╨Я╤А╨╛╨▒╨╗╨╡╨╝╤Л, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨╝╨╛╨│╤Г╤В ╤Г╨▒╨╕╤В╤М ╨╝╨░╨╗╤Л╨╣ ╨▒╨╕╨╖╨╜╨╡╤Б

• ╨Ь╨░╨╗╤Л╨╡ ╨┐╤А╨╡╨┤╨┐╤А╨╕╤П╤В╨╕╤П ╤Б╤В╨░╨╗╨║╨╕╨▓╨░╤О╤В╤Б╤П ╤Б ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗╤М╨╜╨╛ ╤А╨░╨╖╤А╤Г╤И╨╕╤В╨╡╨╗╤М╨╜╤Л╨╝╨╕ ╨┐╤А╨╛╨▒╨╗╨╡╨╝╨░╨╝╨╕, ╤В╨░╨║╨╕╨╝╨╕ ╨║╨░╨║ ╨┐╨╗╨╛╤Е╨╛╨╣ ╨┤╨╡╨╜╨╡╨╢╨╜╤Л╨╣ ╨┐╨╛╤В╨╛╨║, ╨╜╨╡╨░╨┤╨╡╨║╨▓╨░╤В╨╜╨╛╨╡ ╤А╤Г╨║╨╛╨▓╨╛╨┤╤Б╤В╨▓╨╛, ╨╜╨╡╨╖╨░╨╕╨╜╤В╨╡╤А╨╡╤Б╨╛╨▓╨░╨╜╨╜╤Л╨╡ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╕ ╨╕ ╨╝╨╜╨╛╨│╨╛╨╡ ╨┤╤А╤Г╨│╨╛╨╡.
• ╨з╤В╨╛╨▒╤Л ╨▓╨░╤И ╨▒╨╕╨╖╨╜╨╡╤Б ╨┐╤А╨╛╨┤╨╛╨╗╨╢╨░╨╗ ╨╢╨╕╤В╤М ╨╕ ╨┐╤А╨╛╤Ж╨▓╨╡╤В╨░╤В╤М, ╤Б╨╛╤Б╤В╨░╨▓╤М╤В╨╡ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Л╨╣ ╨┐╨╗╨░╨╜, ╨╜╨░╨╣╨╝╨╕╤В╨╡ ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╤Г╤О ╨║╨╛╨╝╨░╨╜╨┤╤Г ╤А╤Г╨║╨╛╨▓╨╛╨┤╨╕╤В╨╡╨╗╨╡╨╣ ╨╕ ╤Г╨┤╨╡╨╗╨╕╤В╨╡ ╨┐╨╡╤А╨▓╨╛╤Б╤В╨╡╨┐╨╡╨╜╨╜╨╛╨╡ ╨▓╨╜╨╕╨╝╨░╨╜╨╕╨╡ ╤Б╨╕╨╗╤М╨╜╨╛╨╣ ╨║╨╛╤А╨┐╨╛╤А╨░╤В╨╕╨▓╨╜╨╛╨╣ ╨║╤Г╨╗╤М╤В╤Г╤А╨╡.
• ╨Ш╨╖╤Г╤З╨╕╤В╨╡ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤Ж╨╕╤О ╨▓╨░╤И╨╡╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░, ╤З╤В╨╛╨▒╤Л ╨▒╨╛╨╗╨╡╨╡ ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╨╛ ╨┐╤А╨╛╨┤╨▓╨╕╨│╨░╤В╤М ╤Б╨▓╨╛╨╕ ╨┐╤А╨╛╨┤╤Г╨║╤В╤Л ╨╕╨╗╨╕ ╤Г╤Б╨╗╤Г╨│╨╕ ╨╕ ╨┐╤А╨╕╨▓╨╗╨╡╨║╨░╤В╤М ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨║ ╨▓╨░╤И╨╡╨╝╤Г ╨▒╤А╨╡╨╜╨┤╤Г.
• ╨н╤В╨░ ╤Б╤В╨░╤В╤М╤П ╨┐╤А╨╡╨┤╨╜╨░╨╖╨╜╨░╤З╨╡╨╜╨░ ╨┤╨╗╤П ╨▓╨╗╨░╨┤╨╡╨╗╤М╤Ж╨╡╨▓ ╨╝╨░╨╗╨╛╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╤Е╨╛╤В╤П╤В ╤Г╨╖╨╜╨░╤В╤М ╨╕ ╨╛╨▒╨╛╨╣╤В╨╕ ╤А╨░╤Б╨┐╤А╨╛╤Б╤В╤А╨░╨╜╨╡╨╜╨╜╤Л╨╡ ╨┐╤А╨╛╨▒╨╗╨╡╨╝╤Л, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨╝╨╛╨│╤Г╤В ╨┐╨╛╨┤╨╛╤А╨▓╨░╤В╤М ╤Г╤Б╨┐╨╡╤Е.

╨Э╨░╤З╨░╨╗╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░ ╤Б╨╛╨┐╤А╤П╨╢╨╡╨╜╨╛ ╤Б ╨╜╨╡╨╛╤В╤К╨╡╨╝╨╗╨╡╨╝╤Л╨╝╨╕ ╤В╤А╤Г╨┤╨╜╨╛╤Б╤В╤П╨╝╨╕ ╨╕ ╨┐╨╛╨┤╨▓╨╛╨┤╨╜╤Л╨╝╨╕ ╨║╨░╨╝╨╜╤П╨╝╨╕. ╨в╨╡╨╝ ╨╜╨╡ ╨╝╨╡╨╜╨╡╨╡, ╨┤╨░╨╢╨╡ ╨╡╤Б╨╗╨╕ ╤Г ╨▓╨░╤Б ╤Е╨╛╤А╨╛╤И╨╡╨╡ ╨╜╨░╤З╨░╨╗╨╛, ╤Г╤Б╨┐╨╡╤И╨╜╨╛╨╡ ╤Д╤Г╨╜╨║╤Ж╨╕╨╛╨╜╨╕╤А╨╛╨▓╨░╨╜╨╕╨╡ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨╜╨╡ ╨┤╨╗╤П ╤Б╨╗╨░╨▒╨╛╨╜╨╡╤А╨▓╨╜╤Л╤Е. ╨Ь╨╜╨╛╨│╨╕╨╡ ╨╝╨░╨╗╤Л╨╡ ╨┐╤А╨╡╨┤╨┐╤А╨╕╤П╤В╨╕╤П ╤Б╤В╨░╨╗╨║╨╕╨▓╨░╤О╤В╤Б╤П ╤Б ╨┐╤А╨╛╨▒╨╗╨╡╨╝╨░╨╝╨╕, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨╛╨║╨░╨╖╤Л╨▓╨░╤О╤В╤Б╤П ╨╜╨╡╨┐╤А╨╡╨╛╨┤╨╛╨╗╨╕╨╝╤Л╨╝╨╕, ╤З╤В╨╛ ╨┐╤А╨╕╨▓╨╛╨┤╨╕╤В ╨║ ╨╖╨░╨║╤А╤Л╤В╨╕╤О ╨▒╨╕╨╖╨╜╨╡╤Б╨░ ╨╕ ╨╜╨╡╤Б╨▒╤Л╨▓╤И╨╕╨╝╤Б╤П ╨╝╨╡╤З╤В╨░╨╝.

╨Ь╤Л ╤А╨░╤Б╤Б╨╝╨╛╤В╤А╨╕╨╝ ╤И╨╡╤Б╤В╤М ╤А╨░╤Б╨┐╤А╨╛╤Б╤В╤А╨░╨╜╨╡╨╜╨╜╤Л╤Е ╨┐╤А╨╛╨▒╨╗╨╡╨╝, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨╝╨╛╨│╤Г╤В ╨┐╤А╨╕╨▓╨╡╤Б╤В╨╕ ╨║ ╨║╤А╨░╤Е╤Г ╨╝╨░╨╗╨╛╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░, ╨╕ ╨┐╨╛╨┤╨╡╨╗╨╕╨╝╤Б╤П ╤Б╨╛╨▓╨╡╤В╨░╨╝╨╕, ╨║╨░╨║ ╨╕╤Е ╤А╨╡╤И╨╕╤В╤М ╨╕╨╗╨╕ ╨╕╨╖╨▒╨╡╨╢╨░╤В╤М, ╤З╤В╨╛╨▒╤Л ╨┤╨░╤В╤М ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨╜╨░╨╕╨╗╤Г╤З╤И╨╕╨╡ ╤И╨░╨╜╤Б╤Л ╨╜╨░ ╤Г╤Б╨┐╨╡╤Е.

6 ╨┐╤А╨╛╨▒╨╗╨╡╨╝, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╤Г╨▒╨╕╨▓╨░╤О╤В ╨╝╨░╨╗╤Л╨╣ ╨▒╨╕╨╖╨╜╨╡╤Б

╨Ь╨╜╨╛╨│╨╕╨╡ ╨┐╤А╨╡╨┤╨┐╤А╨╕╨╜╨╕╨╝╨░╤В╨╡╨╗╨╕ ╨╜╨░╤З╨╕╨╜╨░╤О╤В ╨▒╨╕╨╖╨╜╨╡╤Б ╤Б ╨╛╨┐╤В╨╕╨╝╨╕╨╖╨╝╨╛╨╝ ╨╕ ╨▒╨╛╨╗╤М╤И╨╕╨╝╨╕ ╨╜╨░╨┤╨╡╨╢╨┤╨░╨╝╨╕. ╨Ъ ╤Б╨╛╨╢╨░╨╗╨╡╨╜╨╕╤О, ╤Б╨╛╨│╨╗╨░╤Б╨╜╨╛ ╨░. ╨Р╨╜╨░╨╗╨╕╨╖ LendingTree╨▒╨╛╨╗╨╡╨╡ 30 ╨┐╤А╨╛╤Ж╨╡╨╜╤В╨╛╨▓ ╨┐╤А╨╡╨┤╨┐╤А╨╕╤П╤В╨╕╨╣ ╤В╨╡╤А╨┐╤П╤В ╨╜╨╡╤Г╨┤╨░╤З╤Г ╨▓ ╤В╨╡╤З╨╡╨╜╨╕╨╡ ╤В╤А╨╡╤Е ╨╗╨╡╤В ╨┐╨╛╤Б╨╗╨╡ ╨╛╤В╨║╤А╤Л╤В╨╕╤П.

╨Э╨╕╨╢╨╡ ╨┐╤А╨╕╨▓╨╡╨┤╨╡╨╜╤Л ╤И╨╡╤Б╤В╤М ╤В╨╕╨┐╨╕╤З╨╜╤Л╤Е ╨┐╤А╨╛╨▒╨╗╨╡╨╝, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨┐╤А╨╕╨▓╨╛╨┤╤П╤В ╨║ ╨▒╨░╨╜╨║╤А╨╛╤В╤Б╤В╨▓╤Г ╨╝╨░╨╗╨╛╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░, ╨╕ ╤Б╨┐╨╛╤Б╨╛╨▒╤Л ╨╝╨╕╨╜╨╕╨╝╨╕╨╖╨╕╤А╨╛╨▓╨░╤В╤М ╨╕╨╗╨╕ ╨╕╨╖╨▒╨╡╨╢╨░╤В╤М ╨╕╤Е ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗╤М╨╜╨╛ ╨╛╨┐╨░╤Б╨╜╤Л╤Е ╨┐╨╛╤Б╨╗╨╡╨┤╤Б╤В╨▓╨╕╨╣.

1. ╨Я╨╗╨╛╤Е╨╛╨╣ ╨┤╨╡╨╜╨╡╨╢╨╜╤Л╨╣ ╨┐╨╛╤В╨╛╨║ ╨╝╨╛╨╢╨╡╤В ╤Г╨▒╨╕╤В╤М ╨╝╨░╨╗╤Л╨╣ ╨▒╨╕╨╖╨╜╨╡╤Б.

╨Э╨╛╨▓╤Л╨╡ ╨┐╤А╨╡╨┤╨┐╤А╨╕╤П╤В╨╕╤П ╨╛╨▒╤Л╤З╨╜╨╛ ╨▒╨╛╤А╤О╤В╤Б╤П ╤Б ╨╜╨╡╨░╨┤╨╡╨║╨▓╨░╤В╨╜╤Л╨╝ ╤Д╨╕╨╜╨░╨╜╤Б╨╕╤А╨╛╨▓╨░╨╜╨╕╨╡╨╝. ╨б╨╛╨│╨╗╨░╤Б╨╜╨╛ ╨╕╤Б╤Б╨╗╨╡╨┤╨╛╨▓╨░╨╜╨╕╤П╨╝ ╨╛╤В CB Insights, ╨Ю╨║╨╛╨╗╨╛ 38 ╨┐╤А╨╛╤Ж╨╡╨╜╤В╨╛╨▓ ╨╜╨╡╤Г╨┤╨░╤З╨╜╤Л╤Е ╤Б╤В╨░╤А╤В╨░╨┐╨╛╨▓ ╨╛╨▒╤К╤П╤Б╨╜╨╕╨╗╨╕ ╤Б╨▓╨╛╨╣ ╤Б╨┐╨░╨┤ ╨╜╨╡╤Е╨▓╨░╤В╨║╨╛╨╣ ╨║╨░╨┐╨╕╤В╨░╨╗╨░. ╨С╨╡╨╖ ╨┤╨╛╤Б╤В╨░╤В╨╛╤З╨╜╨╛╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ ╨╛╤Б╤В╨░╨▓╨░╤В╤М╤Б╤П ╨▓ ╨▒╨╕╨╖╨╜╨╡╤Б╨╡, ╨╜╨╡ ╨│╨╛╨▓╨╛╤А╤П ╤Г╨╢╨╡ ╨╛ ╤А╨░╤Б╤И╨╕╤А╨╡╨╜╨╕╨╕, ╨┐╤А╨░╨║╤В╨╕╤З╨╡╤Б╨║╨╕ ╨╜╨╡╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛. ╨Э╨╕╨╖╨║╨╕╨╣ ╨┤╨╛╤Е╨╛╨┤, ╨▓╤Л╤Б╨╛╨║╨╕╨╡ ╨╜╨░╨║╨╗╨░╨┤╨╜╤Л╨╡ ╤А╨░╤Б╤Е╨╛╨┤╤Л ╨╕ ╤А╨░╤Б╤Е╨╛╨┤╤Л ╤Б╨┐╨╛╤Б╨╛╨▒╤Б╤В╨▓╤Г╤О╤В ╨╜╨╡╤Е╨▓╨░╤В╨║╨╡ ╨║╨░╨┐╨╕╤В╨░╨╗╨░.

╨Ф╨╗╤П ╤А╨░╨╖╨▓╨╕╤В╨╕╤П ╤Б╤В╤А╨░╤В╨╡╨│╨╕╨╣ ╨╖╨┤╨╛╤А╨╛╨▓╨╛╨│╨╛ ╨┤╨╡╨╜╨╡╨╢╨╜╨╛╨│╨╛ ╨┐╨╛╤В╨╛╨║╨░ ╨║╤А╨░╨╣╨╜╨╡ ╨▓╨░╨╢╨╜╨╛ ╤А╨░╨╖╤А╨░╨▒╨╛╤В╨░╤В╤М ╤Б╤В╤А╨░╤В╨╡╨│╨╕╤О ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╨╛╨│╨╛ ╨┐╨╗╨░╨╜╨╕╤А╨╛╨▓╨░╨╜╨╕╤П. ╨Э╨╡╨║╨╛╤В╨╛╤А╤Л╨╡ ╤Б╨╛╨▓╨╡╤В╤Л ╨▓╨║╨╗╤О╤З╨░╤О╤В ╨▓ ╤Б╨╡╨▒╤П:

• ╨б╨╛╨╖╨┤╨░╨╣╤В╨╡ ╨▒╤О╨┤╨╢╨╡╤В: ╨Т╨╗╨░╨┤╨╡╨╗╤М╤Ж╤Л ╨╝╨░╨╗╨╛╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░ ╤В╨░╨║╨╢╨╡ ╨┤╨╛╨╗╨╢╨╜╤Л ╤Г╤Б╤В╨░╨╜╨╛╨▓╨╕╤В╤М ╨╕ ╤Б╨╛╨▒╨╗╤О╨┤╨░╤В╤М ╤Г╤Б╤В╨╛╨╣╤З╨╕╨▓╤Л╨╣ ╨╕ ╤А╨╡╨░╨╗╨╕╤Б╤В╨╕╤З╨╜╤Л╨╣ ╨▒╤О╨┤╨╢╨╡╤В ╨▒╨╕╨╖╨╜╨╡╤Б╨░.
• ╨Ю╨▒╤А╨░╤Й╨╡╨╜╨╕╨╡ ╨║ ╨╕╨╜╨▓╨╡╤Б╤В╨╛╤А╨░╨╝: ╨Ю╨▒╤А╨░╤В╨╕╤В╨╡╤Б╤М ╨║ ╨╕╨╜╨▓╨╡╤Б╤В╨╛╤А╨░╨╝, ╤З╤В╨╛╨▒╤Л ╨╜╨░╨╣╤В╨╕ ╨┤╨╛╨┐╨╛╨╗╨╜╨╕╤В╨╡╨╗╤М╨╜╤Л╨╣ ╨║╨░╨┐╨╕╤В╨░╨╗, ╨╡╤Б╨╗╨╕ ╨▓╨░╤Б ╨▒╨╡╤Б╨┐╨╛╨║╨╛╨╕╤В ╨┤╨╡╨╜╨╡╨╢╨╜╤Л╨╣ ╨┐╨╛╤В╨╛╨║. ╨Я╨╛╨╗╤Г╤З╨╡╨╜╨╕╨╡ ╤Д╨╕╨╜╨░╨╜╤Б╨╕╤А╨╛╨▓╨░╨╜╨╕╤П ╨╛╤В ╨╕╨╜╨▓╨╡╤Б╤В╨╛╤А╨╛╨▓ ╨╛╨▒╤Л╤З╨╜╨╛ ╨┐╨╛╨╝╨╛╨│╨░╨╡╤В ╨▓╨░╨╝ ╨╕╨╖╨▒╨╡╨╢╨░╤В╤М ╨╕╤Б╤В╨╛╤Й╨╡╨╜╨╕╤П ╨▓╨░╤И╨╕╤Е ╤Б╨▒╨╡╤А╨╡╨╢╨╡╨╜╨╕╨╣ ╨╕╨╗╨╕ ╨┐╨╛╨╗╤Г╤З╨╡╨╜╨╕╤П ╤Б╨╗╨╕╤И╨║╨╛╨╝ ╨▒╨╛╨╗╤М╤И╨╛╨│╨╛ ╨║╨╛╨╗╨╕╤З╨╡╤Б╤В╨▓╨░ ╨▒╨╕╨╖╨╜╨╡╤Б-╨║╤А╨╡╨┤╨╕╤В╨╛╨▓.
• ╨Ю╤В╤Б╨╗╨╡╨┤╨╕╤В╤М ╤А╨░╤Б╤Е╨╛╨┤╤Л: ╨Т╤Л ╤В╨░╨║╨╢╨╡ ╨┤╨╛╨╗╨╢╨╜╤Л ╨▓╨╜╨╕╨╝╨░╤В╨╡╨╗╤М╨╜╨╛ ╤Б╨╗╨╡╨┤╨╕╤В╤М ╨╖╨░ ╨┤╨╡╨╗╨╛╨▓╤Л╨╝╨╕ ╤А╨░╤Б╤Е╨╛╨┤╨░╨╝╨╕, ╤З╤В╨╛╨▒╤Л ╨▓╨╕╨┤╨╡╤В╤М, ╨║╤Г╨┤╨░ ╤Г╤Е╨╛╨┤╤П╤В ╨▓╨░╤И╨╕ ╨┤╨╡╨╜╤М╨│╨╕, ╨╕ ╤Б╨╛╨╖╨┤╨░╨▓╨░╤В╤М ╨┐╨╗╨░╨╜╤Л ╨┤╨╗╤П ╨┤╨╛╤Б╤В╨░╤В╨╛╤З╨╜╨╛╨│╨╛ ╨┐╨╛╨║╤А╤Л╤В╨╕╤П ╨▓╨░╤И╨╕╤Е ╤А╨░╤Б╤Е╨╛╨┤╨╛╨▓.

┬л╨Я╤А╨╛╤Б╤В╨░╤П ╨╛╨┐╨╗╨░╤В╨░ ╤Б╤З╨╡╤В╨╛╨▓ ╨╕ ╨▓╨╜╨╡╤Б╨╡╨╜╨╕╨╡ ╨╛╤Б╤В╨░╤В╨║╨░ ╨╜╨░ ╨▓╨░╤И ╨▒╨░╨╜╨║╨╛╨▓╤Б╨║╨╕╨╣ ╤Б╤З╨╡╤В ╨╝╨╛╨╢╨╡╤В ╤Б╨╡╤А╤М╨╡╨╖╨╜╨╛ ╨╖╨░╤В╨╛╤А╨╝╨╛╨╖╨╕╤В╤М ╤А╨╛╤Б╤В ╨▓╨░╤И╨╡╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░┬╗, тАФ ╨╛╨▒╤К╤П╤Б╨╜╨╕╨╗ ╨Ф╨╢╨╡╨╣╤Б╨╛╨╜ ╨а╨╡╨╣╨╜╨╛╨╗╤М╨┤╤Б, ╤Б╨╛╨▓╨╗╨░╨┤╨╡╨╗╨╡╤Ж Eagle TV Mounting. ┬л╨Я╨╛╨┤╨┤╨╡╤А╨╢╨░╨╜╨╕╨╡ ╤З╨╡╤В╨║╨╛╨│╨╛ ╨┐╨╛╨╜╨╕╨╝╨░╨╜╨╕╤П ╨▓╨░╤И╨╡╨│╨╛ ╨┤╨╡╨╜╨╡╨╢╨╜╨╛╨│╨╛ ╨┐╨╛╤В╨╛╨║╨░ ╨╜╨╡╨╛╨▒╤Е╨╛╨┤╨╕╨╝╨╛ ╨┤╨╗╤П ╨╛╤В╤Б╨╗╨╡╨╢╨╕╨▓╨░╨╜╨╕╤П ╨╕ ╤Г╨╗╤Г╤З╤И╨╡╨╜╨╕╤П ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╨╛╨│╨╛ ╨┐╨╛╨╗╨╛╨╢╨╡╨╜╨╕╤П ╨▓╨░╤И╨╡╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░┬╗.

╨С╤Г╤Е╨│╨░╨╗╤В╨╡╤А╤Б╨║╨╛╨╡ ╨┐╤А╨╛╨│╤А╨░╨╝╨╝╨╜╨╛╨╡ ╨╛╨▒╨╡╤Б╨┐╨╡╤З╨╡╨╜╨╕╨╡ ╤В╨░╨║╨╢╨╡ ╨╝╨╛╨╢╨╡╤В ╨┐╨╛╨╝╨╛╤З╤М ╨▓╨╗╨░╨┤╨╡╨╗╤М╤Ж╨░╨╝ ╨▒╨╕╨╖╨╜╨╡╤Б╨░ ╨▓╨╜╨╕╨╝╨░╤В╨╡╨╗╤М╨╜╨╛ ╤Б╨╗╨╡╨┤╨╕╤В╤М ╨╖╨░ ╨┤╨╡╨╜╨╡╨╢╨╜╤Л╨╝ ╨┐╨╛╤В╨╛╨║╨╛╨╝, ╤З╤В╨╛╨▒╤Л ╨╕╤Е ╨╜╨╡ ╨╢╨┤╨░╨╗╨╕ ╤Б╤О╤А╨┐╤А╨╕╨╖╤Л. ┬л╨Т╨░╨╝ ╤В╨░╨║╨╢╨╡ ╤Б╨╗╨╡╨┤╤Г╨╡╤В ╤А╨░╤Б╤Б╨╝╨╛╤В╤А╨╡╤В╤М ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╤М ╨┐╨╡╤А╨╡╤Е╨╛╨┤╨░ ╨╛╤В ╤Н╨╗╨╡╨║╤В╤А╨╛╨╜╨╜╤Л╤Е ╤В╨░╨▒╨╗╨╕╤Ж Excel ╨║ ╨╛╨▒╨╗╨░╤З╨╜╨╛╨╝╤Г ╨╕╨╜╤Б╤В╤А╤Г╨╝╨╡╨╜╤В╤Г ╤Г╤З╨╡╤В╨░, ╤З╤В╨╛╨▒╤Л ╨╕╨╖╨▒╨╡╨╢╨░╤В╤М ╨┤╨▓╨╛╨╣╨╜╨╛╨│╨╛ (╨╕╨╗╨╕ ╤В╤А╨╛╨╣╨╜╨╛╨│╨╛) ╨▓╨▓╨╛╨┤╨░ ╨┤╨░╨╜╨╜╤Л╤Е┬╗, тАФ ╨┐╨╛╤Б╨╛╨▓╨╡╤В╨╛╨▓╨░╨╗ ╨а╨╡╨╣╨╜╨╛╨╗╤М╨┤╤Б. ┬л╨Ъ╤А╨╛╨╝╨╡ ╤В╨╛╨│╨╛, ╨┐╤А╨╛╨░╨╜╨░╨╗╨╕╨╖╨╕╤А╤Г╨╣╤В╨╡ ╤Б╨▓╨╛╨╣ ╨┤╨╡╨╜╨╡╨╢╨╜╤Л╨╣ ╨┐╨╛╤В╨╛╨║ ╤Б ╨┐╨╛╨╝╨╛╤Й╤М╤О ╨╡╨╢╨╡╨╝╨╡╤Б╤П╤З╨╜╨╛╨│╨╛ ╨░╨╜╨░╨╗╨╕╨╖╨░ ╨┤╨╡╨╜╨╡╨╢╨╜╤Л╤Е ╨┐╨╛╤В╨╛╨║╨╛╨▓┬╗.

╨Ы╤Г╤З╤И╨╡╨╡ ╨▒╤Г╤Е╨│╨░╨╗╤В╨╡╤А╤Б╨║╨╛╨╡ ╨┐╤А╨╛╨│╤А╨░╨╝╨╝╨╜╨╛╨╡ ╨╛╨▒╨╡╤Б╨┐╨╡╤З╨╡╨╜╨╕╨╡ ╨╝╨╛╨╢╨╡╤В ╨┐╨╛╨╝╨╛╤З╤М ╨▓╨░╨╝ ╨╛╤Б╤В╨░╨▓╨░╤В╤М╤Б╤П ╨▓ ╨║╤Г╤А╤Б╨╡ ╤А╨░╤Б╤Е╨╛╨┤╨╛╨▓, ╤А╨╡╨╖╨╡╤А╨▓╨╛╨▓ ╨╕ ╨┤╨╡╨╜╨╡╨╢╨╜╤Л╤Е ╨┐╨╛╤В╨╛╨║╨╛╨▓. ╨Ю╨╖╨╜╨░╨║╨╛╨╝╤М╤В╨╡╤Б╤М ╤Б ╨╜╨░╤И╨╕╨╝ ╨╛╨╜╨╗╨░╨╣╨╜-╨╛╨▒╨╖╨╛╤А╨╛╨╝ QuickBooks, ╤З╤В╨╛╨▒╤Л ╤Г╨╖╨╜╨░╤В╤М ╨╛╨▒ ╨╕╨┤╨╡╨░╨╗╤М╨╜╨╛╨╝ ╤А╨╡╤И╨╡╨╜╨╕╨╕ ╨┤╨╗╤П ╨╝╨░╨╗╨╛╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░.

2. ╨Э╨╡╨░╨┤╨╡╨║╨▓╨░╤В╨╜╨╛╨╡ ╤А╤Г╨║╨╛╨▓╨╛╨┤╤Б╤В╨▓╨╛ ╨╝╨╛╨╢╨╡╤В ╤Г╨▒╨╕╤В╤М ╨╝╨░╨╗╤Л╨╣ ╨▒╨╕╨╖╨╜╨╡╤Б.

╨Т╨╛ ╨╝╨╜╨╛╨│╨╕╤Е ╤Б╨╗╤Г╤З╨░╤П╤Е ╨▓╨╗╨░╨┤╨╡╨╗╨╡╤Ж ╨▒╨╕╨╖╨╜╨╡╤Б╨░ ╤П╨▓╨╗╤П╨╡╤В╤Б╤П ╨╡╨┤╨╕╨╜╨╛╨╗╨╕╤З╨╜╤Л╨╝ ╤А╤Г╨║╨╛╨▓╨╛╨┤╨╕╤В╨╡╨╗╨╡╨╝ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕. ╨е╨╛╤В╤П ╨┐╤А╨╡╨┤╨┐╤А╨╕╨╜╨╕╨╝╨░╤В╨╡╨╗╨╕ ╤З╨░╤Б╤В╨╛ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╤О╤В ╤Н╤В╨╛╤В ╨┐╨╛╨┤╤Е╨╛╨┤ ╨┤╨╗╤П ╤Б╨╛╨║╤А╨░╤Й╨╡╨╜╨╕╤П ╨║╨╛╨╝╨╝╨╡╤А╤З╨╡╤Б╨║╨╕╤Е ╤А╨░╤Б╤Е╨╛╨┤╨╛╨▓, ╨╛╤Б╨╛╨▒╨╡╨╜╨╜╨╛ ╨▓ ╨┐╨╡╤А╨▓╤Л╨╡ ╨┤╨╜╨╕, ╨╛╨╜╨╕ ╤З╨░╤Б╤В╨╛ ╨▒╨╡╤А╤Г╤В ╨╜╨░ ╤Б╨╡╨▒╤П ╤Б╨╗╨╕╤И╨║╨╛╨╝ ╨▒╨╛╨╗╤М╤И╤Г╤О ╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╨╡╨╜╨╜╨╛╤Б╤В╤М. ╨Т ╨┤╤А╤Г╨│╨╕╤Е ╤Б╨╗╤Г╤З╨░╤П╤Е ╤Г ╤А╤Г╨║╨╛╨▓╨╛╨┤╤Б╤В╨▓╨░ ╨╝╨░╨╗╨╛╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░ ╨╝╨╛╨╢╨╡╤В ╨╜╨╡ ╨▒╤Л╤В╤М ╤Б╨╛╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╤Г╤О╤Й╨╡╨│╨╛ ╨╛╨┐╤Л╤В╨░ ╨▓ ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╨╕, ╤А╤Г╨║╨╛╨▓╨╛╨┤╤Б╤В╨▓╨╡ ╨╕ ╨▓╨┤╨╛╤Е╨╜╨╛╨▓╨╡╨╜╨╕╨╕ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╛╨▓. ╨Т ╨╗╤О╨▒╨╛╨╝ ╤Б╨╗╤Г╤З╨░╨╡ ╨╛╤И╨╕╨▒╨║╨╕ ╤А╤Г╨║╨╛╨▓╨╛╨┤╤Б╤В╨▓╨░ ╨╝╨╛╨│╤Г╤В ╤А╨░╨╖╤А╤Г╤И╨╕╤В╤М ╨╝╨░╨╗╤Л╨╣ ╨▒╨╕╨╖╨╜╨╡╤Б.

┬л╨Э╨╡╨║╨╛╨╝╨┐╨╡╤В╨╡╨╜╤В╨╜╨╛╨╡ ╤А╤Г╨║╨╛╨▓╨╛╨┤╤Б╤В╨▓╨╛ ╨╝╨╛╨╢╨╡╤В ╨╜╨░╨╜╨╡╤Б╤В╨╕ ╤Г╤Й╨╡╤А╨▒ ╨▒╨╕╨╖╨╜╨╡╤Б╤Г┬╗, тАФ ╨╛╤В╨╝╨╡╤В╨╕╨╗ ╨а╨╡╨╣╨╜╨╛╨╗╤М╨┤╤Б. ┬л╨з╤В╨╛╨▒╤Л ╨┐╤А╨╡╨┤╨╛╤В╨▓╤А╨░╤В╨╕╤В╤М ╤Н╤В╨╛, ╨▓╨░╨╢╨╜╨╛ ╤Б╨╛╨╖╨┤╨░╤В╤М ╤З╨╡╤В╨║╤Г╤О ╨╛╤А╨│╨░╨╜╨╕╨╖╨░╤Ж╨╕╨╛╨╜╨╜╤Г╤О ╤Б╤В╤А╤Г╨║╤В╤Г╤А╤Г ╤Б ╨╜╨░╨╖╨╜╨░╤З╨╡╨╜╨╜╤Л╨╝╨╕ ╨╗╨╕╨┤╨╡╤А╨░╨╝╨╕ ╨╕╨╗╨╕ ╨╝╨╡╨╜╨╡╨┤╨╢╨╡╤А╨░╨╝╨╕ ╨┤╨╗╤П ╨║╨░╨╢╨┤╨╛╨╣ ╨╛╨▒╤П╨╖╨░╨╜╨╜╨╛╤Б╤В╨╕. ╨в╨░╨║╨╢╨╡ ╨╛╤З╨╡╨╜╤М ╨▓╨░╨╢╨╜╨╛ ╨╜╨╡ ╨┐╨╡╤А╨╡╨│╤А╤Г╨╢╨░╤В╤М ╤Н╤В╨╕╤Е ╨╗╤О╨┤╨╡╨╣, ╤В╨░╨║ ╨║╨░╨║ ╤Н╤В╨╛ ╨╝╨╛╨╢╨╡╤В ╨┐╤А╨╕╨▓╨╡╤Б╤В╨╕ ╨║ ╨┤╨╡╨╝╨╛╤В╨╕╨▓╨░╤Ж╨╕╨╕ ╨╕, ╨▓ ╨║╨╛╨╜╨╡╤З╨╜╨╛╨╝ ╨╕╤В╨╛╨│╨╡, ╨║ ╤В╨╡╨║╤Г╤З╨╡╤Б╤В╨╕ ╨║╨░╨┤╤А╨╛╨▓┬╗.

╨а╤Г╨║╨╛╨▓╨╛╨┤╤Б╤В╨▓╨╛ ╨▓╨░╤И╨╡╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░ ╨╛╤В╨▓╨╡╤З╨░╨╡╤В ╨╖╨░ ╤Б╨╛╨╖╨┤╨░╨╜╨╕╨╡ ╨╕ ╨▓╨╜╨╡╨┤╤А╨╡╨╜╨╕╨╡ ╨║╨╛╤А╨┐╨╛╤А╨░╤В╨╕╨▓╨╜╨╛╨╣ ╨║╤Г╨╗╤М╤В╤Г╤А╤Л. ╨Ю╨╜╨╕ ╨╝╨╛╨┤╨╡╨╗╨╕╤А╤Г╤О╤В ╨╕ ╨┐╤А╨╕╨▓╨╕╨▓╨░╤О╤В ╤Е╨╛╤А╨╛╤И╨╡╨╡ ╨┐╨╛╨▓╨╡╨┤╨╡╨╜╨╕╨╡, ╤Н╤В╨╕╨║╤Г ╨╕ ╤Ж╨╡╨╜╨╜╨╛╤Б╤В╨╕ ╨╜╨░ ╤А╨░╨▒╨╛╤З╨╡╨╝ ╨╝╨╡╤Б╤В╨╡. ╨С╤Г╨┤╤М╤В╨╡ ╨┐╤А╨╡╨┤╨╜╨░╨╝╨╡╤А╨╡╨╜╨╜╤Л ╨▓ ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╨╕ ╨╗╨╕╨┤╨╡╤А╨╛╨▓ ╤Б ╤Г╤З╨╡╤В╨╛╨╝ ╨╕╨╜╤В╨╡╤А╨╡╤Б╨╛╨▓ ╨▓╨░╤И╨╡╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░. ╨Т╨░╤И╨╕ ╨╗╨╕╨┤╨╡╤А╤Л ╨┤╨╛╨╗╨╢╨╜╤Л ╨╛╨▒╨╗╨░╨┤╨░╤В╤М ╤В╨▓╨╡╤А╨┤╤Л╨╝╨╕ ╨╜╨░╨▓╤Л╨║╨░╨╝╨╕ ╨┐╤А╨╕╨╜╤П╤В╨╕╤П ╤А╨╡╤И╨╡╨╜╨╕╨╣ ╨╕ ╤Г╨╝╨╡╤В╤М ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╤З╨░╤В╤М. ╨а╨░╤Б╤Б╨╝╨╛╤В╤А╨╕╤В╨╡ ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╤М ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤А╨╛╨▓╨░╨╜╨╕╤П ╨▓ ╨┐╤А╨╛╨│╤А╨░╨╝╨╝╤Л ╤А╨░╨╖╨▓╨╕╤В╨╕╤П ╨╗╨╕╨┤╨╡╤А╤Б╨║╨╕╤Е ╨║╨░╤З╨╡╤Б╤В╨▓, ╤З╤В╨╛╨▒╤Л ╨┐╨╛╨╝╨╛╤З╤М ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨░╨╜╨┤╨╡ ╨┐╨╛╨╗╤Г╤З╨╕╤В╤М ╨╕ ╨╛╤В╤А╨░╨▒╨╛╤В╨░╤В╤М ╨╛╤Б╨╜╨╛╨▓╨╜╤Л╨╡ ╨╜╨░╨▓╤Л╨║╨╕.

3. ╨Э╨╡╨╖╨░╨╕╨╜╤В╨╡╤А╨╡╤Б╨╛╨▓╨░╨╜╨╜╤Л╨╡ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╕ ╨╝╨╛╨│╤Г╤В ╤Г╨▒╨╕╤В╤М ╨╝╨░╨╗╤Л╨╣ ╨▒╨╕╨╖╨╜╨╡╤Б.

╨Ш╤Б╤Б╨╗╨╡╨┤╨╛╨▓╨░╨╜╨╕╤П ╨╕╨╖ ╨У╤Н╨╗╨╗╨░╨┐ ╨╛╨▒╨╜╨░╤А╤Г╨╢╨╕╨╗╨╕, ╤З╤В╨╛ ╤В╨╛╨╗╤М╨║╨╛ 32 ╨┐╤А╨╛╤Ж╨╡╨╜╤В╨░ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╛╨▓ ╨░╨║╤В╨╕╨▓╨╜╨╛ ╨▓╨╛╨▓╨╗╨╡╤З╨╡╨╜╤Л ╨▓ ╤А╨░╨▒╨╛╤В╤Г. ╨Э╨╡╨╖╨░╨╕╨╜╤В╨╡╤А╨╡╤Б╨╛╨▓╨░╨╜╨╜╤Л╨╡ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╕ ╨╝╨╛╨│╤Г╤В ╨┐╤А╨╕╨▓╨╡╤Б╤В╨╕ ╨║ ╨▓╤Л╤Б╨╛╨║╨╛╨╣ ╤В╨╡╨║╤Г╤З╨╡╤Б╤В╨╕ ╨║╨░╨┤╤А╨╛╨▓, ╨╜╨╡╨│╨░╤В╨╕╨▓╨╜╨╛ ╨┐╨╛╨▓╨╗╨╕╤П╤В╤М ╨╜╨░ ╨║╤Г╨╗╤М╤В╤Г╤А╤Г ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕, ╤Б╨╜╨╕╨╖╨╕╤В╤М ╨┐╤А╨╛╨╕╨╖╨▓╨╛╨┤╨╕╤В╨╡╨╗╤М╨╜╨╛╤Б╤В╤М ╨╕ ╤Б╨╜╨╕╨╖╨╕╤В╤М ╤Г╨┤╨╛╨▓╨╗╨╡╤В╨▓╨╛╤А╨╡╨╜╨╜╨╛╤Б╤В╤М ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓.

╨Я╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╨╡ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╛╨▓, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╤Б╨╛╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╤Г╤О╤В ╨╝╨╕╤Б╤Б╨╕╨╕ ╨╕ ╤Ж╨╡╨╜╨╜╨╛╤Б╤В╤П╨╝ ╨▓╨░╤И╨╡╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░, ╤П╨▓╨╗╤П╨╡╤В╤Б╤П ╨║╨╗╤О╤З╨╛╨╝ ╨║ ╨╝╨╛╤В╨╕╨▓╨░╤Ж╨╕╨╕ ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨░╨╜╨┤╤Л, ╨╛╤Б╨╛╨▒╨╡╨╜╨╜╨╛ ╨║╨╛╨│╨┤╨░ ╨▓╤Л ╨┐╤Л╤В╨░╨╡╤В╨╡╤Б╤М ╤Б╨╛╤Е╤А╨░╨╜╨╕╤В╤М ╨▓╨╛╨▓╨╗╨╡╤З╨╡╨╜╨╜╨╛╤Б╤В╤М ╤Г╨┤╨░╨╗╨╡╨╜╨╜╤Л╤Е ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╛╨▓. ╨б╨╛╨│╨╗╨░╤Б╨╜╨╛ Qualtrics ╨Ш╤Б╤Б╨╗╨╡╨┤╨╛╨▓╨░╨╜╨╕╨╡ ╨┐╨╛╨║╨░╨╖╨░╨╗╨╛, ╤З╤В╨╛ 70% ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╛╨▓, ╤Ж╨╡╨╜╨╜╨╛╤Б╤В╨╕ ╨║╨╛╤В╨╛╤А╤Л╤Е ╤Б╨╛╨▓╨┐╨░╨┤╨░╤О╤В ╤Б ╤Ж╨╡╨╗╤П╨╝╨╕ ╨╕╤Е ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕, ╤Б ╨▒╨╛╨╗╤М╤И╨╛╨╣ ╨▓╨╡╤А╨╛╤П╤В╨╜╨╛╤Б╤В╤М╤О ╨▒╤Г╨┤╤Г╤В ╨▓╤Л╤Б╨╛╨║╨╛ ╨╛╤В╨╖╤Л╨▓╨░╤В╤М╤Б╤П ╨╛ ╤Б╨▓╨╛╨╕╤Е ╤А╨░╨▒╨╛╤В╨╛╨┤╨░╤В╨╡╨╗╤П╤Е. ╨н╤В╨╕ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╕ ╤В╨░╨║╨╢╨╡ ╤А╨╡╨╢╨╡ ╤А╨░╤Б╤Б╨╝╨░╤В╤А╨╕╨▓╨░╤О╤В ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╤М ╤Г╤Е╨╛╨┤╨░ ╨╕╨╖ ╤Б╨▓╨╛╨╡╨╣ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕, ╤З╨╡╨╝ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╕, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨╜╨╡ ╤А╨░╨╖╨┤╨╡╨╗╤П╤О╤В ╨▓╨╕╨┤╨╡╨╜╨╕╨╡ ╨╕ ╤Ж╨╡╨╜╨╜╨╛╤Б╤В╨╕ ╤Б╨▓╨╛╨╡╨╣ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕.

╨Ъ╨╗╤О╤З╨╛╨╝ ╨║ ╨┐╨╛╨▓╤Л╤И╨╡╨╜╨╕╤О ╨▓╨╛╨▓╨╗╨╡╤З╨╡╨╜╨╜╨╛╤Б╤В╨╕ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╛╨▓ ╤П╨▓╨╗╤П╨╡╤В╤Б╤П ╤Б╨╛╨╖╨┤╨░╨╜╨╕╨╡ ╨┐╨╛╨┤╨┤╨╡╤А╨╢╨╕╨▓╨░╤О╤Й╨╡╨╣, ╨┐╨╛╨╛╤Й╤А╤П╤О╤Й╨╡╨╣ ╨╕ ╤Б╤В╨╕╨╝╤Г╨╗╨╕╤А╤Г╤О╤Й╨╡╨╣ ╤А╨░╨▒╨╛╤З╨╡╨╣ ╤Б╤А╨╡╨┤╤Л. ╨Э╨░╨╣╨┤╨╕╤В╨╡ ╤Б╨┐╨╛╤Б╨╛╨▒╤Л ╤Б╨╛╨╖╨┤╨░╤В╤М ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╨╕ ╨┤╨╗╤П ╨┐╤А╨╛╤Д╨╡╤Б╤Б╨╕╨╛╨╜╨░╨╗╤М╨╜╨╛╨│╨╛ ╤А╨░╨╖╨▓╨╕╤В╨╕╤П, ╨┐╤А╨╕╨╖╨╜╨░╨╣╤В╨╡ ╨┤╨╛╤Б╤В╨╕╨╢╨╡╨╜╨╕╤П ╨▓╨░╤И╨╕╤Е ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╛╨▓ ╨╕ ╤Б╨╛╨┤╨╡╨╣╤Б╤В╨▓╤Г╨╣╤В╨╡ ╨╖╨┤╨╛╤А╨╛╨▓╨╛╨╝╤Г ╨▒╨░╨╗╨░╨╜╤Б╤Г ╨╝╨╡╨╢╨┤╤Г ╤А╨░╨▒╨╛╤В╨╛╨╣ ╨╕ ╨╗╨╕╤З╨╜╨╛╨╣ ╨╢╨╕╨╖╨╜╤М╤О.

┬л╨Ф╤Г╨╝╨░╨╣╤В╨╡ ╨╛ ╤Б╨▓╨╛╨╡╨╝ ╨▒╨╕╨╖╨╜╨╡╤Б╨╡ ╨║╨░╨║ ╨╛ ╨╜╨╡╨▒╨╛╨╗╤М╤И╨╛╨╝ ╤Б╨╛╨╛╨▒╤Й╨╡╤Б╤В╨▓╨╡ ╨╕╨╗╨╕ ╤Б╨╡╨╝╤М╨╡┬╗, тАФ ╤Б╨╛╨▓╨╡╤В╤Г╨╡╤В ╨Ы╨╕╨▒╨▒╨╕ ╨Ф╨╕╨░╨╝╨╡╨╜╤В, ╨╛╤Б╨╜╨╛╨▓╨░╤В╨╡╨╗╤М Diament Boutiques. ┬л╨Я╨╛╨╖╨╜╨░╨║╨╛╨╝╤М╤В╨╡╤Б╤М ╤Б╨╛ ╤Б╨▓╨╛╨╕╨╝╨╕ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨░╨╝╨╕ ╨╗╨╕╤З╨╜╨╛. ╨Х╤Б╨╗╨╕ ╨▓╨░╨╝ ╨╜╤Г╨╢╨╜╨░ ╤Б╨┐╨╗╨╛╤З╨╡╨╜╨╜╨░╤П ╨║╨╛╨╝╨░╨╜╨┤╨░, ╨┐╤А╨╛╨▓╨╡╨┤╨╕╤В╨╡ ╨╜╨╡╨║╨╛╤В╨╛╤А╨╛╨╡ ╨▓╤А╨╡╨╝╤П ╤Б╨╛ ╤Б╨▓╨╛╨╕╨╝╨╕ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨░╨╝╨╕. ╨Э╨░╤З╨╜╨╕╤В╨╡ ╨│╤А╤Г╨┐╨┐╨╛╨▓╨╛╨╣ ╤В╨╡╨║╤Б╤В ╨╕╨╗╨╕ ╨┐╤А╨╕╨│╨╗╨░╤Б╨╕╤В╨╡ ╨▓╤Б╨╡╤Е ╨╜╨░ ╨▓╨║╤Г╤Б╨╜╤Г╤О ╨╡╨┤╤Г. ╨Я╨╛╨┤╤Г╨╝╨░╨╣╤В╨╡ ╨╛ ╤В╨╛╨╝, ╤З╤В╨╛╨▒╤Л ╨┐╤А╨╡╨┤╨╗╨░╨│╨░╤В╤М ╨╜╨╡╨▒╨╛╨╗╤М╤И╨╕╨╡ ╨┐╤А╨╕╨▓╨╕╨╗╨╡╨│╨╕╨╕, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨╜╨╡ ╤Б╤В╨╛╤П╤В ╨▒╨╛╨╗╤М╤И╨╕╤Е ╨┤╨╡╨╜╨╡╨│. ╨Т╨╛╨╖╨╝╨╛╨╢╨╜╨╛, ╨▓╤Л ╤Б╨╝╨╛╨╢╨╡╤В╨╡ ╨║╤Г╨┐╨╕╤В╤М ╨║╨╛╤Д╨╡╨╝╨░╤И╨╕╨╜╤Г, ╨║╨╛╤В╨╛╤А╨╛╨╣ ╤Б╨╝╨╛╨╢╨╡╤В ╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М╤Б╤П ╨║╨░╨╢╨┤╤Л╨╣. ╨н╤В╨╛ ╨╝╨╡╨╗╨╛╤З╨╕, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╤Б╨║╨╗╨░╨┤╤Л╨▓╨░╤О╤В╤Б╤П┬╗.

╨Ъ╨╛╨╝╨╝╤Г╨╜╨╕╨║╨░╤Ж╨╕╤П ╤П╨▓╨╗╤П╨╡╤В╤Б╤П ╨║╨╗╤О╤З╨╛╨╝ ╨║ ╨▓╨╛╨▓╨╗╨╡╤З╨╡╨╜╨╜╨╛╤Б╤В╨╕ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╛╨▓. ╨Ю╤В╨┤╨░╨╣╤В╨╡ ╨┐╤А╨╡╨┤╨┐╨╛╤З╤В╨╡╨╜╨╕╨╡ ╤В╨╛╤З╨╜╨╛╤Б╤В╨╕, ╨║╤А╨░╤В╨║╨╛╤Б╤В╨╕ ╨╕ ╨╛╤В╨║╤А╤Л╤В╨╛╤Б╤В╨╕, ╤З╤В╨╛╨▒╤Л ╤Г╨║╤А╨╡╨┐╨╕╤В╤М ╤Б╨▓╨╛╨╕ ╨╜╨░╨▓╤Л╨║╨╕ ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╤З╨╡╤Б╨║╨╛╨│╨╛ ╨╛╨▒╤Й╨╡╨╜╨╕╤П.

4. ╨Ю╤В╤Б╤Г╤В╤Б╤В╨▓╨╕╨╡ ╨▒╨╕╨╖╨╜╨╡╤Б-╨┐╨╗╨░╨╜╨╕╤А╨╛╨▓╨░╨╜╨╕╤П ╨╝╨╛╨╢╨╡╤В ╤Г╨▒╨╕╤В╤М ╨╝╨░╨╗╤Л╨╣ ╨▒╨╕╨╖╨╜╨╡╤Б.

╨С╨╡╨╖ ╨▓╤Б╨╡╨╛╨▒╤К╨╡╨╝╨╗╤О╤Й╨╡╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б-╨┐╨╗╨░╨╜╨░ ╤Г ╨▓╨░╤И╨╡╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░ ╨╜╨╡╤В ╤З╨╡╤В╨║╨╛╨│╨╛ ╨╜╨░╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╤П. ╨н╤В╨╛ ╨╝╨╛╨╢╨╡╤В ╨┐╤А╨╕╨▓╨╡╤Б╤В╨╕ ╨║ ╨┤╨╡╨╖╨╛╤А╨│╨░╨╜╨╕╨╖╨░╤Ж╨╕╨╕ ╤Б╤А╨╡╨┤╨╕ ╨╗╨╕╨┤╨╡╤А╨╛╨▓ ╨╕ ╤З╨╗╨╡╨╜╨╛╨▓ ╨║╨╛╨╝╨░╨╜╨┤╤Л, ╨┐╤А╨╕╨▒╨╗╨╕╨╢╨░╤П ╨▓╨░╤И ╨▒╨╕╨╖╨╜╨╡╤Б ╨║ ╨┐╤А╨╛╨▓╨░╨╗╤Г. ╨Ъ╤А╨╛╨╝╨╡ ╤В╨╛╨│╨╛, ╨╝╨╜╨╛╨│╨╕╨╡ ╨╕╨╜╨▓╨╡╤Б╤В╨╛╤А╤Л ╨╜╨╡ ╨▒╤Г╨┤╤Г╤В ╤Д╨╕╨╜╨░╨╜╤Б╨╕╤А╨╛╨▓╨░╤В╤М ╨▓╨░╤И ╨▒╨╕╨╖╨╜╨╡╤Б ╨▒╨╡╨╖ ╤А╨░╤Б╤Б╨╝╨╛╤В╤А╨╡╨╜╨╕╤П ╨▒╨╕╨╖╨╜╨╡╤Б-╨┐╨╗╨░╨╜╨░.

┬л╨С╨╕╨╖╨╜╨╡╤Б-╨┐╨╗╨░╨╜ ╨╕╨╝╨╡╨╡╤В ╤А╨╡╤И╨░╤О╤Й╨╡╨╡ ╨╖╨╜╨░╤З╨╡╨╜╨╕╨╡, тАФ ╤Б╨║╨░╨╖╨░╨╗ ╨Ъ╤Н╨╗╨▓╨╕╨╜ ╨Ъ╨╕╨╝, ╨│╨╡╨╜╨╡╤А╨░╨╗╤М╨╜╤Л╨╣ ╨┤╨╕╤А╨╡╨║╤В╨╛╤А Coverland. ┬л╨Ю╨╜ ╨╛╨┐╨╕╤Б╤Л╨▓╨░╨╡╤В, ╨║╨░╨║ ╨▓╨░╤И ╨▒╨╕╨╖╨╜╨╡╤Б ╨▒╤Г╨┤╨╡╤В ╨║╨╛╨╜╨║╤Г╤А╨╕╤А╨╛╨▓╨░╤В╤М ╨╜╨░ ╤А╤Л╨╜╨║╨╡ ╨╕ ╨║╨░╨║ ╨╛╨╜ ╨▒╤Г╨┤╨╡╤В ╤Г╨┐╤А╨░╨▓╨╗╤П╤В╤М╤Б╤П. ╨С╨╕╨╖╨╜╨╡╤Б-╨┐╨╗╨░╨╜ ╨┐╨╛╨╝╨╛╨╢╨╡╤В ╨▓╨░╨╝ ╤Б╨╛╤Б╤А╨╡╨┤╨╛╤В╨╛╤З╨╕╤В╤М╤Б╤П ╨╜╨░ ╨▓╨░╤И╨╕╤Е ╨║╨╗╤О╤З╨╡╨▓╤Л╤Е ╤Ж╨╡╨╗╤П╤Е ╨╕ ╤А╨░╤Б╤Б╤В╨░╨▓╨╕╤В╤М ╨┐╤А╨╕╨╛╤А╨╕╤В╨╡╤В╤Л, ╨░ ╤В╨░╨║╨╢╨╡ ╨╜╨░ ╨▓╨░╤И╨╕╤Е ╤А╨╡╤Б╤Г╤А╤Б╨░╤Е. ╨н╤В╨╛ ╤Г╨┤╨╡╤А╨╢╨╕╨▓╨░╨╡╤В ╨▓╨░╤Б ╨╜╨░ ╨┐╤А╨░╨▓╨╕╨╗╤М╨╜╨╛╨╝ ╨┐╤Г╤В╨╕ ╨╕ ╨┐╨╛╨╝╨╛╨│╨░╨╡╤В ╨╜╨╡ ╨╢╨╡╤А╤В╨▓╨╛╨▓╨░╤В╤М ╨║╨░╤З╨╡╤Б╤В╨▓╨╛╨╝ ╨▓╨╛ ╨╕╨╝╤П ╨┐╤А╨╕╨▒╤Л╨╗╨╕┬╗.

╨е╨╛╤А╨╛╤И╨╕╨╣ ╨▒╨╕╨╖╨╜╨╡╤Б-╨┐╨╗╨░╨╜ ╨╛╨┐╨╕╤Б╤Л╨▓╨░╨╡╤В ╤О╤А╨╕╨┤╨╕╤З╨╡╤Б╨║╤Г╤О ╤Б╤В╤А╤Г╨║╤В╤Г╤А╤Г ╨▓╨░╤И╨╡╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░, ╨╡╨│╨╛ ╨╛╤Б╨╜╨╛╨▓╨░╤В╨╡╨╗╨╡╨╣, ╨╕╤Е ╨┤╨╡╨╗╨╛╨▓╨╛╨╣ ╨╛╨┐╤Л╤В ╨╕ ╤В╨╛, ╨║╨░╨║ ╨▓╤Л ╨▒╤Г╨┤╨╡╤В╨╡ ╤Д╨╕╨╜╨░╨╜╤Б╨╕╤А╨╛╨▓╨░╤В╤М ╤Б╨▓╨╛╨╣ ╨▒╨╕╨╖╨╜╨╡╤Б. ╨з╤В╨╛╨▒╤Л ╤Б╨╛╤Б╤В╨░╨▓╨╕╤В╤М ╨╜╨░╨┤╨╡╨╢╨╜╤Л╨╣ ╨┐╨╗╨░╨╜:

• ╨Ю╨▒╨╛╨╖╨╜╨░╤З╤М╤В╨╡ ╤Ж╨╡╨╗╨╕ ╨╕ ╨╖╨░╨┤╨░╤З╨╕ ╨▓╨░╤И╨╡╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░.
• ╨Ю╨┐╤А╨╡╨┤╨╡╨╗╨╕╤В╨╡ ╤Б╨▓╨╛╨╕╤Е ╤Ж╨╡╨╗╨╡╨▓╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓.
• ╨Ю╨▒╤А╨░╤В╨╕╤В╨╡ ╨▓╨╜╨╕╨╝╨░╨╜╨╕╨╡ ╨╜╨░ ╨▒╨╛╨╗╨╡╨▓╤Л╨╡ ╤В╨╛╤З╨║╨╕, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨▓╤Л ╤Е╨╛╤В╨╕╤В╨╡ ╤Г╤Б╤В╤А╨░╨╜╨╕╤В╤М.
• ╨Ф╨╡╤В╨░╨╗╨╕╨╖╨╕╤А╤Г╨╣╤В╨╡ ╨┐╤А╨╡╨┤╨┐╨╛╨╗╨░╨│╨░╨╡╨╝╤Л╨╡ ╨┐╨╛╤В╨╛╨║╨╕ ╨┤╨╛╤Е╨╛╨┤╨╛╨▓.

5. ╨б╨╕╨╗╤М╨╜╨░╤П ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤Ж╨╕╤П ╨╝╨╛╨╢╨╡╤В ╤Г╨▒╨╕╤В╤М ╨▒╨╕╨╖╨╜╨╡╤Б.

CB Insights ╨╛╨▒╨╜╨░╤А╤Г╨╢╨╕╨╗╨░, ╤З╤В╨╛ ╤Б╤А╨╡╨┤╨╕ ╨▓╤Б╨╡╤Е ╨┐╤А╨╡╨┤╨┐╤А╨╕╤П╤В╨╕╨╣, ╤В╨╡╤А╨┐╤П╤Й╨╕╤Е ╨║╤А╨░╤Е, 20% ╤В╨╡╤А╨┐╤П╤В ╨╜╨╡╤Г╨┤╨░╤З╤Г ╨╕╨╖-╨╖╨░ ╤В╨╛╨│╨╛, ╤З╤В╨╛ ╨╛╨╜╨╕ ╨╜╨╡╨┐╤А╨░╨▓╨╕╨╗╤М╨╜╨╛ ╨╛╤Ж╨╡╨╜╨╕╨╗╨╕ ╤Б╨▓╨╛╨╕╤Е ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╛╨▓. ╨Ь╨░╨╗╤Л╨╡ ╨┐╤А╨╡╨┤╨┐╤А╨╕╤П╤В╨╕╤П ╤З╨░╤Б╤В╨╛ ╤Б╤В╨░╨╗╨║╨╕╨▓╨░╤О╤В╤Б╤П ╤Б ╨╢╨╡╤Б╤В╨║╨╛╨╣ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤Ж╨╕╨╡╨╣ ╤Б╨╛ ╤Б╤В╨╛╤А╨╛╨╜╤Л ╨▒╨╛╨╗╨╡╨╡ ╨░╨▓╤В╨╛╤А╨╕╤В╨╡╤В╨╜╤Л╤Е ╨┐╤А╨╡╨┤╨┐╤А╨╕╤П╤В╨╕╨╣.

╨з╤В╨╛╨▒╤Л ╨┐╨╛╨╝╨╛╤З╤М ╨▓╨░╤И╨╡╨╝╤Г ╨▒╨╕╨╖╨╜╨╡╤Б╤Г ╨▓╤Л╨┤╨╡╨╗╨╕╤В╤М╤Б╤П, ╨┐╤А╨╛╨▓╨╡╨┤╨╕╤В╨╡ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╤Л╨╣ ╨░╨╜╨░╨╗╨╕╨╖, ╤З╤В╨╛╨▒╤Л ╤Г╨╖╨╜╨░╤В╤М ╨▒╨╛╨╗╤М╤И╨╡ ╨╛ ╨┤╤А╤Г╨│╨╕╤Е ╨▓ ╨▓╨░╤И╨╡╨╣ ╨╜╨╕╤И╨╡ ╨╕ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╕╤В╤М ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨╛╨╡ ╨┐╤А╨╡╨╕╨╝╤Г╤Й╨╡╤Б╤В╨▓╨╛ ╨▓╨░╤И╨╡╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░. ╨Т╨░╨╝ ╤В╨░╨║╨╢╨╡ ╨╜╨╡╨╛╨▒╤Е╨╛╨┤╨╕╨╝╨╛ ╨▒╤Л╤В╤М ╨▓ ╨║╤Г╤А╤Б╨╡ ╨╛╤В╤А╨░╤Б╨╗╨╡╨▓╤Л╤Е ╤В╨╡╨╜╨┤╨╡╨╜╤Ж╨╕╨╣, ╤З╤В╨╛╨▒╤Л ╨╛╤Б╤В╨░╨▓╨░╤В╤М╤Б╤П ╨░╨║╤В╤Г╨░╨╗╤М╨╜╤Л╨╝ ╨▓ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨╛╨╣ ╤Б╤А╨╡╨┤╨╡. ╨Т╤Л ╨╝╨╛╨╢╨╡╤В╨╡ ╨┐╨╛╨┤╤Г╨╝╨░╤В╤М ╨╛ ╨┤╨╕╨▓╨╡╤А╤Б╨╕╤Д╨╕╨║╨░╤Ж╨╕╨╕ ╤Б╨▓╨╛╨╕╤Е ╤Г╤Б╨╗╤Г╨│ ╨╕╨╗╨╕ ╨┐╤А╨╡╨┤╨╗╨╛╨╢╨╡╨╜╨╕╨╣ ╨┐╤А╨╛╨┤╤Г╨║╤В╨╛╨▓, ╤З╤В╨╛╨▒╤Л ╨┐╤А╨╕╨▓╨╗╨╡╤З╤М ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨╕╤Й╤Г╤В ╤З╤В╨╛-╤В╨╛ ╨┤╤А╤Г╨│╨╛╨╡.

┬л╨Ь╨░╨╗╤Л╨╣ ╨▒╨╕╨╖╨╜╨╡╤Б ╨┤╨╛╨╗╨╢╨╡╨╜ ╨▒╤Л╤В╤М ╨▒╨╛╨╗╨╡╨╡ ╤В╨▓╨╛╤А╤З╨╡╤Б╨║╨╕╨╝ ╨╕ ╨╕╨╜╨╜╨╛╨▓╨░╤Ж╨╕╨╛╨╜╨╜╤Л╨╝, ╤З╤В╨╛╨▒╤Л ╨║╨╛╨╜╨║╤Г╤А╨╕╤А╨╛╨▓╨░╤В╤М ╤Б ╨▒╨╛╨╗╨╡╨╡ ╨░╨▓╤В╨╛╤А╨╕╤В╨╡╤В╨╜╤Л╨╝╨╕ ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П╨╝╨╕┬╗, тАФ ╨╛╤В╨╝╨╡╤В╨╕╨╗ ╨Ф╤Г╨│ ╨Ь╨╕╤В╤З╨╡╨╗╨╗, ╨│╨╡╨╜╨╡╤А╨░╨╗╤М╨╜╤Л╨╣ ╨┤╨╕╤А╨╡╨║╤В╨╛╤А Argenta Field Solutions. ┬л╨Ю╨╜╨╕ ╨╝╨╛╨│╤Г╤В ╨┐╤А╨╡╨┤╨╗╨░╨│╨░╤В╤М ╤Г╨╜╨╕╨║╨░╨╗╤М╨╜╤Л╨╡ ╨┐╤А╨╛╨┤╤Г╨║╤В╤Л ╨╕ ╤Г╤Б╨╗╤Г╨│╨╕ ╨╕ ╨╛╤А╨╕╨╡╨╜╤В╨╕╤А╨╛╨▓╨░╤В╤М╤Б╤П ╨╜╨░ ╨╜╨╕╤И╨╡╨▓╤Л╨╡ ╤А╤Л╨╜╨║╨╕. ╨Ю╨╜╨╕ ╤В╨░╨║╨╢╨╡ ╨╝╨╛╨│╤Г╤В ╨┐╨╛╨╗╤Г╤З╨╕╤В╤М ╨┐╤А╨╡╨╕╨╝╤Г╤Й╨╡╤Б╤В╨▓╨╛ ╨╖╨░ ╤Б╤З╨╡╤В ╨╛╤В╨╗╨╕╤З╨╜╨╛╨│╨╛ ╨╛╨▒╤Б╨╗╤Г╨╢╨╕╨▓╨░╨╜╨╕╤П ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓, ╨┐╨╛╨▓╤Л╤И╨╡╨╜╨╕╤П ╨┤╤А╤Г╨╢╨╡╨╗╤О╨▒╨╕╤П ╨╝╨░╨╗╨╛╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░ ╨║ ╨║╨╗╨╕╨╡╨╜╤В╨░╨╝ ╨╕ (╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╤П) ╨╕╨╜╨┤╨╕╨▓╨╕╨┤╤Г╨░╨╗╤М╨╜╨╛╨╡ ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╨╡ ╨▓╨╖╨░╨╕╨╝╨╛╨╛╤В╨╜╨╛╤И╨╡╨╜╨╕╤П╨╝╨╕ ╤Б ╨║╨╗╨╕╨╡╨╜╤В╨░╨╝╨╕┬╗.

╨з╤В╨╛╨▒╤Л ╨┤╨░╤В╤М ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╜╨╛╨╡ ╨┐╤А╨╡╨╕╨╝╤Г╤Й╨╡╤Б╤В╨▓╨╛, ╨┐╤А╨╡╨┤╨╗╨░╨│╨░╨╣╤В╨╡ ╤Г╨╜╨╕╨║╨░╨╗╤М╨╜╤Л╨╡ ╨┐╤А╨╛╨┤╤Г╨║╤В╤Л ╨╕ ╤Г╤Б╨╗╤Г╨│╨╕, ╨╛╤Б╨╜╨╛╨▓╨░╨╜╨╜╤Л╨╡ ╨╜╨░ ╨╜╨╕╤И╨╡ ╤А╤Л╨╜╨║╨░ ╨▓╨░╤И╨╡╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░.

6. ╨Э╨╡╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╤Л╨╣ ╨╝╨░╤А╨║╨╡╤В╨╕╨╜╨│ ╨╝╨╛╨╢╨╡╤В ╤Г╨▒╨╕╤В╤М ╨╝╨░╨╗╤Л╨╣ ╨▒╨╕╨╖╨╜╨╡╤Б.

╨Ь╨░╤А╨║╨╡╤В╨╕╨╜╨│╨╛╨▓╤Л╨╡ ╤Б╤В╤А╨░╤В╨╡╨│╨╕╨╕ ╤Б ╨╜╨╕╨╖╨║╨╛╨╣ ╨╛╤В╨┤╨░╤З╨╡╨╣ ╨╝╨╛╨│╤Г╤В ╨╖╨╜╨░╤З╨╕╤В╨╡╨╗╤М╨╜╨╛ ╨┐╨╛╨▓╤А╨╡╨┤╨╕╤В╤М ╨┐╨╛╤В╨╛╨║╨░╨╝ ╨┤╨╛╤Е╨╛╨┤╨╛╨▓ ╨▒╨╕╨╖╨╜╨╡╤Б╨░ ╨╕╨╖-╨╖╨░ ╨╜╨╡╨┤╨╛╤Б╤В╨░╤В╨╛╤З╨╜╨╛╨╣ ╨▓╨╕╨┤╨╕╨╝╨╛╤Б╤В╨╕ ╨╕╨╗╨╕ ╨┐╤А╨╡╨┤╨╛╤Б╤В╨░╨▓╨╗╨╡╨╜╨╕╤П ╨╜╨╡╨┐╤А╨░╨▓╨╕╨╗╤М╨╜╨╛╨│╨╛ ╤Б╨╛╨╛╨▒╤Й╨╡╨╜╨╕╤П. ╨Т ╤Б╨╛╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╨╕╨╕ ╤Б ╨д╨╡╨╣╨╗╨╛╤А╨╕ ╨б╨╛╨│╨╗╨░╤Б╨╜╨╛ ╨┤╨░╨╜╨╜╤Л╨╝, 22% ╨╜╨╡╤Г╨┤╨░╤З╨╜╤Л╤Е ╤Б╤В╨░╤А╤В╨░╨┐╨╛╨▓ ╨╛╨▒╤К╤П╤Б╨╜╤П╤О╤В ╤Б╨▓╨╛╨╣ ╨║╤А╨░╤Е ╨╝╨░╤А╨║╨╡╤В╨╕╨╜╨│╨╛╨▓╤Л╨╝╨╕ ╨┐╤А╨╛╨▒╨╗╨╡╨╝╨░╨╝╨╕.

╨Т╨╗╨░╨┤╨╡╨╗╤М╤Ж╨░╨╝ ╨╝╨░╨╗╨╛╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░ ╤З╨░╤Б╤В╨╛ ╨╜╨╡ ╤Е╨▓╨░╤В╨░╨╡╤В ╤А╨╡╤Б╤Г╤А╤Б╨╛╨▓, ╨┐╨╛╤Н╤В╨╛╨╝╤Г ╨╛╨╜╨╕ ╨╝╨╛╨│╤Г╤В ╨╜╨╡ ╤А╨╡╤И╨░╤В╤М╤Б╤П ╤Н╨║╤Б╨┐╨╡╤А╨╕╨╝╨╡╨╜╤В╨╕╤А╨╛╨▓╨░╤В╤М ╤Б ╨╜╨╛╨▓╤Л╨╝╨╕ ╨┐╨╛╨┤╤Е╨╛╨┤╨░╨╝╨╕ ╨▓ ╤Б╨▓╨╛╨╕╤Е ╨╝╨░╤А╨║╨╡╤В╨╕╨╜╨│╨╛╨▓╤Л╤Е ╨┐╨╗╨░╨╜╨░╤Е ╨╕ ╨╝╨╡╤В╨╛╨┤╨░╤Е ╤А╨╡╨║╨╗╨░╨╝╤Л. ╨Ю╨╜╨╕ ╨╝╨╛╨│╤Г╤В ╤Б╨╗╨╡╨┤╨╛╨▓╨░╤В╤М ╤В╨╕╨┐╨╕╤З╨╜╤Л╨╝ ╤Б╤В╤А╨░╤В╨╡╨│╨╕╤П╨╝, ╨╜╨╡ ╨┐╨╛╨╜╨╕╨╝╨░╤П, ╤З╤В╨╛ ╨║╨░╨╢╨┤╤Л╨╣ ╨▒╨╕╨╖╨╜╨╡╤Б ╤Г╨╜╨╕╨║╨░╨╗╨╡╨╜ ╨╕ ╤В╤А╨╡╨▒╤Г╨╡╤В ╨┐╨╛╨┤╤Е╨╛╨┤╨╛╨▓, ╤Б╨┐╨╡╤Ж╨╕╤Д╨╕╤З╨╜╤Л╤Е ╨┤╨╗╤П ╨╡╨│╨╛ ╨╝╨╛╨┤╨╡╨╗╨╕ ╨╕ ╨░╤Г╨┤╨╕╤В╨╛╤А╨╕╨╕.

┬л╨п ╤А╨╡╨║╨╛╨╝╨╡╨╜╨┤╤Г╤О ╨╛╤В╤В╨╛╤З╨╕╤В╤М ╤Д╨╕╤А╨╝╨╡╨╜╨╜╤Л╨╣ ╤Б╤В╨╕╨╗╤М ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕, ╤З╤В╨╛╨▒╤Л ╨╛╨╜ ╨▓╤Л╨┤╨╡╨╗╤П╨╗╤Б╤П ╤Б╤А╨╡╨┤╨╕ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╛╨▓┬╗, тАФ ╨┐╨╛╤Б╨╛╨▓╨╡╤В╨╛╨▓╨░╨╗ ╨Э╨╕╨║ ╨Т╨░╨╗╨╡╨╜╤В╨╕╨╜╨╛, ╨▓╨╕╤Ж╨╡-╨┐╤А╨╡╨╖╨╕╨┤╨╡╨╜╤В ╨┐╨╛ ╤А╤Л╨╜╨╛╤З╨╜╤Л╨╝ ╨╛╨┐╨╡╤А╨░╤Ж╨╕╤П╨╝ ╨▓ Bellhop. ┬л╨Я╨╛╨╗╤Г╤З╨╕╤В╨╡ ╨╕╨╖╨▓╨╡╤Б╤В╨╜╨╛╤Б╤В╤М, ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╤П ╤В╨░╨║╤В╨╕╨║╤Г ╤Б╨▓╤П╨╖╨╡╨╣ ╤Б ╨╛╨▒╤Й╨╡╤Б╤В╨▓╨╡╨╜╨╜╨╛╤Б╤В╤М╤О, ╨╕ ╨╛╨┐╤В╨╕╨╝╨╕╨╖╨╕╤А╤Г╨╣╤В╨╡ ╤Б╨▓╨╛╨╡ ╨┐╤А╨╕╤Б╤Г╤В╤Б╤В╨▓╨╕╨╡ ╨▓ ╨Ш╨╜╤В╨╡╤А╨╜╨╡╤В╨╡, ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╤П ╤А╨░╨╖╨╗╨╕╤З╨╜╤Л╨╡ ╤Б╤В╤А╨░╤В╨╡╨│╨╕╨╕ SEO┬╗.

╨Т╨░╨╝ ╤В╨░╨║╨╢╨╡ ╤Б╨╗╨╡╨┤╤Г╨╡╤В ╨┐╨╛╨┤╤Г╨╝╨░╤В╤М ╨╛╨▒ ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤А╨╛╨▓╨░╨╜╨╕╨╕ ╨▓ ╨╝╨░╤А╨║╨╡╤В╨╕╨╜╨│╨╛╨▓╤Л╨╡ ╨║╨░╨╝╨┐╨░╨╜╨╕╨╕, ╨╜╨░╤Ж╨╡╨╗╨╡╨╜╨╜╤Л╨╡ ╨╜╨░ ╨▓╨░╤И╨╕╤Е ╨╕╨┤╨╡╨░╨╗╤М╨╜╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓, ╨╛╤Б╨╛╨▒╨╡╨╜╨╜╨╛ ╨▓ ╤Б╨╛╤Ж╨╕╨░╨╗╤М╨╜╤Л╤Е ╤Б╨╡╤В╤П╤Е. ╨б╨╛╨│╨╗╨░╤Б╨╜╨╛ NerdWallet ╨╛╨┐╤А╨╛╤Б, 42 ╨┐╤А╨╛╤Ж╨╡╨╜╤В╨░ ╨┐╨╛╤В╤А╨╡╨▒╨╕╤В╨╡╨╗╨╡╨╣ ╨╜╨░╤Е╨╛╨┤╤П╤В ╨╝╨░╨╗╤Л╨╣ ╨▒╨╕╨╖╨╜╨╡╤Б ╨┤╨╗╤П ╨┐╨╛╨┤╨┤╨╡╤А╨╢╨║╨╕ ╤З╨╡╤А╨╡╨╖ ╤Б╨╛╤Ж╨╕╨░╨╗╤М╨╜╤Л╨╡ ╤Б╨╡╤В╨╕. ╨Ш╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╨╜╨╕╨╡ ╤Н╤В╨╕╤Е ╤Ж╨╕╤Д╤А╨╛╨▓╤Л╤Е ╨┐╨╗╨░╤В╤Д╨╛╤А╨╝ ╨▓ ╨▓╨░╤И╨╕╤Е ╨╕╨╜╤В╨╡╤А╨╡╤Б╨░╤Е ╨╝╨╛╨╢╨╡╤В ╨┐╨╛╨╝╨╛╤З╤М ╨▓╨░╨╝ ╤Б╨╛╨╖╨┤╨░╤В╤М ╨┐╤А╨╛╤З╨╜╤Г╤О ╨▒╨░╨╖╤Г ╨╜╨╛╨▓╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨╕ ╨╛╤Б╤В╨░╨▓╨░╤В╤М╤Б╤П ╨░╨║╤В╤Г╨░╨╗╤М╨╜╤Л╨╝╨╕ ╨┤╨╗╤П ╨▓╨░╤И╨╕╤Е ╤Б╤Г╤Й╨╡╤Б╤В╨▓╤Г╤О╤Й╨╕╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓.

╨з╤В╨╛╨▒╤Л ╨▓╨░╤И ╨▒╨╕╨╖╨╜╨╡╤Б ╨╢╨╕╨╗ ╨╕ ╨┐╤А╨╛╤Ж╨▓╨╡╤В╨░╨╗

╨Э╨╡╨╖╨░╨▓╨╕╤Б╨╕╨╝╨╛ ╨╛╤В ╤Б╤В╨░╨┤╨╕╨╕ ╨▓╨░╤И╨╡╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░, ╨▓╤Л ╨╝╨╛╨╢╨╡╤В╨╡ ╤Б╤В╨╛╨╗╨║╨╜╤Г╤В╤М╤Б╤П ╤Б ╨╝╨╜╨╛╨│╨╛╤З╨╕╤Б╨╗╨╡╨╜╨╜╤Л╨╝╨╕ ╨┐╤А╨╛╨▒╨╗╨╡╨╝╨░╨╝╨╕, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨╝╨╛╨│╤Г╤В ╨┐╤А╨╕╨▓╨╡╤Б╤В╨╕ ╨║ ╨╜╨╡╤Г╨┤╨░╤З╨╡, ╨╡╤Б╨╗╨╕ ╨▓╤Л ╨╜╨╡ ╤А╨╡╤И╨╕╤В╨╡ ╨╕╤Е ╨┤╨╛╨╗╨╢╨╜╤Л╨╝ ╨╛╨▒╤А╨░╨╖╨╛╨╝. ╨е╨╛╤В╤П ╨╜╨╡╤Б╨║╨╛╨╗╤М╨║╨╛ ╤Д╨░╨║╤В╨╛╤А╨╛╨▓ ╨╝╨╛╨│╤Г╤В ╤Б╨┐╨╛╤Б╨╛╨▒╤Б╤В╨▓╨╛╨▓╨░╤В╤М ╨┐╤А╨╛╨▓╨░╨╗╤Г ╨▓╨░╤И╨╡╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░, ╨╝╨╜╨╛╨│╨╕╨╡ ╤Б╤В╤А╨░╤В╨╡╨│╨╕╨╕ ╨╝╨╛╨│╤Г╤В ╨┐╨╛╨╝╨╛╤З╤М ╨▓╨░╨╝ ╨┤╨╛╨▒╨╕╤В╤М╤Б╤П ╤Г╤Б╨┐╨╡╤Е╨░. ╨Ф╨╡╨╗╨░╨╣╤В╨╡ ╨▓╤Б╨╡ ╨┐╤А╨░╨▓╨╕╨╗╤М╨╜╨╛, ╨╕ ╨▓╤Л ╨╝╨╛╨╢╨╡╤В╨╡ ╤Б╨╛╤Е╤А╨░╨╜╨╕╤В╤М ╤И╨╛╤Г ╨┤╨░╨╢╨╡ ╨╗╤Г╤З╤И╨╡, ╤З╨╡╨╝ ╨▓ ╤Б╨▓╨╛╨╡╨╝ ╨┐╨╡╤А╨▓╨╛╨╜╨░╤З╨░╨╗╤М╨╜╨╛╨╝ ╨▓╨╕╨┤╨╡╨╜╨╕╨╕.