╨У╨╛╤А╨╕╨╖╨╛╨╜╤В╨░╨╗╤М╨╜╤Л╨╣ ╨░╨╜╨░╨╗╨╕╨╖

╨з╤В╨╛ ╤В╨░╨║╨╛╨╡ ╨│╨╛╤А╨╕╨╖╨╛╨╜╤В╨░╨╗╤М╨╜╤Л╨╣ ╨░╨╜╨░╨╗╨╕╨╖?

╨Э╨░ ╨╛╤Б╨╜╨╛╨▓╨╡ ╨╕╤Б╤В╨╛╤А╨╕╤З╨╡╤Б╨║╨╕╤Е ╨┤╨░╨╜╨╜╤Л╤Е ╨│╨╛╤А╨╕╨╖╨╛╨╜╤В╨░╨╗╤М╨╜╤Л╨╣ ╨░╨╜╨░╨╗╨╕╨╖ ╨╕╨╜╤В╨╡╤А╨┐╤А╨╡╤В╨╕╤А╤Г╨╡╤В ╨╕╨╖╨╝╨╡╨╜╨╡╨╜╨╕╤П ╨▓ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╨╛╨╣ ╨╛╤В╤З╨╡╤В╨╜╨╛╤Б╤В╨╕ ╨╖╨░ ╨┤╨▓╨░ ╨╕╨╗╨╕ ╨▒╨╛╨╗╨╡╨╡ ╨╛╤В╤З╨╡╤В╨╜╤Л╤Е ╨┐╨╡╤А╨╕╨╛╨┤╨░. ╨Ю╨╜ ╨╛╨▒╨╛╨╖╨╜╨░╤З╨░╨╡╤В ╨┐╤А╨╛╤Ж╨╡╨╜╤В╨╜╨╛╨╡ ╨╕╨╖╨╝╨╡╨╜╨╡╨╜╨╕╨╡ ╤В╨╛╨╣ ╨╢╨╡ ╤Б╤В╨░╤В╤М╨╕ ╤Б╨╗╨╡╨┤╤Г╤О╤Й╨╡╨│╨╛ ╨╛╤В╤З╨╡╤В╨╜╨╛╨│╨╛ ╨┐╨╡╤А╨╕╨╛╨┤╨░ ╨┐╨╛ ╤Б╤А╨░╨▓╨╜╨╡╨╜╨╕╤О ╤Б╨╛ ╨╖╨╜╨░╤З╨╡╨╜╨╕╨╡╨╝ ╨▒╨░╨╖╨╛╨▓╨╛╨│╨╛ ╨╛╤В╤З╨╡╤В╨╜╨╛╨│╨╛ ╨┐╨╡╤А╨╕╨╛╨┤╨░.

╨Ю╨│╨╗╨░╨▓╨╗╨╡╨╜╨╕╨╡

• ╨з╤В╨╛ ╤В╨░╨║╨╛╨╡ ╨│╨╛╤А╨╕╨╖╨╛╨╜╤В╨░╨╗╤М╨╜╤Л╨╣ ╨░╨╜╨░╨╗╨╕╨╖?
  • ╨Я╨╛╨╜╨╕╨╝╨░╨╜╨╕╨╡ ╨│╨╛╤А╨╕╨╖╨╛╨╜╤В╨░╨╗╤М╨╜╨╛╨│╨╛ ╨░╨╜╨░╨╗╨╕╨╖╨░
  • ╨д╨╛╤А╨╝╤Г╨╗╨░ ╨│╨╛╤А╨╕╨╖╨╛╨╜╤В╨░╨╗╤М╨╜╨╛╨│╨╛ ╨░╨╜╨░╨╗╨╕╨╖╨░
  • ╨Я╤А╨╕╨╝╨╡╤А ╨│╨╛╤А╨╕╨╖╨╛╨╜╤В╨░╨╗╤М╨╜╨╛╨│╨╛ ╨░╨╜╨░╨╗╨╕╨╖╨░
  • ╨У╨╛╤А╨╕╨╖╨╛╨╜╤В╨░╨╗╤М╨╜╤Л╨╣ ╨░╨╜╨░╨╗╨╕╨╖ Colgate
  • ╨Ш╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╨╜╨╕╨╡ ╨▓ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╨╛╨╝ ╨╝╨╛╨┤╨╡╨╗╨╕╤А╨╛╨▓╨░╨╜╨╕╨╕
  • ╨Т╨╕╨┤╨╡╨╛ ╨│╨╛╤А╨╕╨╖╨╛╨╜╤В╨░╨╗╤М╨╜╨╛╨│╨╛ ╨░╨╜╨░╨╗╨╕╨╖╨░
  • ╨а╨╡╨║╨╛╨╝╨╡╨╜╨┤╤Г╨╡╨╝╤Л╨╡ ╤Б╤В╨░╤В╤М╨╕

╨Я╨╛╨╜╨╕╨╝╨░╨╜╨╕╨╡ ╨│╨╛╤А╨╕╨╖╨╛╨╜╤В╨░╨╗╤М╨╜╨╛╨│╨╛ ╨░╨╜╨░╨╗╨╕╨╖╨░

╨У╨╛╤А╨╕╨╖╨╛╨╜╤В╨░╨╗╤М╨╜╤Л╨╣ ╨░╨╜╨░╨╗╨╕╨╖ ╨╛╤Ж╨╡╨╜╨╕╨▓╨░╨╡╤В ╤В╨╡╨╜╨┤╨╡╨╜╤Ж╨╕╨╕ ╨┐╨╛ ╨│╨╛╨┤╨░╨╝ (YoY) ╨╕╨╗╨╕ ╨┐╨╛ ╨║╨▓╨░╤А╤В╨░╨╗╨░╨╝ (QoQ). ╨Х╤Б╨╗╨╕ ╨▓╤Л ╤П╨▓╨╗╤П╨╡╤В╨╡╤Б╤М ╨╕╨╜╨▓╨╡╤Б╤В╨╛╤А╨╛╨╝, ╤А╨░╤Б╤Б╨╝╨░╤В╤А╨╕╨▓╨░╤О╤Й╨╕╨╝ ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╤М ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤А╨╛╨▓╨░╨╜╨╕╤П ╨▓ ╨║╨╛╨╝╨┐╨░╨╜╨╕╤О, ╤В╨╛╨╗╤М╨║╨╛ ╨▒╨░╨╗╨░╨╜╤Б╨░ ╨╜╨░ ╨║╨╛╨╜╨╡╤Ж ╨│╨╛╨┤╨░ ╨╕╨╗╨╕ ╨╛╤В╤З╨╡╤В╨░ ╨╛ ╨┐╤А╨╕╨▒╤Л╨╗╤П╤Е ╨╕ ╤Г╨▒╤Л╤В╨║╨░╤Е ╨▒╤Г╨┤╨╡╤В ╨╜╨╡╨┤╨╛╤Б╤В╨░╤В╨╛╤З╨╜╨╛, ╤З╤В╨╛╨▒╤Л ╤Б╤Г╨┤╨╕╤В╤М ╨╛ ╤В╨╛╨╝, ╨║╨░╨║ ╤А╨░╨▒╨╛╤В╨░╨╡╤В ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П. ╨С╤Л╨╗╨╛ ╨▒╤Л ╨┐╨╛╨╗╨╡╨╖╨╜╨╛, ╨╡╤Б╨╗╨╕ ╨▒╤Л ╨▓╤Л ╨┐╨╛╤Б╨╝╨╛╤В╤А╨╡╨╗╨╕ ╨╜╨░ ╨┐╨░╤А╤Г ╨╗╨╡╤В, ╤З╤В╨╛╨▒╤Л ╨▒╤Л╤В╤М ╤Г╨▓╨╡╤А╨╡╨╜╨╜╤Л╨╝. ╨Х╤Й╨╡ ╨╗╤Г╤З╤И╨╡, ╨▓╤Л ╨╝╨╛╨╢╨╡╤В╨╡ ╤Г╨▓╨╕╨┤╨╡╤В╤М ╨╝╨╜╨╛╨│╨╛╨╗╨╡╤В╨╜╨╕╨╡ ╨▒╨░╨╗╨░╨╜╤Б╤Л ╨╕ ╨╛╤В╤З╨╡╤В╤Л ╨╛ ╨┐╤А╨╕╨▒╤Л╨╗╤П╤Е ╨╕ ╤Г╨▒╤Л╤В╨║╨░╤Е ╨╕ ╤Б╤А╨░╨▓╨╜╨╕╤В╤М ╨╕╤Е.

╨С╨╗╨░╨│╨╛╨┤╨░╤А╤П ╨│╨╛╤А╨╕╨╖╨╛╨╜╤В╨░╨╗╤М╨╜╨╛╨╝╤Г ╨░╨╜╨░╨╗╨╕╨╖╤Г ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╨╛╨╣ ╨╛╤В╤З╨╡╤В╨╜╨╛╤Б╤В╨╕ ╨▓╤Л ╤Б╨╝╨╛╨╢╨╡╤В╨╡ ╤Г╨▓╨╕╨┤╨╡╤В╤М ╨┤╨▓╨░ ╤Д╨░╨║╤В╨╕╤З╨╡╤Б╨║╨╕╤Е ╨┤╨░╨╜╨╜╤Л╤Е ╨╖╨░ ╨┐╨╛╤Б╨╗╨╡╨┤╨╛╨▓╨░╤В╨╡╨╗╤М╨╜╤Л╨╡ ╨│╨╛╨┤╤Л ╨╕ ╤Б╨╝╨╛╨╢╨╡╤В╨╡ ╤Б╤А╨░╨▓╨╜╨╕╤В╤М ╨║╨░╨╢╨┤╤Л╨╣ ╤Н╨╗╨╡╨╝╨╡╨╜╤В. ╨Ш ╨╜╨░ ╨╛╤Б╨╜╨╛╨▓╨╡ ╤Н╤В╨╛╨│╨╛ ╨▓╤Л ╨╝╨╛╨╢╨╡╤В╨╡ ╨┐╤А╨╛╨│╨╜╨╛╨╖╨╕╤А╨╛╨▓╨░╤В╤М ╨▒╤Г╨┤╤Г╤Й╨╡╨╡ ╨╕ ╨┐╨╛╨╜╨╕╨╝╨░╤В╤М ╤В╨╡╨╜╨┤╨╡╨╜╤Ж╨╕╨╕.

╨Т╨░╨╝ ╨╜╨╡ ╨╜╤Г╨╢╨╜╤Л ╤Б╨┐╨╡╤Ж╨╕╨░╨╗╤М╨╜╤Л╨╡ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Л╨╡ ╨╜╨░╨▓╤Л╨║╨╕, ╤З╤В╨╛╨▒╤Л ╨║╨╛╨╜╤Б╤В╨░╤В╨╕╤А╨╛╨▓╨░╤В╤М ╤А╨░╨╖╨╜╨╕╤Ж╤Г ╨╝╨╡╨╢╨┤╤Г ╨┤╨░╨╜╨╜╤Л╨╝╨╕ ╨┐╤А╨╡╨┤╤Л╨┤╤Г╤Й╨╡╨│╨╛ ╨╕ ╨┐╤А╨╛╤И╨╗╨╛╨│╨╛ ╨│╨╛╨┤╨░. ╨Ю╨┤╨╜╨░╨║╨╛ ╨▒╤Л╨╗╨╛ ╨▒╤Л ╨╗╤Г╤З╤И╨╡, ╨╡╤Б╨╗╨╕ ╨▒╤Л ╤Г ╨▓╨░╤Б ╨▒╤Л╨╗╨╛ ╤Г╤Б╨╡╤А╨┤╨╕╨╡, ╨▓╨╜╨╕╨╝╨░╨╜╨╕╨╡ ╨║ ╨┤╨╡╤В╨░╨╗╤П╨╝ ╨╕ ╨╗╨╛╨│╨╕╤З╨╡╤Б╨║╨╕╨╣ ╤Б╨║╨╗╨░╨┤ ╤Г╨╝╨░, ╤З╤В╨╛╨▒╤Л ╤А╨░╤Б╤И╨╕╤Д╤А╨╛╨▓╨░╤В╤М, ╨┐╨╛╤З╨╡╨╝╤Г ╨┐╤А╨╛╨╕╤Б╤Е╨╛╨┤╤П╤В ╨╕╨╖╨╝╨╡╨╜╨╡╨╜╨╕╤П.

╨Я╤А╨╕╨╝╨╡╤А ╨│╨╛╤А╨╕╨╖╨╛╨╜╤В╨░╨╗╤М╨╜╨╛╨│╨╛ ╨░╨╜╨░╨╗╨╕╨╖╨░

╨Я╤А╨╡╨┤╨┐╨╛╨╗╨╛╨╢╨╕╨╝, ╤З╤В╨╛ ╨╜╨░╨╝ ╨┐╤А╨╡╨┤╨╛╤Б╤В╨░╨▓╨╗╨╡╨╜╤Л ╨┤╨░╨╜╨╜╤Л╨╡ ╨╛╤В╤З╨╡╤В╨░ ╨╛ ╨┐╤А╨╕╨▒╤Л╨╗╤П╤Е ╨╕ ╤Г╨▒╤Л╤В╨║╨░╤Е ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ABC Co. ╨Э╨░╨╝ ╨╜╨╡╨╛╨▒╤Е╨╛╨┤╨╕╨╝╨╛ ╨┐╤А╨╛╨▓╨╡╤Б╤В╨╕ ╨│╨╛╤А╨╕╨╖╨╛╨╜╤В╨░╨╗╤М╨╜╤Л╨╣ ╨░╨╜╨░╨╗╨╕╨╖ ╨╛╤В╤З╨╡╤В╨░ ╨╛ ╨┐╤А╨╕╨▒╤Л╨╗╤П╤Е ╨╕ ╤Г╨▒╤Л╤В╨║╨░╤Е ╤Н╤В╨╛╨╣ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕.

╨Я╨╛╨┤╤А╨╛╨▒╨╜╨╛╤Б╤В╨╕2016 ╨│. (╨▓ ╨┤╨╛╨╗╨╗╨░╤А╨░╤Е ╨б╨и╨Р)2015 ╨│. (╨▓ ╨┤╨╛╨╗╨╗╨░╤А╨░╤Е ╨б╨и╨Р)╨Ъ╨╛╨╗╨╕╤З╨╡╤Б╤В╨▓╨╛╨Я╤А╨╛╤Ж╨╡╨╜╤В╨Я╤А╨╛╨┤╨░╨╢╨╕30 00 00028 00 000200 000 *7,14% **(-) ╨б╨╡╨▒╨╡╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╤М ╨┐╤А╨╛╨┤╨░╨╜╨╜╤Л╤Е ╤В╨╛╨▓╨░╤А╨╛╨▓ (╤Б╨╡╨▒╨╡╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╤М)(21 00 000)(20 00 000)100 0005%╨Т╨░╨╗╨╛╨▓╨░╤П ╨┐╤А╨╕╨▒╤Л╨╗╤М900 000800 000100,00012,50%╨Ю╨▒╤Й╨╕╨╡ ╤А╨░╤Б╤Е╨╛╨┤╤Л180,000120,00060,00050%╨Ъ╨╛╨╝╨╝╨╡╤А╤З╨╡╤Б╨║╨╕╨╡ ╤А╨░╤Б╤Е╨╛╨┤╤Л220,000230,000(10,000)(4,35%)╨Ю╨┐╨╡╤А╨░╤Ж╨╕╨╛╨╜╨╜╤Л╨╡ ╤А╨░╤Б╤Е╨╛╨┤╤Л(400 000)(350 000)50 000 14,29%╨Ю╨┐╨╡╤А╨░╤Ж╨╕╨╛╨╜╨╜╤Л╨╣ ╨┤╨╛╤Е╨╛╨┤500 000450 00050 00011,11%╨Я╤А╨╛╤Ж╨╡╨╜╤В╨╜╤Л╨╡ ╤А╨░╤Б╤Е╨╛╨┤╤Л(50 000)(50 000)┬з┬з╨Я╤А╨╕╨▒╤Л╨╗╤М ╨┤╨╛ ╨╜╨░╨╗╨╛╨│╨╛╨╛╨▒╨╗╨╛╨╢╨╡╨╜╨╕╤П450 000400 00050 00012,50%╨Э╨░╨╗╨╛╨│ ╨╜╨░ ╨┐╤А╨╕╨▒╤Л╨╗╤М(125 000)(100 000)25 00025%╨з╨╕╤Б╤В╨░╤П ╨┐╤А╨╕╨▒╤Л╨╗╤М325 000300 00025 0008,33%

╨Э╨╕╨╢╨╡ ╨┐╤А╨╕╨▓╨╡╨┤╨╡╨╜ ╨▒╨░╨╖╨╛╨▓╤Л╨╣ ╨┐╤А╨╕╨╝╨╡╤А ╤А╨░╨╖╨┤╨╡╨╗╨╡╨╜╨╕╤П ╨╜╨░╤И╨╡╨│╨╛ ╨┐╨╛╨┤╤Е╨╛╨┤╨░ ╨╜╨░ ╨┤╨▓╨╡ ╤З╨░╤Б╤В╨╕. ╨Т╨╛-╨┐╨╡╤А╨▓╤Л╤Е, ╨╝╤Л ╨╜╨░╤И╨╗╨╕ ╨░╨▒╤Б╨╛╨╗╤О╤В╨╜╤Г╤О ╤А╨░╨╖╨╜╨╕╤Ж╤Г ╨╝╨╡╨╢╨┤╤Г ╤Б╤А╨░╨▓╨╜╨╕╤В╨╡╨╗╤М╨╜╤Л╨╝╨╕ ╨│╨╛╨┤╨░╨╝╨╕.

• ╨Э╨░╨┐╤А╨╕╨╝╨╡╤А, ╨╕╨╖╨╝╨╡╨╜╨╡╨╜╨╕╨╡ ╨╛╨▒╤К╨╡╨╝╨░ ╨┐╤А╨╛╨┤╨░╨╢ = (30 00 000 тАУ 28 00 000) = 200 000
• ╨Ь╤Л ╨╜╨░╤Е╨╛╨┤╨╕╨╝, ╤З╤В╨╛ ╨┐╤А╨╛╤Ж╨╡╨╜╤В╨╜╨╛╨╡ ╨╕╨╖╨╝╨╡╨╜╨╡╨╜╨╕╨╡╨Я╤А╨╛╤Ж╨╡╨╜╤В╨╜╨╛╨╡ ╨╕╨╖╨╝╨╡╨╜╨╡╨╜╨╕╨╡╨Ш╨╖╨╝╨╡╨╜╨╡╨╜╨╕╨╡╨Я╤А╨╛╤Ж╨╡╨╜╤В╨╜╨╛╨╡ ╨╕╨╖╨╝╨╡╨╜╨╡╨╜╨╕╨╡ ╨╝╨╛╨╢╨╡╤В ╨▒╤Л╤В╤М ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╡╨╜╨╛ ╨║╨░╨║ ╨┐╤А╨╛╤Ж╨╡╨╜╤В╨╜╨╛╨╡ ╨╕╨╖╨╝╨╡╨╜╨╡╨╜╨╕╨╡ ╨╖╨╜╨░╤З╨╡╨╜╨╕╤П ╨╕╨╖-╨╖╨░ ╨╕╨╖╨╝╨╡╨╜╨╡╨╜╨╕╨╣ ╨▓ ╤Б╤В╨░╤А╨╛╨╝ ╤З╨╕╤Б╨╗╨╡ ╨╕ ╨╜╨╛╨▓╨╛╨╝ ╤З╨╕╤Б╨╗╨╡, ╨╕ ╨╖╨╜╨░╤З╨╡╨╜╨╕╤П ╨╝╨╛╨│╤Г╤В ╨╗╨╕╨▒╨╛ ╤Г╨▓╨╡╨╗╨╕╤З╨╕╨▓╨░╤В╤М╤Б╤П, ╨╗╨╕╨▒╨╛ ╤Г╨╝╨╡╨╜╤М╤И╨░╤В╤М╤Б╤П, ╨┐╨╛╤Н╤В╨╛╨╝╤Г ╨╕╨╖╨╝╨╡╨╜╨╡╨╜╨╕╨╡ ╨╝╨╛╨╢╨╡╤В ╨▒╤Л╤В╤М ╨┐╨╛╨╗╨╛╨╢╨╕╤В╨╡╨╗╤М╨╜╤Л╨╝ ╨╖╨╜╨░╤З╨╡╨╜╨╕╨╡╨╝ (+) ╨╕╨╗╨╕ ╨╛╤В╤А╨╕╤Ж╨░╤В╨╡╨╗╤М╨╜╤Л╨╝ ╨╖╨╜╨░╤З╨╡╨╜╨╕╨╡╨╝. (-). ╤З╨╕╤В╨░╤В╤М ╨┤╨░╨╗╨╡╨╡ = 200 000/28 00 000 * 100 = 7,14%.

╨в╨╛╤З╨╜╨╛ ╤В╨░╨║ ╨╢╨╡ ╨╝╤Л ╨╝╨╛╨╢╨╡╨╝ ╤Б╨┤╨╡╨╗╨░╤В╤М ╤В╨╛ ╨╢╨╡ ╤Б╨░╨╝╨╛╨╡ ╨┤╨╗╤П ╨▓╤Б╨╡╤Е ╨┤╤А╤Г╨│╨╕╤Е ╨╖╨░╨┐╨╕╤Б╨╡╨╣ ╨▓ ╨╛╤В╤З╨╡╤В╨╡ ╨╛ ╨┐╤А╨╕╨▒╤Л╨╗╤П╤Е ╨╕ ╤Г╨▒╤Л╤В╨║╨░╤Е.

╨У╨╛╤А╨╕╨╖╨╛╨╜╤В╨░╨╗╤М╨╜╤Л╨╣ ╨░╨╜╨░╨╗╨╕╨╖ Colgate

╨Ф╨░╨▓╨░╨╣╤В╨╡ ╤В╨╡╨┐╨╡╤А╤М ╨┐╨╛╤Б╨╝╨╛╤В╤А╨╕╨╝ ╨╜╨░ ╨│╨╛╤А╨╕╨╖╨╛╨╜╤В╨░╨╗╤М╨╜╤Л╨╣ ╨░╨╜╨░╨╗╨╕╨╖ ╨╛╤В╤З╨╡╤В╨░ ╨╛ ╨┐╤А╨╕╨▒╤Л╨╗╤П╤Е ╨╕ ╤Г╨▒╤Л╤В╨║╨░╤Е Colgate. ╨Т╨╛-╨┐╨╡╤А╨▓╤Л╤Е, ╤В╨╡╨╝╨┐╤Л ╤А╨╛╤Б╤В╨░ ╨╛╤В╤З╨╡╤В╨░ ╨╛ ╨┐╤А╨╕╨▒╤Л╨╗╤П╤Е ╨╕ ╤Г╨▒╤Л╤В╨║╨░╤Е Colgate ╨▓ ╨│╨╛╨┤╨╛╨▓╨╛╨╝ ╨╕╤Б╤З╨╕╤Б╨╗╨╡╨╜╨╕╨╕ ╤Б 2008 ╨┐╨╛ 2015 ╨│╨╛╨┤. ╨Ч╨░╤В╨╡╨╝ ╨╝╤Л ╤А╨░╤Б╤Б╤З╨╕╤В╤Л╨▓╨░╨╡╨╝ ╤В╨╡╨╝╨┐╤Л ╤А╨╛╤Б╤В╨░ ╨║╨░╨╢╨┤╨╛╨╣ ╨╕╨╖ ╤Б╤В╤А╨╛╨║ ╨╛╤В╨╜╨╛╤Б╨╕╤В╨╡╨╗╤М╨╜╨╛ ╨┐╤А╨╡╨┤╤Л╨┤╤Г╤Й╨╡╨│╨╛ ╨│╨╛╨┤╨░.

╨Э╨░╨┐╤А╨╕╨╝╨╡╤А, ╤З╤В╨╛╨▒╤Л ╨╜╨░╨╣╤В╨╕ ╤В╨╡╨╝╨┐╤Л ╤А╨╛╤Б╤В╨░ ╤З╨╕╤Б╤В╤Л╤Е ╨┐╤А╨╛╨┤╨░╨╢ ╨╖╨░ 2015 ╨│╨╛╨┤, ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╨╣╤В╨╡ ╤Д╨╛╤А╨╝╤Г╨╗╤Г (╨з╨╕╤Б╤В╤Л╨╡ ╨┐╤А╨╛╨┤╨░╨╢╨╕ 2015 тАУ ╨з╨╕╤Б╤В╤Л╨╡ ╨┐╤А╨╛╨┤╨░╨╢╨╕ 2014) / ╨з╨╕╤Б╤В╤Л╨╡ ╨┐╤А╨╛╨┤╨░╨╢╨╕ 2014.

╨Т╨╛╤В ╤Б╨╗╨╡╨┤╤Г╤О╤Й╨╕╨╡ ╨╜╨░╨▒╨╗╤О╨┤╨╡╨╜╨╕╤П ╨╛╤В Colgate:

• ╨Т Colgate ╨╖╨░ ╨┐╨╛╤Б╨╗╨╡╨┤╨╜╨╕╨╡ ╨┤╨▓╨░ ╨│╨╛╨┤╨░ ╨╜╨░╨▒╨╗╤О╨┤╨░╨╡╤В╤Б╤П ╨┐╨░╨┤╨╡╨╜╨╕╨╡ ╤З╨╕╤Б╤В╤Л╤Е ╨┐╤А╨╛╨┤╨░╨╢. ╨Т 2015 ╨│╨╛╨┤╤Г Colgate ╨┐╤А╨╛╨┤╨╡╨╝╨╛╨╜╤Б╤В╤А╨╕╤А╨╛╨▓╨░╨╗ ╨┐╨░╨┤╨╡╨╜╨╕╨╡ ╨╜╨░ 7,2%. ╨Я╨╛╤З╨╡╨╝╤Г?
• ╨б╨╡╨▒╨╡╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╤М ╨┐╤А╨╛╨┤╨░╨╢ ╨б╨╡╨▒╨╡╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╤М ╨┐╤А╨╛╨┤╨░╨╢╨Ч╨░╤В╤А╨░╤В╤Л, ╨╜╨╡╨┐╨╛╤Б╤А╨╡╨┤╤Б╤В╨▓╨╡╨╜╨╜╨╛ ╤Б╨▓╤П╨╖╨░╨╜╨╜╤Л╨╡ ╤Б ╨┐╤А╨╛╨╕╨╖╨▓╨╛╨┤╤Б╤В╨▓╨╛╨╝ ╤В╨╛╨▓╨░╤А╨╛╨▓, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨┐╤А╨╛╨┤╨░╤О╤В╤Б╤П ╨▓ ╤Д╨╕╤А╨╝╨╡ ╨╕╨╗╨╕ ╨╛╤А╨│╨░╨╜╨╕╨╖╨░╤Ж╨╕╨╕, ╨╜╨░╨╖╤Л╨▓╨░╤О╤В╤Б╤П ╤Б╨╡╨▒╨╡╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╤М╤О ╨┐╤А╨╛╨┤╨░╨╢.╨з╨╕╤В╨░╤В╤М ╨┤╨░╨╗╨╡╨╡ ╤Г╨╝╨╡╨╜╤М╤И╨╕╨╗╨░╤Б╤М (╨┐╨╛╨╗╨╛╨╢╨╕╤В╨╡╨╗╤М╨╜╨╛ ╤Б ╤В╨╛╤З╨║╨╕ ╨╖╤А╨╡╨╜╨╕╤П ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕). ╨Я╨╛╤З╨╡╨╝╤Г ╤Н╤В╨╛ ╤В╨░╨║?
• ╨з╨╕╤Б╤В╨░╤П ╨┐╤А╨╕╨▒╤Л╨╗╤М ╤Б╨╜╨╕╨╖╨╕╨╗╨░╤Б╤М ╨╖╨░ ╨┐╨╛╤Б╨╗╨╡╨┤╨╜╨╕╨╡ ╤В╤А╨╕ ╨│╨╛╨┤╨░, ╨┐╤А╨╕ ╤Н╤В╨╛╨╝ ╨▓ 2015 ╨│╨╛╨┤╤Г ╨╛╨╜╨░ ╤Б╨╜╨╕╨╖╨╕╨╗╨░╤Б╤М ╨╜╨░ 36,5%.

╨Ш╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╨╜╨╕╨╡ ╨▓ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╨╛╨╝ ╨╝╨╛╨┤╨╡╨╗╨╕╤А╨╛╨▓╨░╨╜╨╕╨╕

╨У╨╛╤А╨╕╨╖╨╛╨╜╤В╨░╨╗╤М╨╜╤Л╨╣ ╨░╨╜╨░╨╗╨╕╨╖ ╨╛╤З╨╡╨╜╤М ╨┐╨╛╨╗╨╡╨╖╨╡╨╜ ╨┤╨╗╤П ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╨╛╨│╨╛ ╨╝╨╛╨┤╨╡╨╗╨╕╤А╨╛╨▓╨░╨╜╨╕╤П ╨╕ ╨┐╤А╨╛╨│╨╜╨╛╨╖╨╕╤А╨╛╨▓╨░╨╜╨╕╤П. ╨д╨╕╨╜╨░╨╜╤Б╨╛╨▓╨╛╨╡ ╨╝╨╛╨┤╨╡╨╗╨╕╤А╨╛╨▓╨░╨╜╨╕╨╡ ╨╕ ╨┐╤А╨╛╨│╨╜╨╛╨╖╨╕╤А╨╛╨▓╨░╨╜╨╕╨╡. ╨д╨╕╨╜╨░╨╜╤Б╨╛╨▓╨╛╨╡ ╨╝╨╛╨┤╨╡╨╗╨╕╤А╨╛╨▓╨░╨╜╨╕╨╡ ╨╛╤В╨╜╨╛╤Б╨╕╤В╤Б╤П ╨║ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╨╜╨╕╤О ╨╝╨╛╨┤╨╡╨╗╨╡╨╣ ╨╜╨░ ╨╛╤Б╨╜╨╛╨▓╨╡ Excel ╨┤╨╗╤П ╨╛╤В╤А╨░╨╢╨╡╨╜╨╕╤П ╨┐╤А╨╛╨│╨╜╨╛╨╖╨╕╤А╤Г╨╡╨╝╤Л╤Е ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Л╤Е ╨┐╨╛╨║╨░╨╖╨░╤В╨╡╨╗╨╡╨╣ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕. ╨в╨░╨║╨╕╨╡ ╨╝╨╛╨┤╨╡╨╗╨╕ ╨┐╤А╨╡╨┤╤Б╤В╨░╨▓╨╗╤П╤О╤В ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Г╤О ╤Б╨╕╤В╤Г╨░╤Ж╨╕╤О, ╨┐╤А╨╕╨╜╨╕╨╝╨░╤П ╨▓╨╛ ╨▓╨╜╨╕╨╝╨░╨╜╨╕╨╡ ╤А╨╕╤Б╨║╨╕ ╨╕ ╨▒╤Г╨┤╤Г╤Й╨╕╨╡ ╨┐╤А╨╡╨┤╨┐╨╛╨╗╨╛╨╢╨╡╨╜╨╕╤П, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨╕╨╝╨╡╤О╤В ╤А╨╡╤И╨░╤О╤Й╨╡╨╡ ╨╖╨╜╨░╤З╨╡╨╜╨╕╨╡ ╨┤╨╗╤П ╨┐╤А╨╕╨╜╤П╤В╨╕╤П ╨▓╨░╨╢╨╜╤Л╤Е ╤А╨╡╤И╨╡╨╜╨╕╨╣ ╨▓ ╨▒╤Г╨┤╤Г╤Й╨╡╨╝, ╤В╨░╨║╨╕╤Е ╨║╨░╨║ ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╨╡ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ ╨╕╨╗╨╕ ╨╛╤Ж╨╡╨╜╨║╨░ ╨▒╨╕╨╖╨╜╨╡╤Б╨░, ╨╕ ╨╕╨╜╤В╨╡╤А╨┐╤А╨╡╤В╨░╤Ж╨╕╤П ╨╕╤Е ╨▓╨╗╨╕╤П╨╜╨╕╤П.╨Я╨╛╨┤╤А╨╛╨▒╨╜╨╡╨╡. ╨Ш╤Б╨┐╨╛╨╗╤М╨╖╤Г╨╡╨╝╤Л╨╣ ╨╖╨┤╨╡╤Б╤М ╨┐╨╛╨┤╤Е╨╛╨┤ ╨┤╨╛╨▓╨╛╨╗╤М╨╜╨╛ ╨┐╤А╨╛╤Б╤В.

• ╨и╨░╨│ 1. ╨Т╤Л╨┐╨╛╨╗╨╜╨╕╤В╨╡ ╨│╨╛╤А╨╕╨╖╨╛╨╜╤В╨░╨╗╤М╨╜╤Л╨╣ ╨░╨╜╨░╨╗╨╕╨╖ ╨╛╤В╤З╨╡╤В╨░ ╨╛ ╨┐╤А╨╕╨▒╤Л╨╗╤П╤Е ╨╕ ╤Г╨▒╤Л╤В╨║╨░╤Е ╨╕ ╨╕╤Б╤В╨╛╤А╨╕╤З╨╡╤Б╨║╨╕╤Е ╨┤╨░╨╜╨╜╤Л╤Е ╨▒╨░╨╗╨░╨╜╤Б╨░.
• ╨и╨░╨│ 2. ╨Т╤Л ╨╝╨╛╨╢╨╡╤В╨╡ ╨┐╤А╨╡╨┤╨┐╨╛╨╗╨╛╨╢╨╕╤В╤М ╨▒╤Г╨┤╤Г╤Й╨╕╨╡ ╤В╨╡╨╝╨┐╤Л ╤А╨╛╤Б╤В╨░ ╨╜╨░ ╨╛╤Б╨╜╨╛╨▓╨╡ ╤В╨╡╨╝╨┐╨╛╨▓ ╤А╨╛╤Б╤В╨░ ╨▓ ╨│╨╛╨┤╨╛╨▓╨╛╨╝ ╨╕╤Б╤З╨╕╤Б╨╗╨╡╨╜╨╕╨╕ ╨╕╨╗╨╕ ╨║╨▓╨░╤А╤В╨░╨╗╤М╨╜╨╛╨╝ ╨╕╤Б╤З╨╕╤Б╨╗╨╡╨╜╨╕╨╕.

╨Ф╨░╨▓╨░╨╣╤В╨╡ ╤В╨╡╨┐╨╡╤А╤М ╨┐╨╛╤Б╨╝╨╛╤В╤А╨╕╨╝ ╨╜╨░ ╨╛╤В╤З╨╡╤В Colgate 10K ╨╖╨░ 2013 ╨│╨╛╨┤. ╨Т╨╛-╨┐╨╡╤А╨▓╤Л╤Е, ╨╝╤Л ╨╛╤В╨╝╨╡╤В╨╕╨╗╨╕, ╤З╤В╨╛ Colgate ╨╜╨╡ ╨┐╤А╨╡╨┤╨╛╤Б╤В╨░╨▓╨╕╨╗╨░ ╤Б╨╡╨│╨╝╨╡╨╜╤В╨╜╤Г╤О ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╤О ╨▓ ╨╛╤В╤З╨╡╤В╨╡ ╨╛ ╨┐╤А╨╕╨▒╤Л╨╗╤П╤Е ╨╕ ╤Г╨▒╤Л╤В╨║╨░╤Е. ╨Ю╨┤╨╜╨░╨║╨╛ ╨▓ ╨║╨░╤З╨╡╤Б╤В╨▓╨╡ ╨┤╨╛╨┐╨╛╨╗╨╜╨╕╤В╨╡╨╗╤М╨╜╨╛╨╣ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╕ ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П Colgate ╨┐╤А╨╡╨┤╨╛╤Б╤В╨░╨▓╨╕╨╗╨░ ╨╜╨╡╨║╨╛╤В╨╛╤А╤Л╨╡ ╤Б╨▓╨╡╨┤╨╡╨╜╨╕╤П ╨╛ ╤Б╨╡╨│╨╝╨╡╨╜╤В╨░╤Е ╨╜╨░ ╤Б╤В╤А╨░╨╜╨╕╤Ж╨╡ 87.

╨Ш╤Б╤В╨╛╤З╨╜╨╕╨║ тАУ Colgate 2013 тАУ 10K, ╤Б╤В╤А. 86

╨Я╨╛╤Б╨║╨╛╨╗╤М╨║╤Г ╤Г ╨╜╨░╤Б ╨╜╨╡╤В ╨┤╨╛╨┐╨╛╨╗╨╜╨╕╤В╨╡╨╗╤М╨╜╨╛╨╣ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╕ ╨╛ ╤Б╨╡╨│╨╝╨╡╨╜╤В╨░╤Е, ╨╝╤Л ╨▒╤Г╨┤╨╡╨╝ ╨┐╤А╨╛╨│╨╜╨╛╨╖╨╕╤А╨╛╨▓╨░╤В╤М ╨▒╤Г╨┤╤Г╤Й╨╕╨╡ ╨┐╤А╨╛╨┤╨░╨╢╨╕ Colgate ╨╜╨░ ╨╛╤Б╨╜╨╛╨▓╨╡ ╤Н╤В╨╕╤Е ╨┤╨╛╤Б╤В╤Г╨┐╨╜╤Л╤Е ╨┤╨░╨╜╨╜╤Л╤Е. ╨Ь╤Л ╨▒╤Г╨┤╨╡╨╝ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М ╨┐╨╛╨┤╤Е╨╛╨┤ ╤А╨╛╤Б╤В╨░ ╨┐╤А╨╛╨┤╨░╨╢ ╨┐╨╛ ╤Б╨╡╨│╨╝╨╡╨╜╤В╨░╨╝ ╨┤╨╗╤П ╨┐╨╛╨╗╤Г╤З╨╡╨╜╨╕╤П ╨┐╤А╨╛╨│╨╜╨╛╨╖╨╛╨▓. ╨Я╨╛╨╢╨░╨╗╤Г╨╣╤Б╤В╨░, ╤Б╨╝╨╛╤В╤А╨╕╤В╨╡ ╤А╨╕╤Б╤Г╨╜╨╛╨║ ╨╜╨╕╨╢╨╡. ╨Ь╤Л ╤А╨░╤Б╤Б╤З╨╕╤В╨░╨╗╨╕ ╨│╨╛╨┤╨╛╨▓╤Л╨╡ ╤В╨╡╨╝╨┐╤Л ╤А╨╛╤Б╤В╨░ ╨┤╨╗╤П ╨║╨░╨╢╨┤╨╛╨│╨╛ ╤Б╨╡╨│╨╝╨╡╨╜╤В╨░.

╨в╨╡╨┐╨╡╤А╤М ╨╝╤Л ╨╝╨╛╨╢╨╡╨╝ ╨┐╤А╨╡╨┤╨┐╨╛╨╗╨╛╨╢╨╕╤В╤М ╨┐╤А╨╛╤Ж╨╡╨╜╤В ╤А╨╛╤Б╤В╨░ ╨┐╤А╨╛╨┤╨░╨╢ ╨╜╨░ ╨╛╤Б╨╜╨╛╨▓╨╡ ╨╕╤Б╤В╨╛╤А╨╕╤З╨╡╤Б╨║╨╕╤Е ╤В╨╡╨╜╨┤╨╡╨╜╤Ж╨╕╨╣ ╨╕ ╤Б╨┐╤А╨╛╨│╨╜╨╛╨╖╨╕╤А╨╛╨▓╨░╤В╤М ╨┤╨╛╤Е╨╛╨┤╤Л ╨┐╨╛ ╨║╨░╨╢╨┤╨╛╨╝╤Г ╤Б╨╡╨│╨╝╨╡╨╜╤В╤Г. ╨в╨░╨║╨╕╨╝ ╨╛╨▒╤А╨░╨╖╨╛╨╝, ╨╛╨▒╤Й╨╕╨╣ ╨╛╨▒╤К╨╡╨╝ ╤З╨╕╤Б╤В╤Л╤Е ╨┐╤А╨╛╨┤╨░╨╢ ╨┐╤А╨╕╤Е╨╛╨┤╨╕╤В╤Б╤П ╨╜╨░ ╤В╨╛╨▓╨░╤А╤Л ╨┤╨╗╤П ╤Г╤Е╨╛╨┤╨░ ╨╖╨░ ╨┐╨╛╨╗╨╛╤Б╤В╤М╤О ╤А╤В╨░, ╤Б╤А╨╡╨┤╤Б╤В╨▓╨░ ╨╗╨╕╤З╨╜╨╛╨╣ ╨│╨╕╨│╨╕╨╡╨╜╤Л ╨╕ ╤Г╤Е╨╛╨┤╨░ ╨╖╨░ ╨┤╨╛╨╝╨╛╨╝, ╨░ ╤В╨░╨║╨╢╨╡ ╨б╨╡╨│╨╝╨╡╨╜╤В╤Л ╨┐╨╕╤В╨░╨╜╨╕╤П ╨┤╨╗╤П ╨┤╨╛╨╝╨░╤И╨╜╨╕╤Е ╨╢╨╕╨▓╨╛╤В╨╜╤Л╤Е.

╨Т╨╕╨┤╨╡╨╛ ╨│╨╛╤А╨╕╨╖╨╛╨╜╤В╨░╨╗╤М╨╜╨╛╨│╨╛ ╨░╨╜╨░╨╗╨╕╨╖╨░

╨а╨╡╨║╨╛╨╝╨╡╨╜╨┤╤Г╨╡╨╝╤Л╨╡ ╤Б╤В╨░╤В╤М╨╕

╨н╤В╨░ ╤Б╤В╨░╤В╤М╤П ╨┐╤А╨╡╨┤╤Б╤В╨░╨▓╨╗╤П╨╡╤В ╤Б╨╛╨▒╨╛╨╣ ╤А╤Г╨║╨╛╨▓╨╛╨┤╤Б╤В╨▓╨╛ ╨┐╨╛ ╨│╨╛╤А╨╕╨╖╨╛╨╜╤В╨░╨╗╤М╨╜╨╛╨╝╤Г ╨░╨╜╨░╨╗╨╕╨╖╤Г. ╨Ь╤Л ╨╛╨▒╤Б╤Г╨┤╨╕╨╝ ╤Д╨╛╤А╨╝╤Г╨╗╤Г ╨│╨╛╤А╨╕╨╖╨╛╨╜╤В╨░╨╗╤М╨╜╨╛╨│╨╛ ╨░╨╜╨░╨╗╨╕╨╖╨░ ╨╜╨░ ╨╛╤В╤З╨╡╤В╨╡ ╨╛ ╨┐╤А╨╕╨▒╤Л╨╗╤П╤Е ╨╕ ╤Г╨▒╤Л╤В╨║╨░╤Е ╨╕ ╨▒╨░╨╗╨░╨╜╤Б╨╡ ╤Б ╨┐╤А╨╕╨╝╨╡╤А╨░╨╝╨╕. ╨Т╤Л ╨╝╨╛╨╢╨╡╤В╨╡ ╨┐╤А╨╛╤Б╨╝╨╛╤В╤А╨╡╤В╤М ╤Б╨╗╨╡╨┤╤Г╤О╤Й╨╕╨╡ ╤Б╤В╨░╤В╤М╨╕ ╨┤╨╗╤П ╨┤╨░╨╗╤М╨╜╨╡╨╣╤И╨╡╨│╨╛ ╤З╤В╨╡╨╜╨╕╤П ╨┐╨╛ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╨╛╨╝╤Г ╨░╨╜╨░╨╗╨╕╨╖╤Г: тАУ

• ╨Я╤А╨╕╨╝╨╡╤А╤Л ╨│╨╛╤А╨╕╨╖╨╛╨╜╤В╨░╨╗╤М╨╜╨╛╨│╨╛ ╤Б╨╗╨╕╤П╨╜╨╕╤П
• ╨Ъ╨╛╨╝╨┐╨╛╨╜╨╡╨╜╤В╤Л ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╨╛╨╣ ╨╛╤В╤З╨╡╤В╨╜╨╛╤Б╤В╨╕
• ╨д╨╛╤А╨╝╤Г╨╗╨░ ╨╛╨┐╨╡╤А╨░╤Ж╨╕╨╛╨╜╨╜╨╛╨│╨╛ ╨┤╨╛╤Е╨╛╨┤╨░