╨з╤В╨╛ ╤В╨░╨║╨╛╨╡ ╤Б╨╛╨▓╨╝╨╡╤Б╤В╨╜╨╛╨╡ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨╛? — Businessnewsdaily.com

• ╨б╨╛╨▓╨╝╨╡╤Б╤В╨╜╨╛╨╡ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨╛ тАФ ╤Н╤В╨╛ ╤А╨░╨╖╨┤╨╡╨╗╨╡╨╜╨╕╨╡ ╨▓╨╗╨░╤Б╤В╨╕ ╨╕ ╨▓╨╗╨╕╤П╨╜╨╕╤П, ╨┐╤А╨╕ ╨║╨╛╤В╨╛╤А╨╛╨╝ ╨╛╨┤╨╕╨╜ ╤З╨╡╨╗╨╛╨▓╨╡╨║ ╨╛╤Б╤В╨░╨╡╤В╤Б╤П ╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╨╡╨╜╨╜╤Л╨╝.
• ╨б╨╛╨▓╨╝╨╡╤Б╤В╨╜╨╛╨╡ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨╛ ╨▓╨╡╨┤╨╡╤В ╨║ ╨┐╨╛╨▓╤Л╤И╨╡╨╜╨╕╤О ╨╛╤А╨│╨░╨╜╨╕╨╖╨░╤Ж╨╕╨╛╨╜╨╜╨╛╨╣ ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╨╛╤Б╤В╨╕.
• ╨б╨╛╨▓╨╝╨╡╤Б╤В╨╜╨╛╨╡ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨╛ ╤А╨░╨╖╨▓╨╕╨▓╨░╨╡╤В╤Б╤П ╨╖╨░ ╤Б╤З╨╡╤В ╨┐╤А╨╛╨╖╤А╨░╤З╨╜╨╛╤Б╤В╨╕, ╨┐╨╛╨╛╤Й╤А╨╡╨╜╨╕╤П ╨░╨▓╤В╨╛╨╜╨╛╨╝╨╕╨╕ ╨╕ ╨╛╤В╨║╤А╤Л╤В╨╛╤Б╤В╨╕ ╨┤╨╗╤П ╤З╤Г╨╢╨╕╤Е ╨╕╨┤╨╡╨╣.
• ╨н╤В╨░ ╤Б╤В╨░╤В╤М╤П ╨┐╤А╨╡╨┤╨╜╨░╨╖╨╜╨░╤З╨╡╨╜╨░ ╨┤╨╗╤П ╨╝╨╡╨╜╨╡╨┤╨╢╨╡╤А╨╛╨▓, ╨╖╨░╨╕╨╜╤В╨╡╤А╨╡╤Б╨╛╨▓╨░╨╜╨╜╤Л╤Е ╨▓ ╤А╨╡╨░╨╗╨╕╨╖╨░╤Ж╨╕╨╕ ╨╛╨▒╤Й╨╡╨╣ ╤Б╤В╤А╨░╤В╨╡╨│╨╕╨╕ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨░ ╨┤╨╗╤П ╤Б╤В╨╕╨╝╤Г╨╗╨╕╤А╨╛╨▓╨░╨╜╨╕╤П ╨╕╨╜╨╜╨╛╨▓╨░╤Ж╨╕╨╣ ╨╕ ╨▓╨╛╨▓╨╗╨╡╤З╨╡╨╜╨╕╤П ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╛╨▓.

╨г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╨╡ ╨▒╨╕╨╖╨╜╨╡╤Б╨╛╨╝ ╨▒╤Л╤Б╤В╤А╨╛ ╨┐╨╡╤А╨╡╤Е╨╛╨┤╨╕╤В ╨╛╤В ╤Б╤В╨░╤А╤Л╤Е ╨░╨▓╤В╨╛╤А╨╕╤В╨░╤А╨╜╤Л╤Е ╨╝╨╛╨┤╨╡╨╗╨╡╨╣ ╨║ ╨▒╨╛╨╗╨╡╨╡ ╨╛╤В╨║╤А╤Л╤В╤Л╨╝ ╨╝╨╡╤В╨╛╨┤╨░╨╝. ╨б╨╛╤Ж╨╕╨░╨╗╤М╨╜╤Л╨╡ ╤Б╨╡╤В╨╕ ╨╕ ╨╜╨╛╨▓╤Л╨╡ ╨▓╨╡╨▒-╤В╨╡╤Е╨╜╨╛╨╗╨╛╨│╨╕╨╕, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╤Б╨┐╨╛╤Б╨╛╨▒╤Б╤В╨▓╤Г╤О╤В ╨╛╨▒╨╝╨╡╨╜╤Г ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╡╨╣, ╨▓╨┤╨╛╤Е╨╜╨╛╨▓╨╕╨╗╨╕ ╤Н╤В╨╕ ╨╕╨╖╨╝╨╡╨╜╨╡╨╜╨╕╤П, ╨┐╨╛╤Б╨║╨╛╨╗╤М╨║╤Г ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨╕╤Й╤Г╤В ╨╜╨╛╨▓╤Л╨╡ ╨┐╤Г╤В╨╕ ╨┤╨╗╤П ╨╕╨╜╨╜╨╛╨▓╨░╤Ж╨╕╨╣ ╨╕ ╤А╨╛╤Б╤В╨░.

╨Э╨░╨╖╨╛╨▓╨╕╤В╨╡ ╤Н╤В╨╛ Business Management 2.0, ╨▓ ╨║╨╛╤В╨╛╤А╨╛╨╝ ╤Д╨╕╤А╨╝╤Л, ╨┐╨╛ ╤Б╤Г╤В╨╕, ╤Г╨┐╤А╨░╨▓╨╗╤П╤О╤В ╤Б╨░╨╝╨╕ ╤Б╨╛╨▒╨╛╨╣ тАФ ╨▓╨╛ ╨▓╤Б╤П╨║╨╛╨╝ ╤Б╨╗╤Г╤З╨░╨╡, ╨┤╨╛ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╡╨╜╨╜╨╛╨│╨╛ ╨╝╨╛╨╝╨╡╨╜╤В╨░.

╨н╤В╨╛╤В ╤Б╨╛╨▓╤А╨╡╨╝╨╡╨╜╨╜╤Л╨╣ ╨┐╨╛╨┤╤Е╨╛╨┤ ╨║ ╨▓╤Л╨┐╨╛╨╗╨╜╨╡╨╜╨╕╤О ╤А╨░╨▒╨╛╤В╤Л, ╨┐╨╛╨╗╤Г╤З╨╕╨▓╤И╨╕╨╣ ╨╜╨░╨╖╨▓╨░╨╜╨╕╨╡ ┬л╤Б╨╛╨▓╨╝╨╡╤Б╤В╨╜╨╛╨╡ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨╛┬╗, ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╨╡╤В╤Б╤П ╨▓╤Б╨╡ ╨▒╨╛╨╗╤М╤И╨╕╨╝ ╤З╨╕╤Б╨╗╨╛╨╝ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╣, ╨║╨░╨║ ╨║╤А╤Г╨┐╨╜╤Л╤Е, ╤В╨░╨║ ╨╕ ╨╝╨░╨╗╤Л╤Е. ╨б╨╛╨▓╨╝╨╡╤Б╤В╨╜╨╛╨╡ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨╛ ╨╝╨╛╨╢╨╡╤В ╨┐╨╛╨╝╨╛╤З╤М ╨╝╨░╨╗╨╛╨╝╤Г ╨▒╨╕╨╖╨╜╨╡╤Б╤Г ╤А╨░╤Б╤В╨╕ ╨▒╨╡╨╖ ╨▓╨╗╨╛╨╢╨╡╨╜╨╕╨╣ ╨▓ ╨╜╨╛╨▓╤Л╤Е ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╛╨▓ ╨╕╨╗╨╕ ╨▓╤Л╤Б╨╛╨║╨╛╨╛╨┐╨╗╨░╤З╨╕╨▓╨░╨╡╨╝╤Л╤Е ╨╝╨╡╨╜╨╡╨┤╨╢╨╡╤А╨╛╨▓. ╨Т╨╛╤В ╤З╤В╨╛ ╨╜╤Г╨╢╨╜╨╛ ╨╖╨╜╨░╤В╤М ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П╨╝ ╨╛ ╤Б╨╛╨▓╨╝╨╡╤Б╤В╨╜╨╛╨╝ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨╡.

╨з╤В╨╛ ╤В╨░╨║╨╛╨╡ ╤Б╨╛╨▓╨╝╨╡╤Б╤В╨╜╨╛╨╡ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨╛?

┬л╨С╨╛╨╗╤М╤И╨╕╨╜╤Б╤В╨▓╨╛ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╣ ╨╛╤А╨│╨░╨╜╨╕╨╖╨╛╨▓╨░╨╜╨╛ ╨╕╤Б╤Е╨╛╨┤╤П ╨╕╨╖ ╤В╨╛╨│╨╛, ╤З╤В╨╛ ╤Б╨░╨╝╨░╤П ╤Г╨╝╨╜╨░╤П ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П тАФ ╤Н╤В╨╛ ╤В╨░, ╨▓ ╨║╨╛╤В╨╛╤А╨╛╨╣ ╤Б╨░╨╝╤Л╨╡ ╤Г╨╝╨╜╤Л╨╡ ╨╗╤О╨┤╨╕ ╨╜╨░╨┤╨╡╨╗╨╡╨╜╤Л ╨┐╨╛╨╗╨╜╨╛╨╝╨╛╤З╨╕╤П╨╝╨╕ ╤Г╨┐╤А╨░╨▓╨╗╤П╤В╤М ╤А╨░╨▒╨╛╤В╨╛╨╣ ╨┤╤А╤Г╨│╨╕╤Е┬╗, тАФ ╤Б╨║╨░╨╖╨░╨╗ ╨а╨╛╨┤ ╨Ъ╨╛╨╗╨╗╨╕╨╜╨╖, ╨░╨▓╤В╨╛╤А ╨║╨╜╨╕╨│╨╕ ┬л╨Ы╨╕╨┤╨╡╤А╤Б╤В╨▓╨╛ ╨▓ ╨▓╨╕╨║╨╕-╨╝╨╕╤А╨╡┬╗ (Dog Ear Publishing, ╨╕╤О╨╜╤М 2010 ╨│.). ┬л╨ж╨╕╤Д╤А╨╛╨▓╨░╤П ╤А╨╡╨▓╨╛╨╗╤О╤Ж╨╕╤П ╨┐╨╛╤А╨╛╨╢╨┤╨░╨╡╤В ╤Б╨╛╨▓╨╡╤А╤И╨╡╨╜╨╜╨╛ ╨┤╤А╤Г╨│╤Г╤О ╨╝╨╛╨┤╨╡╨╗╤М ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╤П, ╨▓ ╨║╨╛╤В╨╛╤А╨╛╨╣ ╨┐╤А╨╡╨┤╨┐╨╛╨╗╨░╨│╨░╨╡╤В╤Б╤П, ╤З╤В╨╛ ╤Б╨░╨╝╤Л╨╡ ╤Г╨╝╨╜╤Л╨╡ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨╕╨╝╨╡╤О╤В ╨▒╤Л╤Б╤В╤А╤Л╨╣ ╨┤╨╛╤Б╤В╤Г╨┐ ╨║ ╨║╨╛╨╗╨╗╨╡╨║╤В╨╕╨▓╨╜╤Л╨╝ ╨╖╨╜╨░╨╜╨╕╤П╨╝ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕┬╗.

╨б╨╛╨│╨╗╨░╤Б╨╜╨╛ ╤Б╨╛╨▓╨╝╨╡╤Б╤В╨╜╨╛╨╝╤Г ╨╕╤Б╤Б╨╗╨╡╨┤╨╛╨▓╨░╨╜╨╕╤О, ╨╛╨┐╤Г╨▒╨╗╨╕╨║╨╛╨▓╨░╨╜╨╜╨╛╨╝╤Г ╨▓ ╨Ь╨╡╨╢╨┤╤Г╨╜╨░╤А╨╛╨┤╨╜╤Л╨╣ ╨╢╤Г╤А╨╜╨░╨╗ ╨╕╤Б╨║╤Г╤Б╤Б╤В╨▓╨╡╨╜╨╜╨╛╨│╨╛ ╨╕╨╜╤В╨╡╨╗╨╗╨╡╨║╤В╨░ ╨╕ ╨░╨│╨╡╨╜╤В╨╜╤Л╤Е ╤В╨╡╤Е╨╜╨╛╨╗╨╛╨│╨╕╨╣╤Б╨╛╨▓╨╝╨╡╤Б╤В╨╜╨╛╨╡ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨╛ ╨╝╨╛╨╢╨╜╨╛ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╕╤В╤М ╨║╨░╨║ ┬л╤И╨╕╤А╨╛╨║╨╛╨╡ ╤А╨░╨╖╨┤╨╡╨╗╨╡╨╜╨╕╨╡ ╨▓╨╗╨░╤Б╤В╨╕ ╨╕ ╨▓╨╗╨╕╤П╨╜╨╕╤П ╨╝╨╡╨╢╨┤╤Г ╨│╤А╤Г╨┐╨┐╨╛╨╣ ╨╗╨╕╤Ж, ╨░ ╨╜╨╡ ╨╕╤Е ╤Ж╨╡╨╜╤В╤А╨░╨╗╨╕╨╖╨░╤Ж╨╕╤О ╨▓ ╤А╤Г╨║╨░╤Е ╨╛╨┤╨╜╨╛╨│╨╛ ╤З╨╡╨╗╨╛╨▓╨╡╨║╨░, ╨║╨╛╤В╨╛╤А╤Л╨╣ ╨┤╨╡╨╣╤Б╤В╨▓╤Г╨╡╤В ╨▓ ╤П╨▓╨╜╨╛╨╣ ╤А╨╛╨╗╨╕ ╨┤╨╛╨╝╨╕╨╜╨╕╤А╤Г╤О╤Й╨╡╨│╨╛ ╨╜╨░╤З╨░╨╗╤М╨╜╨╕╨║╨░┬╗.

╨б╨╛╨▓╨╝╨╡╤Б╤В╨╜╨╛╨╡ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨╛ тАФ ╤Н╤В╨╛ ╤В╨╛╨╗╤М╨║╨╛ ╨╛╨┤╨╜╨░ ╤В╨╡╨╛╤А╨╕╤П ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╤П, ╨║╨╛╤В╨╛╤А╤Г╤О ╨┤╨╛╨╗╨╢╨╜╤Л ╨╖╨╜╨░╤В╤М ╨▓╨╗╨░╨┤╨╡╨╗╤М╤Ж╤Л ╨╝╨░╨╗╨╛╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░. ╨Ф╤А╤Г╨│╨╕╨╡ ╤В╨╡╨╛╤А╨╕╨╕ ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╤П ╨▓╨║╨╗╤О╤З╨░╤О╤В ╨░╨┤╨╝╨╕╨╜╨╕╤Б╤В╤А╨░╤В╨╕╨▓╨╜╨╛╨╡ ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╨╡, ╨▒╤О╤А╨╛╨║╤А╨░╤В╨╕╤З╨╡╤Б╨║╨╛╨╡ ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╨╡ ╨╕ ╨╜╨░╤Г╤З╨╜╨╛╨╡ ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╨╡.

╨б╨╛╨▓╨╝╨╡╤Б╤В╨╜╨╛╨╡ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨╛ ╨┐╤А╨╛╤В╨╕╨▓ ╤В╤А╨░╨┤╨╕╤Ж╨╕╨╛╨╜╨╜╨╛╨│╨╛ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨░

╨б╨╛╨▓╨╝╨╡╤Б╤В╨╜╨╛╨╡ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨╛ ╨╛╤В╨╗╨╕╤З╨░╨╡╤В╤Б╤П ╨╛╤В ╤В╤А╨░╨┤╨╕╤Ж╨╕╨╛╨╜╨╜╨╛╨│╨╛ ╤Б╤В╨╕╨╗╤П ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╤П ╨▓╨╡╤А╤В╨╕╨║╨░╨╗╤М╨╜╨╛╨╣ ╨╕╨╡╤А╨░╤А╤Е╨╕╨╡╨╣. ╨Т ╨▓╨╡╤А╤В╨╕╨║╨░╨╗╤М╨╜╨╛╨╝ ╤Б╤В╨╕╨╗╨╡ ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╤П ╨╗╨╕╤Ж╨░, ╨╖╨░╨╜╨╕╨╝╨░╤О╤Й╨╕╨╡ ╤А╤Г╨║╨╛╨▓╨╛╨┤╤П╤Й╨╕╨╡ ╨┤╨╛╨╗╨╢╨╜╨╛╤Б╤В╨╕, ╨╜╨╡╤Б╤Г╤В ╨▒╨╛╨╗╤М╤И╤Г╤О ╤З╨░╤Б╤В╤М ╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╨╡╨╜╨╜╨╛╤Б╤В╨╕ ╨╖╨░ ╨┐╤А╨╕╨╜╤П╤В╨╕╨╡ ╤А╨╡╤И╨╡╨╜╨╕╨╣, ╨▓ ╤В╨╛ ╨▓╤А╨╡╨╝╤П ╨║╨░╨║ ╨╗╨╕╤Ж╨░, ╨╖╨░╨╜╨╕╨╝╨░╤О╤Й╨╕╨╡ ╨┐╨╛╨┤╤З╨╕╨╜╨╡╨╜╨╜╤Л╨╡ ╤А╨╛╨╗╨╕, ╨▓╨╜╨╛╤Б╤П╤В ╨╜╨╡╨▒╨╛╨╗╤М╤И╨╛╨╣ ╨▓╨║╨╗╨░╨┤ ╨▓ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б ╨┐╤А╨╕╨╜╤П╤В╨╕╤П ╤А╨╡╤И╨╡╨╜╨╕╨╣.

╨б╨╛╨▓╨╝╨╡╤Б╤В╨╜╨╛╨╡ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨╛ тАФ ╤Н╤В╨╛ ╤Б╨║╨╛╤А╨╡╨╡ ╤Б╨╛╨▓╨╝╨╡╤Б╤В╨╜╤Л╨╡ ╤Г╤Б╨╕╨╗╨╕╤П. ╨Ю╨┤╨╕╨╜ ╤З╨╡╨╗╨╛╨▓╨╡╨║ ╨┐╨╛-╨┐╤А╨╡╨╢╨╜╨╡╨╝╤Г ╨╛╤В╨▓╨╡╤З╨░╨╡╤В, ╨╜╨╛ ╨▓╨╗╨░╤Б╤В╤М ╨╕ ╨▓╨╗╨╕╤П╨╜╨╕╨╡ ╤А╨░╨╖╨┤╨╡╨╗╨╡╨╜╤Л ╨▓╨╜╤Г╤В╤А╨╕ ╨│╤А╤Г╨┐╨┐╤Л. ╨н╤В╨╛ ╨╝╨╛╨╢╨╡╤В ╨╛╨╖╨╜╨░╤З╨░╤В╤М, ╤З╤В╨╛ ╤Г ╨╛╤В╨┤╨╡╨╗╤М╨╜╤Л╤Е ╨╗╨╕╤Ж ╨▒╤Г╨┤╨╡╤В ╨▒╨╛╨╗╤М╤И╨╡ ╨░╨▓╤В╨╛╨╜╨╛╨╝╨╕╨╕ ╨▓ ╨┐╤А╨╕╨╜╤П╤В╨╕╨╕ ╤А╨╡╤И╨╡╨╜╨╕╨╣, ╤Б╨▓╤П╨╖╨░╨╜╨╜╤Л╤Е ╤Б ╨╕╤Е ╨┐╨╛╨╗╨╛╨╢╨╡╨╜╨╕╨╡╨╝, ╨╕╨╗╨╕ ╨┐╨╛╨╗╨╕╤В╨╕╨║╨░ ╨╛╤В╨║╤А╤Л╤В╤Л╤Е ╨┤╨▓╨╡╤А╨╡╨╣, ╨┐╤А╨╕ ╨║╨╛╤В╨╛╤А╨╛╨╣ ╤Б╨┐╤А╨░╨▓╨╡╨┤╨╗╨╕╨▓╨╛ ╤А╨░╤Б╤Б╨╝╨░╤В╤А╨╕╨▓╨░╤О╤В╤Б╤П ╨▓╤Б╨╡ ╨╕╨┤╨╡╨╕.

╨б╨╛╨▓╨╝╨╡╤Б╤В╨╜╨╛╨╡ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨╛ ╨┐╤А╨╛╤В╨╕╨▓ ╨║╨╛╨╝╨░╨╜╨┤╨╜╨╛╨│╨╛ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨░

╨Ь╨╜╨╛╨│╨╕╨╡ ╨╗╤О╨┤╨╕ ╨┤╤Г╨╝╨░╤О╤В, ╤З╤В╨╛ ╤Г ╨╜╨╕╤Е ╨╡╤Б╤В╤М ╨╛╨▒╤Й╨╡╨╡ ╤А╤Г╨║╨╛╨▓╨╛╨┤╤Б╤В╨▓╨╛, ╨╡╤Б╨╗╨╕ ╨╡╤Б╤В╤М ╨║╨╛╨╝╨░╨╜╨┤╤Л. ╨е╨╛╤В╤П ╤Н╤В╨╛ ╤А╨░╨╖╤А╤Г╤И╨░╨╡╤В ╨╕╨╡╤А╨░╤А╤Е╨╕╤О, ╨╜╨░ ╤Б╨░╨╝╨╛╨╝ ╨┤╨╡╨╗╨╡ ╤Н╤В╨╛ ╨╜╨╡ ╤А╨░╨╖╨┤╨╡╨╗╤П╨╡╨╝╨╛╨╡ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨╛. ╨Т╨╜╤Г╤В╤А╨╕ ╨║╨╛╨╝╨░╨╜╨┤╤Л ╨╛╨▒╤Л╤З╨╜╨╛ ╨▓╤Б╨╡ ╨╡╤Й╨╡ ╨╡╤Б╤В╤М ╤А╤Г╨║╨╛╨▓╨╛╨┤╨╕╤В╨╡╨╗╤М ╨│╤А╤Г╨┐╨┐╤Л; ╨┤╨░╨╢╨╡ ╨╡╤Б╨╗╨╕ ╨▓ ╨║╨╛╨╝╨░╨╜╨┤╨╡ ╨╜╨╡╤В ╨╗╨╕╨┤╨╡╤А╨░, ╨╛╨▒╤Й╨░╤П ╨▓╨╗╨░╤Б╤В╤М ╨░╨║╤В╤Г╨░╨╗╤М╨╜╨░ ╤В╨╛╨╗╤М╨║╨╛ ╨▓ ╨║╨╛╨╜╤В╨╡╨║╤Б╤В╨╡ ╨║╨╛╨╝╨░╨╜╨┤╤Л, ╨░ ╨╜╨╡ ╨▓ ╨▒╨╛╨╗╨╡╨╡ ╤И╨╕╤А╨╛╨║╨╛╨╝ ╤Б╨╝╤Л╤Б╨╗╨╡ ╨┤╨╗╤П ╨▓╤Б╨╡╨╣ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕.

╨в╨╡╨╝ ╨╜╨╡ ╨╝╨╡╨╜╨╡╨╡, ╨║╨╛╨╝╨░╨╜╨┤╤Л ╨╝╨╛╨│╤Г╤В ╨▒╤Л╤В╤М ╤Е╨╛╤А╨╛╤И╨╕╨╝ ╨╝╨╡╤Б╤В╨╛╨╝ ╨┤╨╗╤П ╨▓╨▓╨╡╨┤╨╡╨╜╨╕╤П ╨╛╨▒╤Й╨╡╨│╨╛ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨░ ╨┐╤А╨╕ ╨┐╨╛╤Б╤В╤А╨╛╨╡╨╜╨╕╨╕ ╨║╨╛╤А╨┐╨╛╤А╨░╤В╨╕╨▓╨╜╨╛╨╣ ╨║╤Г╨╗╤М╤В╤Г╤А╤Л. ╨Ъ╨╛╨╝╨░╨╜╨┤╤Л ╨┐╤А╨╡╨┤╨╗╨░╨│╨░╤О╤В ╨╝╨╡╨╜╤М╤И╨╕╨╡ ╨║╨╛╨╜╤В╨╡╨╣╨╜╨╡╤А╤Л ╨╕ ╨╝╨╛╨│╤Г╤В ╨┤╨░╤В╤М ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨░╨╝ ╨╛╨┐╤Л╤В ╨▓ ╤А╨░╨╝╨║╨░╤Е ╤А╤Г╨║╨╛╨▓╨╛╨┤╤П╤Й╨╡╨╣ ╤Б╤В╤А╤Г╨║╤В╤Г╤А╤Л. ╨б╨╛╨│╨╗╨░╤Б╨╜╨╛ ╨Ш╤Б╤Б╨╗╨╡╨┤╨╛╨▓╨░╨╜╨╕╨╡ ╨╢╤Г╤А╨╜╨░╨╗╨░ ╨Р╨║╨░╨┤╨╡╨╝╨╕╨╕ ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╤П╤З╤В╨╛╨▒╤Л ╤Б╨╛╨▓╨╝╨╡╤Б╤В╨╜╨╛╨╡ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨╛ ╤А╨░╨▒╨╛╤В╨░╨╗╨╛ ╨▓ ╨║╨╛╨╝╨░╨╜╨┤╨╡, ╨▓ ╨║╨╛╨╝╨░╨╜╨┤╨╡ ╤Г╨╢╨╡ ╨┤╨╛╨╗╨╢╨╜╨░ ╨▒╤Л╤В╤М ╤Б╨┐╨╗╨╛╤З╨╡╨╜╨╜╨░╤П ╤Б╤А╨╡╨┤╨░ ╤Б ╤Е╨╛╤А╨╛╤И╨╛ ╨┐╨╛╨╜╤П╤В╨╜╤Л╨╝╨╕ ╤Ж╨╡╨╗╤П╨╝╨╕ ╨╕ ╤Б╨╕╨╗╤М╨╜╨╛╨╣ ╨░╤В╨╝╨╛╤Б╤Д╨╡╤А╨╛╨╣ ╨▓╨╖╨░╨╕╨╝╨╜╨╛╨╣ ╨┐╨╛╨┤╨┤╨╡╤А╨╢╨║╨╕.

╨Я╨╛╤З╨╡╨╝╤Г ╨▓╨░╨╢╨╜╨╛ ╤Б╨╛╨▓╨╝╨╡╤Б╤В╨╜╨╛╨╡ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨╛?

╨б╨╛╨│╨╗╨░╤Б╨╜╨╛ ╨б╤В╨░╤В╤М╤П ╨▓ Harvard Business Review╤Б╨╛╨▓╨╝╨╡╤Б╤В╨╜╨╛╨╡ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨╛ ╨┐╤А╨╕╨▓╨╛╨┤╨╕╤В ╨║ ╨┐╨╛╨▓╤Л╤И╨╡╨╜╨╕╤О ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╨╛╤Б╤В╨╕ ╨╛╤А╨│╨░╨╜╨╕╨╖╨░╤Ж╨╕╨╕ ╨▓ ╤Ж╨╡╨╗╨╛╨╝.

╨б╨╛╨▓╨╝╨╡╤Б╤В╨╜╨╛╨╡ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨╛ ╨┐╨╛╨╗╨╛╨╢╨╕╤В╨╡╨╗╤М╨╜╨╛ ╨▓╨╗╨╕╤П╨╡╤В ╨╜╨░ ╤В╨╛, ╨║╨░╨║ ╤А╨░╨▒╨╛╤В╨░╨╡╤В ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П, ╨┐╨╛╤Б╨║╨╛╨╗╤М╨║╤Г ╤Н╤В╨░ ╨╝╨╛╨┤╨╡╨╗╤М ╨┐╨╛╨╛╤Й╤А╤П╨╡╤В ╨╕ ╤Ж╨╡╨╜╨╕╤В ╨╗╨╕╤З╨╜╤Г╤О ╨╕╨╜╨╕╤Ж╨╕╨░╤В╨╕╨▓╤Г. ╨Ъ╨╛╨│╨┤╨░ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╕ ╤З╤Г╨▓╤Б╤В╨▓╤Г╤О╤В ╤Б╨╡╨▒╤П ╤Г╨┐╨╛╨╗╨╜╨╛╨╝╨╛╤З╨╡╨╜╨╜╤Л╨╝╨╕ ╨┤╨╡╨╗╨░╤В╤М ╤В╨╛, ╤З╤В╨╛ ╨╕╨╝ ╨╜╤Г╨╢╨╜╨╛ ╨┤╨╡╨╗╨░╤В╤М, ╨░ ╨╜╨╡ ╨╢╨┤╨░╤В╤М, ╨┐╨╛╨║╨░ ╨╕╨╝ ╤Б╨║╨░╨╢╤Г╤В, ╨┐╤А╨╛╨╕╨╖╨▓╨╛╨┤╨╕╤В╨╡╨╗╤М╨╜╨╛╤Б╤В╤М ╨╕ ╤Г╨┤╨╛╨▓╨╗╨╡╤В╨▓╨╛╤А╨╡╨╜╨╜╨╛╤Б╤В╤М ╤А╨░╨▒╨╛╤В╨╛╨╣ ╨┐╨╛╨▓╤Л╤И╨░╤О╤В╤Б╤П. ╨Р ╨║╨╛╨│╨┤╨░ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╕ ╤Б╤З╨░╤Б╤В╨╗╨╕╨▓╤Л, ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П ╤А╨░╨▒╨╛╤В╨░╨╡╤В ╨▒╨╛╨╗╨╡╨╡ ╨│╨╗╨░╨┤╨║╨╛ ╨▓ ╨┐╨╛╨╖╨╕╤В╨╕╨▓╨╜╨╛╨╣ ╤Б╤А╨╡╨┤╨╡.

╨Ъ╨╛╨│╨┤╨░ ╨╗╤О╨┤╨╕ ╤З╤Г╨▓╤Б╤В╨▓╤Г╤О╤В, ╤З╤В╨╛ ╨╛╨╜╨╕ ╨▓╨╗╨╕╤П╤О╤В ╨╜╨░ ╨╛╤А╨│╨░╨╜╨╕╨╖╨░╤Ж╨╕╤О ╨╕ ╨╛╨▒╨╗╨░╨┤╨░╤О╤В ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╡╨╜╨╜╨╛╨╣ ╨▓╨╗╨░╤Б╤В╤М╤О ╨╕ ╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╨╡╨╜╨╜╨╛╤Б╤В╤М╤О, ╨╛╨╜╨╕ ╤Б╨╕╨╗╤М╨╜╨╡╨╡ ╤Б╤В╤А╨╡╨╝╤П╤В╤Б╤П ╨║ ╤Г╤Б╨┐╨╡╤Е╤Г. ╨ж╨╡╨╗╨╕ ╤Б╤В╨░╨╜╨╛╨▓╤П╤В╤Б╤П ╨┤╨╗╤П ╨╜╨╕╤Е ╨▒╨╛╨╗╨╡╨╡ ╨╗╨╕╤З╨╜╤Л╨╝╨╕, ╨╕ ╨╗╤О╨┤╨╕, ╨╡╤Б╤В╨╡╤Б╤В╨▓╨╡╨╜╨╜╨╛, ╤Г╤Б╨╡╤А╨┤╨╜╨╡╨╡ ╤А╨░╨▒╨╛╤В╨░╤О╤В ╨╜╨░╨┤ ╤В╨╡╨╝, ╨▓╨╛ ╤З╤В╨╛ ╨╛╨╜╨╕ ╨╗╨╕╤З╨╜╨╛ ╨▓╨╗╨╛╨╢╨╡╨╜╤Л.

┬л╨Ы╤Г╤З╤И╨╕╨╡ ╨┐╤А╨╕╨╝╨╡╤А╤Л ╤Б╨╛╨▓╨╝╨╡╤Б╤В╨╜╨╛╨│╨╛ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨░ тАФ ╤Н╤В╨╛ ╨║╨╛╨│╨┤╨░ ╨┐╤А╨╕╨╜╤П╤В╨╕╨╡ ╤А╨╡╤И╨╡╨╜╨╕╨╣ ╤А╨░╤Б╨┐╤А╨╡╨┤╨╡╨╗╤П╨╡╤В╤Б╤П ╨╝╨╡╨╢╨┤╤Г ╨╜╨╡╤Б╨║╨╛╨╗╤М╨║╨╕╨╝╨╕ ╨╗╤О╨┤╤М╨╝╨╕┬╗, тАФ ╤Б╨║╨░╨╖╨░╨╗ ╨У╤А╨╡╨│ ╨Р. ╨з╨░╨╜╨│-╨п╨╜, ╨┐╤А╨╛╤Д╨╡╤Б╤Б╨╛╤А ╤Д╨░╨║╤Г╨╗╤М╤В╨╡╤В╨░ ╨┐╤Б╨╕╤Е╨╛╨╗╨╛╨│╨╕╨╕ ╨Т╨╕╨╜╨┤╨╖╨╛╤А╤Б╨║╨╛╨│╨╛ ╤Г╨╜╨╕╨▓╨╡╤А╤Б╨╕╤В╨╡╤В╨░ ╨▓ ╨Ю╨╜╤В╨░╤А╨╕╨╛, ╨Ъ╨░╨╜╨░╨┤╨░.

╨Ю╨▒╤Й╨░╤П ╨▓╨╗╨░╤Б╤В╤М ╤Б╨╛╨╖╨┤╨░╨╡╤В ╤Г ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╛╨▓ ╤З╤Г╨▓╤Б╤В╨▓╨╛ ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╨╛╤Б╤В╨╕, ╤З╤В╨╛ ╨┐╨╛╨▓╤Л╤И╨░╨╡╤В ╨┐╤А╨╛╨╕╨╖╨▓╨╛╨┤╨╕╤В╨╡╨╗╤М╨╜╨╛╤Б╤В╤М ╨╕ ╤Г╨┤╨╛╨▓╨╗╨╡╤В╨▓╨╛╤А╨╡╨╜╨╜╨╛╤Б╤В╤М ╤А╨░╨▒╨╛╤В╨╛╨╣.

╨Я╤А╨╕╨╝╨╡╤А╤Л ╤Б╨╛╨▓╨╝╨╡╤Б╤В╨╜╨╛╨│╨╛ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨░

╨б╨╛╨▓╨╝╨╡╤Б╤В╨╜╨╛╨╡ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨╛ ╨╝╨╛╨╢╨╡╤В ╨▒╤Л╤В╤М ╨╛╤В╨╜╨╛╤Б╨╕╤В╨╡╨╗╤М╨╜╨╛ ╨╜╨╛╨▓╨╛╨╣ ╨║╨╛╨╜╤Ж╨╡╨┐╤Ж╨╕╨╡╨╣ ╨▓ ╨┤╨╡╨╗╨╛╨▓╨╛╨╝ ╨╝╨╕╤А╨╡, ╨╜╨╛ ╨╡╨╡ ╨╝╨╛╨╢╨╜╨╛ ╤Г╨▓╨╕╨┤╨╡╤В╤М ╨╡╤Й╨╡ ╨▓ ╨а╨╕╨╝╤Б╨║╨╛╨╣ ╨╕╨╝╨┐╨╡╤А╨╕╨╕, ╨│╨┤╨╡ ╨╗╤О╨┤╨╕ ╤Б╨╛╨▒╨╕╤А╨░╨╗╨╕╤Б╤М ╨▓╨╝╨╡╤Б╤В╨╡, ╤З╤В╨╛╨▒╤Л ╤А╨░╨╖╨┤╨╡╨╗╨╕╤В╤М ╨▓╨╗╨░╤Б╤В╤М ╤Б╨╛ ╤Б╨▓╨╛╨╕╨╝╨╕ ╨║╨╛╨╗╨╗╨╡╨│╨░╨╝╨╕ ╨▓ ╨б╨╡╨╜╨░╤В╨╡, ╨┤╨░╨▓╨░╤П ╨╗╤О╨┤╤П╨╝ ╨┐╤А╨░╨▓╨╛ ╨│╨╛╨╗╨╛╤Б╨░, ╨║╨╛╤В╨╛╤А╨╛╨╡ ╨╕╨╝╨╡╨╗ ╨╕╨╝╨┐╨╡╤А╨░╤В╨╛╤А. ╤Б╨╗╤Г╤И╨░╤В╤М.

╨б╨╛╨▓╨╝╨╡╤Б╤В╨╜╨╛╨╡ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨╛ ╤В╨░╨║╨╢╨╡ ╨╝╨╛╨╢╨╜╨╛ ╤Г╨▓╨╕╨┤╨╡╤В╤М ╨▓ ╤Б╤В╤А╤Г╨║╤В╤Г╤А╨╡ ╨┐╤А╨░╨▓╨╕╤В╨╡╨╗╤М╤Б╤В╨▓╨░ ╤Б╨╛╨▓╤А╨╡╨╝╨╡╨╜╨╜╤Л╤Е ╨┤╨╡╨╝╨╛╨║╤А╨░╤В╨╕╨╣. ╨Т╨╝╨╡╤Б╤В╨╛ ╨╛╨┤╨╜╨╛╨│╨╛ ╤З╨╡╨╗╨╛╨▓╨╡╨║╨░, ╤В╨░╨║╨╛╨│╨╛ ╨║╨░╨║ ╨║╨╛╤А╨╛╨╗╤М ╨╕╨╗╨╕ ╨░╨▓╤В╨╛╤А╨╕╤В╨░╤А╨╜╤Л╨╣ ╨╗╨╕╨┤╨╡╤А, ╨╛╨▒╨╗╨░╨┤╨░╤О╤Й╨╡╨│╨╛ ╨▓╤Б╨╡╨╝╨╕ ╨┐╨╛╨╗╨╜╨╛╨╝╨╛╤З╨╕╤П╨╝╨╕ ╨┐╨╛ ╨┐╤А╨╕╨╜╤П╤В╨╕╤О ╤А╨╡╤И╨╡╨╜╨╕╨╣, ╨▓╨╗╨░╤Б╤В╤М ╤А╨░╤Б╨┐╤А╨╡╨┤╨╡╨╗╤П╨╡╤В╤Б╤П ╨╝╨╡╨╢╨┤╤Г ╤А╨░╨╖╨╗╨╕╤З╨╜╤Л╨╝╨╕ ╨▓╨╡╤В╨▓╤П╨╝╨╕ ╨▓╨╗╨░╤Б╤В╨╕, ╨░ ╨┐╤А╨╡╨╖╨╕╨┤╨╡╨╜╤В ╨╕╨╗╨╕ ╨┐╤А╨╡╨╝╤М╨╡╤А-╨╝╨╕╨╜╨╕╤Б╤В╤А ╨▒╨╡╤А╤Г╤В ╨╜╨░ ╤Б╨╡╨▒╤П ╨╛╨║╨╛╨╜╤З╨░╤В╨╡╨╗╤М╨╜╤Г╤О ╤А╤Г╨║╨╛╨▓╨╛╨┤╤П╤Й╤Г╤О ╤А╨╛╨╗╤М.

╨Ъ╨╛╨╗╨╗╨╕╨╜╨╖ ╨┐╤А╨╕╨▓╨╡╨╗ ╨┐╤А╨╕╨╝╨╡╤А, ╤Б╨▓╤П╨╖╨░╨╜╨╜╤Л╨╣ ╤Б ╨╝╨╕╤А╨╛╨╝ ╨▒╨╕╨╖╨╜╨╡╤Б╨░. ╨Ъ╨╛╨╝╨┐╨░╨╜╨╕╤П WL Gore & Associates, ╨▒╨░╨╖╨╕╤А╤Г╤О╤Й╨░╤П╤Б╤П ╨▓ ╨Э╤М╤О╨░╤А╨║╨╡, ╤И╤В╨░╤В ╨Ф╨╡╨╗╨░╨▓╤Н╤А, тАФ ╤Д╨╕╤А╨╝╨░ ╤Б 9000 ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╛╨▓, ╨┐╤А╨╛╨╕╨╖╨▓╨╛╨┤╤П╤Й╨░╤П, ╤Б╤А╨╡╨┤╨╕ ╨┐╤А╨╛╤З╨╡╨│╨╛, ╨┐╤А╨╛╨┤╤Г╨║╤Ж╨╕╤О Gore-Tex, тАФ ╨║╤А╤Г╨┐╨╜╨░╤П, ╨╜╨╛ ╨╕╨╝╨╡╨╡╤В ╨╜╨╡╨▒╨╛╨╗╤М╤И╨╕╨╡ ╨╛╤Д╨╕╤Б╤Л, ╨▓ ╨║╨░╨╢╨┤╨╛╨╝ ╨╕╨╖ ╨║╨╛╤В╨╛╤А╤Л╤Е ╤А╨░╨▒╨╛╤В╨░╨╡╤В ╨╜╨╡ ╨▒╨╛╨╗╨╡╨╡ 150 ╤З╨╡╨╗╨╛╨▓╨╡╨║. ╨Я╨╛ ╤Б╨╗╨╛╨▓╨░╨╝ ╨Ъ╨╛╨╗╨╗╨╕╨╜╨╖╨░, WL Gore ╤А╨░╨▒╨╛╤В╨░╨╡╤В ╨┐╤А╨░╨║╤В╨╕╤З╨╡╤Б╨║╨╕ ╨▒╨╡╨╖ ╤А╤Г╨║╨╛╨▓╨╛╨┤╨╕╤В╨╡╨╗╨╡╨╣, ╨╕ ╤А╨░╨▒╨╛╤В╨░ ╨┐╤А╨╕╨╜╨╕╨╝╨░╨╡╤В╤Б╤П ╤А╨░╨▒╨╛╤В╨╜╨╕╨║╨░╨╝╨╕, ╨░ ╨╜╨╡ ╨╜╨░╨╖╨╜╨░╤З╨░╨╡╤В╤Б╤П ╨╕╨╝. ╨Ъ╨╛╨╝╨┐╨░╨╜╨╕╤П ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╨╡╤В ╨║╨╛╨╗╨╗╨╡╨║╤В╨╕╨▓╨╜╤Л╨╡ ╨╖╨╜╨░╨╜╨╕╤П ╤Б╨▓╨╛╨╕╤Е ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╛╨▓ ╨╛ ╨╗╤О╨┤╤П╤Е ╨┤╨╗╤П ╤А╨░╨╖╤А╨░╨▒╨╛╤В╨║╨╕ ╨╕╨┤╨╡╨╣ ╨╕ ╤А╨░╨▒╨╛╤З╨╡╨│╨╛ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б╨░.

╨Ъ╨░╨║ ╤А╨░╨╖╨▓╨╕╨▓╨░╤В╤М ╨╛╨▒╤Й╨╡╨╡ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨╛

╨б╤Г╤Й╨╡╤Б╤В╨▓╤Г╨╡╤В ╤В╤А╨╕ ╨╛╤Б╨╜╨╛╨▓╨╜╤Л╤Е ╨┐╤А╨╕╨╜╤Ж╨╕╨┐╨░ ╤Б╨╛╨╖╨┤╨░╨╜╨╕╤П ╤Б╨╛╨▓╨╝╨╡╤Б╤В╨╜╨╛╨│╨╛ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨░:

1. ╨Я╨╛╨╛╤Й╤А╤П╨╣╤В╨╡ ╨┐╤А╨╛╨╖╤А╨░╤З╨╜╨╛╤Б╤В╤М.
2. ╨Ю╨▒╨╡╤Б╨┐╨╡╤З╤М╤В╨╡ ╨▒╨╡╨╖╨╛╨┐╨░╤Б╨╜╤Г╤О ╤Б╤А╨╡╨┤╤Г.
3. ╨Я╨╛╨┤╨┤╨╡╤А╨╢╨╕╨▓╨░╤В╤М ╨░╨▓╤В╨╛╨╜╨╛╨╝╨╕╤О.

1. ╨Я╨╛╨╛╤Й╤А╤П╨╣╤В╨╡ ╨┐╤А╨╛╨╖╤А╨░╤З╨╜╨╛╤Б╤В╤М.

╨Я╤А╨╛╨╖╤А╨░╤З╨╜╨╛╤Б╤В╤М ╤П╨▓╨╗╤П╨╡╤В╤Б╤П ╨║╨╗╤О╤З╨╛╨╝ ╨║ ╨┤╨╛╨▓╨╡╤А╨╕╤О ╨╕ ╤Г╨┤╨╛╨▓╨╗╨╡╤В╨▓╨╛╤А╨╡╨╜╨╜╨╛╤Б╤В╨╕ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╛╨▓. ╨Ъ╨╛╨│╨┤╨░ ╨▓╤Б╨╡ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╕ ╨╛╤Б╨▓╨╡╨┤╨╛╨╝╨╗╨╡╨╜╤Л ╨╛ ╤Б╨╕╤В╤Г╨░╤Ж╨╕╨╕, ╤Ж╨╡╨╗╤П╤Е ╨╕ ╨┐╨╡╤А╤Б╨┐╨╡╨║╤В╨╕╨▓╨░╤Е ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕, ╨▓╤Б╨╡ ╤Г╤З╨░╤Б╤В╨╜╨╕╨║╨╕ ╨╜╨░╤Е╨╛╨┤╤П╤В╤Б╤П ╨╜╨░ ╨╛╨┤╨╜╨╛╨╣ ╨▓╨╛╨╗╨╜╨╡. ╨б╨╛╨│╨╗╨░╤Б╨╜╨╛ ╨╛╨┐╤А╨╛╤Б╤Г, ╨┐╤А╨╛╨▓╨╡╨┤╨╡╨╜╨╜╨╛╨╝╤Г TinyPulse ╨╕ ╨╛╨┐╤Г╨▒╨╗╨╕╨║╨╛╨▓╨░╨╜╨╛ ╨▓ ╨д╨╛╤А╨▒╤Б╨┐╤А╨╛╨╖╤А╨░╤З╨╜╨╛╤Б╤В╤М ╨▒╤Л╨╗╨░ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╤П╤О╤Й╨╕╨╝ ╤Д╨░╨║╤В╨╛╤А╨╛╨╝ ╤Б╤З╨░╤Б╤В╤М╤П ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╛╨▓ ╤Б ╨║╨╛╤Н╤Д╤Д╨╕╤Ж╨╕╨╡╨╜╤В╨╛╨╝ ╨║╨╛╤А╤А╨╡╨╗╤П╤Ж╨╕╨╕ 93%.

2. ╨б╨╛╨╖╨┤╨░╨╣╤В╨╡ ╨▒╨╡╨╖╨╛╨┐╨░╤Б╨╜╤Г╤О ╤Б╤А╨╡╨┤╤Г.

╨С╨╡╨╖╨╛╨┐╨░╤Б╨╜╨░╤П ╤Б╤А╨╡╨┤╨░ ╨╛╨╖╨╜╨░╤З╨░╨╡╤В, ╤З╤В╨╛ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╕ ╤З╤Г╨▓╤Б╤В╨▓╤Г╤О╤В ╤Б╨╡╨▒╤П ╨║╨╛╨╝╤Д╨╛╤А╤В╨╜╨╛, ╨┤╨╡╨╗╤П╤Б╤М ╤Б╨▓╨╛╨╕╨╝╨╕ ╨╕╨┤╨╡╤П╨╝╨╕ ╨▓ ╨║╤Г╨╗╤М╤В╤Г╤А╨╡ ╨╕╨╜╨║╨╗╤О╨╖╨╕╨▓╨╜╨╛╤Б╤В╨╕. ╨Т╨╡╨╗╨╕╨║╨╕╨╡ ╨╕╨┤╨╡╨╕ ╤З╨░╤Б╤В╨╛ ╨╕╤Б╤Е╨╛╨┤╤П╤В ╨╛╤В ╨╗╤О╨┤╨╡╨╣, ╨▓╤Л╨┐╨╛╨╗╨╜╤П╤О╤Й╨╕╤Е ╨┐╨╛╨▓╤Б╨╡╨┤╨╜╨╡╨▓╨╜╤Г╤О ╤А╨░╨▒╨╛╤В╤Г, ╨┐╨╛╤В╨╛╨╝╤Г ╤З╤В╨╛ ╨╛╨╜╨╕ ╨╜╨░╨╕╨▒╨╛╨╗╨╡╨╡ ╨╛╨┐╤Л╤В╨╜╤Л ╨▓ ╤Б╨▓╨╛╨╡╨╣ ╤А╨░╨▒╨╛╤В╨╡. ╨Ю╨╜╨╕ ╤В╨░╨║╨╢╨╡ ╤З╨░╤Б╤В╨╛ ╨┐╨╡╤А╨▓╤Л╨╝╨╕ ╨╖╨░╨╝╨╡╤З╨░╤О╤В, ╨║╨╛╨│╨┤╨░ ╤З╤В╨╛-╤В╨╛ ╤А╨░╨▒╨╛╤В╨░╨╡╤В ╨╜╨╡╨┐╤А╨░╨▓╨╕╨╗╤М╨╜╨╛. ╨Ъ╨╛╨│╨┤╨░ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╕ ╤З╤Г╨▓╤Б╤В╨▓╤Г╤О╤В, ╤З╤В╨╛ ╨╕╤Е ╨╕╨┤╨╡╨╕ ╤Г╤Б╨╗╤Л╤И╨░╨╜╤Л ╨╕ ╨┐╤А╨╕╨▓╨╡╤В╤Б╤В╨▓╤Г╤О╤В╤Б╤П, ╨║╨╛╨╝╨░╨╜╨┤╨░ ╨┐╨╛╨╗╤Г╤З╨░╨╡╤В ╨┐╨╛╨╗╤М╨╖╤Г ╨╛╤В ╨╕╤Е ╨╜╨░╨▒╨╗╤О╨┤╨╡╨╜╨╕╨╣.

3. ╨Я╨╛╨┤╨┤╨╡╤А╨╢╨╕╨▓╨░╨╣╤В╨╡ ╨░╨▓╤В╨╛╨╜╨╛╨╝╨╕╤О ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╛╨▓.

╨Я╨╛╨┤╨┤╨╡╤А╨╢╨║╨░ ╨░╨▓╤В╨╛╨╜╨╛╨╝╨╕╨╕ ╨╛╨╖╨╜╨░╤З╨░╨╡╤В, ╤З╤В╨╛ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨░╨╝ ╨╜╤Г╨╢╨╜╨░ ╤Б╨▓╨╛╨▒╨╛╨┤╨░ ╨┐╤А╨╕╨╜╤П╤В╨╕╤П ╨╜╨╡╨║╨╛╤В╨╛╤А╤Л╤Е ╤А╨╡╤И╨╡╨╜╨╕╨╣, ╨║╨░╤Б╨░╤О╤Й╨╕╤Е╤Б╤П ╨╕╤Е ╤А╨░╨▒╨╛╤В╤Л. ╨Э╨╡ ╨▓╤Б╨╡ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨┐╤А╨╕╨╝╤Г╤В ╨╝╨╛╨┤╨╡╨╗╤М, ╨┐╨╛╨┤╨╛╨▒╨╜╤Г╤О ╨╝╨╛╨┤╨╡╨╗╨╕ WL Gore, ╨║╨╛╤В╨╛╤А╨░╤П ╨┐╨╛╨╖╨▓╨╛╨╗╤П╨╡╤В ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨░╨╝ ╨▓╤Л╨▒╨╕╤А╨░╤В╤М, ╨║╨░╨║╤Г╤О ╤А╨░╨▒╨╛╤В╤Г ╨▒╤А╨░╤В╤М. ╨в╨╡╨╝ ╨╜╨╡ ╨╝╨╡╨╜╨╡╨╡, ╨▒╨╛╨╗╤М╤И╨╕╨╜╤Б╤В╨▓╨╛ ╨┐╤А╨╡╨┤╨┐╤А╨╕╤П╤В╨╕╨╣ ╨╝╨╛╨│╤Г╤В ╨╕╨╖╨▓╨╗╨╡╤З╤М ╨▓╤Л╨│╨╛╨┤╤Г ╨╕╨╖ ╨┐╤А╨╡╨┤╨╛╤Б╤В╨░╨▓╨╗╨╡╨╜╨╕╤П ╨▒╨╛╨╗╤М╤И╨╡╨╣ ╨░╨▓╤В╨╛╨╜╨╛╨╝╨╕╨╕ ╨▓ ╨╛╤В╨┤╨╡╨╗╤М╨╜╤Л╤Е ╨╛╨▒╨╗╨░╤Б╤В╤П╤Е.

╨Я╨╛ ╤Б╨╗╨╛╨▓╨░╨╝ ╨Ъ╨╛╨╗╨╗╨╕╨╜╨╖╨░, ╨┤╨╗╤П ╨╝╨░╨╗╨╛╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░ ╨╛╨▒╤Й╨╡╨╡ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨╛ ╨╝╨╛╨╢╨╡╤В ╨▒╤Л╤В╤М ╤В╨░╨║╨╕╨╝ ╨╢╨╡ ╨┐╤А╨╛╤Б╤В╤Л╨╝, ╨║╨░╨║ ╤Б╨╛╨╖╨┤╨░╨╜╨╕╨╡ ╤Д╨╛╤А╨╝╨░╤В╨░ ╨▓╤Б╤В╤А╨╡╤З╨╕, ╨╜╨░ ╨║╨╛╤В╨╛╤А╨╛╨╝ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╕ ╨╛╨▒╤Б╤Г╨╢╨┤╨░╤О╤В, ╤З╨╡╨╝ ╨╛╤В╨╗╨╕╤З╨░╤О╤В╤Б╤П ╨╕╨┤╨╡╨╕ ╨╕ ╨│╨┤╨╡ ╨╡╤Б╤В╤М ╤Б╨╛╨│╨╗╨░╤Б╨╕╨╡, ╨░ ╨╜╨╡ ╤Б╨┐╨╛╤А╤П╤В ╨╛ ╤В╨╛╨╝, ╤З╤М╤П ╨╕╨┤╨╡╤П ╨╗╤Г╤З╤И╨╡.

╨Я╨╛ ╤Б╨╗╨╛╨▓╨░╨╝ ╨з╨░╨╜╨│-╨п╨╜╨░, ╤Н╤В╨╛╤В ╨╜╨╛╨▓╤Л╨╣ ╤Б╨┐╨╛╤Б╨╛╨▒ ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╤П ╨╝╨╛╨╢╨╡╤В ╨▒╤Л╤В╤М ╤В╨░╨║╨╕╨╝ ╨╢╨╡ ╨┐╤А╨╛╤Б╤В╤Л╨╝, ╨║╨░╨║ ╨▓╨╛╨╖╨╗╨╛╨╢╨╡╨╜╨╕╨╡ ╨╜╨░ ╨╗╤О╨┤╨╡╨╣ ╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╨╡╨╜╨╜╨╛╤Б╤В╨╕ ╨╖╨░ ╨▓╨╡╤Й╨╕ ╨╕ ╨╛╨▒╨╡╤Б╨┐╨╡╤З╨╡╨╜╨╕╨╡ ╤В╨╛╨│╨╛, ╤З╤В╨╛╨▒╤Л ╨╕╤Е ╤А╤Г╨║╨╛╨▓╨╛╨┤╨╕╤В╨╡╨╗╨╕ ╨▒╤Л╨╗╨╕ ╨╛╤В╨║╤А╤Л╤В╤Л ╨┤╨╗╤П ╨▓╤Л╤Б╨╗╤Г╤И╨╕╨▓╨░╨╜╨╕╤П ╨╝╨╜╨╡╨╜╨╕╤П ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╛╨▓ ╨┐╨╛ ╤Н╤В╨╛╨╝╤Г ╨▓╨╛╨┐╤А╨╛╤Б╤Г.

┬л╨н╤В╨╛ ╨╜╨╡ ╤В╨╛ ╨╢╨╡ ╤Б╨░╨╝╨╛╨╡, ╤З╤В╨╛ ╨▓╨╛╨╖╨╗╨░╨│╨░╤В╤М ╤А╨░╨▓╨╜╤Г╤О ╨╕╨╗╨╕ ╨╛╨┤╨╕╨╜╨░╨║╨╛╨▓╤Г╤О ╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╨╡╨╜╨╜╨╛╤Б╤В╤М ╨╜╨░ ╨▒╨╛╨╗╨╡╨╡ ╤З╨╡╨╝ ╨╛╨┤╨╜╨╛╨│╨╛ ╤З╨╡╨╗╨╛╨▓╨╡╨║╨░┬╗, тАФ ╤Б╨║╨░╨╖╨░╨╗ ╨з╤Г╨╜╨│-╨п╨╜. ┬л╨а╨╡╤З╤М ╨╕╨┤╨╡╤В ╨╛ ╤В╨╛╨╝, ╤З╤В╨╛╨▒╤Л ╤Г ╨╝╨╡╨╜╨╡╨┤╨╢╨╡╤А╨╛╨▓ ╨▒╤Л╨╗╨░ ╨╛╤В╨║╤А╤Л╤В╨░╤П ╨┤╨▓╨╡╤А╤М ╨╕ ╤З╤В╨╛╨▒╤Л ╤В╨╡, ╨║╤В╨╛ ╨╕╨┤╨╡╤В ╨╜╨░ ╤А╨╕╤Б╨║ ╨╕ ╨┤╨╡╨╗╨╕╤В╤Б╤П ╨╕╨┤╨╡╨╡╨╣ ╨╕╨╗╨╕ ╨┐╤А╨╡╨┤╤Г╨┐╤А╨╡╨╢╨┤╨░╨╡╤В ╨╝╨╡╨╜╨╡╨┤╨╢╨╡╤А╨╛╨▓ ╨╛ ╨┐╤А╨╛╨▒╨╗╨╡╨╝╨╡, ╨╜╨╡ ╨┐╨╛╨╜╨╡╤Б╨╗╨╕ ╨╖╨░ ╤Н╤В╨╛ ╨╜╨░╨║╨░╨╖╨░╨╜╨╕╤П┬╗.

╨Я╨╛╨┤╨┤╨╡╤А╨╢╨║╨░ ╨░╨▓╤В╨╛╨╜╨╛╨╝╨╕╨╕ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╛╨▓ тАФ ╨╛╤В╨╗╨╕╤З╨╜╨░╤П ╤Б╤В╤А╨░╤В╨╡╨│╨╕╤П ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╤П ╤В╨░╨╗╨░╨╜╤В╨░╨╝╨╕, ╨┐╨╛╨╝╨╛╨│╨░╤О╤Й╨░╤П ╤Г╨┤╨╡╤А╨╢╨╕╨▓╨░╤В╤М ╨║╨▓╨░╨╗╨╕╤Д╨╕╤Ж╨╕╤А╨╛╨▓╨░╨╜╨╜╤Л╤Е ╨╕ ╤Ж╨╡╨╜╨╜╤Л╤Е ╤Б╨┐╨╡╤Ж╨╕╨░╨╗╨╕╤Б╤В╨╛╨▓ ╨┤╨╗╤П ╨▓╨░╤И╨╡╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░.

╨а╨░╨▒╨╛╤В╨░╨╡╤В ╨╗╨╕ ╤Б╨╛╨▓╨╝╨╡╤Б╤В╨╜╨╛╨╡ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨╛?

┬л╨Т ╨║╨╛╨╝╨░╨╜╨┤╨░╤Е ╤Б ╨╛╨▒╤Й╨╕╨╝ ╤А╤Г╨║╨╛╨▓╨╛╨┤╤Б╤В╨▓╨╛╨╝ ╨╝╨╡╨╜╤М╤И╨╡ ╨║╨╛╨╜╤Д╨╗╨╕╨║╤В╨╛╨▓, ╨▒╨╛╨╗╤М╤И╨╡ ╨║╨╛╨╜╤Б╨╡╨╜╤Б╤Г╤Б╨░, ╨▒╨╛╨╗╤М╤И╨╡ ╨┤╨╛╨▓╨╡╤А╨╕╤П ╨╕ ╨▒╨╛╨╗╤М╤И╨╡ ╤Б╨┐╨╗╨╛╤З╨╡╨╜╨╜╨╛╤Б╤В╨╕, ╤З╨╡╨╝ ╨▓ ╨║╨╛╨╝╨░╨╜╨┤╨░╤Е, ╨╜╨╡ ╨╕╨╝╨╡╤О╤Й╨╕╤Е ╨╛╨▒╤Й╨╡╨│╨╛ ╤А╤Г╨║╨╛╨▓╨╛╨┤╤Б╤В╨▓╨░┬╗, тАФ ╨╜╨░╨┐╨╕╤Б╨░╨╗ ╨Я╨╕╤В╨╡╤А ╨Э╨╛╤А╤В╤Е╨░╤Г╤Б ╨▓ ╤Б╨▓╨╛╨╡╨╣ ╨║╨╜╨╕╨│╨╡ ┬л╨Ы╨╕╨┤╨╡╤А╤Б╤В╨▓╨╛: ╤В╨╡╨╛╤А╨╕╤П ╨╕ ╨┐╤А╨░╨║╤В╨╕╨║╨░┬╗ (Sage Publications, 2015).

╨б╨╛╨▓╨╝╨╡╤Б╤В╨╜╨╛╨╡ ╨╗╨╕╨┤╨╡╤А╤Б╤В╨▓╨╛ ╨╕╨╝╨╡╨╡╤В ╨┤╨░╨╗╨╡╨║╨╛ ╨╕╨┤╤Г╤Й╨╕╨╡ ╨┐╤А╨╡╨╕╨╝╤Г╤Й╨╡╤Б╤В╨▓╨░ ╨┤╨╗╤П ╤З╨╗╨╡╨╜╨╛╨▓ ╨╛╤А╨│╨░╨╜╨╕╨╖╨░╤Ж╨╕╨╕ ╨╕ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨▓ ╤Ж╨╡╨╗╨╛╨╝. ╨н╤В╨╛ ╨┐╨╛╨▓╤Л╤И╨░╨╡╤В ╨▓╨╛╨▓╨╗╨╡╤З╨╡╨╜╨╜╨╛╤Б╤В╤М ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╛╨▓ ╨╕ ╤Г╨┤╨╛╨▓╨╗╨╡╤В╨▓╨╛╤А╨╡╨╜╨╜╨╛╤Б╤В╤М ╤А╨░╨▒╨╛╤В╨╛╨╣, ╨░ ╤В╨░╨║╨╢╨╡ ╨┐╨╛╨╖╨▓╨╛╨╗╤П╨╡╤В ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨▒╤Л╤Б╤В╤А╨╡╨╡ ╨░╨┤╨░╨┐╤В╨╕╤А╨╛╨▓╨░╤В╤М╤Б╤П ╨║ ╨╕╨╖╨╝╨╡╨╜╨╡╨╜╨╕╤П╨╝ ╨╕ ╨┐╤А╨╡╨┤╨╗╨░╨│╨░╤В╤М ╨╜╨╛╨▓╤Л╨╡ ╨╕╨╜╨╜╨╛╨▓╨░╤Ж╨╕╨╛╨╜╨╜╤Л╨╡ ╨╕╨┤╨╡╨╕.

╨Ц╨░╨╜╨╡╤В╤В ╨Ь╨░╨╗╨▓╨╕ ╨▓╨╜╨╡╤Б╨╗╨░ ╤Б╨▓╨╛╨╣ ╨▓╨║╨╗╨░╨┤ ╨▓ ╨╜╨░╨┐╨╕╤Б╨░╨╜╨╕╨╡ ╤Н╤В╨╛╨╣ ╤Б╤В╨░╤В╤М╨╕. ╨Ш╤Б╤В╨╛╤З╨╜╨╕╨║ ╨╕╨╜╤В╨╡╤А╨▓╤М╤О ╨▒╤Л╨╗╨╕ ╨┐╤А╨╛╨▓╨╡╨┤╨╡╨╜╤Л ╨┤╨╗╤П ╨┐╤А╨╡╨┤╤Л╨┤╤Г╤Й╨╡╨╣ ╨▓╨╡╤А╤Б╨╕╨╕ ╤Н╤В╨╛╨╣ ╤Б╤В╨░╤В╤М╨╕.