨╡.
• ╨Ъ╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╤О╤В ╤А╨░╨╖╨╗╨╕╤З╨╜╤Л╨╡ ╨╕╨╜╤Б╤В╤А╤Г╨╝╨╡╨╜╤В╤Л ╨┤╨╗╤П ╤Б╨▒╨╛╤А╨░ ╨║╨╛╨╝╨┐╨╗╨╡╨║╤Б╨╜╨╛╨╣ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╕ ╨╛ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨░╤Е ╨╕ тАЛтАЛ╤А╤Л╨╜╨║╨░╤Е. ╨Я╨╛╤Б╨╗╨╡ ╤Б╨▒╨╛╤А╨░ ╨╛╨╜╨╕ ╨░╨╜╨░╨╗╨╕╨╖╨╕╤А╤Г╤О╤В ╨╕ ╨│╨╛╤В╨╛╨▓╤П╤В ╨╛╤В╤З╨╡╤В╤Л ╨╛ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨░╤Е.
• ╨а╨░╨╖╨╗╨╕╤З╨╜╤Л╨╡ ╨╕╤Б╤В╨╛╤З╨╜╨╕╨║╨╕ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨╛╨╣ ╤А╨░╨╖╨▓╨╡╨┤╨║╨╕ ╨▓╨║╨╗╤О╤З╨░╤О╤В ╨╛╨┐╤А╨╛╤Б╤Л, ╨╛╤В╤З╨╡╤В╤Л, ╤Б╤В╨░╤В╨╕╤Б╤В╨╕╤З╨╡╤Б╨║╨╕╨╡ ╨┤╨░╨╜╨╜╤Л╨╡, ╤Б╤В╨░╤В╤М╨╕, ╨╛╤В╤А╨░╤Б╨╗╨╡╨▓╤Л╨╡ ╨║╨╛╨╜╤Д╨╡╤А╨╡╨╜╤Ж╨╕╨╕ ╨╕ ╤В. ╨┤.

╨Ю╨▒╤К╤П╤Б╨╜╨╡╨╜╨╕╨╡ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨╛╨╣ ╤А╨░╨╖╨▓╨╡╨┤╨║╨╕ ╨▓ ╨▒╨╕╨╖╨╜╨╡╤Б╨╡

╨Ъ╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨░╤П ╤А╨░╨╖╨▓╨╡╨┤╨║╨░ ╨╛╤В╨╜╨╛╤Б╨╕╤В╤Б╤П ╨║ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б╤Г ╤Н╤В╨╕╤З╨╜╨╛╨│╨╛ ╨╕ ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╨╛╨│╨╛ ╤Б╨▒╨╛╤А╨░, ╨░╨╜╨░╨╗╨╕╨╖╨░ ╨╕ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╨╜╨╕╤П ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╕, ╤Б╨▓╤П╨╖╨░╨╜╨╜╨╛╨╣ ╤Б╨╛ ╤Б╤В╤А╨░╤В╨╡╨│╨╕╨╡╨╣ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨░. ╨Т ╤А╨╡╨╖╤Г╨╗╤М╤В╨░╤В╨╡ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨┐╨╛╨╗╤Г╤З╨░╤О╤В ╨╛╨▒╤Й╨╡╨╡ ╨┐╤А╨╡╨┤╤Б╤В╨░╨▓╨╗╨╡╨╜╨╕╨╡ ╨╛╨▒╨╛ ╨▓╤Б╨╡╤Е ╤Б╤Г╨▒╤К╨╡╨║╤В╨░╤Е ╨╛╤В╤А╨░╤Б╨╗╨╕. ╨н╤В╨╛ ╨┐╨╛╨╝╨╛╨│╨░╨╡╤В ╨╕╨╝ ╨┐╨╛╨╗╤Г╤З╨╕╤В╤М ╨┤╨╛╨┐╨╛╨╗╨╜╨╕╤В╨╡╨╗╤М╨╜╨╛╨╡ ╨┐╤А╨╡╨╕╨╝╤Г╤Й╨╡╤Б╤В╨▓╨╛ ╨┐╨╡╤А╨╡╨┤ ╨┤╤А╤Г╨│╨╕╨╝╨╕. ╨Ъ╤А╨╛╨╝╨╡ ╤В╨╛╨│╨╛, ╤Д╨╕╤А╨╝╤Л ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╤О╤В ╤Н╤В╨╛╤В ╨┐╤А╨╛╤Ж╨╡╤Б╤Б ╨┤╨╗╤П ╨╕╤Б╤Б╨╗╨╡╨┤╨╛╨▓╨░╨╜╨╕╤П ╤А╤Л╨╜╨║╨╛╨▓, ╤З╤В╨╛╨▒╤Л ╨┐╤А╨╡╨┤╨▓╨╕╨┤╨╡╤В╤М ╨┐╤А╨╡╨┐╤П╤В╤Б╤В╨▓╨╕╤П ╨┤╨╗╤П ╨▒╨╕╨╖╨╜╨╡╤Б╨░ ╨╕ ╤А╨╡╨░╨│╨╕╤А╨╛╨▓╨░╤В╤М ╨╜╨░ ╨╜╨╕╤Е. ╨Я╨╛╨╝╨╕╨╝╨╛ ╨╜╨░╨▒╨╗╤О╨┤╨╡╨╜╨╕╤П ╨╖╨░ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨░╨╝╨╕, ╤Д╨╕╤А╨╝╤Л ╨╕╨╖╤Г╤З╨░╤О╤В ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨╕ ╤А╤Л╨╜╨║╨╕ ╨┤╨╗╤П ╨┐╤А╨╛╤Б╤В╨╛╤В╤Л ╨╛╨┐╨╡╤А╨░╤Ж╨╕╨╣.

╨Э╨╡╨┐╤А╨╡╨┤╨▓╨╕╨┤╨╡╨╜╨╜╤Л╨╡ ╤Б╨╛╨▒╤Л╤В╨╕╤П ╨╕ ╤Б╨╕╤В╤Г╨░╤Ж╨╕╨╕ ╨╝╨╛╨│╤Г╤В ╨╜╨░╤А╤Г╤И╨╕╤В╤М ╨┤╨╡╨╗╨╛╨▓╤Л╨╡ ╨╛╨┐╨╡╤А╨░╤Ж╨╕╨╕ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╛╨▓. ╨в╨░╨║╨╕╨╝ ╨╛╨▒╤А╨░╨╖╨╛╨╝, ╤Н╤В╨╛ ╨╝╨╛╨╢╨╡╤В ╨┐╨╛╨▓╨╗╨╕╤П╤В╤М ╨╜╨░ ╨┤╨╕╤Б╤В╤А╨╕╨▒╤М╤О╤В╨╛╤А╨╛╨▓ ╨╕ ╨╖╨░╨╕╨╜╤В╨╡╤А╨╡╤Б╨╛╨▓╨░╨╜╨╜╤Л╤Е ╨╗╨╕╤Ж, ╤Б╨▓╤П╨╖╨░╨╜╨╜╤Л╤Е ╤Б ╨▒╨╕╨╖╨╜╨╡╤Б╨╛╨╝. ╨в╨░╨║╨╕╨╝ ╨╛╨▒╤А╨░╨╖╨╛╨╝, ╤В╤Й╨░╤В╨╡╨╗╤М╨╜╨╛ ╤Б╨╛╨▒╤А╨░╨▓ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╤О ╨╛ ╤В╨░╨║╨╕╤Е ╤Б╨╛╨▒╤Л╤В╨╕╤П╤Е ╨╕ ╨┐╤А╨╛╨░╨╜╨░╨╗╨╕╨╖╨╕╤А╨╛╨▓╨░╨▓ ╨╕╤Е ╨▓╨╗╨╕╤П╨╜╨╕╨╡, ╤Д╨╕╤А╨╝╤Л ╨╝╨╛╨│╤Г╤В ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М ╨║╨╛╨╗╨╗╨╡╨║╤В╨╕╨▓╨╜╤Л╨╣ ╤А╨░╨╖╤Г╨╝ ╨┤╨╗╤П ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╨╛╨│╨╛ ╤А╨╡╨░╨│╨╕╤А╨╛╨▓╨░╨╜╨╕╤П ╤Б ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╨╜╨╕╨╡╨╝ ╨╜╨╛╨▓╨╡╨╣╤И╨╕╤Е ╤В╨╡╤Е╨╜╨╛╨╗╨╛╨│╨╕╨╣ ╨╕ ╨╕╨╜╨╜╨╛╨▓╨░╤Ж╨╕╨╣. ╨Я╨╛╤Б╨║╨╛╨╗╤М╨║╤Г ╤А╨╡╨░╨╗╤М╨╜╨░╤П ╨┐╤А╨╛╨▒╨╗╨╡╨╝╨░ ╨╝╨╛╨╢╨╡╤В ╨▓╨░╤А╤М╨╕╤А╨╛╨▓╨░╤В╤М╤Б╤П ╨▓ ╨╖╨░╨▓╨╕╤Б╨╕╨╝╨╛╤Б╤В╨╕ ╨╛╤В ╨╝╨╜╨╛╨╢╨╡╤Б╤В╨▓╨░ ╤Д╨░╨║╤В╨╛╤А╨╛╨▓, ╤Д╨╕╤А╨╝╤Л ╤З╨░╤Б╤В╨╛ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╤О╤В ╨╗╨░╤В╨╡╤А╨░╨╗╤М╨╜╨╛╨╡ ╨╝╤Л╤И╨╗╨╡╨╜╨╕╨╡, ╨░ ╨╜╨╡ ╨╛╨▒╤Л╤З╨╜╤Л╨╡ ╨▓╨╡╤Й╨╕, ╤З╤В╨╛╨▒╤Л ╤А╨╡╨░╨│╨╕╤А╨╛╨▓╨░╤В╤М ╨╜╨░ ╨╜╨╕╤Е. ╨Я╤А╨╕╨╝╨╡╤А ╨▓╨║╨╗╤О╤З╨░╨╡╤В ╤Д╨╕╤А╨╝╤Л, ╨╜╨░ ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨▓╨╗╨╕╤П╨╡╤В ╤Ж╨╡╨╜╤В╤А╨░╨╗╤М╨╜╤Л╨╣ ╨▒╤О╨┤╨╢╨╡╤В ╨╕╨╗╨╕ ╨┐╨╛╨╗╨╕╤В╨╕╨║╨░. ╨Я╨╛╤Н╤В╨╛╨╝╤Г ╨╕╨╝ ╨╝╨╛╨│╤Г╤В ╨┐╨╛╤В╤А╨╡╨▒╨╛╨▓╨░╤В╤М╤Б╤П ╨┤╨░╨╜╨╜╤Л╨╡ ╨╛ ╤Б╤Е╨╡╨╝╨░╤Е ╨╕ ╨┐╨╛╨╗╨╕╤В╨╕╨║╨╡ ╨┐╤А╨░╨▓╨╕╤В╨╡╨╗╤М╤Б╤В╨▓╨░.

╨Я╤А╨╛╤Ж╨╡╤Б╤Б ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨╛╨│╨╛ ╨░╨╜╨░╨╗╨╕╨╖╨░ ╨╜╨░╤З╨╕╨╜╨░╨╡╤В╤Б╤П ╤Б╨╛ ╤Б╨▒╨╛╤А╨░ ╨╕ ╨░╨╜╨░╨╗╨╕╨╖╨░ ╨╛╨┐╤Г╨▒╨╗╨╕╨║╨╛╨▓╨░╨╜╨╜╤Л╤Е ╨╕ ╨╜╨╡╨╛╨┐╤Г╨▒╨╗╨╕╨║╨╛╨▓╨░╨╜╨╜╤Л╤Е ╨┤╨░╨╜╨╜╤Л╤Е ╨╛ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨░╤Е, ╨╛╤В╤А╨░╤Б╨╗╨╕ ╨╕ ╨║╨╗╨╕╨╡╨╜╤В╨░╤Е. ╨Т╨╝╨╡╤Б╤В╨╛ ╤В╨╛╨│╨╛, ╤З╤В╨╛╨▒╤Л ╨┐╤А╨╛╤Б╤В╨╛ ╨╕╨╖╤Г╤З╨░╤В╤М ╨╗╨╡╨│╨║╨╛╨┤╨╛╤Б╤В╤Г╨┐╨╜╤Л╨╡ ╨┤╨░╨╜╨╜╤Л╨╡, ╨╝╨░╨╗╤Л╨╡ ╨╕ ╨║╤А╤Г╨┐╨╜╤Л╨╡ ╨┐╤А╨╡╨┤╨┐╤А╨╕╤П╤В╨╕╤П ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╤О╤В ╤А╨░╨╖╨╗╨╕╤З╨╜╤Л╨╡ ╨╕╨╜╤Б╤В╤А╤Г╨╝╨╡╨╜╤В╤Л ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨╛╨╣ ╤А╨░╨╖╨▓╨╡╨┤╨║╨╕ ╨▓ ╤Б╨▓╨╛╨╡╨╣ ╨┐╨╛╨▓╤Б╨╡╨┤╨╜╨╡╨▓╨╜╨╛╨╣ ╨┤╨╡╤П╤В╨╡╨╗╤М╨╜╨╛╤Б╤В╨╕ ╨┤╨╗╤П ╤Б╨▒╨╛╤А╨░ ╤А╨░╨╖╤А╨╛╨╖╨╜╨╡╨╜╨╜╤Л╤Е ╨┤╨░╨╜╨╜╤Л╤Е. ╨д╨╕╤А╨╝╤Л ╨╝╨╛╨│╤Г╤В ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М ╤А╨░╨╖╨╗╨╕╤З╨╜╤Л╨╡ ╨╕╨╜╤Б╤В╤А╤Г╨╝╨╡╨╜╤В╤Л ╨╕ ╨╕╤Б╤В╨╛╤З╨╜╨╕╨║╨╕ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨╛╨╣ ╤А╨░╨╖╨▓╨╡╨┤╨║╨╕ ╨┤╨╗╤П ╤Н╤В╨╛╨│╨╛ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б╨░. ╨а╨░╨╖╨╗╨╕╤З╨╜╤Л╨╡ ╨╕╤Б╤В╨╛╤З╨╜╨╕╨║╨╕ ╨▓╨║╨╗╤О╤З╨░╤О╤В ╨║╨░╨╜╨░╨╗╤Л ╤Б╨╛╤Ж╨╕╨░╨╗╤М╨╜╤Л╤Е ╤Б╨╡╤В╨╡╨╣, ╨▓╨╡╨▒-╤Б╨░╨╣╤В╤Л, ╤Б╤В╨░╤В╨╕╤Б╤В╨╕╤З╨╡╤Б╨║╨╕╨╡ ╨╛╤В╤З╨╡╤В╤Л, ╨╛╨┐╤А╨╛╤Б╤Л, ╨╜╨╛╨▓╨╛╤Б╤В╨╜╤Л╨╡ ╤Б╤В╨░╤В╤М╨╕, ╨╛╤В╤З╨╡╤В╤Л ╨╛╨▒ ╨░╨╜╨░╨╗╨╕╨╖╨╡ ╨┐╤А╨╛╨┤╤Г╨║╤В╨╛╨▓ ╨╕ ╨╛╤В╤А╨░╤Б╨╗╨╡╨▓╤Л╨╡ ╨║╨╛╨╜╤Д╨╡╤А╨╡╨╜╤Ж╨╕╨╕.

╨Я╨╛╤Б╨╗╨╡ ╤Б╨▒╨╛╤А╨░ ╨▓╤Б╨╡╤Е ╨┤╨░╨╜╨╜╤Л╤Е ╤Б╨╗╨╡╨┤╤Г╤О╤Й╨╕╨╝ ╤И╨░╨│╨╛╨╝ ╨▒╤Г╨┤╨╡╤В ╨╕╤Е ╨░╨╜╨░╨╗╨╕╨╖. ╨н╤В╨╛╤В ╤И╨░╨│ ╨▓╨║╨╗╤О╤З╨░╨╡╤В ╨▓ ╤Б╨╡╨▒╤П ╨╕╨╖╤Г╤З╨╡╨╜╨╕╨╡ ╤Б╤В╤А╨░╤В╨╡╨│╨╕╨╣ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╛╨▓ ╨╕ ╨╛╨▒╨╜╨░╤А╤Г╨╢╨╡╨╜╨╕╨╡ ╨╗╨░╨╖╨╡╨╡╨║. ╨Я╨╛╤Б╨╗╨╡ ╨░╨╜╨░╨╗╨╕╨╖╨░ ╨┤╨░╨╜╨╜╤Л╤Е ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨╝╨╛╨│╤Г╤В ╨┐╨╛╨┤╨│╨╛╤В╨╛╨▓╨╕╤В╤М ╨╛╤В╤З╨╡╤В ╨╛ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨╛╨╣ ╤А╨░╨╖╨▓╨╡╨┤╨║╨╡. ╨н╤В╨╛╤В ╨╛╤В╤З╨╡╤В ╨┐╨╛╨╝╨╛╨│╨░╨╡╤В ╨▓ ╤А╨░╨╖╤А╨░╨▒╨╛╤В╨║╨╡ ╨║╨╛╤А╨┐╨╛╤А╨░╤В╨╕╨▓╨╜╤Л╤Е ╤Б╤В╤А╨░╤В╨╡╨│╨╕╨╣.

╨Ш╤Б╤В╨╛╤А╨╕╤П ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨╛╨╣ ╤А╨░╨╖╨▓╨╡╨┤╨║╨╕

╨Ш╤Б╤В╨╛╤А╨╕╤П ╤Н╤В╨╛╨│╨╛ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б╨░ ╨▓╨╛╤Б╤Е╨╛╨┤╨╕╤В ╨║ 16 ╨▓╨╡╨║╤Г. ╨Ю╨┤╨╕╨╜ ╨╕╨╖ ╤Б╨░╨╝╤Л╤Е ╨▒╨╛╨│╨░╤В╤Л╤Е ╨▓╨╗╨░╨┤╨╡╨╗╤М╤Ж╨╡╨▓ ╨▒╨╕╨╖╨╜╨╡╤Б╨░, ╨б╨╡╨╝╤М╤П ╨д╤Г╨│╨│╨╡╤А╨╛╨▓, ╨╛╨┐╤Г╨▒╨╗╨╕╨║╨╛╨▓╨░╨╗ ╨▓ ╨У╨╡╤А╨╝╨░╨╜╨╕╨╕ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╤Л╨╣ ╨▒╤О╨╗╨╗╨╡╤В╨╡╨╜╤М ╨╛ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨╛╨╣ ╤А╨░╨╖╨▓╨╡╨┤╨║╨╡ ╤В╨╛╨│╨╛ ╨▓╤А╨╡╨╝╨╡╨╜╨╕. ╨Ю╨╜ ╨╖╨░╤П╨▓╨╕╨╗, ╤З╤В╨╛ ╨╡╨│╨╛ ╨╝╨╡╨╢╨┤╤Г╨╜╨░╤А╨╛╨┤╨╜╤Л╨╣ ╨▒╨╕╨╖╨╜╨╡╤Б ╤Б╤В╨░╨╗╨║╨╕╨▓╨░╨╡╤В╤Б╤П ╤Б ╤Б╨╡╤А╤М╨╡╨╖╨╜╤Л╨╝╨╕ ╤А╤Л╨╜╨╛╤З╨╜╤Л╨╝╨╕ ╤Г╨│╤А╨╛╨╖╨░╨╝╨╕. ╨Я╨╛╨╖╨╢╨╡ ╨╝╨╜╨╛╨│╨╕╨╡ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨╜╨░╤З╨░╨╗╨╕ ╨┐╤А╨╕╨╖╨╜╨░╨▓╨░╤В╤М ╤Н╤В╨╛ ╨▓╨░╨╢╨╜╨╛╨╣ ╨┤╨╡╨╗╨╛╨▓╨╛╨╣ ╨┐╤А╨░╨║╤В╨╕╨║╨╛╨╣. ╨Т 1970-╤Е ╨║╨░╨╢╨┤╨░╤П ╤Д╨╕╤А╨╝╨░ ╨▓ ╨б╨╛╨╡╨┤╨╕╨╜╨╡╨╜╨╜╤Л╤Е ╨и╤В╨░╤В╨░╤Е ╨╜╨░╤З╨░╨╗╨░ ╨░╨╜╨░╨╗╨╕╨╖╨╕╤А╨╛╨▓╨░╤В╤М ╨╕ ╤Б╨╛╨▒╨╕╤А╨░╤В╤М ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╤О ╨╛ ╤Б╨▓╨╛╨╕╤Е ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨░╤Е.

╨Т╤Б╨╗╨╡╨┤ ╨╖╨░ ╨╜╨╕╨╝ ╨▓ 1983 ╨│., ╨│╨╡╨╜╨╡╤А╨░╨╗╤М╨╜╤Л╨╣ ╨┤╨╕╤А╨╡╨║╤В╨╛╤А Motorola, ╨┐╤А╨╛╨╕╨╖╨▓╨╛╨┤╨╕╤В╨╡╨╗╤М ╨╝╨╛╨▒╨╕╨╗╤М╨╜╤Л╤Е ╤В╨╡╨╗╨╡╤Д╨╛╨╜╨╛╨▓, ╨С╨╛╨▒ ╨У╤Н╨╗╨▓╨╕╨╜ ╤Б╨╛╨╖╨┤╨░╨╗ ╨╛╤В╨┤╨╡╨╗╤М╨╜╤Г╤О ╨│╤А╤Г╨┐╨┐╤Г ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨╛╨╣ ╤А╨░╨╖╨▓╨╡╨┤╨║╨╕. ╨н╤В╨░ ╨║╨╛╨╝╨░╨╜╨┤╨░ ╨┐╨╛╨╝╨╛╨│╨░╨╗╨░ ╤А╤Г╨║╨╛╨▓╨╛╨┤╨╕╤В╨╡╨╗╤П╨╝ ╨▓ ╨┐╤А╨╕╨╜╤П╤В╨╕╨╕ ╤А╨╡╤И╨╡╨╜╨╕╨╣ ╨╛ ╤Б╤В╨░╤А╤И╨╕╨╜╤Б╤В╨▓╨╡. ╨Т╤Б╨║╨╛╤А╨╡ ╨║╨╛╨╜╤Ж╨╡╨┐╤Ж╨╕╤П ╨┐╨╛╨╗╤Г╤З╨╕╨╗╨░ ╤И╨╕╤А╨╛╨║╨╛╨╡ ╤А╨░╤Б╨┐╤А╨╛╤Б╤В╤А╨░╨╜╨╡╨╜╨╕╨╡, ╨╕ ╤В╨░╨║╨╕╨╡ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕, ╨║╨░╨║ Johnson and Johnson, Procter and Gamble ╨╕ ╨┤╤А╤Г╨│╨╕╨╡, ╤В╨░╨║╨╢╨╡ ╨┐╤А╨╕╨╜╤П╨╗╨╕ ╨╡╨╡. ╨Т ╤А╨╡╨╖╤Г╨╗╤М╤В╨░╤В╨╡ ╨┤╨╛ ╨║╨╛╨╜╤Ж╨░ 1990-╤Е ╨│╨│. ╨┐╨╛╤З╤В╨╕ 80% ╤Д╨╕╤А╨╝ ╨╜╨░╤З╨░╨╗╨╕ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М ╨╕╨╜╤Б╤В╤А╤Г╨╝╨╡╨╜╤В╤Л ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨╛╨╣ ╤А╨░╨╖╨▓╨╡╨┤╨║╨╕ ╨┐╤А╨╕ ╨┐╤А╨╕╨╜╤П╤В╨╕╨╕ ╤А╨╡╤И╨╡╨╜╨╕╨╣.

╨в╨╕╨┐╤Л

╨Ф╨▓╨░ ╤В╨╕╨┐╨░ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨╛╨╣ ╤А╨░╨╖╨▓╨╡╨┤╨║╨╕ ╨▓╨║╨╗╤О╤З╨░╤О╤В ╤Б╨╗╨╡╨┤╤Г╤О╤Й╨╡╨╡:

#1 тАУ ╨в╨░╨║╤В╨╕╤З╨╡╤Б╨║╨╕╨╣

╨н╤В╨╛ ╨║╤А╨░╤В╨║╨╛╤Б╤А╨╛╤З╨╜╤Л╨╣ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б, ╨║╨╛╤В╨╛╤А╤Л╨╣ ╨╛╨▒╨╡╤Б╨┐╨╡╤З╨╕╨▓╨░╨╡╤В ╤А╨╡╤И╨╡╨╜╨╕╨╡ ╨┐╤А╨╛╨▒╨╗╨╡╨╝. ╨Х╨│╨╛ ╨╛╤Б╨╜╨╛╨▓╨╜╨░╤П ╤Ж╨╡╨╗╤М ╨▓╨║╨╗╤О╤З╨░╨╡╤В ╤А╨╡╤И╨╡╨╜╨╕╨╡ ╨┐╨╛╨▓╤Б╨╡╨┤╨╜╨╡╨▓╨╜╤Л╤Е ╤В╨░╨║╤В╨╕╨║ (╨┐╤А╨╛╨▒╨╗╨╡╨╝) ╨▒╨╕╨╖╨╜╨╡╤Б╨░. ╨Т ╨┐╤А╨╛╤В╨╕╨▓╨╜╨╛╨╝ ╤Б╨╗╤Г╤З╨░╨╡ ╤Д╨╕╤А╨╝╤Л ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╤О╤В ╨╡╨│╨╛ ╨┤╨╗╤П ╤Г╨▓╨╡╨╗╨╕╤З╨╡╨╜╨╕╤П ╤Б╨▓╨╛╨╕╤Е ╨┤╨╛╤Е╨╛╨┤╨╛╨▓ ╨╕╨╗╨╕ ╨┐╤А╨╕╨▒╤Л╨╗╨╕. ╨Ъ╤А╨╛╨╝╨╡ ╤В╨╛╨│╨╛, ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╤О╤В ╤В╨░╨║╤В╨╕╤З╨╡╤Б╨║╤Г╤О ╤А╨░╨╖╨▓╨╡╨┤╨║╤Г ╨┤╨╗╤П ╤Б╤А╨░╨▓╨╜╨╡╨╜╨╕╤П ╨┐╤А╨╛╨┤╤Г╨║╤В╨╛╨▓ ╨╕ ╨░╨╜╨░╨╗╨╕╨╖╨░ ╨╝╨░╤А╨║╨╡╤В╨╕╨╜╨│╨╛╨▓╨╛╨╣ ╤В╨░╨║╤В╨╕╨║╨╕ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╛╨▓. ╨Э╨░╨┐╤А╨╕╨╝╨╡╤А, ╨░╨▓╨╕╨░╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╤З╨░╤Б╤В╨╛ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╤О╤В ╤В╨░╨║╤В╨╕╤З╨╡╤Б╨║╤Г╤О ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╤О, ╤З╤В╨╛╨▒╤Л ╤Г╤Б╤В╨░╨╜╨░╨▓╨╗╨╕╨▓╨░╤В╤М ╤В╨░╤А╨╕╤Д╤Л ╨╜╨░ ╨┐╨╡╤А╨╡╨╗╨╡╤В╤Л, ╤Б╤А╨░╨▓╨╜╨╕╨▓╨░╤П ╨╡╨╢╨╡╨┤╨╜╨╡╨▓╨╜╤Л╨╡ ╨║╨╛╨╗╨╡╨▒╨░╨╜╨╕╤П ╤Б╨╛ ╤Б╨▓╨╛╨╕╨╝╨╕ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨░╨╝╨╕.

#2 тАУ ╨б╤В╤А╨░╤В╨╡╨│╨╕╤З╨╡╤Б╨║╨╕╨╣

╨Э╨░╨┐╤А╨╛╤В╨╕╨▓, ╤Б╤В╤А╨░╤В╨╡╨│╨╕╤З╨╡╤Б╨║╨░╤П ╤А╨░╨╖╨▓╨╡╨┤╨║╨░ ╨╛╤В╨╜╨╛╤Б╨╕╤В╤Б╤П ╨║ ╨┤╨╛╨╗╨│╨╛╤Б╤А╨╛╤З╨╜╨╛╨╝╤Г ╨┐╤А╨╛╤Ж╨╡╤Б╤Б╤Г, ╤Б╨╛╤Б╤А╨╡╨┤╨╛╤В╨╛╤З╨╡╨╜╨╜╨╛╨╝╤Г ╨╜╨░ ╨▒╤Г╨┤╤Г╤Й╨╕╤Е ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╤П╤Е ╨╕ ╤Г╨│╤А╨╛╨╖╨░╤Е ╨┤╨╗╤П ╨▒╨╕╨╖╨╜╨╡╤Б╨░. ╨Х╨│╨╛ ╨╛╤Б╨╜╨╛╨▓╨╜╨░╤П ╤Ж╨╡╨╗╤М тАФ ╨┐╨╛╨╝╨╛╤З╤М ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П╨╝ ╤А╨░╨╖╤А╨░╨▒╨╛╤В╨░╤В╤М ╨▒╤Г╨┤╤Г╤Й╤Г╤О ╨┐╨╛╨╗╨╕╤В╨╕╨║╤Г. ╨Ъ╤А╨╛╨╝╨╡ ╤В╨╛╨│╨╛, ╤Н╤В╨╛ ╨┤╨░╨╡╤В ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨┐╨╡╤А╤Б╨┐╨╡╨║╤В╨╕╨▓╤Г ╨▓ ╨▒╤Г╨┤╤Г╤Й╨╡╨╝. ╨Ъ╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨╝╨╛╨│╤Г╤В ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М ╤Н╤В╨╛╤В ╨╝╨╡╤В╨╛╨┤ ╨┤╨╗╤П ╤Б╨╛╨╖╨┤╨░╨╜╨╕╤П ╤Б╤В╤А╨░╤В╨╡╨│╨╕╨╣, ╨╛╨┐╤А╨╡╨┤╨╡╨╗╤П╤О╤Й╨╕╤Е ╨▒╤Г╨┤╤Г╤Й╨╡╨╡ ╨╛╤А╨│╨░╨╜╨╕╨╖╨░╤Ж╨╕╨╕.

╨Я╤А╨╕╨╝╨╡╤А╤Л

╨Ф╨░╨▓╨░╨╣╤В╨╡ ╨┐╨╛╤Б╨╝╨╛╤В╤А╨╕╨╝ ╨╜╨░ ╨┐╤А╨╕╨╝╨╡╤А╤Л ╨║╨╛╤А╨┐╨╛╤А╨░╤В╨╕╨▓╨╜╨╛╨╣ ╤А╨░╨╖╨▓╨╡╨┤╨║╨╕, ╤З╤В╨╛╨▒╤Л ╨╗╤Г╤З╤И╨╡ ╨┐╨╛╨╜╤П╤В╤М ╨║╨╛╨╜╤Ж╨╡╨┐╤Ж╨╕╤О:

╨Я╤А╨╕╨╝╨╡╤А тДЦ1

╨Я╤А╨╡╨┤╨┐╨╛╨╗╨╛╨╢╨╕╨╝, ╤З╤В╨╛ ╨┐╤А╨╛╨╕╨╖╨▓╨╛╨┤╨╕╤В╨╡╨╗╤М ╤Е╨╛╨╗╨╛╨┤╨╜╤Л╤Е ╨╜╨░╨┐╨╕╤В╨║╨╛╨▓ Coca-Cola ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╨╡╤В ╤А╨░╨╖╨╗╨╕╤З╨╜╤Л╨╡ ╨╝╨░╤А╨║╨╡╤В╨╕╨╜╨│╨╛╨▓╤Л╨╡ ╨┐╤А╨╕╨╡╨╝╤Л ╨┤╨╗╤П ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╤П ╨╜╨╛╨▓╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓. ╨Ъ╤А╨╛╨╝╨╡ ╤В╨╛╨│╨╛, ╨╛╨╜ ╤Б╨╛╨▒╨╕╤А╨░╨╡╤В ╨╛╨│╤А╨╛╨╝╨╜╤Л╨╣ ╨┤╨╛╤Е╨╛╨┤ ╨╕╨╖ ╨│╨╛╨┤╨░ ╨▓ ╨│╨╛╨┤. ╨Э╨░╨┐╤А╨╛╤В╨╕╨▓, PepsiCo ╨▒╨╛╤А╨╡╤В╤Б╤П ╤Б ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤Ж╨╕╨╡╨╣. ╨Т╨╛ ╨▓╤А╨╡╨╝╤П ╨╛╨▒╤Б╤Г╨╢╨┤╨╡╨╜╨╕╤П ╤Б╤В╤А╨░╤В╨╡╨│╨╕╨╕ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╨╡ ╨┐╨╛╨┤╨╜╤П╨╗╨╛ ╨▓╨╛╨┐╤А╨╛╤Б ╨╛ ╤А╨╛╤Б╤В╨╡ Coca-Cola. ╨Э╨░╨║╨╛╨╜╨╡╤Ж, ╨╛╨╜╨╕ ╨╜╨░╨╖╨╜╨░╤З╨╕╨╗╨╕ ╨│╤А╤Г╨┐╨┐╤Г ╨║╨╛╤А╨┐╨╛╤А╨░╤В╨╕╨▓╨╜╨╛╨╣ ╨░╨╜╨░╨╗╨╕╤В╨╕╨║╨╕, ╤З╤В╨╛╨▒╤Л ╨┐╨╛╨╝╨╛╤З╤М ╨╕╨╝ ╨╛╤Б╤В╨░╨▓╨░╤В╤М╤Б╤П ╨▓╨┐╨╡╤А╨╡╨┤╨╕ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╛╨▓. ╨У╤А╤Г╨┐╨┐╨░ ╤А╨░╨╖╨▓╨╡╨┤╨║╨╕ ╤Б╨╛╨▒╤А╨░╨╗╨░ ╨┤╨░╨╜╨╜╤Л╨╡ ╨╛╨▒ ╨╕╤Е ╨▒╨░╨╖╨╛╨▓╨╛╨╣ ╨╛╤В╤А╨░╤Б╨╗╨╕, ╨╛╤Б╨╜╨╛╨▓╨╜╤Л╤Е ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨░╤Е ╨╕ тАЛтАЛ╨║╨╗╨╕╨╡╨╜╤В╨░╤Е. ╨б ╨┐╨╛╨╝╨╛╤Й╤М╤О ╨╛╨┐╤А╨╛╤Б╨╛╨▓ ╨╕ ╨┐╨╗╨░╤В╤Д╨╛╤А╨╝ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨╛╨╣ ╤А╨░╨╖╨▓╨╡╨┤╨║╨╕ ╨╛╨╜╨╕ ╨┐╨╛╨╗╤Г╤З╨╕╨╗╨╕ ╨┐╤А╨╡╨┤╤Б╤В╨░╨▓╨╗╨╡╨╜╨╕╨╡ ╨╛╨▒ ╨╛╤В╤А╨░╤Б╨╗╨╕. ╨Ъ╤А╨╛╨╝╨╡ ╤В╨╛╨│╨╛, ╨┐╨╛╤Б╤В╨╛╤П╨╜╨╜╨╛ ╤Б╨╗╨╡╨┤╨╕╨╗╨╕ ╨╖╨░ ╨┤╨╡╨╣╤Б╤В╨▓╨╕╤П╨╝╨╕ ╤Б╨╛╨┐╨╡╤А╨╜╨╕╨║╨░.

╨Я╤А╨╛╨░╨╜╨░╨╗╨╕╨╖╨╕╤А╨╛╨▓╨░╨▓ ╨▓╤Б╨╡ ╨║╨╛╨╝╨┐╨╛╨╜╨╡╨╜╤В╤Л ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╛╨▓, ╨║╨╛╨╝╨░╨╜╨┤╨░ ╨┐╨╡╤А╨╡╨┤╨░╨╗╨░ ╨╛╤В╤З╨╡╤В ╨╛ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨╛╨╣ ╤А╨░╨╖╨▓╨╡╨┤╨║╨╡ ╤А╤Г╨║╨╛╨▓╨╛╨┤╨╕╤В╨╡╨╗╤П╨╝. ╨Ю╤В╤З╨╡╤В ╤Б╨╛╨┤╨╡╤А╨╢╨░╨╗ ╨╛╤Б╨╜╨╛╨▓╨╜╤Л╨╡ ╨┐╤А╨╛╨▒╨╗╨╡╨╝╤Л ╨╕ ╨╗╨░╨╖╨╡╨╣╨║╨╕ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕. ╨Ъ╤А╨╛╨╝╨╡ ╤В╨╛╨│╨╛, ╨╛╨╜╨╕ ╨┐╤А╨╡╨┤╨╛╤Б╤В╨░╨▓╨╕╨╗╨╕ ╤А╨╡╤И╨╡╨╜╨╕╤П ╨┤╨╗╤П ╨╜╨╕╤Е. ╨Э╨░╨┐╤А╨╕╨╝╨╡╤А, ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П ╨┐╤А╨╕╨▓╨╗╨╡╨║╨╗╨░ ╨╝╨╜╨╛╨│╨╛ ╨╜╨╛╨▓╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨╕ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨┐╤А╨╕ ╤Г╤Б╤Л╨╜╨╛╨▓╨╗╨╡╨╜╨╕╨╕. ╨Ю╨┤╨╜╨░╨║╨╛, ╨╡╤Б╨╗╨╕ ╨▒╤Л PepsiCo ╨╛╤В╨║╨░╨╖╨░╨╗╨░╤Б╤М ╨┐╤А╨╕╨╜╤П╤В╤М ╨╛╤В╤З╨╡╤В, ╨┐╤А╨╡╨┤╨╗╨╛╨╢╨╡╨╜╨╜╤Л╨╣ ╨│╤А╤Г╨┐╨┐╨╛╨╣ ╤А╨░╨╖╨▓╨╡╨┤╨║╨╕, ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╤Л ╨┐╤А╨╡╨▓╨╖╨╛╤И╨╗╨╕ ╨▒╤Л ╨╕╤Е, ╤В╨╡╨╝ ╤Б╨░╨╝╤Л╨╝ ╨╛╤В╨╛╨╣╨┤╤П ╨╜╨░ ╨▓╤В╨╛╤А╨╛╨╣ ╨┐╨╗╨░╨╜ ╨▓ ╨╛╤В╤А╨░╤Б╨╗╨╕.

╨Я╤А╨╕╨╝╨╡╤А #2

╨б╨╛╨│╨╗╨░╤Б╨╜╨╛ ╨╛╤В╤З╨╡╤В╤Г Crayon, ╨│╤А╤Г╨┐╨┐╤Л ╨║╨╛╤А╨┐╨╛╤А╨░╤В╨╕╨▓╨╜╨╛╨╣ ╤А╨░╨╖╨▓╨╡╨┤╨║╨╕ ╨┐╨╛╤В╤А╨░╤В╨╕╨╗╨╕ ╨▒╨╛╨╗╨╡╨╡ 15% ╤Б╨▓╨╛╨╡╨│╨╛ ╨▓╤А╨╡╨╝╨╡╨╜╨╕ ╨╜╨░ ╤А╨╡╤И╨╡╨╜╨╕╨╡ ╨┐╤А╨╛╨▒╨╗╨╡╨╝ ╨▓ 2019 ╨│╨╛╨┤╤Г ╨┐╨╛ ╤Б╤А╨░╨▓╨╜╨╡╨╜╨╕╤О ╤Б 2018 ╨│╨╛╨┤╨╛╨╝. ╨Ъ╤А╨╛╨╝╨╡ ╤В╨╛╨│╨╛, 88% ╨░╨╜╨░╨╗╨╕╤В╨╕╤З╨╡╤Б╨║╨╕╤Е ╨│╤А╤Г╨┐╨┐ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╤О╤В ╨┐╨╗╨░╤В╤Д╨╛╤А╨╝╤Л ╨╕ ╨╕╨╜╨┤╨╕╨║╨░╤В╨╛╤А╤Л ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨╛╨╣ ╤А╨░╨╖╨▓╨╡╨┤╨║╨╕ ╨┤╨╗╤П ╨┐╤А╨╛╨▓╨╡╨┤╨╡╨╜╨╕╤П ╤Б╨▓╨╛╨╡╨│╨╛ ╨░╨╜╨░╨╗╨╕╨╖╨░. ╨Т ╨┤╤А╤Г╨│╨╛╨╝ ╨╛╤В╤З╨╡╤В╨╡ ╨│╨╛╨▓╨╛╤А╨╕╤В╤Б╤П, ╤З╤В╨╛ 90% ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╣ ╨╕╨╖ ╤Б╨┐╨╕╤Б╨║╨░ Fortune 500 ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╤О╤В ╨║╨╛╤А╨┐╨╛╤А╨░╤В╨╕╨▓╨╜╤Г╤О ╤А╨░╨╖╨▓╨╡╨┤╨║╤Г, ╤З╤В╨╛╨▒╤Л ╨┐╨╛╨╗╤Г╤З╨╕╤В╤М ╨┐╤А╨╡╨╕╨╝╤Г╤Й╨╡╤Б╤В╨▓╨╛ ╨╜╨░╨┤ ╤Б╨▓╨╛╨╕╨╝╨╕ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨░╨╝╨╕. ╨Ъ╤А╨╛╨╝╨╡ ╤В╨╛╨│╨╛, ╨▓ ╨╛╤В╤З╨╡╤В╨╡ Forbes ╨│╨╛╨▓╨╛╤А╨╕╤В╤Б╤П, ╤З╤В╨╛ 73% ╨┐╤А╨╡╨┤╨┐╤А╨╕╤П╤В╨╕╨╣ ╨▓╤Л╨┤╨╡╨╗╤П╤О╤В 20% ╤Б╨▓╨╛╨╡╨│╨╛ ╨▒╤О╨┤╨╢╨╡╤В╨░ ╨╜╨░ ╤Н╤В╨╛╤В ╨░╨╜╨░╨╗╨╕╨╖, ╨┐╨╛╨╝╨╛╨│╨░╤П ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П╨╝ ╨║╨╛╨╜╨║╤Г╤А╨╕╤А╨╛╨▓╨░╤В╤М ╨▓ ╤А╨╡╨░╨╗╤М╨╜╨╛╨╝ ╨╝╨╕╤А╨╡.

╨Т╨░╨╢╨╜╨╛╤Б╤В╤М

╨Ъ╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨░╤П ╤А╨░╨╖╨▓╨╡╨┤╨║╨░ ╨╕╨╝╨╡╨╡╤В ╨▒╨╛╨╗╤М╤И╨╛╨╡ ╨╖╨╜╨░╤З╨╡╨╜╨╕╨╡ ╨┤╨╗╤П ╨▒╨╕╨╖╨╜╨╡╤Б╨░. ╨н╤В╨╛ ╨┐╨╛╨╖╨▓╨╛╨╗╤П╨╡╤В ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П╨╝ ╨┐╨╛╤Б╤В╨╛╤П╨╜╨╜╨╛ ╤Г╤З╨╕╤В╤М╤Б╤П ╨╕ ╨┐╤А╨╕╤Б╨┐╨╛╤Б╨░╨▒╨╗╨╕╨▓╨░╤В╤М╤Б╤П ╨║ ╨╛╤И╨╕╨▒╨║╨░╨╝ ╤Б╨▓╨╛╨╕╤Е ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╛╨▓. ╨Ъ╤А╨╛╨╝╨╡ ╤В╨╛╨│╨╛, ╤Н╤В╨╛ ╨┐╨╛╨╝╨╛╨│╨░╨╡╤В ╨┐╤А╨╡╨┤╤Б╨║╨░╨╖╨░╤В╤М ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╤Л╨╡ ╨┤╨╡╨╣╤Б╤В╨▓╨╕╤П ╤Б╨╛╨┐╨╡╤А╨╜╨╕╨║╨░. ╨Э╨░╨┐╤А╨╕╨╝╨╡╤А, ╨╡╤Б╨╗╨╕ ╨┐╤А╨╛╨┤╤Г╨║╤В ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨░ ╨┐╨╛╤В╨╡╤А╨┐╨╕╤В ╨╜╨╡╤Г╨┤╨░╤З╤Г ╨▓ ╨║╨░╨║╨╛╨╣-╨╗╨╕╨▒╨╛ ╤Б╤В╤А╨░╨╜╨╡, ╨┤╤А╤Г╨│╨╕╨╡ ╨▒╤Г╨┤╤Г╤В ╨╛╤Б╨╛╨▒╨╡╨╜╨╜╨╛ ╨╛╤Б╤В╨╛╤А╨╛╨╢╨╜╤Л, ╤Г╤З╨╕╤В╤Л╨▓╨░╤П ╨░╨╜╨░╨╗╨╛╨│╨╕╤З╨╜╤Л╨╡ ╤Д╨░╨║╤В╨╛╤А╤Л. ╨Ъ╤А╨╛╨╝╨╡ ╤В╨╛╨│╨╛, ╨╛╨╜ ╨┐╤А╨╡╨┤╤Г╨┐╤А╨╡╨╢╨┤╨░╨╡╤В ╨╛ ╤А╨░╨╖╨╗╨╕╤З╨╜╤Л╤Е ╤Б╨╕╤Б╤В╨╡╨╝╨╜╤Л╤Е ╨╜╨╡╨┤╨╛╤Б╤В╨░╤В╨║╨░╤Е, ╨▓╨╛╨╖╨╜╨╕╨║╨░╤О╤Й╨╕╤Е ╨┐╨╛ ╨┐╤Г╤В╨╕. ╨Э╨░╨║╨╛╨╜╨╡╤Ж, ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П ╤В╨░╨║╨╢╨╡ ╤Г╨╖╨╜╨░╨╡╤В ╨╛╨▒ ╨╕╨╜╤В╨╡╤А╨╡╤Б╨░╤Е, ╨░╨╜╤В╨╕╨┐╨░╤В╨╕╤П╤Е ╨╕ ╨┐╤А╨╡╨┤╨┐╨╛╤З╤В╨╡╨╜╨╕╤П╤Е ╤Б╨▓╨╛╨╕╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓.

╨Ъ╨╛╤А╨┐╨╛╤А╨░╤В╨╕╨▓╨╜╨░╤П ╨░╨╜╨░╨╗╨╕╤В╨╕╨║╨░ ╨┐╨╛╨╖╨▓╨╛╨╗╤П╨╡╤В ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П╨╝ ╨╗╨╡╨│╨║╨╛ ╨╛╤В╤Б╨╗╨╡╨╢╨╕╨▓╨░╤В╤М ╨┐╤А╨╡╨╛╨▒╨╗╨░╨┤╨░╤О╤Й╨╕╨╡ ╤А╤Л╨╜╨╛╤З╨╜╤Л╨╡ ╤В╨╡╨╜╨┤╨╡╨╜╤Ж╨╕╨╕. ╨Ъ╤А╨╛╨╝╨╡ ╤В╨╛╨│╨╛, ╤Н╤В╨╛ ╨┐╨╛╨╝╨╛╨│╨░╨╡╤В ╨▓ ╨▓╤Л╤П╨▓╨╗╨╡╨╜╨╕╨╕ ╨╗╤О╨▒╤Л╤Е ╨▒╤Г╨┤╤Г╤Й╨╕╤Е ╤Г╨│╤А╨╛╨╖ ╨╕╨╗╨╕ ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╨╡╨╣. ╨в╨╛╤З╨╜╨╛ ╤В╨░╨║ ╨╢╨╡ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨╝╨╛╨│╤Г╤В ╨┐╨╛╨┤╨│╨╛╤В╨╛╨▓╨╕╤В╤М ╨┐╨╗╨░╨╜╤Л ╨╕ ╨┐╨╛╨╗╨╕╤В╨╕╨║╤Г ╨┤╨╗╤П ╨╝╨░╨║╤Б╨╕╨╝╨╕╨╖╨░╤Ж╨╕╨╕ ╨┐╤А╨╕╨▒╤Л╨╗╨╕ ╨╖╨░ ╤Б╤З╨╡╤В ╨╝╨╕╨╜╨╕╨╝╨╕╨╖╨░╤Ж╨╕╨╕ ╨╛╨┐╨╡╤А╨░╤Ж╨╕╨╛╨╜╨╜╤Л╤Е ╤А╨░╤Б╤Е╨╛╨┤╨╛╨▓. ╨Э╨░╨║╨╛╨╜╨╡╤Ж, ╨▓ ╤А╨╡╨╖╤Г╨╗╤М╤В╨░╤В╨╡ ╨╕╤Е ╤Г╤Б╨╕╨╗╨╕╨╣ ╨╛╨╜╨╕ ╨╝╨╛╨│╤Г╤В ╨┐╤А╨╕╨▓╨╗╨╡╤З╤М ╨▒╨╛╨╗╤М╤И╨╡ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨╕ ╤Г╨▓╨╡╨╗╨╕╤З╨╕╤В╤М ╤А╨╛╤Б╤В ╨┤╨╛╤Е╨╛╨┤╨╛╨▓.

╨Ъ╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨░╤П ╤А╨░╨╖╨▓╨╡╨┤╨║╨░ ╨┐╤А╨╛╤В╨╕╨▓ ╤А╤Л╨╜╨╛╤З╨╜╨╛╨╣ ╤А╨░╨╖╨▓╨╡╨┤╨║╨╕

╨е╨╛╤В╤П ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨░╤П ╨╕ ╤А╤Л╨╜╨╛╤З╨╜╨░╤П ╤А╨░╨╖╨▓╨╡╨┤╨║╨░ ╨┐╨╛╨╝╨╛╨│╨░╤О╤В ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П╨╝ ╤Г╨╗╤Г╤З╤И╨╕╤В╤М ╤Б╤В╤А╨░╤В╨╡╨│╨╕╤З╨╡╤Б╨║╨╛╨╡ ╨┐╨╗╨░╨╜╨╕╤А╨╛╨▓╨░╨╜╨╕╨╡, ╨╛╨╜╨╕ ╨╜╨╡╨╝╨╜╨╛╨│╨╛ ╨╛╤В╨╗╨╕╤З╨░╤О╤В╤Б╤П ╨┤╤А╤Г╨│ ╨╛╤В ╨┤╤А╤Г╨│╨░. ╨Я╨╡╤А╨▓╤Л╨╣ ╨▒╨╛╨╗╤М╤И╨╡ ╨╛╤А╨╕╨╡╨╜╤В╨╕╤А╤Г╨╡╤В╤Б╤П ╨╜╨░ ╤Б╤В╤А╨░╤В╨╡╨│╨╕╨╕ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╛╨▓, ╨░ ╨▓╤В╨╛╤А╨╛╨╣ тАФ ╨╜╨░ ╤А╤Л╨╜╨╛╨║. ╨Р╨╜╨░╨╗╨╕╤В╨╕╨║╨░ ╤А╤Л╨╜╨║╨░ ╤А╨░╤Б╤Б╨╝╨░╤В╤А╨╕╨▓╨░╨╡╤В ╨▒╨╛╨╗╨╡╨╡ ╤И╨╕╤А╨╛╨║╤Г╤О ╨║╨░╤А╤В╨╕╨╜╤Г ╤А╤Л╨╜╨║╨░, ╨░ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╤Л╨╣ ╨░╨╜╨░╨╗╨╕╨╖ ╨░╨╜╨░╨╗╨╕╨╖╨╕╤А╤Г╨╡╤В ╨┐╨╗╨░╨╜ ╨┤╨╡╨╣╤Б╤В╨▓╨╕╨╣ ╤Б╨╛╨┐╨╡╤А╨╜╨╕╨║╨░. ╨Ю╨┤╨╜╨░╨║╨╛ ╨┐╨╛╤Б╨╗╨╡╨┤╨╜╨╕╨╣ ╤П╨▓╨╗╤П╨╡╤В╤Б╤П ╨╜╨░╨┤╨╝╨╜╨╛╨╢╨╡╤Б╤В╨▓╨╛╨╝, ╤В. ╨╡. ╨▒╨╛╨╗╤М╤И╨╡╨╣ ╨│╤А╤Г╨┐╨┐╨╛╨╣ ╨┐╨╡╤А╨▓╤Л╤Е.

╨Я╤Л╤В╨╗╨╕╨▓╤Л╨╣ ╤Г╨╝╨Ш╤Б╤Б╨╗╨╡╨┤╨╛╨▓╨░╨╜╨╕╨╡ ╤А╤Л╨╜╨║╨░MeaningFirms ╨╛╨┐╤А╨╡╨┤╨╡╨╗╤П╤О╤В ╤Н╤В╨╛ ╨║╨░╨║ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б ╤Б╨▒╨╛╤А╨░ ╨┤╨░╨╜╨╜╤Л╤Е ╨╕ ╨░╨╜╨░╨╗╨╕╨╖╨░ ╨┤╨╡╨╣╤Б╤В╨▓╨╕╨╣ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╛╨▓. ╨н╤В╨╛ ╨╛╤В╨╜╨╛╤Б╨╕╤В╤Б╤П ╨║ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б╤Г ╤Б╨▒╨╛╤А╨░ ╨┤╨░╨╜╨╜╤Л╤Е ╨┤╨╗╤П ╨┐╨╛╨╜╨╕╨╝╨░╨╜╨╕╤П ╤А╤Л╨╜╨║╨░ ╨▓ ╤Ж╨╡╨╗╨╛╨╝. ╨ж╨╡╨╗╤М╨Ю╤Б╤В╨░╨▓╨░╤В╤М╤Б╤П ╨▓╨┐╨╡╤А╨╡╨┤╨╕ ╤А╤Л╨╜╨║╨░╨ж╨╡╨╗╤М ╨┐╨╛╨╜╤П╤В╤М ╨┐╨╛╨▓╨╡╨┤╨╡╨╜╨╕╨╡ ╨║╨╗╨╕╨╡╨╜╤В╨░╨Я╨╡╤А╤Б╨┐╨╡╨║╤В╨╕╨▓╨░╨Ю╨│╤А╨░╨╜╨╕╤З╨╡╨╜╨╛ ╤В╨╛╨╗╤М╨║╨╛ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨░╨╝╨╕╨Ю╤Е╨▓╨░╤В╤Л╨▓╨░╨╡╤В ╨▓╨╡╤Б╤М ╤А╤Л╨╜╨╛╨║╨д╨╛╨║╤Г╤Б╨Ю╨╜ ╤А╨░╤Б╤Б╨╝╨░╤В╤А╨╕╨▓╨░╨╡╤В ╨┐╨╗╨░╨╜╤Л ╨╕ ╨┤╨╡╨╣╤Б╤В╨▓╨╕╤П ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨░.╨Ч╨┤╨╡╤Б╤М ╨╛╨╜ ╨▒╨╛╨╗╤М╤И╨╡ ╤Д╨╛╨║╤Г╤Б╨╕╤А╤Г╨╡╤В╤Б╤П ╨╜╨░ ╨┤╨╡╨╝╨╛╨│╤А╨░╤Д╨╕╤З╨╡╤Б╨║╨╕╤Е ╤Е╨░╤А╨░╨║╤В╨╡╤А╨╕╤Б╤В╨╕╨║╨░╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓.

╨з╨░╤Б╤В╨╛ ╨╖╨░╨┤╨░╨▓╨░╨╡╨╝╤Л╨╡ ╨▓╨╛╨┐╤А╨╛╤Б╤Л (FAQ)

╨Ъ╨░╨║ ╤Б╨╛╨▒╤А╨░╤В╤М ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╤Г╤О ╤А╨░╨╖╨▓╨╡╨┤╨║╤Г?

╨Э╨╕╨╢╨╡ ╨┐╤А╨╕╨▓╨╡╨┤╨╡╨╜╤Л ╤И╨░╨│╨╕ ╨┤╨╗╤П ╤Б╨▒╨╛╤А╨░ ╨┤╨░╨╜╨╜╤Л╤Е ╨║╨╛╤А╨┐╨╛╤А╨░╤В╨╕╨▓╨╜╨╛╨╣ ╤А╨░╨╖╨▓╨╡╨┤╨║╨╕:
тЧП ╨Ю╨┐╤А╨╡╨┤╨╡╨╗╨╕╤В╨╡ ╨╛╤Б╨╜╨╛╨▓╨╜╤Л╤Е ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╛╨▓
тЧП ╨б╨╛╨▒╨╕╤А╨░╨╣╤В╨╡ ╨┤╨░╨╜╨╜╤Л╨╡, ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╤П ╤А╨░╨╖╨╗╨╕╤З╨╜╤Л╨╡ ╨╕╤Б╤В╨╛╤З╨╜╨╕╨║╨╕ (╨╛╨╜╨╗╨░╨╣╨╜ ╨╕ ╨╛╤Д╨╗╨░╨╣╨╜).
тЧП ╨Р╨╜╨░╨╗╨╕╨╖ ╨┐╨╛╨╗╤Г╤З╨╡╨╜╨╜╤Л╤Е ╨┤╨░╨╜╨╜╤Л╤Е
тЧП ╨Ф╨░╨╣╤В╨╡ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╤О ╨╖╨░╨╕╨╜╤В╨╡╤А╨╡╤Б╨╛╨▓╨░╨╜╨╜╤Л╨╝ ╤Б╤В╨╛╤А╨╛╨╜╨░╨╝.

╨Ъ╨░╨║ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨░╤П ╤А╨░╨╖╨▓╨╡╨┤╨║╨░ ╨╝╨╛╨╢╨╡╤В ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М╤Б╤П ╤Б ╨╜╨╛╨▓╤Л╨╝ ╨┐╤А╨╛╨┤╤Г╨║╤В╨╛╨╝?

╨Ъ╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨╝╨╛╨│╤Г╤В ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М ╤Б╨╗╨╡╨┤╤Г╤О╤Й╨╕╨╡ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╤Л╨╡ ╤И╨░╨│╨╕ ╨┤╨╗╤П ╤А╨░╨╖╤А╨░╨▒╨╛╤В╨║╨╕ ╨╜╨╛╨▓╤Л╤Е ╨┐╤А╨╛╨┤╤Г╨║╤В╨╛╨▓:
тЧП ╨б╨╛╨▒╨╡╤А╨╕╤В╨╡ ╨┤╨░╨╜╨╜╤Л╨╡ ╨╛ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨░╤Е, ╨╡╤Б╨╗╨╕ ╤Г ╨╜╨╕╤Е ╨╡╤Б╤В╤М ╨░╨╜╨░╨╗╨╛╨│╨╕╤З╨╜╤Л╨╡ ╨┐╤А╨╛╨┤╤Г╨║╤В╤Л ╨╕╨╗╨╕ ╤Б╤Е╨╛╨┤╤Б╤В╨▓╨░.
тЧП ╨Ч╨░╨┐╨╕╤И╨╕╤В╨╡ ╤В╨╛╤З╨║╨╕ ╨╕╨╗╨╕ ╨╜╨╡╨┤╨╛╤Б╤В╨░╤В╨║╨╕ ╨▓ ╨╕╤Е ╨┐╤А╨╛╨┤╤Г╨║╤В╨░╤Е.
тЧП ╨Я╨╛╨┤╨│╨╛╤В╨╛╨▓╨╕╤В╤М ╤Б╤В╤А╨░╤В╨╡╨│╨╕╤О ╤Б╨╛╨╖╨┤╨░╨╜╨╕╤П ╤Г╨╜╨╕╨║╨░╨╗╤М╨╜╨╛╨│╨╛ ╨┐╤А╨╛╨┤╤Г╨║╤В╨░, ╨╛╤В╨╗╨╕╤З╨╜╨╛╨│╨╛ ╨╛╤В ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╛╨▓.
тЧП ╨Э╨░╨║╨╛╨╜╨╡╤Ж, ╨┐╤А╨╕╨╝╨╕╤В╨╡ ╨┐╨╗╨░╨╜ ╨╕ ╨┐╨╛╨┤╨│╨╛╤В╨╛╨▓╤М╤В╨╡ ╨╜╨╛╨▓╤Л╨╣ ╨┐╤А╨╛╨┤╤Г╨║╤В.

╨н╤В╨╕╤З╨╜╨░ ╨╗╨╕ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨░╤П ╤А╨░╨╖╨▓╨╡╨┤╨║╨░?

╨Ф╨░, ╨║╨╛╤А╨┐╨╛╤А╨░╤В╨╕╨▓╨╜╨░╤П ╤А╨░╨╖╨▓╨╡╨┤╨║╨░, ╨╜╨╡╤Б╨╛╨╝╨╜╨╡╨╜╨╜╨╛, ╤П╨▓╨╗╤П╨╡╤В╤Б╤П ╤Н╤В╨╕╤З╨╡╤Б╨║╨╛╨╣ ╨┐╤А╨░╨║╤В╨╕╨║╨╛╨╣. ╨Ю╨┤╨╜╨░╨║╨╛ ╨╜╨╡╤Н╤В╨╕╤З╨╜╤Л╨╝ ╤В╤А╨░╨┤╨╕╤Ж╨╕╤П╨╝ ╨╜╨╡ ╨╝╨╡╤Б╤В╨╛ ╨┤╨╛ ╤В╨╡╤Е ╨┐╨╛╤А, ╨┐╨╛╨║╨░ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨╜╨╡ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╤О╤В ╨╖╨░╨║╨╛╨╜╨╜╤Л╨╡ ╨╕╨╗╨╕ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╡╨╜╨╜╤Л╨╡ ╤Б╨┐╨╛╤Б╨╛╨▒╤Л ╤Б╨▒╨╛╤А╨░ ╨┤╨░╨╜╨╜╤Л╤Е.

4. ╨з╤В╨╛ ╤В╨░╨║╨╛╨╡ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨░╤П ╤А╨░╨╖╨▓╨╡╨┤╨║╨░ ╨▓ ╤Д╨░╤А╨╝╨░╤Ж╨╡╨▓╤В╨╕╨║╨╡?

╨Ъ╨╛╤А╨┐╨╛╤А╨░╤В╨╕╨▓╨╜╨░╤П ╤А╨░╨╖╨▓╨╡╨┤╨║╨░ ╨╕╨╝╨╡╨╡╤В ╨▒╨╛╨╗╤М╤И╨╛╨╡ ╨╖╨╜╨░╤З╨╡╨╜╨╕╨╡ ╨▓ ╤Д╨░╤А╨╝╨░╤Ж╨╡╨▓╤В╨╕╤З╨╡╤Б╨║╨╛╨╝ ╤Б╨╡╨║╤В╨╛╤А╨╡. ╨д╨░╤А╨╝╨░╤Ж╨╡╨▓╤В╨╕╤З╨╡╤Б╨║╨╕╨╡ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╤О╤В ╨╡╨│╨╛ ╨┤╨╗╤П ╨╕╤Б╤Б╨╗╨╡╨┤╨╛╨▓╨░╨╜╨╕╤П ╨╜╨╡╨┤╨░╨▓╨╜╨╛ ╨▓╤Л╨┐╤Г╤Й╨╡╨╜╨╜╤Л╤Е ╨╜╨░ ╤А╤Л╨╜╨╛╨║ ╨╜╨╡╨┐╨░╤В╨╡╨╜╤В╨╛╨▓╨░╨╜╨╜╤Л╤Е ╨╗╨╡╨║╨░╤А╤Б╤В╨▓. ╨Ъ╤А╨╛╨╝╨╡ ╤В╨╛╨│╨╛, ╨╛╨╜╨╕ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╤О╤В ╨╡╨│╨╛ ╨┤╨╗╤П ╨▓╤Л╤П╨▓╨╗╨╡╨╜╨╕╤П ╨┐╤А╨╛╨▒╨╡╨╗╨╛╨▓ ╨▓ ╨╕╤Б╤Б╨╗╨╡╨┤╨╛╨▓╨░╨╜╨╕╤П╤Е ╨╕ ╤А╨░╨╖╤А╨░╨▒╨╛╤В╨║╨░╤Е ╨╕ ╨┤╨╗╤П ╨░╨╜╨░╨╗╨╕╨╖╨░ ╨┤╨╡╨╣╤Б╤В╨▓╨╕╨╣ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╛╨▓.

╨а╨╡╨║╨╛╨╝╨╡╨╜╨┤╤Г╨╡╨╝╤Л╨╡ ╤Б╤В╨░╤В╤М╨╕

╨н╤В╨╛ ╤А╤Г╨║╨╛╨▓╨╛╨┤╤Б╤В╨▓╨╛ ╨║ ╤В╨╛╨╝╤Г, ╤З╤В╨╛ ╤В╨░╨║╨╛╨╡ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨░╤П ╤А╨░╨╖╨▓╨╡╨┤╨║╨░. ╨Ь╤Л ╨╛╨▒╤К╤П╤Б╨╜╤П╨╡╨╝ ╨╡╨│╨╛ ╨╕╤Б╤В╨╛╤А╨╕╤О, ╤В╨╕╨┐╤Л, ╨┐╤А╨╕╨╝╨╡╤А╤Л, ╨▓╨░╨╢╨╜╨╛╤Б╤В╤М ╨╕ ╤Б╤А╨░╨▓╨╜╨╡╨╜╨╕╤П ╤Б ╤А╤Л╨╜╨╛╤З╨╜╨╛╨╣ ╨░╨╜╨░╨╗╨╕╤В╨╕╨║╨╛╨╣. ╨Т╤Л ╤В╨░╨║╨╢╨╡ ╨╝╨╛╨╢╨╡╤В╨╡ ╨╜╨░╨╣╤В╨╕ ╨╜╨╡╤Б╨║╨╛╨╗╤М╨║╨╛ ╨┐╨╛╨╗╨╡╨╖╨╜╤Л╤Е ╤Б╤В╨░╤В╨╡╨╣ ╨╖╨┤╨╡╤Б╤М —

• ╨Ъ╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╤Л╨╣ ╤А╤Л╨╜╨╛╨║
• ╨Я╤А╨╡╨┤╨┐╨╕╤Б╤Л╨▓╨░╤О╤Й╨░╤П ╨░╨╜╨░╨╗╨╕╤В╨╕╨║╨░
• ╨Ч╨╜╨░╤З╨╡╨╜╨╕╨╡ ╨╢╨╕╨╖╨╜╨╕ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓