╨з╤В╨╛ ╤В╨░╨║╨╛╨╡ CRM-╨┐╨░╨╜╨╡╨╗╤М?

• ╨Я╨░╨╜╨╡╨╗╤М ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╤П CRM ╨┐╤А╨╡╨┤╨╛╤Б╤В╨░╨▓╨╗╤П╨╡╤В ╤И╨╕╤А╨╛╨║╨╕╨╣ ╨╛╨▒╨╖╨╛╤А ╨┤╨╡╤П╤В╨╡╨╗╤М╨╜╨╛╤Б╤В╨╕ ╨┐╨╛ ╨┐╤А╨╛╨┤╨░╨╢╨░╨╝ ╨╕ KPI.
• ╨Я╨░╨╜╨╡╨╗╤М ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╤П CRM ╨╛╨▒╤Л╤З╨╜╨╛ ╨▓╨║╨╗╤О╤З╨░╨╡╤В ╨╜╨╛╨▓╤Л╨╡ ╨╗╨╕╨┤╤Л ╨╕ ╤Б╨┤╨╡╨╗╨║╨╕, ╨║╨░╨╜╨░╨╗╤Л ╨┐╤А╨╛╨┤╨░╨╢, ╨║╨╗╤О╤З╨╡╨▓╤Л╨╡ ╨┐╨╛╨║╨░╨╖╨░╤В╨╡╨╗╨╕ ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╨╛╤Б╤В╨╕, ╨░ ╤В╨░╨║╨╢╨╡ ╨╜╨╡╨┤╨░╨▓╨╜╨╕╨╡ ╨╕ ╨┐╤А╨╡╨┤╤Б╤В╨╛╤П╤Й╨╕╨╡ ╨┤╨╡╨╣╤Б╤В╨▓╨╕╤П.
• ╨Я╤А╨╕ ╤Б╨╛╨╖╨┤╨░╨╜╨╕╨╕ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╨╛╨╣ ╨┐╨░╨╜╨╡╨╗╨╕ CRM ╨┐╨╛╨┤╤Г╨╝╨░╨╣╤В╨╡ ╨╛ ╤Ж╨╡╨╗╤П╤Е ╨┐╤А╨╛╨┤╨░╨╢, ╨┤╨╕╨╖╨░╨╣╨╜╨╡, ╨║╨╗╤О╤З╨╡╨▓╤Л╤Е ╨┐╨╛╨║╨░╨╖╨░╤В╨╡╨╗╤П╤Е ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╨╛╤Б╤В╨╕, ╤Г╨┤╨╛╨▒╤Б╤В╨▓╨╡ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╨╜╨╕╤П ╨╕ ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╤Л╤Е ╨▒╤Г╨┤╤Г╤Й╨╕╤Е ╨╕╨╖╨╝╨╡╨╜╨╡╨╜╨╕╤П╤Е.
• ╨н╤В╨░ ╤Б╤В╨░╤В╤М╤П ╨┐╤А╨╡╨┤╨╜╨░╨╖╨╜╨░╤З╨╡╨╜╨░ ╨┤╨╗╤П ╨▓╨╗╨░╨┤╨╡╨╗╤М╤Ж╨╡╨▓ ╨▒╨╕╨╖╨╜╨╡╤Б╨░ ╨╕ ╤А╤Г╨║╨╛╨▓╨╛╨┤╨╕╤В╨╡╨╗╨╡╨╣ ╨╛╤В╨┤╨╡╨╗╨╛╨▓ ╨┐╤А╨╛╨┤╨░╨╢, ╨╖╨░╨╕╨╜╤В╨╡╤А╨╡╤Б╨╛╨▓╨░╨╜╨╜╤Л╤Е ╨▓ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╨╜╨╕╨╕ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╤Л╤Е ╨┐╨░╨╜╨╡╨╗╨╡╨╣ CRM ╨┤╨╗╤П ╨╛╨┐╤В╨╕╨╝╨╕╨╖╨░╤Ж╨╕╨╕ ╤Б╨▓╨╛╨╕╤Е ╨┐╤А╨╛╤Ж╨╡╤Б╤Б╨╛╨▓ ╨┐╤А╨╛╨┤╨░╨╢.

╨г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╨╡ ╨▓╨╖╨░╨╕╨╝╨╛╨╛╤В╨╜╨╛╤И╨╡╨╜╨╕╤П╨╝╨╕ ╤Б ╨║╨╗╨╕╨╡╨╜╤В╨░╨╝╨╕ (CRM) ╨▓╨║╨╗╤О╤З╨░╨╡╤В ╨▓ ╤Б╨╡╨▒╤П ╨▓╤Б╨╡╨▓╨╛╨╖╨╝╨╛╨╢╨╜╤Л╨╡ ╨┐╨╡╤А╨╡╨╝╨╡╨╜╨╜╤Л╨╡ ╨╕ ╤В╨╛╤З╨║╨╕ ╨┤╨░╨╜╨╜╤Л╤Е, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╤З╨░╤Б╤В╨╛ ╨╝╨╡╨╜╤П╤О╤В╤Б╤П, ╨┐╨╛╤Н╤В╨╛╨╝╤Г ╤Г╤Б╨╗╨╡╨┤╨╕╤В╤М ╨╖╨░ ╨╜╨╕╨╝╨╕ ╨╝╨╛╨╢╨╡╤В ╨▒╤Л╤В╤М ╤Б╨╗╨╛╨╢╨╜╨╛. ╨в╨╡╨╝ ╨╜╨╡ ╨╝╨╡╨╜╨╡╨╡, ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╤Л╨╡ ╨┐╨░╨╜╨╡╨╗╨╕ CRM ╨╛╨▒╨╜╨╛╨▓╨╗╤П╤О╤В ╨║╨╗╤О╤З╨╡╨▓╤Л╨╡ ╨┤╨░╨╜╨╜╤Л╨╡ ╨▓ ╤А╨╡╨╢╨╕╨╝╨╡ ╤А╨╡╨░╨╗╤М╨╜╨╛╨│╨╛ ╨▓╤А╨╡╨╝╨╡╨╜╨╕, ╤З╤В╨╛╨▒╤Л ╨▓╤Л ╨╕ ╨▓╨░╤И╨░ ╨║╨╛╨╝╨░╨╜╨┤╨░ ╨┐╨╛ ╨┐╤А╨╛╨┤╨░╨╢╨░╨╝ ╨╝╨╛╨│╨╗╨╕ ╨┐╤А╨╕╨╜╨╕╨╝╨░╤В╤М ╤Б╨░╨╝╤Л╨╡ ╤А╨░╨╖╤Г╨╝╨╜╤Л╨╡ ╤А╨╡╤И╨╡╨╜╨╕╤П. ╨Ш╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╨╜╨╕╨╡ ╨╕╤Е ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╤Л╤Е ╨┐╨░╨╜╨╡╨╗╨╡╨╣ ╨▓ ╨┐╨╛╨╗╨╜╨╛╨╣ ╨╝╨╡╤А╨╡ ╤П╨▓╨╗╤П╨╡╤В╤Б╤П ╨║╨╗╤О╤З╨╡╨▓╤Л╨╝ ╤Н╨╗╨╡╨╝╨╡╨╜╤В╨╛╨╝ ╤Г╤Б╨┐╨╡╤Е╨░ ╨┐╤А╨╛╨┤╨░╨╢.

╨з╤В╨╛ ╤В╨░╨║╨╛╨╡ CRM-╨┐╨░╨╜╨╡╨╗╤М?

╨Ш╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╤Л╨╡ ╨┐╨░╨╜╨╡╨╗╨╕ тАФ ╨▓╨░╨╢╨╜╤Л╨╣ ╨╕╨╜╤Б╤В╤А╤Г╨╝╨╡╨╜╤В ╨▓ ╨╗╤Г╤З╤И╨╡╨╝ ╨┐╤А╨╛╨│╤А╨░╨╝╨╝╨╜╨╛╨╝ ╨╛╨▒╨╡╤Б╨┐╨╡╤З╨╡╨╜╨╕╨╕ CRM. ╨Ю╨╜╨╕ ╨╛╨▒╨╡╤Б╨┐╨╡╤З╨╕╨▓╨░╤О╤В ╨▒╤Л╤Б╤В╤А╤Л╨╣ ╤Б╨╜╨╕╨╝╨╛╨║ ╨▓╨░╤И╨╡╨╣ ╨┤╨╡╤П╤В╨╡╨╗╤М╨╜╨╛╤Б╤В╨╕ ╨┐╨╛ ╨┐╤А╨╛╨┤╨░╨╢╨░╨╝ ╨╕ ╨║╨╗╤О╤З╨╡╨▓╤Л╤Е ╨┐╨╛╨║╨░╨╖╨░╤В╨╡╨╗╨╡╨╣ ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╨╛╤Б╤В╨╕ (KPI). ╨Я╨░╨╜╨╡╨╗╨╕ CRM ╨╛╨▒╤Л╤З╨╜╨╛ ╤Д╨╛╨║╤Г╤Б╨╕╤А╤Г╤О╤В╤Б╤П ╨╜╨░ ╨╕╨╖╨╛╨▒╤А╨░╨╢╨╡╨╜╨╕╤П╤Е, ╨│╤А╨░╤Д╨╕╨║╨░╤Е ╨╕ ╤Ж╨╕╤Д╤А╨░╤Е, ╨░ ╨╜╨╡ ╨╜╨░ ╨┤╨╗╨╕╨╜╨╜╤Л╤Е ╤А╨░╨╖╨┤╨╡╨╗╨░╤Е ╤В╨╡╨║╤Б╤В╨░. ╨Т╤Л ╨╕ ╨▓╨░╤И╨░ ╨║╨╛╨╝╨░╨╜╨┤╨░ ╨┐╨╛ ╨┐╤А╨╛╨┤╨░╨╢╨░╨╝ ╨╝╨╛╨╢╨╡╤В╨╡ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М ╨╕╤Е, ╤З╤В╨╛╨▒╤Л ╤Г╨▓╨╕╨┤╨╡╤В╤М ╨╛╨▒╨╖╨╛╤А ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╨╛╤Б╤В╨╕ ╨▓╨░╤И╨╡╨╣ ╨▓╨╛╤А╨╛╨╜╨║╨╕ ╨┐╤А╨╛╨┤╨░╨╢ ╨╕ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╕╤В╤М, ╨║╨░╨║╨╕╨╡ ╨╖╨░╨┤╨░╤З╨╕ ╨╜╨╡╨╛╨▒╤Е╨╛╨┤╨╕╨╝╨╛ ╨▓╤Л╨┐╨╛╨╗╨╜╨╕╤В╤М ╨┤╨░╨╗╤М╤И╨╡.

╨Т╨╛╨╖╨╝╨╛╨╢╨╜╨╛, ╨╜╨░╨╕╨▒╨╛╨╗╨╡╨╡ ╨▓╨░╨╢╨╜╨╛ ╤В╨╛, ╤З╤В╨╛ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╤Л╨╡ ╨┐╨░╨╜╨╡╨╗╨╕ CRM ╤И╨╕╤А╨╛╨║╨╛ ╨╜╨░╤Б╤В╤А╨░╨╕╨▓╨░╤О╤В╤Б╤П. ╨н╤В╨░ ╨╜╨░╤Б╤В╤А╨╛╨╣╨║╨░ ╨┤╨░╨╡╤В ╨▓╨░╨╝ ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╤М ╨▓╤Л╨┤╨╡╨╗╨╕╤В╤М, ╨║╨░╨║╨╕╨╡ ╨┐╨╛╨║╨░╨╖╨░╤В╨╡╨╗╨╕ ╨╜╨░╨╕╨▒╨╛╨╗╨╡╨╡ ╨▓╨░╨╢╨╜╤Л ╨┤╨╗╤П ╨▓╨░╤Б ╨╕ ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨░╨╜╨┤╤Л. ╨в╨░╨║╨╕╨╡ ╨┐╨╛╨║╨░╨╖╨░╤В╨╡╨╗╨╕ ╨╝╨╛╨│╤Г╤В ╨▓╨║╨╗╤О╤З╨░╤В╤М ╨▓ ╤Б╨╡╨▒╤П ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╜╤Л╨╡ ╨╗╨╕╨┤╤Л, ╨╛╨▒╨╡╤Б╨┐╨╡╤З╨╡╨╜╨╜╤Л╨╡ ╤Б╨┤╨╡╨╗╨║╨╕ ╨╕, ╨║╨╛╨╜╨╡╤З╨╜╨╛ ╨╢╨╡, ╨║╨╗╤О╤З╨╡╨▓╤Л╨╡ ╨┐╨╛╨║╨░╨╖╨░╤В╨╡╨╗╨╕ ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╨╛╤Б╤В╨╕. ╨Я╨░╨╜╨╡╨╗╨╕ ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╤П CRM ╤В╨░╨║╨╢╨╡ ╨┐╨╛╨╗╨╡╨╖╨╜╤Л ╨┤╨╗╤П ╨╛╤В╤Б╨╗╨╡╨╢╨╕╨▓╨░╨╜╨╕╤П ╨┐╤А╨╛╨│╤А╨╡╤Б╤Б╨░ ╨╛╤В╨┤╨╡╨╗╤М╨╜╤Л╤Е ╤З╨╗╨╡╨╜╨╛╨▓ ╨╛╤В╨┤╨╡╨╗╨░ ╨┐╤А╨╛╨┤╨░╨╢ ╨▓ ╨┤╨╛╤Б╤В╨╕╨╢╨╡╨╜╨╕╨╕ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╡╨╜╨╜╤Л╤Е ╤Ж╨╡╨╗╨╡╨╣. (╨з╨╕╤В╨░╤В╤М ╤Б╨╛╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╤Г╤О╤Й╤Г╤О ╤Б╤В╨░╤В╤М╤О: 12 ╤Д╤Г╨╜╨║╤Ж╨╕╨╣, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨╜╤Г╨╢╨╜╨╛ ╨╕╤Б╨║╨░╤В╤М ╨▓ CRM)

╨Я╨░╨╜╨╡╨╗╤М ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╤П CRM тАФ ╤Н╤В╨╛ ╨╜╨░╤Б╤В╤А╨░╨╕╨▓╨░╨╡╨╝╤Л╨╣ ╨╕╨╜╤Б╤В╤А╤Г╨╝╨╡╨╜╤В ╨▓╨╛ ╨╝╨╜╨╛╨│╨╕╤Е ╨┐╤А╨╛╨│╤А╨░╨╝╨╝╨╜╤Л╤Е ╨┐╨╗╨░╤В╤Д╨╛╤А╨╝╨░╤Е CRM, ╨║╨╛╤В╨╛╤А╤Л╨╣ ╨┤╨░╨╡╤В ╨╛╨▒╤Й╨╕╨╣ ╨╛╨▒╨╖╨╛╤А ╨┤╨╡╤П╤В╨╡╨╗╤М╨╜╨╛╤Б╤В╨╕ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨┐╨╛ ╨┐╤А╨╛╨┤╨░╨╢╨░╨╝ ╨╕ KPI.

╨Я╤А╨╡╨╕╨╝╤Г╤Й╨╡╤Б╤В╨▓╨░ ╨┤╨░╤И╨▒╨╛╤А╨┤╨╛╨▓ CRM

╨Т╨╛╤В ╨╜╨╡╨║╨╛╤В╨╛╤А╤Л╨╡ ╨╕╨╖ ╨┐╤А╨╕╤З╨╕╨╜, ╨┐╨╛ ╨║╨╛╤В╨╛╤А╤Л╨╝ ╨╝╨░╨╗╤Л╨╣ ╨▒╨╕╨╖╨╜╨╡╤Б ╨╝╨╛╨╢╨╡╤В ╨╖╨░╤Е╨╛╤В╨╡╤В╤М ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М ╨┐╨░╨╜╨╡╨╗╤М ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╤П CRM:

• ╨н╤В╨╛ ╨┤╨╡╤А╨╢╨╕╤В ╨▓╨░╤И╤Г ╨║╨╛╨╝╨░╨╜╨┤╤Г ╨╜╨░ ╨┐╤А╨░╨▓╨╕╨╗╤М╨╜╨╛╨╝ ╨┐╤Г╤В╨╕. ╨Я╨╛╨┤╤А╨╛╨▒╨╜╤Л╨╣ ╨╛╤В╤З╨╡╤В ╨╛ ╨┐╤А╨╛╨┤╨░╨╢╨░╤Е ╨╜╨╡ ╨▓╤Б╨╡╨│╨┤╨░ ╨╝╨╛╨╢╨╡╤В ╨▒╤Л╤В╤М ╤В╨╡╨╝, ╤З╤В╨╛ ╨╜╤Г╨╢╨╜╨╛ ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨░╨╜╨┤╨╡ ╨┤╨╗╤П ╨┤╨╛╤Б╤В╨╕╨╢╨╡╨╜╨╕╤П ╨┐╨╛╤Б╤В╨░╨▓╨╗╨╡╨╜╨╜╤Л╤Е ╤Ж╨╡╨╗╨╡╨╣. ╨Ш╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╕ ╨▓╨╡╤А╤Е╨╜╨╡╨│╨╛ ╤Г╤А╨╛╨▓╨╜╤П, ╨║╨╛╤В╨╛╤А╤Г╤О ╨┐╤А╨╡╨┤╨╛╤Б╤В╨░╨▓╨╗╤П╨╡╤В ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╨░╤П ╨┐╨░╨╜╨╡╨╗╤М CRM, ╨╝╨╛╨╢╨╡╤В ╨▒╤Л╤В╤М ╨┤╨╛╤Б╤В╨░╤В╨╛╤З╨╜╨╛, ╤З╤В╨╛╨▒╤Л ╤Б╨╛╨╛╨▒╤Й╨╕╤В╤М ╨▓╨░╤И╨╕╨╝ ╨┐╤А╨╛╨┤╨░╨▓╤Ж╨░╨╝, ╤З╤В╨╛ ╨╜╤Г╨╢╨╜╨╛ ╤Б╨┤╨╡╨╗╨░╤В╤М ╤Б╨╡╨╣╤З╨░╤Б, ╨░ ╤З╤В╨╛ ╨╝╨╛╨╢╨╡╤В ╨┐╨╛╨┤╨╛╨╢╨┤╨░╤В╤М, ╤З╤В╨╛ ╤Н╨║╨╛╨╜╨╛╨╝╨╕╤В ╨▓╤А╨╡╨╝╤П ╨╕ ╤Г╤Б╨╕╨╗╨╕╤П ╨╜╨░ ╨░╨╜╨░╨╗╨╕╨╖╨╡ ╨┐╨╛╨┤╤А╨╛╨▒╨╜╤Л╤Е ╨╛╤В╤З╨╡╤В╨╛╨▓.
• ╨н╤В╨╛ ╨╛╨┐╤В╨╕╨╝╨╕╨╖╨╕╤А╤Г╨╡╤В ╤А╨░╨▒╨╛╤В╤Г ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨░╨╜╨┤╤Л. ╨Р╨╜╨░╨╗╨╕╨╖ ╨╛╤В╤З╨╡╤В╨╛╨▓ тАФ ╨╜╨╡ ╨╡╨┤╨╕╨╜╤Б╤В╨▓╨╡╨╜╨╜╨░╤П ╨┤╨╡╤П╤В╨╡╨╗╤М╨╜╨╛╤Б╤В╤М ╨┐╨╛ ╨┐╤А╨╛╨┤╨░╨╢╨░╨╝, ╤В╤А╨╡╨▒╤Г╤О╤Й╨░╤П ╨▓╤А╨╡╨╝╨╡╨╜╨╕, ╤А╨░╨▓╨╜╨╛ ╨║╨░╨║ ╨╕ ╤Б╨╛╨╖╨┤╨░╨╜╨╕╨╡ ╤Н╤В╨╕╤Е ╨╛╤В╤З╨╡╤В╨╛╨▓. ╨б ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╤Л╨╝╨╕ ╨┐╨░╨╜╨╡╨╗╤П╨╝╨╕ CRM ╨▓╨░╤И╨░ ╨║╨╛╨╝╨░╨╜╨┤╨░ ╨╝╨╛╨╢╨╡╤В ╨▒╤Л╤Б╤В╤А╨╛ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╕╤В╤М, ╨║╨░╨║╨╕╨╡ ╨╖╨░╨┤╨░╤З╨╕ ╤Б╨╗╨╡╨┤╤Г╨╡╤В ╨▓╤Л╨┐╨╛╨╗╨╜╨╕╤В╤М ╨▓ ╨┐╨╡╤А╨▓╤Г╤О ╨╛╤З╨╡╤А╨╡╨┤╤М, ╨╜╨╡ ╨╛╤В╨║╤А╤Л╨▓╨░╤П ╨┐╤А╨╛╨│╤А╨░╨╝╨╝╨╜╨╛╨╡ ╨╛╨▒╨╡╤Б╨┐╨╡╤З╨╡╨╜╨╕╨╡ CRM ╨┤╨╗╤П ╨┐╨╛╨╗╤Г╤З╨╡╨╜╨╕╤П ╨╛╤В╤З╨╡╤В╨╛╨▓. ╨н╤В╨░ ╤Д╤Г╨╜╨║╤Ж╨╕╤П ╨╝╨╛╨╢╨╡╤В ╤Б╤Н╨║╨╛╨╜╨╛╨╝╨╕╤В╤М ╨╛╨│╤А╨╛╨╝╨╜╨╛╨╡ ╨║╨╛╨╗╨╕╤З╨╡╤Б╤В╨▓╨╛ ╨▓╤А╨╡╨╝╨╡╨╜╨╕.
• ╨Ю╨╜ ╨╛╨▒╨╜╨╛╨▓╨╗╤П╨╡╤В╤Б╤П ╨▓ ╤А╨╡╨╢╨╕╨╝╨╡ ╤А╨╡╨░╨╗╤М╨╜╨╛╨│╨╛ ╨▓╤А╨╡╨╝╨╡╨╜╨╕. ╨Ю╤В╤З╨╡╤В CRM тАФ ╤Н╤В╨╛ ╤Б╤В╨░╤В╨╕╤З╨╜╤Л╨╣ ╨┤╨╛╨║╤Г╨╝╨╡╨╜╤В, ╨▓ ╨║╨╛╤В╨╛╤А╨╛╨╝ ╨╜╨╡╨│╨╕╨▒╨║╨╛ ╨┐╤А╨╡╨┤╤Б╤В╨░╨▓╨╗╨╡╨╜╤Л ╨┤╨░╨╜╨╜╤Л╨╡ ╨╖╨░ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╡╨╜╨╜╤Л╨╣ ╨┐╨╡╤А╨╕╨╛╨┤. ╨б ╨┤╤А╤Г╨│╨╛╨╣ ╤Б╤В╨╛╤А╨╛╨╜╤Л, ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╨░╤П ╨┐╨░╨╜╨╡╨╗╤М CRM ╨╝╨│╨╜╨╛╨▓╨╡╨╜╨╜╨╛ ╤А╨╡╨░╨│╨╕╤А╤Г╨╡╤В ╨╜╨░ ╨╕╨╖╨╝╨╡╨╜╨╡╨╜╨╕╤П ╨▓ ╨▓╨░╤И╨╕╤Е ╨┤╨░╨╜╨╜╤Л╤Е ╨╕ ╨╛╤В╤А╨░╨╢╨░╨╡╤В ╨╕╤Е. ╨в╨░╨║╨╕╨╝ ╨╛╨▒╤А╨░╨╖╨╛╨╝, ╨▓╨░╤И╨░ ╨║╨╛╨╝╨░╨╜╨┤╨░ ╤Б╨╝╨╛╨╢╨╡╤В ╤Б╤В╤А╨╛╨╕╤В╤М ╤Б╨▓╨╛╤О ╤Б╤В╤А╨░╤В╨╡╨│╨╕╤О ╨╜╨░ ╨╛╤Б╨╜╨╛╨▓╨╡ ╨▓╨░╤И╨╕╤Е ╤Б╨░╨╝╤Л╤Е ╨┐╨╛╤Б╨╗╨╡╨┤╨╜╨╕╤Е ╨┤╨░╨╜╨╜╤Л╤Е KPI, ╨░ ╨╜╨╡ ╤Г╤Б╤В╨░╤А╨╡╨▓╤И╨╕╤Е ╤Ж╨╕╤Д╤А.
• ╨н╤В╨╛ ╨┐╤А╨╕╨▓╨╛╨┤╨╕╤В ╨║ ╨▒╨╛╨╗╨╡╨╡ ╤Б╨╕╨╗╤М╨╜╤Л╨╝ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б╨░╨╝ ╨┐╤А╨╛╨┤╨░╨╢ ╨▓ ╤Ж╨╡╨╗╨╛╨╝. ╨Я╨╛╤Б╨║╨╛╨╗╤М╨║╤Г ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╤Л╨╡ ╨┐╨░╨╜╨╡╨╗╨╕ CRM ╨┐╨╡╤А╨╡╨▓╨╛╨┤╤П╤В ╤А╨░╨▒╨╛╤В╤Г ╨▓╨░╤И╨╡╨│╨╛ ╨╛╤В╨┤╨╡╨╗╨░ ╨┐╤А╨╛╨┤╨░╨╢ ╨▓ ╨╜╨░╤Б╤В╨╛╤П╤Й╨╡╨╡ ╨▓╤А╨╡╨╝╤П, ╨╛╨╜╨╕ ╨┐╤А╨╕╨▓╨╛╨┤╤П╤В ╨║ ╨┐╨╛╨▓╤Л╤И╨╡╨╜╨╕╤О ╨╛╨▒╤Й╨╡╨╣ ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╨╛╤Б╤В╨╕ ╨┐╤А╨╛╨┤╨░╨╢. ╨в╨╡╨║╤Г╤Й╨░╤П ╨║╨░╤А╤В╨╕╨╜╨░ ╨▓╨░╤И╨╡╨╣ ╨▓╨╛╤А╨╛╨╜╨║╨╕ ╨┐╤А╨╛╨┤╨░╨╢ ╨╕ ╨┐╤А╨╛╨┤╨▓╨╕╨╢╨╡╨╜╨╕╤П ╨▓╨░╤И╨╕╤Е ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗╤М╨╜╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨┐╨╛ ╨╜╨╡╨╣ ╨│╨╛╤А╨░╨╖╨┤╨╛ ╨▓╨░╨╢╨╜╨╡╨╡ ╨┤╨╗╤П ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨░╨╜╨┤╤Л, ╤З╨╡╨╝ ╨┤╨░╨╜╨╜╤Л╨╡ ╨╕╨╖ ╤Б╤В╨░╤А╨╛╨│╨╛ ╨╛╤В╤З╨╡╤В╨░, ╨┐╨╛╤Н╤В╨╛╨╝╤Г ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╤Л╨╡ ╨┐╨░╨╜╨╡╨╗╨╕ CRM ╨╛╤Б╨╛╨▒╨╡╨╜╨╜╨╛ ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╤Л ╨▓ ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╨╕ ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨░╨╜╨┤╨╛╨╣ ╨┐╤А╨╛╨┤╨░╨╢.

╨Я╤А╨╕╨╝╨╡╤З╨░╨╜╨╕╨╡ ╤А╨╡╨┤╨░╨║╤В╨╛╤А╨░: ╨Ш╤Й╨╡╤В╨╡ ╨┐╨╛╨┤╤Е╨╛╨┤╤П╤Й╨╡╨╡ ╨┐╤А╨╛╨│╤А╨░╨╝╨╝╨╜╨╛╨╡ ╨╛╨▒╨╡╤Б╨┐╨╡╤З╨╡╨╜╨╕╨╡ CRM ╨┤╨╗╤П ╨▓╨░╤И╨╡╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░? ╨Ч╨░╨┐╨╛╨╗╨╜╨╕╤В╨╡ ╨┐╤А╨╕╨▓╨╡╨┤╨╡╨╜╨╜╤Г╤О ╨╜╨╕╨╢╨╡ ╨░╨╜╨║╨╡╤В╤Г, ╤З╤В╨╛╨▒╤Л ╨╜╨░╤И╨╕ ╨┐╨░╤А╤В╨╜╨╡╤А╤Л-╨┐╨╛╤Б╤В╨░╨▓╤Й╨╕╨║╨╕ ╤Б╨▓╤П╨╖╨░╨╗╨╕╤Б╤М ╤Б ╨▓╨░╨╝╨╕ ╨┐╨╛ ╨┐╨╛╨▓╨╛╨┤╤Г ╨▓╨░╤И╨╕╤Е ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╨╡╨╣.

╨з╤В╨╛ ╨▓╤Л ╨┤╨╛╨╗╨╢╨╜╤Л ╨▓╨║╨╗╤О╤З╨╕╤В╤М ╨▓ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╤Г╤О ╨┐╨░╨╜╨╡╨╗╤М CRM?

╨Т╨╛╤В ╨╜╨╡╨║╨╛╤В╨╛╤А╤Л╨╡ ╨║╨╛╨╝╨┐╨╛╨╜╨╡╨╜╤В╤Л, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨▓╤Л ╨┤╨╛╨╗╨╢╨╜╤Л ╨▓╨║╨╗╤О╤З╨╕╤В╤М ╨▓ ╤Б╨▓╨╛╤О ╨┐╨░╨╜╨╡╨╗╤М ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╤П CRM:

• ╨Т╨░╤И╨░ ╨▓╨╛╤А╨╛╨╜╨║╨░ ╨┐╤А╨╛╨┤╨░╨╢. ╨Т╨░╤И╨░ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╨░╤П ╨┐╨░╨╜╨╡╨╗╤М CRM ╨┤╨╛╨╗╨╢╨╜╨░ ╨┐╨╛╨╖╨▓╨╛╨╗╤П╤В╤М ╨▓╨░╨╝ ╨▓╨╕╨┤╨╡╤В╤М ╤Е╨╛╨┤ ╨▓╤Б╨╡╤Е ╨▓╨░╤И╨╕╤Е ╨╜╨╡╨╖╨░╨▓╨╡╤А╤И╨╡╨╜╨╜╤Л╤Е ╤Б╨┤╨╡╨╗╨╛╨║ ╨┐╨╛ ╨┐╤А╨╛╨┤╨░╨╢╨░╨╝ ╨▓ ╨╖╨░╨▓╨╕╤Б╨╕╨╝╨╛╤Б╤В╨╕ ╨╛╤В ╤Б╤В╨░╨┤╨╕╨╕ ╨║╨╛╨╜╨▓╨╡╨╣╨╡╤А╨░, ╨╜╨░ ╨║╨╛╤В╨╛╤А╨╛╨╣ ╨╛╨╜╨╕ ╨▓ ╨╜╨░╤Б╤В╨╛╤П╤Й╨╡╨╡ ╨▓╤А╨╡╨╝╤П ╨╜╨░╤Е╨╛╨┤╤П╤В╤Б╤П. ╨Ю╨╜ ╨┤╨╛╨╗╨╢╨╡╨╜ ╤Г╨║╨░╨╖╤Л╨▓╨░╤В╤М ╨╜╨░ ╤В╨╡╨║╤Г╤Й╨╕╨╡ ╤Б╨┤╨╡╨╗╨║╨╕, ╤Б╤В╨░╤А╨╡╤О╤Й╨╕╨╡ ╨╗╨╕╨┤╤Л, ╨┐╨╛╤В╨╡╤А╤П╨╜╨╜╤Л╨╡ ╤Б╨┤╨╡╨╗╨║╨╕ ╨╕ ╨╜╨╡╨╛╤В╨╗╨╛╨╢╨╜╤Л╨╡ ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╨╕. ╨з╨░╤Б╤В╨╛ ╨▓╨╕╨┤╨╢╨╡╤В ╨▓╨╛╤А╨╛╨╜╨║╨╕ ╨┐╤А╨╛╨┤╨░╨╢ ╨▒╤Г╨┤╨╡╤В ╨╛╤В╨╛╨▒╤А╨░╨╢╨░╤В╤М╤Б╤П ╨▓ ╨▓╨╕╨┤╨╡ ╨╜╨░╨▒╨╛╤А╨░ ╨│╨╛╤А╨╕╨╖╨╛╨╜╤В╨░╨╗╤М╨╜╤Л╤Е ╨┐╨╛╨╗╨╛╤Б, ╨┐╨╛╨║╨░╨╖╤Л╨▓╨░╤О╤Й╨╕╤Е ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╤М ╨▓╤Б╨╡╤Е ╤Б╨┤╨╡╨╗╨╛╨║ ╨┤╨╗╤П ╨║╨░╨╢╨┤╨╛╨│╨╛ ╤Н╤В╨░╨┐╨░ ╨▓╨╛╤А╨╛╨╜╨║╨╕ ╨┐╤А╨╛╨┤╨░╨╢ (╨╜╨░╨┐╤А╨╕╨╝╨╡╤А, 10 000 ╨┤╨╛╨╗╨╗╨░╤А╨╛╨▓ ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╤Л╤Е ╨┐╤А╨╛╨┤╨░╨╢ ╨┐╨╛╤Б╨╗╨╡ ╨┐╤А╨╡╨┤╨╗╨╛╨╢╨╡╨╜╨╕╤П).
• ╨Т╨░╤И╨╕ ╨╜╨╛╨▓╤Л╨╡ ╨╗╨╕╨┤╤Л ╨╕ ╨╛╨▒╨╡╤Б╨┐╨╡╤З╨╡╨╜╨╜╤Л╨╡ ╤Б╨┤╨╡╨╗╨║╨╕. ╨Я╨░╨╜╨╡╨╗╨╕ ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╤П CRM ╤З╨░╤Б╤В╨╛ ╨┐╤А╨╡╨┤╤Б╤В╨░╨▓╨╗╤П╤О╤В ╨╕╨╜╤В╨╡╤А╨╡╤Б╤Л ╨╕ ╤Б╨┤╨╡╨╗╨║╨╕ ╤Б ╤В╨╛╤З╨║╨╕ ╨╖╤А╨╡╨╜╨╕╤П ╨┐╤А╨╛╤Ж╨╡╨╜╤В╨╜╨╛╨╣ ╨┤╨╛╨╗╨╕ ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╨╕ ╨┐╤А╨╛╨┤╨░╨╢, ╨║╨╛╤В╨╛╤А╤Г╤О ╨╛╨╜╨╕ ╨┐╤А╨╡╨┤╤Б╤В╨░╨▓╨╗╤П╤О╤В ╨┐╨╛ ╨▓╤Б╨╡╨╝ ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╤Л╨╝ ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╤П╨╝. ╨Т ╨┤╤А╤Г╨│╨╕╤Е ╤Б╨╗╤Г╤З╨░╤П╤Е ╨╜╨░ ╨┐╨░╨╜╨╡╨╗╨╕ ╨╕╨╜╤Б╤В╤А╤Г╨╝╨╡╨╜╤В╨╛╨▓ ╨▒╤Г╨┤╨╡╤В ╨┐╤А╨╛╤Б╤В╨╛ ╤Б╨┐╨╕╤Б╨╛╨║ ╨╜╨╛╨▓╤Л╤Е ╨╗╨╕╨┤╨╛╨▓ ╨╕ ╤Б╨┤╨╡╨╗╨╛╨║. ╨Я╤А╨╕ ╨╗╤О╨▒╨╛╨╣ ╨╜╨░╤Б╤В╤А╨╛╨╣╨║╨╡ ╨▓╤Л ╨▒╤Г╨┤╨╡╤В╨╡ ╨╖╨╜╨░╤В╤М, ╤З╤В╨╛ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╡╨╜╨╜╤Л╨╡ ╨╗╨╕╨┤╤Л ╤В╤А╨╡╨▒╤Г╤О╤В ╨╜╨╡╨╝╨╡╨┤╨╗╨╡╨╜╨╜╨╛╨│╨╛ ╨▓╨╜╨╕╨╝╨░╨╜╨╕╤П, ╤З╤В╨╛╨▒╤Л ╨┐╤А╨╡╨▓╤А╨░╤В╨╕╤В╤М╤Б╤П ╨▓ ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗╤М╨╜╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓. ╨Т╤Л ╤В╨░╨║╨╢╨╡ ╤Г╨▓╨╕╨┤╨╕╤В╨╡, ╨║╨░╨║╨╕╨╡ ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗╤М╨╜╤Л╨╡ ╨║╨╗╨╕╨╡╨╜╤В╤Л ╤Б╤В╨░╨╗╨╕ ╨║╨╗╨╕╨╡╨╜╤В╨░╨╝╨╕.
• ╨Э╨╡╨┤╨░╨▓╨╜╨╕╨╡ ╨┤╨╡╨╣╤Б╤В╨▓╨╕╤П ╨▓╨░╤И╨╡╨│╨╛ ╨╛╤В╨┤╨╡╨╗╨░ ╨┐╤А╨╛╨┤╨░╨╢. ╨г╤З╨╕╤В╤Л╨▓╨░╤П ╨║╨╛╨╗╨╕╤З╨╡╤Б╤В╨▓╨╛ ╨╖╨▓╨╛╨╜╨║╨╛╨▓, ╤Н╨╗╨╡╨║╤В╤А╨╛╨╜╨╜╤Л╤Е ╨┐╨╕╤Б╨╡╨╝ ╨╕ ╨┤╤А╤Г╨│╨╕╤Е ╤Б╨╛╨╛╨▒╤Й╨╡╨╜╨╕╨╣, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨╛╤В╨┤╨╡╨╗ ╨┐╤А╨╛╨┤╨░╨╢ ╨╝╨╛╨╢╨╡╤В ╤А╨╡╨│╨╕╤Б╤В╤А╨╕╤А╨╛╨▓╨░╤В╤М ╨▓ ╨┤╨╡╨╜╤М, ╨╕╨╜╨╛╨│╨┤╨░ ╨▒╤Л╨▓╨░╨╡╤В ╤В╤А╤Г╨┤╨╜╨╛ ╨▒╤Л╤Б╤В╤А╨╛ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╕╤В╤М, ╨║╤В╨╛ ╤З╤В╨╛ ╤Б╨┤╨╡╨╗╨░╨╗ ╨╕ ╨║╨╛╨│╨┤╨░. ╨Т╨░╤И╨░ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╨░╤П ╨┐╨░╨╜╨╡╨╗╤М CRM ╨╝╨╛╨╢╨╡╤В ╨╛╤В╨╛╨▒╤А╨░╨╢╨░╤В╤М ╤Н╤В╤Г ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╤О ╨╜╨░╤А╤П╨┤╤Г ╤Б ╨┤╤А╤Г╨│╨╕╨╝╨╕ ╨▓╨╖╨░╨╕╨╝╨╛╨┤╨╡╨╣╤Б╤В╨▓╨╕╤П╨╝╨╕ ╤Б ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗╤М╨╜╤Л╨╝╨╕ ╨║╨╗╨╕╨╡╨╜╤В╨░╨╝╨╕, ╤В╨░╨║╨╕╨╝╨╕ ╨║╨░╨║ ╨╕╤Е ╨┐╨╛╤Б╨╡╤Й╨╡╨╜╨╕╤П ╨▓╨╡╨▒-╤Б╨░╨╣╤В╨░ ╨╕ ╤Г╤З╨░╤Б╤В╨╕╨╡ ╨▓ ╤Б╨╛╤Ж╨╕╨░╨╗╤М╨╜╤Л╤Е ╤Б╨╡╤В╤П╤Е. ╨Х╤Б╨╗╨╕ ╨▓╤Л ╨▓╨╕╨┤╨╕╤В╨╡ ╨┐╤А╨╛╨▒╨╡╨╗╤Л ╨▓ ╨┐╨╛╨┤╤Е╨╛╨┤╨╡ ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨░╨╜╨┤╤Л, ╨▓╤Л ╨╝╨╛╨╢╨╡╤В╨╡ ╤Б╨╛╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╤Г╤О╤Й╨╕╨╝ ╨╛╨▒╤А╨░╨╖╨╛╨╝ ╨┐╨╡╤А╨╡╤Б╨╝╨╛╤В╤А╨╡╤В╤М ╤Б╨▓╨╛╤О ╤Б╤В╤А╨░╤В╨╡╨│╨╕╤О.
• ╨Т╨░╤И╨╕ ╤Б╨░╨╝╤Л╨╡ ╨╜╨╡╨╛╤В╨╗╨╛╨╢╨╜╤Л╨╡ ╨╖╨░╨┤╨░╤З╨╕. ╨Ъ╨░╨║ ╨╕ ╨╗╤О╨▒╨╛╨╣ ╤Е╨╛╤А╨╛╤И╨╕╨╣ ╨┐╤А╨╛╨│╤А╨░╨╝╨╝╨╜╤Л╨╣ ╨╕╨╜╤В╨╡╤А╤Д╨╡╨╣╤Б, ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╨░╤П ╨┐╨░╨╜╨╡╨╗╤М CRM ╨┤╨╛╨╗╨╢╨╜╨░ ╨▓╨║╨╗╤О╤З╨░╤В╤М ╨▓ ╤Б╨╡╨▒╤П ╤Б╨┐╨╕╤Б╨╛╨║ ╨╜╨╡╨╛╤В╨╗╨╛╨╢╨╜╤Л╤Е ╨╖╨░╨┤╨░╤З ╨╕ ╤Б╤А╨╛╨║╨╕ ╨▓╤Л╨┐╨╛╨╗╨╜╨╡╨╜╨╕╤П ╨║╨░╨╢╨┤╨╛╨╣ ╨╕╨╖ ╨╜╨╕╤Е. ╨Т╨░╤И╨╕ ╨╖╨░╨┤╨░╤З╨╕ ╨┤╨╛╨╗╨╢╨╜╤Л ╨┐╤А╨╡╨┤╤Б╤В╨░╨▓╨╗╤П╤В╤М ╤Б╨╛╨▒╨╛╨╣ ╤Б╨╛╤З╨╡╤В╨░╨╜╨╕╨╡ ╤Ж╨╡╨╗╨╡╨╣, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨▓╤Л ╨▓╨▓╨╡╨╗╨╕ ╨▓╤А╤Г╤З╨╜╤Г╤О, ╨╕ ╨╖╨░╨┤╨░╤З, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨▓╨░╤И╨░ CRM ╨░╨▓╤В╨╛╨╝╨░╤В╨╕╤З╨╡╤Б╨║╨╕ ╨╛╨▒╨╛╨╖╨╜╨░╤З╨╕╨╗╨░ ╨║╨░╨║ ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╨╕. ╨Ъ╨░╨║ ╨┐╤А╨░╨▓╨╕╨╗╨╛, ╨▓╨░╨╝ ╨╜╤Г╨╢╨╜╨╛ ╨╜╨░╤Б╤В╤А╨╛╨╕╤В╤М ╤А╨░╨▒╨╛╤З╨╕╨╡ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б╤Л CRM ╨┤╨╗╤П ╨▓╨░╤И╨╡╨╣ ╨┐╨░╨╜╨╡╨╗╨╕ ╨╕╨╜╤Б╤В╤А╤Г╨╝╨╡╨╜╤В╨╛╨▓, ╤З╤В╨╛╨▒╤Л ╨░╨▓╤В╨╛╨╝╨░╤В╨╕╤З╨╡╤Б╨║╨╕ ╨│╨╡╨╜╨╡╤А╨╕╤А╨╛╨▓╨░╤В╤М ╤Н╤В╨╕ ╨┤╨░╨╜╨╜╤Л╨╡.
• ╨Т╨░╤И╨╕ ╨║╨╗╤О╤З╨╡╨▓╤Л╨╡ ╨┐╨╛╨║╨░╨╖╨░╤В╨╡╨╗╨╕ ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╨╛╤Б╤В╨╕. KPI, ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛, ╤Б╨░╨╝╤Л╨╣ ╨▓╨░╨╢╨╜╤Л╨╣ ╨║╨╛╨╝╨┐╨╛╨╜╨╡╨╜╤В ╨┐╨░╨╜╨╡╨╗╨╕ CRM, ╤Б╨╛╨╛╨▒╤Й╨░╤О╤В ╨▓╨░╨╝ ╤В╨╡╨║╤Г╤Й╨╕╨╡ ╨╖╨╜╨░╤З╨╡╨╜╨╕╤П ╤Б╤В╨░╤В╨╕╤Б╤В╨╕╤З╨╡╤Б╨║╨╕╤Е ╨┤╨░╨╜╨╜╤Л╤Е, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨▓╨░╤Б ╨▒╨╛╨╗╤М╤И╨╡ ╨▓╤Б╨╡╨│╨╛ ╨╕╨╜╤В╨╡╤А╨╡╤Б╤Г╤О╤В. ╨С╨╡╨╖ ╤З╨╡╤В╨║╨╛╨│╨╛ ╨╛╤В╨╛╨▒╤А╨░╨╢╨╡╨╜╨╕╤П KPI ╨▓╨░╤И╨░ ╨║╨╛╨╝╨░╨╜╨┤╨░ ╨╝╨╛╨╢╨╡╤В ╨╜╨╡ ╨╖╨╜╨░╤В╤М, ╨║╨░╨║╨╕╨╡ ╨╖╨░╨┤╨░╤З╨╕ ╤Б╨╗╨╡╨┤╤Г╨╡╤В ╨▓╤Л╨┐╨╛╨╗╨╜╤П╤В╤М ╨▓ ╨┐╨╡╤А╨▓╤Г╤О ╨╛╤З╨╡╤А╨╡╨┤╤М.

╨Т╨░╤И╨░ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╨░╤П ╨┐╨░╨╜╨╡╨╗╤М CRM ╨┤╨╛╨╗╨╢╨╜╨░ ╨▓╨║╨╗╤О╤З╨░╤В╤М ╨▓╨░╤И╨╕ ╨╜╨╛╨▓╤Л╨╡ ╨╗╨╕╨┤╤Л ╨╕ ╤Б╨┤╨╡╨╗╨║╨╕, ╨▓╨╛╤А╨╛╨╜╨║╤Г ╨┐╤А╨╛╨┤╨░╨╢, ╨║╨╗╤О╤З╨╡╨▓╤Л╨╡ ╨┐╨╛╨║╨░╨╖╨░╤В╨╡╨╗╨╕ ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╨╛╤Б╤В╨╕, ╨░ ╤В╨░╨║╨╢╨╡ ╨╜╨╡╨┤╨░╨▓╨╜╨╕╨╡ ╨╕ ╨┐╤А╨╡╨┤╤Б╤В╨╛╤П╤Й╨╕╨╡ ╨┤╨╡╨╣╤Б╤В╨▓╨╕╤П.

╨Э╨░ ╤З╤В╨╛ ╨╛╨▒╤А╨░╤В╨╕╤В╤М ╨▓╨╜╨╕╨╝╨░╨╜╨╕╨╡ ╨┐╤А╨╕ ╤Б╨╛╨╖╨┤╨░╨╜╨╕╨╕ ╨┤╨░╤И╨▒╨╛╤А╨┤╨░ CRM

╨Т ╨┤╨╛╨┐╨╛╨╗╨╜╨╡╨╜╨╕╨╡ ╨║ ╨▓╤Л╤И╨╡╤Г╨║╨░╨╖╨░╨╜╨╜╤Л╨╝ ╨╛╤Б╨╜╨╛╨▓╨░╨╝ ╨┐╤А╨╕ ╤Б╨╛╨╖╨┤╨░╨╜╨╕╨╕ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╨╛╨╣ ╨┐╨░╨╜╨╡╨╗╨╕ CRM ╨▓╤Л ╨┤╨╛╨╗╨╢╨╜╤Л ╤Г╤З╨╕╤В╤Л╨▓╨░╤В╤М ╤Б╨╗╨╡╨┤╤Г╤О╤Й╨╕╨╡ ╤Д╨░╨║╤В╨╛╤А╤Л:

• ╨б╨░╨╝╤Л╨╡ ╨▓╨░╨╢╨╜╤Л╨╡ KPI. ╨Т ╨┐╤А╨╛╤Ж╨╡╤Б╤Б╨╡ ╨┐╤А╨╛╨┤╨░╨╢ ╨╜╨╡╤В ╨╜╨╡╨┤╨╛╤Б╤В╨░╤В╨║╨░ ╨▓ KPI, ╨░ ╨╜╨░ ╨┐╤А╨╕╨▒╨╛╤А╨╜╨╛╨╣ ╨┐╨░╨╜╨╡╨╗╨╕ ╨▒╤Л╨▓╨░╨╡╤В ╤Б╨╗╨╕╤И╨║╨╛╨╝ ╨╝╨╜╨╛╨│╨╛ KPI. ╨Т╤Л ╨┤╨╛╨╗╨╢╨╜╤Л ╨╛╨│╤А╨░╨╜╨╕╤З╨╕╤В╤М ╨║╨╗╤О╤З╨╡╨▓╤Л╨╡ ╨┐╨╛╨║╨░╨╖╨░╤В╨╡╨╗╨╕ ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╨╛╤Б╤В╨╕ ╤Б╨▓╨╛╨╡╨╣ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╨╛╨╣ ╨┐╨░╨╜╨╡╨╗╨╕ ╤В╨╡╨╝╨╕ ╨┐╨╛╨║╨░╨╖╨░╤В╨╡╨╗╤П╨╝╨╕, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨░╨╜╨┤╨╡ ╨┤╨╡╨╣╤Б╤В╨▓╨╕╤В╨╡╨╗╤М╨╜╨╛ ╨╜╤Г╨╢╨╜╤Л ╨┤╨╗╤П ╨┤╨╛╤Б╤В╨╕╨╢╨╡╨╜╨╕╤П ╤Г╤Б╨┐╨╡╤Е╨░. ╨в╨░╨║╨╕╨╡ KPI ╨╝╨╛╨│╤Г╤В ╨▓╨║╨╗╤О╤З╨░╤В╤М ╤З╨░╤Б╤В╨╛╤В╤Г ╨┐╨╛╤Б╨╗╨╡╨┤╤Г╤О╤Й╨╕╤Е ╨║╨╛╨╜╤В╨░╨║╤В╨╛╨▓, ╤Б╤А╨╡╨┤╨╜╤О╤О ╨┐╤А╨╛╨┤╨╛╨╗╨╢╨╕╤В╨╡╨╗╤М╨╜╨╛╤Б╤В╤М ╨║╨░╨╜╨░╨╗╨░ ╨┐╤А╨╛╨┤╨░╨╢ ╨╕ ╨▓╤А╨╡╨╝╤П ╨╛╤В╨║╨╗╨╕╨║╨░ ╨╗╨╕╨┤╨░.
• ╨Э╨░╨╕╨▒╨╛╨╗╨╡╨╡ ╨▓╨░╨╢╨╜╤Л╨╡ ╤Ж╨╡╨╗╨╕ ╨╕ ╨╝╨╡╤В╨╛╨┤╤Л ╨┐╤А╨╛╨┤╨░╨╢. ╨Т╨░╤И╨░ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╨░╤П ╨┐╨░╨╜╨╡╨╗╤М CRM ╨┤╨╛╨╗╨╢╨╜╨░ ╨╛╤В╤А╨░╨╢╨░╤В╤М ╨▒╨╕╨╖╨╜╨╡╤Б-╨┤╨╡╤П╤В╨╡╨╗╤М╨╜╨╛╤Б╤В╤М, ╨║╨╛╤В╨╛╤А╨░╤П ╨╜╨░╨┐╤А╤П╨╝╤Г╤О ╤Б╨▓╤П╨╖╨░╨╜╨░ ╤Б ╨╗╨╕╨┤╨╛╨│╨╡╨╜╨╡╤А╨░╤Ж╨╕╨╡╨╣. ╨н╤В╨╛ ╨╝╨╛╨╢╨╡╤В ╨╛╨╖╨╜╨░╤З╨░╤В╤М ╤Б╨╛╤Б╤А╨╡╨┤╨╛╤В╨╛╤З╨╡╨╜╨╕╨╡ ╨▓╨╜╨╕╨╝╨░╨╜╨╕╤П ╨╜╨░ ╨┐╨╛╨║╨░╨╖╨░╤В╨╡╨╗╤П╤Е ╨▓╨╖╨░╨╕╨╝╨╛╨┤╨╡╨╣╤Б╤В╨▓╨╕╤П ╤Б ╨║╨╛╨╜╤В╨╡╨╜╤В╨╛╨╝ ╨▓╨░╤И╨╡╨│╨╛ ╨▒╨╗╨╛╨│╨░, ╨┐╨╛╨▓╤В╨╛╤А╨╜╤Л╤Е ╨┐╨╛╨║╤Г╨┐╨║╨░╤Е ╤Г ╤В╨╡╨║╤Г╤Й╨╕╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨╕╨╗╨╕ ╨┐╤А╨╛╨┤╨╛╨╗╨╢╨╕╤В╨╡╨╗╤М╨╜╨╛╤Б╤В╨╕ ╤Ж╨╕╨║╨╗╨░ ╨┐╤А╨╛╨┤╨░╨╢ ╨┤╨╗╤П ╨║╨╛╤А╨┐╨╛╤А╨░╤В╨╕╨▓╨╜╤Л╤Е ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗╤М╨╜╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓.
• ╨Т╨╜╨╡╤И╨╜╨╕╨╣ ╨▓╨╕╨┤ ╨▓╨░╤И╨╡╨╣ ╨┐╤А╨╕╨▒╨╛╤А╨╜╨╛╨╣ ╨┐╨░╨╜╨╡╨╗╨╕. ╨Ш╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╤Л╨╡ ╨┐╨░╨╜╨╡╨╗╨╕ CRM ╨╝╨╛╨│╤Г╤В ╤Б╨╛╨┤╨╡╤А╨╢╨░╤В╤М ╨╝╨╜╨╛╨│╨╛ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╕, ╨╕ ╤Г ╨▓╨░╤Б ╨╝╨╛╨╢╨╡╤В ╨▓╨╛╨╖╨╜╨╕╨║╨╜╤Г╤В╤М ╤Б╨╛╨▒╨╗╨░╨╖╨╜ ╨┐╨╡╤А╨╡╨▒╨╛╤А╤Й╨╕╤В╤М ╤Б ╨┤╨╕╨╖╨░╨╣╨╜╨╛╨╝ ╨┐╨░╨╜╨╡╨╗╨╕ ╨┤╨╗╤П ╨┤╨╛╤Б╤В╨╕╨╢╨╡╨╜╨╕╤П ╨╜╨░╨╕╨╗╤Г╤З╤И╨╕╤Е ╤А╨╡╨╖╤Г╨╗╤М╤В╨░╤В╨╛╨▓. ╨Т╤Л ╨┤╨╛╨╗╨╢╨╜╤Л ╤Б╨╛╨┐╤А╨╛╤В╨╕╨▓╨╗╤П╤В╤М╤Б╤П ╤Н╤В╨╛╨╝╤Г ╨╕╤Б╨║╤Г╤И╨╡╨╜╨╕╤О ╨╕ ╤Б╨╛╤Е╤А╨░╨╜╤П╤В╤М ╨┐╤А╨╛╤Б╤В╨╛╤В╤Г, ╨╝╨░╨║╤Б╨╕╨╝╨╕╨╖╨╕╤А╤Г╤П ╨┐╤Г╤Б╤В╨╛╨╡ ╨┐╤А╨╛╤Б╤В╤А╨░╨╜╤Б╤В╨▓╨╛ ╨╜╨░ ╨┐╨░╨╜╨╡╨╗╨╕ ╨╕╨╜╤Б╤В╤А╤Г╨╝╨╡╨╜╤В╨╛╨▓ ╨╕ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╤П (╨╝╨░╨║╤Б╨╕╨╝╤Г╨╝) ╤В╤А╨╕ ╤Ж╨▓╨╡╤В╨░ ╨▓ ╤Б╨▓╨╛╨╡╨╣ ╨│╤А╨░╤Д╨╕╨║╨╡.
• ╨Э╨░╤Б╨║╨╛╨╗╤М╨║╨╛ ╨┐╤А╨╛╤Б╤В╨░ ╨┤╨╗╤П ╨┐╨╛╨╜╨╕╨╝╨░╨╜╨╕╤П ╨▓╨░╤И╨░ CRM-╨┐╨░╨╜╨╡╨╗╤М. ╨Ю╨┤╨╕╨╜ ╤В╨╛╨╗╤М╨║╨╛ ╤Г╨╝╨╜╤Л╨╣ ╨┤╨╕╨╖╨░╨╣╨╜ ╨╜╨╡ ╨╝╨╛╨╢╨╡╤В ╤Б╨┐╨░╤Б╤В╨╕ ╨╖╨░╨│╤А╨╛╨╝╨╛╨╢╨┤╨╡╨╜╨╜╤Г╤О ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╤Г╤О ╨┐╨░╨╜╨╡╨╗╤М CRM. ╨Т╨╕╨┤╨╢╨╡╤В╤Л ╨▓ ╤Г╨┤╨╛╨▒╨╜╨╛╨╣ ╨┐╨░╨╜╨╡╨╗╨╕ ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╤П CRM ╨┤╨╛╨╗╨╢╨╜╤Л ╨▒╤Л╤В╤М ╤А╨░╤Б╨┐╨╛╨╗╨╛╨╢╨╡╨╜╤Л ╤В╨░╨║, ╤З╤В╨╛╨▒╤Л ╨╕╤Е ╨╝╨╛╨╢╨╜╨╛ ╨▒╤Л╨╗╨╛ ╨▒╤Л╤Б╤В╤А╨╛ ╨╕╨╖╤Г╤З╨╕╤В╤М. ╨н╤В╨╕ ╨▓╨╕╨┤╨╢╨╡╤В╤Л ╤В╨░╨║╨╢╨╡ ╨┤╨╛╨╗╨╢╨╜╤Л ╨┐╨╛╨╝╨╛╤З╤М ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨░╨╜╨┤╨╡ ╨┐╤А╨╛╨┤╨░╨╢ ╨┐╨╛╨╜╤П╤В╤М ╨┐╤А╨╛╨│╤А╨╡╤Б╤Б ╨║╨░╨╢╨┤╨╛╨│╨╛ ╨╛╤В╨┤╨╡╨╗╤М╨╜╨╛╨│╨╛ ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗╤М╨╜╨╛╨│╨╛ ╨║╨╗╨╕╨╡╨╜╤В╨░ ╨▓ ╨▓╨░╤И╨╡╨╣ ╨▓╨╛╤А╨╛╨╜╨║╨╡ ╨┐╤А╨╛╨┤╨░╨╢. ╨Ъ╨╛╨╜╤В╨╡╨║╤Б╤В╤Г╨░╨╗╨╕╨╖╨░╤Ж╨╕╤П ╨▓╨░╤И╨╕╤Е ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗╤М╨╜╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨╖╨╜╨░╤З╨╕╤В╨╡╨╗╤М╨╜╨╛ ╤Г╨┐╤А╨╛╤Й╨░╨╡╤В ╨┐╤А╨╛╨┤╨░╨╢╤Г ╨╕╨╝.
• ╨Ъ╨░╨║ ╨╝╨╛╨╢╨╜╨╛ ╤Г╨╗╤Г╤З╤И╨╕╤В╤М ╨┐╨░╨╜╨╡╨╗╤М ╨╕╨╜╤Б╤В╤А╤Г╨╝╨╡╨╜╤В╨╛╨▓. ╨Ф╨░╤И╨▒╨╛╤А╨┤ CRM ╨╜╨╕╨║╨╛╨│╨┤╨░ ╨╜╨╡ ╨┤╨╛╨╗╨╢╨╡╨╜ ╨╕╨╝╨╡╤В╤М ╨╛╨║╨╛╨╜╤З╨░╤В╨╡╨╗╤М╨╜╤Г╤О ╤Д╨╛╤А╨╝╤Г. ╨Э╨╡╨╖╨░╨▓╨╕╤Б╨╕╨╝╨╛ ╨╛╤В ╤В╨╛╨│╨╛, ╨╜╨░╤Б╨║╨╛╨╗╤М╨║╨╛ ╨▓╤Л ╨│╨╛╤А╨┤╨╕╤В╨╡╤Б╤М ╨┤╨╕╨╖╨░╨╣╨╜╨╛╨╝ ╨╕ ╨╜╨░╤Б╤В╤А╨╛╨╣╨║╨╛╨╣ ╤Б╨▓╨╛╨╡╨╣ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╨╛╨╣ ╨┐╨░╨╜╨╡╨╗╨╕, ╨▓╤Л ╨┤╨╛╨╗╨╢╨╜╤Л ╤А╨╡╨│╤Г╨╗╤П╤А╨╜╨╛ ╤В╨╡╤Б╤В╨╕╤А╨╛╨▓╨░╤В╤М ╨╕ ╨╕╨╖╨╝╨╡╨╜╤П╤В╤М ╨╡╨╡ ╨┐╨╛ ╨╝╨╡╤А╨╡ ╨╜╨╡╨╛╨▒╤Е╨╛╨┤╨╕╨╝╨╛╤Б╤В╨╕. ╨Э╨╡ ╤А╨╡╨╢╨╡ ╨╛╨┤╨╜╨╛╨│╨╛ ╤А╨░╨╖╨░ ╨▓ ╨║╨▓╨░╤А╤В╨░╨╗ ╤Б╨┐╤А╨░╤И╨╕╨▓╨░╨╣╤В╨╡ ╤Б╨▓╨╛╤О ╨║╨╛╨╝╨░╨╜╨┤╤Г, ╤З╤В╨╛ ╤А╨░╨▒╨╛╤В╨░╨╡╤В, ╨░ ╤З╤В╨╛ ╨╜╨╡╤В ╨╜╨░ ╨┐╨░╨╜╨╡╨╗╨╕ ╨╕╨╜╤Б╤В╤А╤Г╨╝╨╡╨╜╤В╨╛╨▓. ╨Ч╨░╤В╨╡╨╝ ╤А╨░╨▒╨╛╤В╨░╨╣╤В╨╡ ╨▓╨╝╨╡╤Б╤В╨╡ ╤Б╨╛ ╤Б╨▓╨╛╨╕╨╝╨╕ ╤В╨╛╤А╨│╨╛╨▓╤Л╨╝╨╕ ╨┐╤А╨╡╨┤╤Б╤В╨░╨▓╨╕╤В╨╡╨╗╤П╨╝╨╕, ╤З╤В╨╛╨▒╤Л ╨╕╨╖╨╝╨╡╨╜╨╕╤В╤М ╨╡╨│╨╛ ╨┤╨╕╨╖╨░╨╣╨╜, ╤З╤В╨╛╨▒╤Л ╨┐╨╛╨▓╤Л╤Б╨╕╤В╤М ╤И╨░╨╜╤Б╤Л ╨╜╨░ ╤Г╤Б╨┐╨╡╤Е.

╨Я╤А╨╕ ╤Б╨╛╨╖╨┤╨░╨╜╨╕╨╕ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╨╛╨╣ ╨┐╨░╨╜╨╡╨╗╨╕ CRM ╨▓╤Л ╨┤╨╛╨╗╨╢╨╜╤Л ╤Г╤З╨╕╤В╤Л╨▓╨░╤В╤М ╤Б╨▓╨╛╨╕ ╨║╨╗╤О╤З╨╡╨▓╤Л╨╡ ╨┐╨╛╨║╨░╨╖╨░╤В╨╡╨╗╨╕ ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╨╛╤Б╤В╨╕ ╨╕ ╤Ж╨╡╨╗╨╕ ╨┐╤А╨╛╨┤╨░╨╢, ╨┤╨╕╨╖╨░╨╣╨╜ ╨╕ ╤Г╨┤╨╛╨▒╤Б╤В╨▓╨╛ ╨┤╨╗╤П ╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╨╡╨╗╤П, ╨░ ╤В╨░╨║╨╢╨╡ ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╤М ╨▒╤Г╨┤╤Г╤Й╨╕╤Е ╨╕╨╖╨╝╨╡╨╜╨╡╨╜╨╕╨╣.

╨Я╤А╨╕╨╝╨╡╤А╤Л ╨┐╨░╨╜╨╡╨╗╨╕ ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╤П CRM

╨з╤В╨╛╨▒╤Л ╨┐╨╛╨║╨░╨╖╨░╤В╤М, ╨║╨░╨║ ╨┐╤А╨╕╨▓╨╡╨┤╨╡╨╜╨╜╤Л╨╡ ╨▓╤Л╤И╨╡ ╤Б╨╛╨╛╨▒╤А╨░╨╢╨╡╨╜╨╕╤П ╨┐╤А╨╕╨╝╨╡╨╜╨╕╨╝╤Л ╨║ ╤А╨╡╨░╨╗╤М╨╜╤Л╨╝ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╤Л╨╝ ╨┐╨░╨╜╨╡╨╗╤П╨╝ CRM, ╨▓╨╛╤В ╨╜╨╡╤Б╨║╨╛╨╗╤М╨║╨╛ ╨┐╤А╨╕╨╝╨╡╤А╨╛╨▓ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╤Л╤Е ╨┐╨░╨╜╨╡╨╗╨╡╨╣ CRM ╨╕ ╨┐╨╛╤П╤Б╨╜╨╡╨╜╨╕╤П ╨╕╤Е ╤Б╤В╤А╤Г╨║╤В╤Г╤А╤Л.

╨н╤В╨╛╤В ╨┐╤А╨╕╨╝╨╡╤А ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╨╛╨╣ ╨┐╨░╨╜╨╡╨╗╨╕ CRM ╨╛╤В Salesforce ╨╖╨░╨┐╨╛╨╗╨╜╨╡╨╜ ╨│╤А╨░╤Д╨╕╨║╨╛╨╣, ╨║╨╛╤В╨╛╤А╨░╤П ╨╛╤В╨╛╨▒╤А╨░╨╢╨░╨╡╤В ╨║╨╗╤О╤З╨╡╨▓╤Л╨╡ ╨┐╨╛╨║╨░╨╖╨░╤В╨╡╨╗╨╕ ╨┤╨╛╤Е╨╛╨┤╨╛╨▓ ╨╕ ╨║╨╗╤О╤З╨╡╨▓╤Л╨╡ ╨┐╨╛╨║╨░╨╖╨░╤В╨╡╨╗╨╕ ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╨╛╤Б╤В╨╕ ╤В╨╛╤А╨│╨╛╨▓╤Л╤Е ╨┐╤А╨╡╨┤╤Б╤В╨░╨▓╨╕╤В╨╡╨╗╨╡╨╣. ╨Т ╨║╨░╤З╨╡╤Б╤В╨▓╨╡ ╤Ж╨▓╨╡╤В╨╛╨▓ ╨╛╨╜ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╨╡╤В ╤В╨╛╨╗╤М╨║╨╛ ╤Б╨╕╨╜╨╕╨╣, ╨╖╨╡╨╗╨╡╨╜╤Л╨╣ ╨╕ ╤В╨╡╨╝╨╜╨╛-╤Б╨╕╨╜╨╕╨╣ (╨╖╨░ ╨╕╤Б╨║╨╗╤О╤З╨╡╨╜╨╕╨╡╨╝ ╨▓╨╡╤А╤Е╨╜╨╡╨│╨╛ ╨┐╤А╨░╨▓╨╛╨│╨╛ ╨▓╨╕╨┤╨╢╨╡╤В╨░), ╨╛╤Б╤В╨░╨▓╨╗╤П╤П ╨┐╤А╨╕ ╤Н╤В╨╛╨╝ ╨╝╨╜╨╛╨│╨╛ ╤Б╨▓╨╛╨▒╨╛╨┤╨╜╨╛╨│╨╛ ╨╝╨╡╤Б╤В╨░. ╨н╤В╨╛╤В ╨┤╨╕╨╖╨░╨╣╨╜ ╨╕ ╨▓╨║╨╗╤О╤З╨╡╨╜╨╕╨╡ ╨║╨░╨║ ╨┤╨░╨╜╨╜╤Л╤Е ╨▓╨╡╤А╤Е╨╜╨╡╨│╨╛ ╤Г╤А╨╛╨▓╨╜╤П (╨┤╨╛╤Е╨╛╨┤), ╤В╨░╨║ ╨╕ ╨▒╨╛╨╗╨╡╨╡ ╨║╨╛╨╜╨║╤А╨╡╤В╨╜╨╛╨╣ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╕ (╤Б╤В╨░╤В╤Г╤Б ╨╗╨╕╨┤╨░ ╨┐╨╛ ╨▓╨╗╨░╨┤╨╡╨╗╤М╤Ж╤Г) ╨╖╨░╨┐╨╛╨╗╨╜╤П╤О╤В ╨▓╤Б╨╡ ╨┐╤А╨╛╨▒╨╡╨╗╤Л ╨┤╨╗╤П ╨╛╤В╨┤╨╡╨╗╨░ ╨┐╤А╨╛╨┤╨░╨╢ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕-╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╨╡╨╗╤П.

╨н╤В╨░ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╨░╤П ╨┐╨░╨╜╨╡╨╗╤М CRM ╨╛╤В Freshworks ╨┐╨╛╨║╨░╨╖╤Л╨▓╨░╨╡╤В ╤З╨░╤Б╤В╨╜╤Л╨╡, ╨┐╨╛╨╗╨╡╨▓╤Л╨╡ ╨╕ ╨▓╨╜╤Г╤В╤А╨╡╨╜╨╜╨╕╨╡ ╨┐╤А╨╛╨┤╨░╨╢╨╕ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕-╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╨╡╨╗╤П ╨▓ ╨▓╨╕╨┤╨╡ ╨║╤А╤Г╨│╨╛╨▓╨╛╨╣ ╨┤╨╕╨░╨│╤А╨░╨╝╨╝╤Л ╨╜╨░ ╨╛╤Б╨╜╨╛╨▓╨╡ ╤Е╨╛╨┤╨░ ╤Н╤В╨╕╤Е ╤Б╨┤╨╡╨╗╨╛╨║. ╨Т ╨┤╤А╤Г╨│╨╕╤Е ╨╝╨╡╤Б╤В╨░╤Е ╨╜╨░ ╤Н╤В╨╛╨╣ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╨╛╨╣ ╨┐╨░╨╜╨╡╨╗╨╕ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╤О╤В╤Б╤П ╤В╨╛╨╗╤М╨║╨╛ ╤Б╨╕╨╜╨╕╨╡ ╨│╨╕╤Б╤В╨╛╨│╤А╨░╨╝╨╝╤Л ╨╕ ╨╝╨╜╨╛╨│╨╛ ╨┐╤Г╤Б╤В╨╛╨│╨╛ ╨┐╤А╨╛╤Б╤В╤А╨░╨╜╤Б╤В╨▓╨░, ╤З╤В╨╛ ╤Б╨╛╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╤Г╨╡╤В ╨╛╤Б╨╜╨╛╨▓╨╜╤Л╨╝ ╨┐╤А╨╕╨╜╤Ж╨╕╨┐╨░╨╝ ╤Ж╨▓╨╡╤В╨░ ╨╕ ╨┤╨╕╨╖╨░╨╣╨╜╨░ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╨╛╨╣ ╨┐╨░╨╜╨╡╨╗╨╕ CRM. ╨Т╨╕╤И╨╡╨╜╨║╨╛╨╣ ╨╜╨░ ╤В╨╛╤А╤В╨╡ ╤П╨▓╨╗╤П╨╡╤В╤Б╤П ╤Ж╨╡╨╜╤В╤А╨░╨╗╤М╨╜╤Л╨╣ ╨╕╨╜╤Б╤В╤А╤Г╨╝╨╡╨╜╤В ╨┤╨╗╤П ╨▒╤Л╤Б╤В╤А╨╛╨│╨╛ ╨┤╨╛╨▒╨░╨▓╨╗╨╡╨╜╨╕╤П ╨╜╨╛╨▓╤Л╤Е ╨╕╨╗╨╕ ╤Б╤Г╤Й╨╡╤Б╤В╨▓╤Г╤О╤Й╨╕╤Е ╨╛╤В╤З╨╡╤В╨╛╨▓.

╨н╤В╨░ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╨░╤П ╨┐╨░╨╜╨╡╨╗╤М CRM ╨╛╤В HubSpot ╨░╨║╨║╤Г╤А╨░╤В╨╜╨╛ ╨┐╤А╨╡╨┤╨╛╤Б╤В╨░╨▓╨╗╤П╨╡╤В ╨│╤А╨░╤Д╨╕╨║╨╕ ╨╕ ╤Ж╨╕╤Д╤А╤Л ╨║╨╛╨╜╨▓╨╡╨╣╨╡╤А╨░ ╤Б╨┤╨╡╨╗╨╛╨║ ╨┤╨╗╤П ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕-╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╨╡╨╗╤П. ╨б ╨┐╨╛╨╝╨╛╤Й╤М╤О ╤Н╤В╨╛╨╣ ╨┐╨░╨╜╨╡╨╗╨╕ ╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╨╡╨╗╤М╤Б╨║╨░╤П ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П ╨╝╨╛╨╢╨╡╤В ╤А╨╡╨░╨╗╨╕╨╖╨╛╨▓╨░╤В╤М ╨╜╨╡╤Б╨║╨╛╨╗╤М╨║╨╛ ╤Д╨╕╨╗╤М╤В╤А╨╛╨▓, ╤З╤В╨╛╨▒╤Л ╨┐╨╛╨╜╤П╤В╤М ╨╕╨╖╨╝╨╡╨╜╨╡╨╜╨╕╤П ╨┐╤А╨╛╨┤╨░╨╢ ╨╖╨░ ╨╜╨╡╤Б╨║╨╛╨╗╤М╨║╨╛ ╨┐╨╡╤А╨╕╨╛╨┤╨╛╨▓. ╨Э╨░ ╨┐╤А╨╕╨▒╨╛╤А╨╜╨╛╨╣ ╨┐╨░╨╜╨╡╨╗╨╕ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╨╡╤В╤Б╤П ╤В╨╛╨╗╤М╨║╨╛ ╨╛╨┤╨╜╨╛ ╨╕╨╖╨╛╨▒╤А╨░╨╢╨╡╨╜╨╕╨╡ ╨╕ ╨┤╨╛╤Б╤В╨░╤В╨╛╤З╨╜╨╛ ╨┐╤Г╤Б╤В╨╛╨│╨╛ ╨┐╤А╨╛╤Б╤В╤А╨░╨╜╤Б╤В╨▓╨░ ╨┤╨╗╤П ╤З╨╕╤Б╤В╨╛╨│╨╛ ╨╕ ╨╕╨╜╤В╤Г╨╕╤В╨╕╨▓╨╜╨╛ ╨┐╨╛╨╜╤П╤В╨╜╨╛╨│╨╛ ╨▓╨╛╤Б╨┐╤А╨╕╤П╤В╨╕╤П. ╨Т╤Л ╨╝╨╛╨╢╨╡╤В╨╡ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М ╤Н╤В╤Г ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╤Г╤О ╨┐╨░╨╜╨╡╨╗╤М ╨▓ ╨║╨░╤З╨╡╤Б╤В╨▓╨╡ ╤Н╤В╨░╨╗╨╛╨╜╨░ ╨┤╨╗╤П ╤А╨░╨╖╤А╨░╨▒╨╛╤В╨║╨╕ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╨╛╨╣ ╨┐╨░╨╜╨╡╨╗╨╕ CRM ╤Б ╤Г╨┐╨╛╤А╨╛╨╝ ╨╜╨░ ╤Г╨╖╨║╨╕╨╣ ╨╜╨░╨▒╨╛╤А ╤З╨╕╤Б╨╗╨╛╨▓╤Л╤Е KPI.

╨Х╤Б╨╗╨╕ ╨▓╨░╤И╨░ CRM ╨▒╨╛╨╗╤М╤И╨╡ ╨╛╤А╨╕╨╡╨╜╤В╨╕╤А╨╛╨▓╨░╨╜╨░ ╨╜╨░ ╨╜╨╡╤Б╨║╨╛╨╗╤М╨║╨╛ ╤В╨╕╨┐╨╛╨▓ ╨│╤А╨░╤Д╨╕╤З╨╡╤Б╨║╨╕╤Е ╨┤╨░╨╜╨╜╤Л╤Е, ╨┤╤А╤Г╨│╨╕╨╡ ╨┐╤А╨╕╨╝╨╡╤А╤Л ╨╝╨╛╨│╤Г╤В ╨▒╤Л╤В╤М ╨╗╤Г╤З╤И╨╕╨╝╨╕ ╤Б╤Б╤Л╨╗╨║╨░╨╝╨╕. ╨Т ╨║╨╛╨╜╤Ж╨╡ ╨║╨╛╨╜╤Ж╨╛╨▓, ╨╗╤Г╤З╤И╨░╤П ╨┐╨░╨╜╨╡╨╗╤М CRM тАФ ╤Н╤В╨╛ ╤В╨░, ╨║╨╛╤В╨╛╤А╨░╤П ╤А╨░╨▒╨╛╤В╨░╨╡╤В ╨┤╨╗╤П ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨░╨╜╨┤╤Л, ╨╜╨╡╨╖╨░╨▓╨╕╤Б╨╕╨╝╨╛ ╨╛╤В ╤В╨╛╨│╨╛, ╤Б╨║╨╛╨╗╤М╨║╨╛ ╨╜╨░╤Б╤В╤А╨╛╨╡╨║ ╨▓╤Л ╨▓╨╜╨╛╤Б╨╕╤В╨╡ ╨╕╨╗╨╕ ╨╜╨╡ ╨┤╨╡╨╗╨░╨╡╤В╨╡.