╨з╨╕╤Б╤В╤Л╨╡ ╨░╨║╤В╨╕╨▓╤Л

╨з╤В╨╛ ╤В╨░╨║╨╛╨╡ ╤З╨╕╤Б╤В╤Л╨╡ ╨░╨║╤В╨╕╨▓╤Л?

╨з╨╕╤Б╤В╤Л╨╡ ╨░╨║╤В╨╕╨▓╤Л ╨▓ ╨▒╨░╨╗╨░╨╜╤Б╨╛╨▓╨╛╨╝ ╨╛╤В╤З╨╡╤В╨╡ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╤П╤О╤В╤Б╤П ╨║╨░╨║ ╤Б╤Г╨╝╨╝╨░, ╨╜╨░ ╨║╨╛╤В╨╛╤А╤Г╤О ╨▓╨░╤И╨╕ ╨╛╨▒╤Й╨╕╨╡ ╨░╨║╤В╨╕╨▓╤Л ╨┐╤А╨╡╨▓╤Л╤И╨░╤О╤В ╨▓╨░╤И╨╕ ╨╛╨▒╤Й╨╕╨╡ ╨╛╨▒╤П╨╖╨░╤В╨╡╨╗╤М╤Б╤В╨▓╨░, ╨╕ ╤А╨░╤Б╤Б╤З╨╕╤В╤Л╨▓╨░╨╡╤В╤Б╤П ╨┐╤Г╤В╨╡╨╝ ╨┐╤А╨╛╤Б╤В╨╛╨│╨╛ ╤Б╨╗╨╛╨╢╨╡╨╜╨╕╤П ╤В╨╛╨│╨╛, ╤З╨╡╨╝ ╨▓╤Л ╨▓╨╗╨░╨┤╨╡╨╡╤В╨╡ (╨░╨║╤В╨╕╨▓╤Л), ╨╕ ╨▓╤Л╤З╨╕╤В╨░╨╜╨╕╤П ╤Н╤В╨╛╨│╨╛ ╨╕╨╖ ╤В╨╛╨│╨╛, ╤З╤В╨╛ ╨▓╤Л ╨┤╨╛╨╗╨╢╨╜╤Л (╨╛╨▒╤П╨╖╨░╤В╨╡╨╗╤М╤Б╤В╨▓╨░). ╨Ю╨╜ ╤И╨╕╤А╨╛╨║╨╛ ╨╕╨╖╨▓╨╡╤Б╤В╨╡╨╜ ╨║╨░╨║ ╨з╨╕╤Б╤В╨░╤П ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╤М (NW) ╨з╨╕╤Б╤В╨░╤П ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╤М (NW) ╨з╨╕╤Б╤В╨░╤П ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╤М ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨╝╨╛╨╢╨╡╤В ╨▒╤Л╤В╤М ╤А╨░╤Б╤Б╤З╨╕╤В╨░╨╜╨░ ╤Б ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╨╜╨╕╨╡╨╝ ╨┤╨▓╤Г╤Е ╨╝╨╡╤В╨╛╨┤╨╛╨▓: ╨┐╨╡╤А╨▓╤Л╨╣ тАФ ╨▓╤Л╤З╨╡╤Б╤В╤М ╨╛╨▒╤Й╤Г╤О ╤Б╤Г╨╝╨╝╤Г ╨╛╨▒╤П╨╖╨░╤В╨╡╨╗╤М╤Б╤В╨▓ ╨╕╨╖ ╨╛╨▒╤Й╨╡╨╣ ╤Б╤Г╨╝╨╝╤Л ╨░╨║╤В╨╕╨▓╨╛╨▓, ╨░ ╨▓╤В╨╛╤А╨╛╨╣ тАФ ╨┤╨╛╨▒╨░╨▓╨╕╤В╤М ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╤Л╨╣ ╨║╨░╨┐╨╕╤В╨░╨╗ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ (╨║╨░╨║ ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╤Л╨╣, ╤В╨░╨║ ╨╕ ╨┐╤А╨╕╨▓╨╕╨╗╨╡╨│╨╕╤А╨╛╨▓╨░╨╜╨╜╤Л╨╣) ╨║╨░╨║ ╤А╨╡╨╖╨╡╤А╨▓╤Л, ╤В╨░╨║ ╨╕ ╨╕╨╖╨╗╨╕╤И╨║╨╕. ╤З╨╕╤В╨░╤В╤М ╨┤╨░╨╗╨╡╨╡.

╨Э╨╕╨╢╨╡ ╨┐╤А╨╕╨▓╨╡╨┤╨╡╨╜╨░ ╤Д╨╛╤А╨╝╤Г╨╗╨░ ╤З╨╕╤Б╤В╤Л╤Е ╨░╨║╤В╨╕╨▓╨╛╨▓ ╨д╨╛╤А╨╝╤Г╨╗╨░ ╤З╨╕╤Б╤В╤Л╤Е ╨░╨║╤В╨╕╨▓╨╛╨▓ ╨д╨╛╤А╨╝╤Г╨╗╨░ ╤З╨╕╤Б╤В╤Л╤Е ╨░╨║╤В╨╕╨▓╨╛╨▓ ╨╛╤Ж╨╡╨╜╨╕╨▓╨░╨╡╤В ╨╕╨╖╨╗╨╕╤И╨╡╨║ ╨╕╨╗╨╕ ╨┤╨╡╤Д╨╕╤Ж╨╕╤В ╨╛╨▒╤Й╨╕╤Е ╨░╨║╤В╨╕╨▓╨╛╨▓ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨┐╨╛ ╤Б╤А╨░╨▓╨╜╨╡╨╜╨╕╤О ╤Б ╨╡╨╡ ╨╛╨▒╤Й╨╕╨╝╨╕ ╨╛╨▒╤П╨╖╨░╤В╨╡╨╗╤М╤Б╤В╨▓╨░╨╝╨╕. ╨Ю╨╜ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╤П╨╡╤В ╤З╨╕╤Б╤В╤Г╤О ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╤М ╨╕╨╗╨╕ ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╤М ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕, ╨║╨╛╤В╨╛╤А╨░╤П ╤П╨▓╨╗╤П╨╡╤В╤Б╤П ╨┐╨╛╨║╨░╨╖╨░╤В╨╡╨╗╨╡╨╝ ╨╡╨╡ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╨╛╨│╨╛ ╨╖╨┤╨╛╤А╨╛╨▓╤М╤П.╨Я╨╛╨┤╤А╨╛╨▒╨╜╨╡╨╡

╨з╨╕╤Б╤В╤Л╨╡ ╨░╨║╤В╨╕╨▓╤Л = ╨╛╨▒╤Й╨╕╨╡ ╨░╨║╤В╨╕╨▓╤Л тАУ ╨╛╨▒╤Й╨╕╨╡ ╨╛╨▒╤П╨╖╨░╤В╨╡╨╗╤М╤Б╤В╨▓╨░

╨Ф╨░╨▓╨░╨╣╤В╨╡ ╨┐╨╛╤Б╤З╨╕╤В╨░╨╡╨╝ ╤Н╤В╨╛ ╨┤╨╗╤П Colgate ╨▓ 2014 ╨│╨╛╨┤╤Г.

• ╨Ю╨▒╤Й╨╕╨╡ ╨░╨║╤В╨╕╨▓╤Л ╨▓ 2014 ╨│╨╛╨┤╤Г (Colgate) = 13 459 ╨╝╨╕╨╗╨╗╨╕╨╛╨╜╨╛╨▓ ╨┤╨╛╨╗╨╗╨░╤А╨╛╨▓.
• ╨Ю╨▒╤Й╨╕╨╡ ╨╛╨▒╤П╨╖╨░╤В╨╡╨╗╤М╤Б╤В╨▓╨░ ╨▓ 2014 ╨│╨╛╨┤╤Г (Colgate) = 12 074 ╨╝╨╕╨╗╨╗╨╕╨╛╨╜╨░ ╨┤╨╛╨╗╨╗╨░╤А╨╛╨▓.

╨з╨╕╤Б╤В╤Л╨╡ ╨░╨║╤В╨╕╨▓╤Л = ╨╛╨▒╤Й╨╕╨╡ ╨░╨║╤В╨╕╨▓╤Л ╨▓ 2014 ╨│. тАУ ╨╛╨▒╤Й╨╕╨╡ ╨╛╨▒╤П╨╖╨░╤В╨╡╨╗╤М╤Б╤В╨▓╨░ ╨▓ 2014 ╨│.

= 13 459 ╨╝╨╗╨╜ ╨┤╨╛╨╗╨╗╨░╤А╨╛╨▓ тАУ 12 074 ╨╝╨╗╨╜ ╨┤╨╛╨╗╨╗╨░╤А╨╛╨▓ = 1 385 ╨╝╨╗╨╜ ╨┤╨╛╨╗╨╗╨░╤А╨╛╨▓

╨Ю╨│╨╗╨░╨▓╨╗╨╡╨╜╨╕╨╡

• ╨з╤В╨╛ ╤В╨░╨║╨╛╨╡ ╤З╨╕╤Б╤В╤Л╨╡ ╨░╨║╤В╨╕╨▓╤Л?
  • ╨Я╤А╨╕╨╝╨╡╤А ╤З╨╕╤Б╤В╤Л╤Е ╨░╨║╤В╨╕╨▓╨╛╨▓
  • ╨Я╤А╨╕╨╝╨╡╤А ╤Г╨▓╨╡╨╗╨╕╤З╨╡╨╜╨╕╤П ╤З╨╕╤Б╤В╤Л╤Е ╨░╨║╤В╨╕╨▓╨╛╨▓
  • ╨Я╤А╨╕╨╝╨╡╤А ╤Г╨╝╨╡╨╜╤М╤И╨╡╨╜╨╕╤П ╤З╨╕╤Б╤В╤Л╤Е ╨░╨║╤В╨╕╨▓╨╛╨▓
  • ╨з╨╕╤Б╤В╤Л╨╡ ╨░╨║╤В╨╕╨▓╤Л ╨┤╨╗╤П ╤Д╨╕╨╖╨╕╤З╨╡╤Б╨║╨╕╤Е ╨╗╨╕╤Ж
  • ╨Ч╨░╨║╨╗╤О╤З╨╡╨╜╨╕╨╡
  • ╨а╨╡╨║╨╛╨╝╨╡╨╜╨┤╤Г╨╡╨╝╤Л╨╡ ╤Б╤В╨░╤В╤М╨╕

╨Я╤А╨╕╨╝╨╡╤А ╤З╨╕╤Б╤В╤Л╤Е ╨░╨║╤В╨╕╨▓╨╛╨▓

╨Т╨░╤И ╨С╨░╨╗╨░╨╜╤Б╨╛╨▓╤Л╨╣ ╨╛╤В╤З╨╡╤В (╨╛╤В╤З╨╡╤В ╨╛ ╤Б╨╛╤Б╤В╨╛╤П╨╜╨╕╨╕) ╨▓ ╤А╨░╨▓╨╜╨╛╨╣ ╤Б╤В╨╡╨┐╨╡╨╜╨╕ ╤Б╨▒╨░╨╗╨░╨╜╤Б╨╕╤А╨╛╨▓╨░╨╜ ╨╝╨╡╨╢╨┤╤Г ╨░╨║╤В╨╕╨▓╨░╨╝╨╕ ╨╕ ╨┐╨░╤Б╤Б╨╕╨▓╨░╨╝╨╕.

• ╨Ш╨╖ ╨┐╤А╨╕╨▓╨╡╨┤╨╡╨╜╨╜╨╛╨│╨╛ ╨▓╤Л╤И╨╡ ╨╛╤Б╨╜╨╛╨▓╨╜╨╛╨│╨╛ ╤Д╨╛╤А╨╝╨░╤В╨░ ╤Б╤З╨╡╤В╨░ ╨▒╨░╨╗╨░╨╜╤Б╨╛╨▓╨╛╨│╨╛ ╨╛╤В╤З╨╡╤В╨░╨д╨╛╤А╨╝╨░╤В ╨▒╨░╨╗╨░╨╜╤Б╨╛╨▓╨╛╨│╨╛ ╨╛╤В╤З╨╡╤В╨░╨С╨░╨╗╨░╨╜╤Б╨╛╨▓╤Л╨╣ ╨╛╤В╤З╨╡╤В ╤П╨▓╨╗╤П╨╡╤В╤Б╤П ╨╛╨┤╨╜╨╕╨╝ ╨╕╨╖ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Л╤Е ╨╛╤В╤З╨╡╤В╨╛╨▓ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕, ╨║╨╛╤В╨╛╤А╤Л╨╣ ╨┐╤А╨╡╨┤╤Б╤В╨░╨▓╨╗╤П╨╡╤В ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╤Л╨╣ ╨║╨░╨┐╨╕╤В╨░╨╗, ╨╛╨▒╤П╨╖╨░╤В╨╡╨╗╤М╤Б╤В╨▓╨░ ╨╕ ╨░╨║╤В╨╕╨▓╤Л ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨▓ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╡╨╜╨╜╤Л╨╣ ╨╝╨╛╨╝╨╡╨╜╤В ╨▓╤А╨╡╨╝╨╡╨╜╨╕. ╨Ю╨╜ ╨╛╤Б╨╜╨╛╨▓╨░╨╜ ╨╜╨░ ╤Г╤А╨░╨▓╨╜╨╡╨╜╨╕╨╕ ╨▒╤Г╤Е╨│╨░╨╗╤В╨╡╤А╤Б╨║╨╛╨│╨╛ ╤Г╤З╨╡╤В╨░, ╨║╨╛╤В╨╛╤А╨╛╨╡ ╨│╨╗╨░╤Б╨╕╤В, ╤З╤В╨╛ ╤Б╤Г╨╝╨╝╨░ ╨╛╨▒╤Й╨╕╤Е ╨╛╨▒╤П╨╖╨░╤В╨╡╨╗╤М╤Б╤В╨▓ ╨╕ ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╨╛╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ ╤А╨░╨▓╨╜╨░ ╨╛╨▒╤Й╨╡╨╣ ╤Б╤Г╨╝╨╝╨╡ ╨░╨║╤В╨╕╨▓╨╛╨▓ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕. ╨з╨╕╤В╨░╤В╤М ╨┤╨░╨╗╨╡╨╡, ╨╝╤Л ╨╝╨╛╨╢╨╡╨╝ ╨╖╨░╨╝╨╡╤В╨╕╤В╤М, ╤З╤В╨╛ ╨▒╨░╨╗╨░╨╜╤Б ╤А╨░╨╖╨┤╨╡╨╗╨╡╨╜ ╨╜╨░ ╨░╨║╤В╨╕╨▓╤Л ╨╕ ╨╛╨▒╤П╨╖╨░╤В╨╡╨╗╤М╤Б╤В╨▓╨░ ╨╕ ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╤Л╨╣ ╨║╨░╨┐╨╕╤В╨░╨╗ ╨Р╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╤Л╨╣ ╨║╨░╨┐╨╕╤В╨░╨╗ ╨Р╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╤Л╨╣ ╨║╨░╨┐╨╕╤В╨░╨╗ ╤Б╨╛╤Б╤В╨░╨▓╨╗╤П╨╡╤В ╨╛╤Б╤В╨░╤В╨╛╤З╨╜╨░╤П ╨┤╨╛╨╗╤П ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╛╨▓ ╨▓ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨╕ ╤А╨░╤Б╤Б╤З╨╕╤В╤Л╨▓╨░╨╡╤В╤Б╤П ╨║╨░╨║ ╤А╨░╨╖╨╜╨╕╤Ж╨░ ╨╝╨╡╨╢╨┤╤Г ╨░╨║╤В╨╕╨▓╨░╨╝╨╕ ╨╕ ╨┐╨░╤Б╤Б╨╕╨▓╨░╨╝╨╕. ╨Ю╤В╤З╨╡╤В ╨╛╨▒ ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╨╛╨╝ ╨║╨░╨┐╨╕╤В╨░╨╗╨╡ ╨▓ ╨▒╨░╨╗╨░╨╜╤Б╨╡ ╨┐╨╛╨┤╤А╨╛╨▒╨╜╨╛ ╨╛╨┐╨╕╤Б╤Л╨▓╨░╨╡╤В ╨╕╨╖╨╝╨╡╨╜╨╡╨╜╨╕╨╡ ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╨╕ ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╨╛╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ ╤Б ╨╜╨░╤З╨░╨╗╨░ ╨┤╨╛ ╨║╨╛╨╜╤Ж╨░ ╨╛╤В╤З╨╡╤В╨╜╨╛╨│╨╛ ╨┐╨╡╤А╨╕╨╛╨┤╨░.╨Я╨╛╨┤╤А╨╛╨▒╨╜╨╡╨╡.

• ╨Х╤Б╨╗╨╕ ╨║╨░╨╢╨┤╨░╤П ╤Б╤В╨░╤В╤М╤П ╨▓ ╨▒╨░╨╗╨░╨╜╤Б╨╡ ╤Г╨║╨░╨╖╨░╨╜╨░ ╨┐╤А╨░╨▓╨╕╨╗╤М╨╜╨╛, ╨╛╨▒╤Й╨░╤П ╤Б╤Г╨╝╨╝╨░ ╨░╨║╤В╨╕╨▓╨╛╨▓ ╨┤╨╛╨╗╨╢╨╜╨░ ╤А╨░╨▓╨╜╤П╤В╤М╤Б╤П ╨╛╨▒╤Й╨╡╨╣ ╤Б╤Г╨╝╨╝╨╡ ╨╛╨▒╤П╨╖╨░╤В╨╡╨╗╤М╤Б╤В╨▓ ╨╕ ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╨╛╨╝╤Г ╨║╨░╨┐╨╕╤В╨░╨╗╤Г.
• ╨Я╨╛╨╝╨╜╨╕╤В╨╡, ╤З╤В╨╛ ╨╜╨░╤И╨░ ╤З╨╕╤Б╤В╨░╤П ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╤М ╤А╨░╨▓╨╜╨░ ╤А╨░╨╖╨╜╨╕╤Ж╨╡ ╨╝╨╡╨╢╨┤╤Г ╨╛╨▒╤Й╨╕╨╝╨╕ ╨░╨║╤В╨╕╨▓╨░╨╝╨╕ ╨╕ ╨╛╨▒╤Й╨╕╨╝╨╕ ╨╛╨▒╤П╨╖╨░╤В╨╡╨╗╤М╤Б╤В╨▓╨░╨╝╨╕. ╨н╤В╨╛ ╨╛╤Б╤В╨░╨▓╨╗╤П╨╡╤В ╨╜╨░╤Б ╤Б ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╤Л╨╝ ╨║╨░╨┐╨╕╤В╨░╨╗╨╛╨╝.
• ╨в╨░╨║╨╕╨╝ ╨╛╨▒╤А╨░╨╖╨╛╨╝, ╨╝╤Л ╨╝╨╛╨╢╨╡╨╝ ╤Б╨║╨░╨╖╨░╤В╤М, ╤З╤В╨╛ ╤Н╤В╨╛ ╨┐╨╛╤Е╨╛╨╢╨╡ ╨╜╨░ ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╤Л╨╣ ╨║╨░╨┐╨╕╤В╨░╨╗.

╨Я╤А╨╕╨╝╨╡╤А ╤Г╨▓╨╡╨╗╨╕╤З╨╡╨╜╨╕╤П ╤З╨╕╤Б╤В╤Л╤Е ╨░╨║╤В╨╕╨▓╨╛╨▓

╨Р╨║╤В╨╕╨▓╤Л Amazon ╨┐╨╛╤Б╤В╨╛╤П╨╜╨╜╨╛ ╤А╨╛╤Б╨╗╨╕ ╨▓ ╤В╨╡╤З╨╡╨╜╨╕╨╡ ╨┐╨╛╤Б╨╗╨╡╨┤╨╜╨╕╤Е ╨┐╤П╤В╨╕ ╨╗╨╡╤В. ╨н╤В╨╛ ╨┐╨╛╤В╨╛╨╝╤Г, ╤З╤В╨╛ ╨╛╨╜╨╕ ╤Б╨╝╨╛╨│╨╗╨╕ ╤Г╨▓╨╡╨╗╨╕╤З╨╕╤В╤М ╤Б╨▓╨╛╨╕ ╨░╨║╤В╨╕╨▓╤Л ╨╕ ╨┤╨╛╤Е╨╛╨┤╤Л. ╨Я╤А╨╕╨▒╤Л╨╗╤М ╨╛╨▒╤Л╤З╨╜╨╛ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╤П╨╡╤В╤Б╤П ╨║╨░╨║ ╤З╨╕╤Б╤В╨░╤П ╨┐╤А╨╕╨▒╤Л╨╗╤М ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕, ╨┐╨╛╨╗╤Г╤З╨╡╨╜╨╜╨░╤П ╨┐╨╛╤Б╨╗╨╡ ╤Б╨╜╨╕╨╢╨╡╨╜╨╕╤П ╤Б╨╡╨▒╨╡╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╨╕ ╨┐╤А╨╛╨┤╨░╨╢, ╨╛╨┐╨╡╤А╨░╤Ж╨╕╨╛╨╜╨╜╤Л╤Е ╤А╨░╤Б╤Е╨╛╨┤╨╛╨▓, ╨┐╤А╨╛╤Ж╨╡╨╜╤В╨╛╨▓ ╨╕ ╨╜╨░╨╗╨╛╨│╨╛╨▓ ╨╛╤В ╨▓╤Б╨╡╤Е ╨┤╨╛╤Е╨╛╨┤╨╛╨▓ ╨╛╤В ╨┐╤А╨╛╨┤╨░╨╢ ╨╖╨░ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╡╨╜╨╜╤Л╨╣ ╨┐╨╡╤А╨╕╨╛╨┤ ╨▓╤А╨╡╨╝╨╡╨╜╨╕. ╨Т ╤Б╨╗╤Г╤З╨░╨╡ ╤Д╨╕╨╖╨╕╤З╨╡╤Б╨║╨╛╨│╨╛ ╨╗╨╕╤Ж╨░ ╨╛╨╜ ╨▓╨║╨╗╤О╤З╨░╨╡╤В ╨▓ ╤Б╨╡╨▒╤П ╨╖╨░╤А╨░╨▒╨╛╤В╨╜╤Г╤О ╨┐╨╗╨░╤В╤Г ╨╕╨╗╨╕ ╨╛╨║╨╗╨░╨┤╤Л ╨╕╨╗╨╕ ╨┤╤А╤Г╨│╨╕╨╡ ╨▓╤Л╨┐╨╗╨░╤В╤Л ╨▓ ╤В╨╡╤З╨╡╨╜╨╕╨╡ ╨╜╨╡╨║╨╛╤В╨╛╤А╨╛╨│╨╛ ╨▓╤А╨╡╨╝╨╡╨╜╨╕.

╨Я╤А╨╕╨╝╨╡╤А ╤Г╨╝╨╡╨╜╤М╤И╨╡╨╜╨╕╤П ╤З╨╕╤Б╤В╤Л╤Е ╨░╨║╤В╨╕╨▓╨╛╨▓

╨б╨╕╤А╤Б ╨е╨╛╨╗╨┤╨╕╨╜╨│, ╨╛╨┤╨╜╨░╨║╨╛, ╤П╨▓╨╗╤П╨╡╤В╤Б╤П ╨║╨╗╨░╤Б╤Б╨╕╤З╨╡╤Б╨║╨╕╨╝ ╨┐╤А╨╕╨╝╨╡╤А╨╛╨╝ ╤Г╨╝╨╡╨╜╤М╤И╨╡╨╜╨╕╤П ╨░╨║╤В╨╕╨▓╨╛╨▓ ╤Б ╤В╨╡╤З╨╡╨╜╨╕╨╡╨╝ ╨▓╤А╨╡╨╝╨╡╨╜╨╕. Sears ╤Б╨╛╨╛╨▒╤Й╨░╨╡╤В ╨╛ ╨┐╨╛╤Б╤В╨╛╤П╨╜╨╜╤Л╤Е ╤Г╨▒╤Л╤В╨║╨░╤Е, ╤З╤В╨╛ ╨┐╤А╨╕╨▓╨╛╨┤╨╕╤В ╨║ ╨╛╤В╤А╨╕╤Ж╨░╤В╨╡╨╗╤М╨╜╨╛╨╣ ╨▒╨░╨╗╨░╨╜╤Б╨╛╨▓╨╛╨╣ ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╨╕ ╤Д╨╕╤А╨╝╤Л.

╨з╨╕╤Б╤В╤Л╨╡ ╨░╨║╤В╨╕╨▓╤Л ╨┤╨╗╤П ╤Д╨╕╨╖╨╕╤З╨╡╤Б╨║╨╕╤Е ╨╗╨╕╤Ж

╨Э╨╡╨┤╨░╨▓╨╜╨╛ ╨Ъ╤А╨╕╤Б ╨Ы╨░╤А╤Б╨╡╨╜ (╤Б╨╛╤Г╤З╤А╨╡╨┤╨╕╤В╨╡╨╗╤М) cryptocurrencyCryptocurrency ╨╛╤В╨╜╨╛╤Б╨╕╤В╤Б╤П ╨║ ╤В╨╡╤Е╨╜╨╛╨╗╨╛╨│╨╕╨╕, ╨║╨╛╤В╨╛╤А╨░╤П ╨┤╨╡╨╣╤Б╤В╨▓╤Г╨╡╤В ╨║╨░╨║ ╤Б╤А╨╡╨┤╤Б╤В╨▓╨╛ ╨┤╨╗╤П ╨╛╨▒╨╗╨╡╨│╤З╨╡╨╜╨╕╤П ╨┐╤А╨╛╨▓╨╡╨┤╨╡╨╜╨╕╤П ╤А╨░╨╖╨╗╨╕╤З╨╜╤Л╤Е ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Л╤Е ╤В╤А╨░╨╜╨╖╨░╨║╤Ж╨╕╨╣, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╤П╨▓╨╗╤П╤О╤В╤Б╤П ╨▒╨╡╨╖╨╛╨┐╨░╤Б╨╜╤Л╨╝╨╕ ╨╕ ╨╜╨░╨┤╨╡╨╢╨╜╤Л╨╝╨╕. ╨н╤В╨╛ ╨╛╨┤╨╜╨░ ╨╕╨╖ ╤В╨╛╤А╨│╤Г╨╡╨╝╤Л╤Е ╤Ж╨╕╤Д╤А╨╛╨▓╤Л╤Е ╤Д╨╛╤А╨╝ ╨┤╨╡╨╜╨╡╨│, ╨┐╨╛╨╖╨▓╨╛╨╗╤П╤О╤Й╨░╤П ╤З╨╡╨╗╨╛╨▓╨╡╨║╤Г ╨╛╤В╨┐╤А╨░╨▓╨╗╤П╤В╤М ╨╕╨╗╨╕ ╨┐╨╛╨╗╤Г╤З╨░╤В╤М ╨┤╨╡╨╜╤М╨│╨╕ ╨╛╤В ╨┤╤А╤Г╨│╨╛╨╣ ╤Б╤В╨╛╤А╨╛╨╜╤Л ╨▒╨╡╨╖ ╨║╨░╨║╨╛╨╣-╨╗╨╕╨▒╨╛ ╨┐╨╛╨╝╨╛╤Й╨╕ ╤Б╤В╨╛╤А╨╛╨╜╨╜╨╡╨│╨╛ ╤Б╨╡╤А╨▓╨╕╤Б╨░. ╨з╨╕╤В╨░╤В╤М ╨┤╨░╨╗╨╡╨╡ ╨Ъ╨╛╨╝╨┐╨░╨╜╨╕╤П Ripple ╤Б╤В╨░╨╗╨░ ╨┐╤П╤В╤Л╨╝ ╤Б╨░╨╝╤Л╨╝ ╨▒╨╛╨│╨░╤В╤Л╨╝ ╤З╨╡╨╗╨╛╨▓╨╡╨║╨╛╨╝ ╤Б ╤В╨╛╤З╨║╨╕ ╨╖╤А╨╡╨╜╨╕╤П ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╨╛╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░. ╨в╨╡╨┐╨╡╤А╤М, ╨║╨╛╨│╨┤╨░ ╨╝╤Л ╨┐╨╛╨╜╨╕╨╝╨░╨╡╨╝, ╤З╤В╨╛ ╤В╨░╨║╨╛╨╡ ╤З╨╕╤Б╤В╨░╤П ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╤М ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕, ╨┤╨░╨▓╨░╨╣╤В╨╡ ╤А╨░╤Б╤Б╤З╨╕╤В╨░╨╡╨╝ ╨╡╨╡ ╨┤╨╗╤П ╤Д╨╕╨╖╨╕╤З╨╡╤Б╨║╨╛╨│╨╛ ╨╗╨╕╤Ж╨░.

╨╕╤Б╤В╨╛╤З╨╜╨╕╨║: Fortune.com

╨б ╤В╨╛╤З╨║╨╕ ╨╖╤А╨╡╨╜╨╕╤П ╨╛╤В╨┤╨╡╨╗╤М╨╜╨╛╨│╨╛ ╨╗╨╕╤Ж╨░, ╤З╨╕╤Б╤В╤Л╨╡ ╨░╨║╤В╨╕╨▓╤Л ╨з╨╕╤Б╤В╤Л╨╡ ╨░╨║╤В╨╕╨▓╤Л ╨з╨╕╤Б╤В╤Л╨╡ ╨╛╤Б╨╜╨╛╨▓╨╜╤Л╨╡ ╤Б╤А╨╡╨┤╤Б╤В╨▓╨░ тАФ ╤Н╤В╨╛ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Л╨╣ ╨┐╨╛╨║╨░╨╖╨░╤В╨╡╨╗╤М, ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╨╡╨╝╤Л╨╣ ╨┤╨╗╤П ╤А╨░╤Б╤З╨╡╤В╨░ ╨╛╨▒╤Й╨╡╨╣ ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╨╕ ╨╛╤Б╨╜╨╛╨▓╨╜╤Л╤Е ╤Б╤А╨╡╨┤╤Б╤В╨▓ ╤Д╨╕╤А╨╝╤Л. ╨Т╤Л ╨╝╨╛╨╢╨╡╤В╨╡ ╤А╨░╤Б╤Б╤З╨╕╤В╨░╤В╤М ╨╡╨│╨╛, ╨▓╤Л╤З╨╕╤В╨░╤П ╨╛╨▒╤Й╤Г╤О ╤Б╤Г╨╝╨╝╤Г ╨░╨╝╨╛╤А╤В╨╕╨╖╨░╤Ж╨╕╨╕ ╨╕╨╗╨╕ ╨╛╨▒╤П╨╖╨░╤В╨╡╨╗╤М╤Б╤В╨▓ ╨╕╨╖ ╨╛╨▒╤Й╨╡╨╣ ╤Б╤Г╨╝╨╝╤Л, ╤Г╨┐╨╗╨░╤З╨╡╨╜╨╜╨╛╨╣ ╨╖╨░ ╨▓╤Б╨╡ ╨╛╤Б╨╜╨╛╨▓╨╜╤Л╨╡ ╤Б╤А╨╡╨┤╤Б╤В╨▓╨░. ╤З╨╕╤В╨░╤В╤М ╨┤╨░╨╗╨╡╨╡ ╨╛╨╖╨╜╨░╤З╨░╤О╤В ╤А╨░╨╖╨╜╨╕╤Ж╤Г ╨╝╨╡╨╢╨┤╤Г ╤В╨╡╨╝, ╤Б╨║╨╛╨╗╤М╨║╨╛ ╤З╨╡╨╗╨╛╨▓╨╡╨║ ╨▓╨╗╨░╨┤╨╡╨╡╤В ╨╕ ╤Б╨║╨╛╨╗╤М╨║╨╛ ╨╛╨╜ ╨┤╨╛╨╗╨╢╨╡╨╜. ╨з╤В╨╛╨▒╤Л ╤Г╨╗╤Г╤З╤И╨╕╤В╤М ╤Б╨▓╨╛╨╡ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╨╛╨╡ ╨╖╨┤╨╛╤А╨╛╨▓╤М╨╡, ╨▓╨░╤И╨╕ ╨░╨║╤В╨╕╨▓╤Л ╨┤╨╛╨╗╨╢╨╜╤Л ╨▒╤Л╤В╤М ╨┐╨╛╨╗╨╛╨╢╨╕╤В╨╡╨╗╤М╨╜╨╛ ╨▓╤Л╤Б╨╛╨║╨╕╨╝╨╕.

╨Я╨╛╨╝╨╜╨╕╤В╨╡, ╤З╤В╨╛ ╨▓╨░╤И╨╕ ╨┤╨╛╤Е╨╛╨┤╤Л ╨╜╨╡ ╨╛╤В╤А╨░╨╢╨░╤О╤В ╨▓╨░╤И╨╡╨│╨╛ ╨╕╤Б╤В╨╕╨╜╨╜╨╛╨│╨╛ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╨╛╨│╨╛ ╨┐╨╛╨╗╨╛╨╢╨╡╨╜╨╕╤П. ╨Ф╨░╨▓╨░╨╣╤В╨╡ ╨▓╨╛╨╖╤М╨╝╨╡╨╝ ╨┐╤А╨╕╨╝╨╡╤А ╨┤╨▓╤Г╤Е ╤А╨░╨╖╨╜╤Л╤Е ╨╗╤О╨┤╨╡╨╣, ╤З╤В╨╛╨▒╤Л ╨▒╤Л╨╗╨╛ ╨┐╨╛╨╜╤П╤В╨╜╨╛.

• ╨а╨░╨╝ ╨╖╨░╤А╨░╨▒╨░╤В╤Л╨▓╨░╨╡╤В 45000 ╤А╤Г╨┐╨╕╨╣ ╨▓ ╨╝╨╡╤Б╤П╤Ж, ╨▓ ╤В╨╛ ╨▓╤А╨╡╨╝╤П ╨║╨░╨║ ╨╡╨│╨╛ ╤А╨░╤Б╤Е╨╛╨┤╤Л ╨╕ ╨╛╨▒╤П╨╖╨░╤В╨╡╨╗╤М╤Б╤В╨▓╨░ (╤В╨░╨║╨╕╨╡ ╨║╨░╨║ ╨╡╨╢╨╡╨╝╨╡╤Б╤П╤З╨╜╤Л╨╡ ╤Б╤З╨╡╤В╨░, ╤А╨░╤Б╤Б╤А╨╛╤З╨║╨░ ╨┐╨╛ ╨╕╨┐╨╛╤В╨╡╤З╨╜╨╛╨╝╤Г ╨║╤А╨╡╨┤╨╕╤В╤Г / ╨░╨▓╤В╨╛╨║╤А╨╡╨┤╨╕╤В╤Г, ╨╛╨▒╤П╨╖╨░╤В╨╡╨╗╤М╤Б╤В╨▓╨░ ╨┐╨╛ ╨║╤А╨╡╨┤╨╕╤В╨╜╨╛╨╣ ╨║╨░╤А╤В╨╡ ╨╕ ╤В. ╨Ф.) ╨Т ╤Б╤Г╨╝╨╝╨╡ ╤Б╨╛╤Б╤В╨░╨▓╨╗╤П╤О╤В 47000 ╤А╤Г╨┐╨╕╨╣ / -). ╨У╨╛╨▓╨╛╤А╤П╤В, ╤З╤В╨╛ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╨╛╨╡ ╤Б╨╛╤Б╤В╨╛╤П╨╜╨╕╨╡ ╨а╨░╨╝╨░ ╨┐╨╗╨╛╤Е╨╛╨╡, ╤В╨░╨║ ╨║╨░╨║ ╨╡╨│╨╛ ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╤Л╨╣ ╨║╨░╨┐╨╕╤В╨░╨╗ ╨╛╤В╤А╨╕╤Ж╨░╤В╨╡╨╗╤М╨╜╤Л╨╣, ╨╕ ╨╡╨╝╤Г ╨╜╨╡╤З╨╡╨│╨╛ ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤А╨╛╨▓╨░╤В╤М.
• ╨б ╨┤╤А╤Г╨│╨╛╨╣ ╤Б╤В╨╛╤А╨╛╨╜╤Л, ╨и╤М╤П╨╝ ╨╖╨░╤А╨░╨▒╨░╤В╤Л╨▓╨░╨╡╤В ╨▓╤Б╨╡╨│╨╛ 18 000 ╤А╤Г╨┐╨╕╨╣ ╨▓ ╨╝╨╡╤Б╤П╤Ж. ╨Ю╨╜ ╨┐╨╛╨╗╤Г╤З╨░╨╡╤В ╨╜╤Г╨╗╨╡╨▓╤Г╤О ╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╨╡╨╜╨╜╨╛╤Б╤В╤М ╨╕ ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤А╤Г╨╡╤В ╨▒╨╛╨╗╤М╤И╤Г╤О ╤З╨░╤Б╤В╤М ╤Б╨▓╨╛╨╡╨│╨╛ ╨┤╨╛╤Е╨╛╨┤╨░ ╨▓ ╤В╨░╨║╨╕╨╡ ╨░╨║╤В╨╕╨▓╤Л, ╨║╨░╨║ ╨▓╨╖╨░╨╕╨╝╨╜╤Л╨╡ ╤Д╨╛╨╜╨┤╤Л. ╨д╨╕╨╜╨░╨╜╤Б╨╛╨▓╨╛╨╡ ╨┐╨╛╨╗╨╛╨╢╨╡╨╜╨╕╨╡ ╨и╤М╤П╨╝╨░, ╨▒╨╡╨╖ ╤Б╨╛╨╝╨╜╨╡╨╜╨╕╤П, ╨▒╨╛╨╗╨╡╨╡ ╨╖╨┤╨╛╤А╨╛╨▓╨╛╨╡, ╤З╨╡╨╝ ╤Г ╨а╨░╨╝╨░.

╨Ш╤В╨░╨║, ╨╕╨╖ ╨▓╤Л╤И╨╡╨┐╤А╨╕╨▓╨╡╨┤╨╡╨╜╨╜╨╛╨│╨╛ ╨┐╤А╨╕╨╝╨╡╤А╨░ ╤Б╤В╨░╨╜╨╛╨▓╨╕╤В╤Б╤П ╤П╤Б╨╜╨╛, ╤З╤В╨╛:

• ╨Т╨░╤И╨╡ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╨╛╨╡ ╨▒╨╗╨░╨│╨╛╨┐╨╛╨╗╤Г╤З╨╕╨╡ ╨▓ ╨╛╤Б╨╜╨╛╨▓╨╜╨╛╨╝ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╤П╨╡╤В╤Б╤П ╤В╨╡╨╝, ╨║╨░╨║╨╛╨╣ ╤Г ╨▓╨░╤Б ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╤Л╨╣ ╨║╨░╨┐╨╕╤В╨░╨╗.
• ╨Ч╨░╤А╨░╨▒╨╛╤В╨╛╨║ ╨▓╨░╨╢╨╡╨╜, ╤З╤В╨╛╨▒╤Л ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М ╨╖╨░╤А╨░╨▒╨╛╤В╨░╨╜╨╜╤Л╨╡ ╨┤╨╡╨╜╤М╨│╨╕, ╤З╤В╨╛╨▒╤Л ╨╖╨░╤А╨░╨▒╨╛╤В╨░╤В╤М ╨▒╨╛╨╗╤М╤И╨╡ ╨┤╨╡╨╜╨╡╨│.
• ╨Ш╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╨╕ ╨▓ ╨░╨║╤В╨╕╨▓╤Л ╨┐╨╛╨╝╨╛╨│╨░╤О╤В ╤Б╨╛╤Е╤А╨░╨╜╨╕╤В╤М ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╤Л╨╣ ╨║╨░╨┐╨╕╤В╨░╨╗.

╨Ч╨░╨║╨╗╤О╤З╨╡╨╜╨╕╨╡

╨з╨╕╤Б╤В╤Л╨╡ ╨░╨║╤В╨╕╨▓╤Л тАФ ╤Н╤В╨╛ ╨┐╤А╨╛╤Б╤В╨╛╨╣ ╤Б╨┐╨╛╤Б╨╛╨▒ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╕╤В╤М ╨╖╨┤╨╛╤А╨╛╨▓╤М╨╡ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨╕ ╨╛╤В╨┤╨╡╨╗╤М╨╜╨╛╨│╨╛ ╤З╨╡╨╗╨╛╨▓╨╡╨║╨░. ╨Х╤Б╨╗╨╕ ╨┤╨╛╤Е╨╛╨┤╤Л ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╤А╨░╤Б╤В╤Г╤В, ╨╜╨╛ ╨▓╨░╤И╨╕ ╨░╨║╤В╨╕╨▓╤Л ╤В╨░╨║╨╢╨╡ ╤Г╨╝╨╡╨╜╤М╤И╨░╤О╤В╤Б╤П, ╤Б╨╛╤Б╤В╨╛╤П╨╜╨╕╨╡ ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨╝╨╛╨╢╨╡╤В ╨╜╨╡ ╤Г╨╗╤Г╤З╤И╨░╤В╤М╤Б╤П.

╨а╨╡╨║╨╛╨╝╨╡╨╜╨┤╤Г╨╡╨╝╤Л╨╡ ╤Б╤В╨░╤В╤М╨╕

╨н╤В╨╛ ╨▒╤Л╨╗╨╛ ╤А╤Г╨║╨╛╨▓╨╛╨┤╤Б╤В╨▓╨╛ ╨┐╨╛ ╤З╨╕╤Б╤В╤Л╨╝ ╨░╨║╤В╨╕╨▓╨░╨╝ ╨╕ ╨╕╤Е ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╡╨╜╨╕╤О. ╨Ч╨┤╨╡╤Б╤М ╨╝╤Л ╨╛╨▒╤Б╤Г╨╢╨┤╨░╨╡╨╝ ╨┐╤А╨╕╨╝╨╡╤А╤Л ╤З╨╕╤Б╤В╤Л╤Е ╨░╨║╤В╨╕╨▓╨╛╨▓ ╨┤╨╗╤П ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨╕ ╤Д╨╕╨╖╨╕╤З╨╡╤Б╨║╨╛╨│╨╛ ╨╗╨╕╤Ж╨░, ╨░ ╤В╨░╨║╨╢╨╡ ╨┐╨╛╨┤╤А╨╛╨▒╨╜╨╛╨╡ ╨╛╨▒╤К╤П╤Б╨╜╨╡╨╜╨╕╨╡. ╨Т╤Л ╨╝╨╛╨╢╨╡╤В╨╡ ╤Г╨╖╨╜╨░╤В╤М ╨▒╨╛╨╗╤М╤И╨╡ ╨╛ ╨▒╤Г╤Е╨│╨░╨╗╤В╨╡╤А╤Б╨║╨╛╨╝ ╤Г╤З╨╡╤В╨╡ ╨╕╨╖ ╤Б╨╗╨╡╨┤╤Г╤О╤Й╨╕╤Е ╤Б╤В╨░╤В╨╡╨╣ тАУ

• ╨а╨Ю╨Э╨Р
• ╨в╨╕╨┐╤Л ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Л╤Е ╨║╨╛╤Н╤Д╤Д╨╕╤Ж╨╕╨╡╨╜╤В╨╛╨▓
• ╨д╨╛╤А╨╝╤Г╨╗╨░ ╨╝╨░╤В╨╡╤А╨╕╨░╨╗╤М╨╜╨╛╨╣ ╤З╨╕╤Б╤В╨╛╨╣ ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╨╕
• ╨з╨╕╤Б╤В╨░╤П ╨╜╨░╨╗╨╕╤З╨╜╨╛╤Б╤В╤М