╨а╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╤М ╤Б╤А╨╡╨┤╨╜╨╡╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ (ROAE)


╨з╤В╨╛ ╤В╨░╨║╨╛╨╡ ╤А╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╤М ╤Б╤А╨╡╨┤╨╜╨╡╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░?

╨а╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╤М ╤Б╤А╨╡╨┤╨╜╨╡╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ (ROAE) ╤А╨░╤Б╤И╨╕╤А╤П╨╡╤В ╨║╨╛╤Н╤Д╤Д╨╕╤Ж╨╕╨╡╨╜╤В ╤А╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╨╕ ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╨╛╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░. ╨Т╨╝╨╡╤Б╤В╨╛ ╨╛╨▒╤Й╨╡╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ ╨╜╨░ ╨║╨╛╨╜╨╡╤Ж ╨┐╨╡╤А╨╕╨╛╨┤╨░ ╨▒╨╡╤А╨╡╤В╤Б╤П ╤Б╤А╨╡╨┤╨╜╨╡╨╡ ╨╜╨░╤З╨░╨╗╤М╨╜╨╛╨╡ ╨╕ ╨║╨╛╨╜╨╡╤З╨╜╨╛╨╡ ╤Б╨░╨╗╤М╨┤╨╛ ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╨╛╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ ╨╖╨░ ╨╜╨╡╨║╨╛╤В╨╛╤А╨╛╨╡ ╨▓╤А╨╡╨╝╤П. ╨Ю╨╜ ╤А╨░╤Б╤Б╤З╨╕╤В╤Л╨▓╨░╨╡╤В╤Б╤П ╨║╨░╨║ ╤З╨╕╤Б╤В╨░╤П ╨┐╤А╨╕╨▒╤Л╨╗╤М, ╨┤╨╡╨╗╨╡╨╜╨╜╨░╤П ╨╜╨░ ╤Б╤А╨╡╨┤╨╜╨╕╨╣ ╨╛╨▒╤Й╨╕╨╣ ╨║╨░╨┐╨╕╤В╨░╨╗.

╨Т╨╛╤В ╤Д╨╛╤А╨╝╤Г╨╗╨░ —

╨Ю╨│╨╗╨░╨▓╨╗╨╡╨╜╨╕╨╡

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╨Ъ╨╗╤О╤З╨╡╨▓╤Л╨╡ ╨▓╤Л╨▓╨╛╨┤╤Л

  1. ╨Ъ╨╛╤Н╤Д╤Д╨╕╤Ж╨╕╨╡╨╜╤В ╤А╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╨╕ ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╨╛╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ ╤Г╤З╨╕╤В╤Л╨▓╨░╨╡╤В ╨╜╨░╤З╨░╨╗╤М╨╜╤Л╨╡ ╨╕ ╨║╨╛╨╜╨╡╤З╨╜╤Л╨╡ ╨╛╤Б╤В╨░╤В╨║╨╕ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕, ╨░ ╨╜╨╡ ╨╛╨▒╤Й╨╕╨╣ ╨▒╨░╨╗╨░╨╜╤Б.
  2. ╨н╤В╨╛ ╨╝╨╛╨╢╨╜╨╛ ╤А╨░╤Б╤Б╤З╨╕╤В╨░╤В╤М, ╤А╨░╨╖╨┤╨╡╨╗╨╕╨▓ ╤З╨╕╤Б╤В╤Г╤О ╨┐╤А╨╕╨▒╤Л╨╗╤М ╨╜╨░ ╤Б╤А╨╡╨┤╨╜╨╕╨╣ ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╤Л╨╣ ╨║╨░╨┐╨╕╤В╨░╨╗. ╨Ъ╤А╨╛╨╝╨╡ ╤В╨╛╨│╨╛, ╨▓ ╤Б╨╛╤Б╤В╨░╨▓╨╡ ╤З╨╕╤Б╤В╨╛╨╣ ╨┐╤А╨╕╨▒╤Л╨╗╨╕ ╤Г╤З╨╕╤В╤Л╨▓╨░╤О╤В╤Б╤П ╨┐╤А╨╛╤Ж╨╡╨╜╤В╨╜╤Л╨╡ ╤А╨░╤Б╤Е╨╛╨┤╤Л.
  3. ╨Ш╨╜╨▓╨╡╤Б╤В╨╛╤А╤Л ╨╕╨╜╤В╨╡╤А╨┐╤А╨╡╤В╨╕╤А╤Г╤О╤В ╤А╨╡╨╖╤Г╨╗╤М╤В╨░╤В ╨┤╨▓╨╛╤П╨║╨╛: ╨▒╨╛╨╗╨╡╨╡ ╨▓╤Л╤Б╨╛╨║╨╕╨╣ ╨║╨╛╤Н╤Д╤Д╨╕╤Ж╨╕╨╡╨╜╤В ╤Г╨║╨░╨╖╤Л╨▓╨░╨╡╤В ╨╜╨░ ╨╜╨░╨┤╨╗╨╡╨╢╨░╤Й╨╡╨╡ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╨╜╨╕╨╡ ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╨╛╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░, ╤В╨╛╨│╨┤╨░ ╨║╨░╨║ ╨▒╨╛╨╗╨╡╨╡ ╨╜╨╕╨╖╨║╨╕╨╣ ╨║╨╛╤Н╤Д╤Д╨╕╤Ж╨╕╨╡╨╜╤В ╤Г╨║╨░╨╖╤Л╨▓╨░╨╡╤В ╨╜╨░ ╨╜╨╡╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╨╛╤Б╤В╤М ╨╖╨░╨▒╨╛╤В╤Л ╨╛╨▒ ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╨╛╨╝ ╨║╨░╨┐╨╕╤В╨░╨╗╨╡.
  4. ╨Ъ╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨┤╨╛╨╗╨╢╨╜╤Л ╨┐╨╛╨╝╨╜╨╕╤В╤М ╨╛╨▒ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╨╜╨╕╨╕ ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╨╛╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ ╨╕ ╨╜╨╡ ╨┤╨╛╨┐╤Г╤Б╨║╨░╤В╤М ╨╜╨╡╨▓╨╡╤А╨╜╤Л╤Е ╤А╨╡╤И╨╡╨╜╨╕╨╣.

╨а╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╤М ╤Б╤А╨╡╨┤╨╜╨╡╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ (ROAE)

╨Ю╨▒╤К╤П╤Б╨╜╨╡╨╜╨╕╨╡

╨Т ╤Н╤В╨╛╨╣ ╤Д╨╛╤А╨╝╤Г╨╗╨╡ ROSE ╨╡╤Б╤В╤М ╨┤╨▓╨░ ╨║╨╛╨╝╨┐╨╛╨╜╨╡╨╜╤В╨░.

╨Я╨╡╤А╨▓╨░╤П ╤Б╨╛╤Б╤В╨░╨▓╨╗╤П╤О╤Й╨░╤П тАУ ╤З╨╕╤Б╤В╨░╤П ╨┐╤А╨╕╨▒╤Л╨╗╤М.

  • ╨Ь╤Л ╨╝╨╛╨╢╨╡╨╝ ╨╜╨░╨╣╤В╨╕ ╤З╨╕╤Б╤В╤Г╤О ╨┐╤А╨╕╨▒╤Л╨╗╤М ╨▓ ╨╛╤В╤З╨╡╤В╨╡ ╨╛ ╨┐╤А╨╕╨▒╤Л╨╗╤П╤Е ╨╕ ╤Г╨▒╤Л╤В╨║╨░╤Е. ╨Ю╤В╤З╨╡╤В ╨╛ ╨┐╤А╨╕╨▒╤Л╨╗╤П╤Е ╨╕ ╤Г╨▒╤Л╤В╨║╨░╤Е. ╨Ю╤В╤З╨╡╤В ╨╛ ╨┐╤А╨╕╨▒╤Л╨╗╤П╤Е ╨╕ ╤Г╨▒╤Л╤В╨║╨░╤Е тАФ ╤Н╤В╨╛ ╨╛╨┤╨╕╨╜ ╨╕╨╖ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Л╤Е ╨╛╤В╤З╨╡╤В╨╛╨▓ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕, ╨▓ ╨║╨╛╤В╨╛╤А╨╛╨╝ ╨╛╨▒╨╛╨▒╤Й╨░╤О╤В╤Б╤П ╨▓╤Б╨╡ ╨┤╨╛╤Е╨╛╨┤╤Л ╨╕ ╤А╨░╤Б╤Е╨╛╨┤╤Л ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╤Б ╤В╨╡╤З╨╡╨╜╨╕╨╡╨╝ ╨▓╤А╨╡╨╝╨╡╨╜╨╕, ╤З╤В╨╛╨▒╤Л ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╕╤В╤М ╨┐╤А╨╕╨▒╤Л╨╗╤М ╨╕╨╗╨╕ ╤Г╨▒╤Л╤В╨╛╨║ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨╕ ╨╕╨╖╨╝╨╡╤А╨╕╤В╤М ╨╡╨╡ ╨┤╨╡╨╗╨╛╨▓╤Г╤О ╨░╨║╤В╨╕╨▓╨╜╨╛╤Б╤В╤М ╤Б ╤В╨╡╤З╨╡╨╜╨╕╨╡╨╝ ╨▓╤А╨╡╨╝╨╡╨╜╨╕ ╨╜╨░ ╨╛╤Б╨╜╨╛╨▓╨╡ ╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╨╡╨╗╨╡╨╣. ╤В╤А╨╡╨▒╨╛╨▓╨░╨╜╨╕╤П.╨Я╨╛╨┤╤А╨╛╨▒╨╜╨╡╨╡ ╨╛ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕. ╨з╨╕╤Б╤В╨░╤П ╨┐╤А╨╕╨▒╤Л╨╗╤М ╤П╨▓╨╗╤П╨╡╤В╤Б╤П ╨┐╨╛╤Б╨╗╨╡╨┤╨╜╨╡╨╣ ╤Б╤В╨░╤В╤М╨╡╨╣ ╨▓ ╨╛╤В╤З╨╡╤В╨╡ ╨╛ ╨┐╤А╨╕╨▒╤Л╨╗╤П╤Е ╨╕ ╤Г╨▒╤Л╤В╨║╨░╤Е. ╨Ь╤Л ╤А╨░╤Б╤Б╤З╨╕╤В╤Л╨▓╨░╨╡╨╝ ╤З╨╕╤Б╤В╤Г╤О ╨┐╤А╨╕╨▒╤Л╨╗╤М, ╨▓╤Л╤З╨╕╤В╨░╤П ╨╛╨┐╨╡╤А╨░╤Ж╨╕╨╛╨╜╨╜╤Л╨╡ ╤А╨░╤Б╤Е╨╛╨┤╤Л ╨╕ ╨┐╤А╨╛╤З╨╕╨╡ ╤Б╨▓╤П╨╖╨░╨╜╨╜╤Л╨╡ ╨╕ ╨╜╨╡╤Б╨▓╤П╨╖╨░╨╜╨╜╤Л╨╡ ╤А╨░╤Б╤Е╨╛╨┤╤Л ╨╕╨╖ ╨╛╨┐╨╡╤А╨░╤Ж╨╕╨╛╨╜╨╜╤Л╤Е ╨┤╨╛╤Е╨╛╨┤╨╛╨▓ ╨╕ ╨┐╤А╨╛╤З╨╕╤Е ╨┤╨╛╤Е╨╛╨┤╨╛╨▓ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕.
  • ╨Ю╨┤╨╜╨░╨║╨╛, ╨┐╨╛╤Б╨║╨╛╨╗╤М╨║╤Г ╨╝╤Л ╤А╨░╤Б╤Б╤З╨╕╤В╤Л╨▓╨░╨╡╨╝ ╨┐╤А╨╛╨┐╨╛╤А╤Ж╨╕╤О ╤В╨╛╨╗╤М╨║╨╛ ╨╜╨░ ╨╛╤Б╨╜╨╛╨▓╨╡ ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╨╛╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░, ╨╝╤Л ╨╜╨╡ ╨┤╨╛╨╗╨╢╨╜╤Л ╨▓╤Л╤З╨╕╤В╨░╤В╤М ╨┐╤А╨╛╤Ж╨╡╨╜╤В╨╜╤Л╨╡ ╤А╨░╤Б╤Е╨╛╨┤╤Л ╨╕╨╖ ╤З╨╕╤Б╤В╨╛╨╣ ╨┐╤А╨╕╨▒╤Л╨╗╨╕.
  • ╨Я╨╛╤Б╨║╨╛╨╗╤М╨║╤Г ╨╝╤Л ╨╜╨╡ ╤А╨░╤Б╤Б╨╝╨░╤В╤А╨╕╨▓╨░╨╡╨╝ ╨┤╨╛╨╗╨│ ╨▓ ╤Н╤В╨╛╨╝ ╨║╨╛╤Н╤Д╤Д╨╕╤Ж╨╕╨╡╨╜╤В╨╡, ╨╜╨╡╤В ╤Б╨╝╤Л╤Б╨╗╨░ ╨▓╨║╨╗╤О╤З╨░╤В╤М ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╤М ╨┤╨╛╨╗╨│╨░ (╨┐╤А╨╛╤Ж╨╡╨╜╤В╨╜╤Л╨╡ ╤А╨░╤Б╤Е╨╛╨┤╤Л╨Я╤А╨╛╤Ж╨╡╨╜╤В╨╜╤Л╨╡ ╤А╨░╤Б╤Е╨╛╨┤╤Л╨Я╤А╨╛╤Ж╨╡╨╜╤В╨╜╤Л╨╡ ╤А╨░╤Б╤Е╨╛╨┤╤Л тАФ ╤Н╤В╨╛ ╤Б╤Г╨╝╨╝╨░ ╨┐╤А╨╛╤Ж╨╡╨╜╤В╨╛╨▓, ╨┐╨╛╨┤╨╗╨╡╨╢╨░╤Й╨╕╤Е ╤Г╨┐╨╗╨░╤В╨╡ ╨┐╨╛ ╨╗╤О╨▒╤Л╨╝ ╨╖╨░╨╣╨╝╨░╨╝, ╤В╨░╨║╨╕╨╝ ╨║╨░╨║ ╨╖╨░╨╣╨╝╤Л, ╨╛╨▒╨╗╨╕╨│╨░╤Ж╨╕╨╕ ╨╕╨╗╨╕ ╨┤╤А╤Г╨│╨╕╨╡ ╨║╤А╨╡╨┤╨╕╤В╨╜╤Л╨╡ ╨╗╨╕╨╜╨╕╨╕, ╨╕ ╤А╨░╤Б╤Е╨╛╨┤╤Л, ╤Б╨▓╤П╨╖╨░╨╜╨╜╤Л╨╡ ╤Б ╨╜╨╕╨╝, ╨╛╤В╤А╨░╨╢╨░╤О╤В╤Б╤П ╨▓ ╨╛╤В╤З╨╡╤В╨╡ ╨╛ ╨┐╤А╨╕╨▒╤Л╨╗╤П╤Е ╨╕ ╤Г╨▒╤Л╤В╨║╨░╤Е ╨║╨░╨║ ╨┐╤А╨╛╤Ж╨╡╨╜╤В╨╜╤Л╨╡ ╤А╨░╤Б╤Е╨╛╨┤╤Л (╨┐╨╛╨┤╤А╨╛╨▒╨╜╨╡╨╡) ╨▓ ╤Д╨╛╤А╨╝╤Г╨╗╨╡.
  • ╨Ю╨┤╨╜╨░╨║╨╛, ╨╡╤Б╨╗╨╕ ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П ╤П╨▓╨╗╤П╨╡╤В╤Б╤П ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╤Л╨╝ ╨╛╨▒╤Й╨╡╤Б╤В╨▓╨╛╨╝ (╨╕ ╤Г ╨╜╨╡╨╡ ╨╜╨╡╤В ╨┤╨╛╨╗╨│╨░), ╨╜╨░╨╝ ╨╜╨╡ ╨╜╤Г╨╢╨╜╨╛ ╨▒╤Г╨┤╨╡╤В ╤А╨░╤Б╤Б╨╝╨░╤В╤А╨╕╨▓╨░╤В╤М ╨║╨░╨║╨╕╨╡-╨╗╨╕╨▒╨╛ ╤В╨░╨║╨╕╨╡ ╨╝╨╡╤А╤Л.

╨Т╤В╨╛╤А╨╛╨╣ ╨║╨╛╨╝╨┐╨╛╨╜╨╡╨╜╤В ╤Д╨╛╤А╨╝╤Г╨╗╤Л тАУ ╤Б╤А╨╡╨┤╨╜╨╕╨╣ ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╤Л╨╣ ╨║╨░╨┐╨╕╤В╨░╨╗.

  • ╨Р╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╤Л╨╣ ╨║╨░╨┐╨╕╤В╨░╨╗ тАФ ╤Н╤В╨╛ ╨▓╨░╨╢╨╜╤Л╨╣ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Л╨╣ ╨╛╤В╤З╨╡╤В, ╨║╨╛╤В╨╛╤А╤Л╨╣ ╨╝╤Л ╤З╨░╤Б╤В╨╛ ╨▓╨║╨╗╤О╤З╨░╨╡╨╝ ╨▓ ╨▒╨░╨╗╨░╨╜╤Б.
  • ╨Ь╤Л ╨╝╨╛╨╢╨╡╨╝ ╤Б╨╛╤Б╤В╨╛╤П╤В╤М ╨╕╨╖ ╨╛╨▒╤Л╨║╨╜╨╛╨▓╨╡╨╜╨╜╤Л╤Е ╨░╨║╤Ж╨╕╨╣, ╨┐╤А╨╕╨▓╨╕╨╗╨╡╨│╨╕╤А╨╛╨▓╨░╨╜╨╜╤Л╤Е ╨░╨║╤Ж╨╕╨╣, ╨┐╤А╨╕╨▓╨╕╨╗╨╡╨│╨╕╤А╨╛╨▓╨░╨╜╨╜╤Л╤Е ╨░╨║╤Ж╨╕╨╣, ╨┐╤А╨╕╨▓╨╕╨╗╨╡╨│╨╕╤А╨╛╨▓╨░╨╜╨╜╤Л╤Е ╨░╨║╤Ж╨╕╨╣ тАФ ╤Н╤В╨╛ ╨░╨║╤Ж╨╕╨╕, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨┐╨╛╨╗╤М╨╖╤Г╤О╤В╤Б╤П ╨┐╤А╨╕╨╛╤А╨╕╤В╨╡╤В╨╛╨╝ ╨▓ ╨┐╨╛╨╗╤Г╤З╨╡╨╜╨╕╨╕ ╨┤╨╕╨▓╨╕╨┤╨╡╨╜╨┤╨╛╨▓ ╨┐╨╛ ╤Б╤А╨░╨▓╨╜╨╡╨╜╨╕╤О ╤Б ╨╛╨▒╤Л╨║╨╜╨╛╨▓╨╡╨╜╨╜╤Л╨╝╨╕ ╨░╨║╤Ж╨╕╤П╨╝╨╕. ╨б╤В╨░╨▓╨║╨░ ╨┤╨╕╨▓╨╕╨┤╨╡╨╜╨┤╨╛╨▓ ╨╝╨╛╨╢╨╡╤В ╨▒╤Л╤В╤М ╤Д╨╕╨║╤Б╨╕╤А╨╛╨▓╨░╨╜╨╜╨╛╨╣ ╨╕╨╗╨╕ ╨┐╨╗╨░╨▓╨░╤О╤Й╨╡╨╣ ╨▓ ╨╖╨░╨▓╨╕╤Б╨╕╨╝╨╛╤Б╤В╨╕ ╨╛╤В ╤Г╤Б╨╗╨╛╨▓╨╕╨╣ ╨▓╤Л╨┐╤Г╤Б╨║╨░. ╨Ъ╤А╨╛╨╝╨╡ ╤В╨╛╨│╨╛, ╨┤╨╡╤А╨╢╨░╤В╨╡╨╗╨╕ ╨┐╤А╨╕╨▓╨╕╨╗╨╡╨│╨╕╤А╨╛╨▓╨░╨╜╨╜╤Л╤Е ╨░╨║╤Ж╨╕╨╣, ╨║╨░╨║ ╨┐╤А╨░╨▓╨╕╨╗╨╛, ╨╜╨╡ ╨╕╨╝╨╡╤О╤В ╨┐╤А╨░╨▓╨░ ╨│╨╛╨╗╨╛╤Б╨░. ╨в╨╡╨╝ ╨╜╨╡ ╨╝╨╡╨╜╨╡╨╡, ╨╕╤Е ╤В╤А╨╡╨▒╨╛╨▓╨░╨╜╨╕╤П ╨┐╨╛╨│╨░╤И╨░╤О╤В╤Б╤П ╨┐╨╡╤А╨╡╨┤ ╨░╨║╤Ж╨╕╤П╨╝╨╕ ╨┐╤А╨╛╤Б╤В╤Л╤Е ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╛╨▓ ╨▓ ╨╝╨╛╨╝╨╡╨╜╤В ╨╗╨╕╨║╨▓╨╕╨┤╨░╤Ж╨╕╨╕. ╨з╨╕╤В╨░╤В╤М ╨┤╨░╨╗╨╡╨╡, ╨╕ ╨┤╨╕╨▓╨╕╨┤╨╡╨╜╨┤╤Л ╨▓ ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╤Л╨╣ ╨║╨░╨┐╨╕╤В╨░╨╗.
  • ╨з╤В╨╛╨▒╤Л ╤Г╨╖╨╜╨░╤В╤М ╤Б╤А╨╡╨┤╨╜╨╡╨╡ ╨╖╨╜╨░╤З╨╡╨╜╨╕╨╡ ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╨╛╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░, ╨╜╨░╨╝ ╨╜╨╡╨╛╨▒╤Е╨╛╨┤╨╕╨╝╨╛ ╤А╨░╤Б╤Б╨╝╨╛╤В╤А╨╡╤В╤М ╨║╨░╨║ ╨╜╨░╤З╨░╨╗╤М╨╜╨╛╨╡ ╨╖╨╜╨░╤З╨╡╨╜╨╕╨╡ ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╨╛╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░, ╤В╨░╨║ ╨╕ ╨║╨╛╨╜╨╡╤З╨╜╨╛╨╡ ╨╖╨╜╨░╤З╨╡╨╜╨╕╨╡ ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╨╛╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░. ╨Я╨╛╨╗╤Г╤З╨╕╨▓ ╨┤╨▓╨╡ ╤Ж╨╕╤Д╤А╤Л, ╨╝╤Л ╨▒╤Г╨┤╨╡╨╝ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М ╨┐╤А╨╛╤Б╤В╨╛╨╡ ╤Б╤А╨╡╨┤╨╜╨╡╨╡ ╨╖╨╜╨░╤З╨╡╨╜╨╕╨╡ ╨┤╨╗╤П ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╡╨╜╨╕╤П ╤Б╤А╨╡╨┤╨╜╨╡╨│╨╛ ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╨╛╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░.
  • ╨Ю╨┤╨╜╨░╨║╨╛ ╨╜╨░╨╝ ╨╜╨╡╨╛╨▒╤Е╨╛╨┤╨╕╨╝╨╛ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М ╨▒╨╛╨╗╨╡╨╡ ╤В╨╛╤З╨╜╤Л╨╣ ╨┐╨╛╨┤╤Е╨╛╨┤, ╨╡╤Б╨╗╨╕ ╨▓ ╤В╨╡╤З╨╡╨╜╨╕╨╡ ╨┐╨╡╤А╨╕╨╛╨┤╨░ ╤Б╨╛╨▓╨╡╤А╤И╨░╨╡╤В╤Б╤П ╨▒╨╛╨╗╤М╤И╨╡ ╤Б╨┤╨╡╨╗╨╛╨║ ╤Б ╨║╨░╨┐╨╕╤В╨░╨╗╨╛╨╝. ╨в╨╛╨│╨┤╨░ ╨╗╤Г╤З╤И╨╡ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М ╤Б╤А╨╡╨┤╨╜╨╡╨▓╨╖╨▓╨╡╤И╨╡╨╜╨╜╤Л╨╣ ╨╝╨╡╤В╨╛╨┤, ╤З╤В╨╛╨▒╤Л ╤Г╨╖╨╜╨░╤В╤М ╤Б╤А╨╡╨┤╨╜╨╡╨╡ ╨╖╨╜╨░╤З╨╡╨╜╨╕╨╡.

╨Я╤А╨╕╨╝╨╡╤А ╤А╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╨╕ ╤Б╤А╨╡╨┤╨╜╨╡╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░

╨Т╨╛╨╖╤М╨╝╨╡╨╝ ╨┐╤А╨░╨║╤В╨╕╤З╨╡╤Б╨║╨╕╨╡ ╨┐╤А╨╕╨╝╨╡╤А╤Л.

╨Ъ╨╛╨╝╨┐╨░╨╜╨╕╤П Big Brothers ╨╕╨╝╨╡╨╡╤В ╨┤╨╗╤П ╨▓╨░╤Б ╤Б╨╗╨╡╨┤╤Г╤О╤Й╤Г╤О ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╤О:

  • ╨з╨╕╤Б╤В╨░╤П ╨┐╤А╨╕╨▒╤Л╨╗╤М ╨╖╨░ ╨│╨╛╨┤ тАУ 45 000 ╨┤╨╛╨╗╨╗╨░╤А╨╛╨▓ ╨б╨и╨Р.
  • ╨Э╨░╤З╨░╨╗╤М╨╜╨░╤П ╤Ж╨╕╤Д╤А╨░ ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╨╛╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ тАУ 135 000 ╨┤╨╛╨╗╨╗╨░╤А╨╛╨▓ ╨б╨и╨Р.
  • ╨Ъ╨╛╨╜╨╡╤З╨╜╨░╤П ╤Ж╨╕╤Д╤А╨░ ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╨╛╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ тАУ 165 000 ╨┤╨╛╨╗╨╗╨░╤А╨╛╨▓ ╨б╨и╨Р.

╨г╨╖╨╜╨░╨╣╤В╨╡ ╤А╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╤М ╤Б╤А╨╡╨┤╨╜╨╡╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ (ROAE) ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ Big Brothers.

╨Т╨╛-╨┐╨╡╤А╨▓╤Л╤Е, ╨╝╤Л ╤А╨░╤Б╤Б╤З╨╕╤В╨░╨╡╨╝ ╤Б╤А╨╡╨┤╨╜╨╡╨╡ ╨╖╨╜╨░╤З╨╡╨╜╨╕╨╡ ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╨╛╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░, ╨┐╤А╨╛╤Б╤В╨╛ ╤Б╨╗╨╛╨╢╨╕╨▓ ╨╜╨░╤З╨░╨╗╤М╨╜╤Г╤О ╨╕ ╨║╨╛╨╜╨╡╤З╨╜╤Г╤О ╤Ж╨╕╤Д╤А╤Л ╨╕ ╤А╨░╨╖╨┤╨╡╨╗╨╕╨▓ ╤Б╤Г╨╝╨╝╤Г ╨╜╨░ 2.

╨Т╨╛╤В ╤А╨░╤Б╤З╨╡╤В —

  • ╨б╤А╨╡╨┤╨╜╨╕╨╣ ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╤Л╨╣ ╨║╨░╨┐╨╕╤В╨░╨╗ = (135 000 ╨┤╨╛╨╗╨╗╨░╤А╨╛╨▓ ╨б╨и╨Р + 165 000 ╨┤╨╛╨╗╨╗╨░╤А╨╛╨▓ ╨б╨и╨Р) / 2 = 150 000 ╨┤╨╛╨╗╨╗╨░╤А╨╛╨▓ ╨б╨и╨Р.
  • ╨з╨╕╤Б╤В╨░╤П ╨┐╤А╨╕╨▒╤Л╨╗╤М ╨╖╨░ ╨│╨╛╨┤ ╤Б╨╛╤Б╤В╨░╨▓╨╗╤П╨╡╤В 45 000 ╨┤╨╛╨╗╨╗╨░╤А╨╛╨▓.

╨Ш╤Б╨┐╨╛╨╗╤М╨╖╤Г╤П ╨║╨╛╤Н╤Д╤Д╨╕╤Ж╨╕╨╡╨╜╤В ROAE, ╨┐╨╛╨╗╤Г╤З╨░╨╡╨╝ тАУ

╨д╨╛╤А╨╝╤Г╨╗╨░ ROAE = ╤З╨╕╤Б╤В╨░╤П ╨┐╤А╨╕╨▒╤Л╨╗╤М / ╤Б╤А╨╡╨┤╨╜╨╕╨╣ ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╤Л╨╣ ╨║╨░╨┐╨╕╤В╨░╨╗ = 45 000 ╨┤╨╛╨╗╨╗. ╨б╨и╨Р / 150 000 ╨┤╨╛╨╗╨╗. ╨б╨и╨Р = 30%.

╨а╨Р╨б╨з╨Х╨в ╨а╨Х╨Э╨в╨Р╨С╨Х╨Ы╨м╨Э╨Ю╨б╨в╨Ш ╨Ъ╨Р╨Я╨Ш╨в╨Р╨Ы╨Р COLGATE

╨Э╨╕╨╢╨╡ ╨┐╤А╨╕╨▓╨╡╨┤╨╡╨╜╤Л ╤Б╨▓╨╡╨┤╨╡╨╜╨╕╤П ╨╛ ╨▒╨░╨╗╨░╨╜╤Б╨╡ Colgate ╤Б 2008 ╨┐╨╛ 2015 ╨│╨╛╨┤. ╨Т╤Л ╨╝╨╛╨╢╨╡╤В╨╡ ╨╖╨░╨│╤А╤Г╨╖╨╕╤В╤М ╤Н╤В╨╛╤В ╨╗╨╕╤Б╤В ╨╕╨╖ ╤Г╤З╨╡╨▒╨╜╨╕╨║╨░ ╨┐╨╛ ╨░╨╜╨░╨╗╨╕╨╖╤Г ╨║╨╛╤Н╤Д╤Д╨╕╤Ж╨╕╨╡╨╜╤В╨╛╨▓. ╨Р╨╜╨░╨╗╨╕╨╖ ╨║╨╛╤Н╤Д╤Д╨╕╤Ж╨╕╨╡╨╜╤В╨╛╨▓ тАФ ╤Н╤В╨╛ ╨║╨╛╨╗╨╕╤З╨╡╤Б╤В╨▓╨╡╨╜╨╜╨░╤П ╨╕╨╜╤В╨╡╤А╨┐╤А╨╡╤В╨░╤Ж╨╕╤П ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Л╤Е ╨┐╨╛╨║╨░╨╖╨░╤В╨╡╨╗╨╡╨╣ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕. ╨Ю╨╜ ╨┐╤А╨╡╨┤╨╛╤Б╤В╨░╨▓╨╗╤П╨╡╤В ╤Ж╨╡╨╜╨╜╤Г╤О ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╤О ╨╛ ╨┐╤А╨╕╨▒╤Л╨╗╤М╨╜╨╛╤Б╤В╨╕, ╨┐╨╗╨░╤В╨╡╨╢╨╡╤Б╨┐╨╛╤Б╨╛╨▒╨╜╨╛╤Б╤В╨╕, ╨╛╨┐╨╡╤А╨░╤Ж╨╕╨╛╨╜╨╜╨╛╨╣ ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╨╛╤Б╤В╨╕ ╨╕ ╤Б╨╛╤Б╤В╨╛╤П╨╜╨╕╨╕ ╨╗╨╕╨║╨▓╨╕╨┤╨╜╨╛╤Б╤В╨╕ ╨╛╤А╨│╨░╨╜╨╕╨╖╨░╤Ж╨╕╨╕, ╨┐╤А╨╡╨┤╤Б╤В╨░╨▓╨╗╨╡╨╜╨╜╨╛╨╣ ╨▓ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╨╛╨╣ ╨╛╤В╤З╨╡╤В╨╜╨╛╤Б╤В╨╕. ╨Я╨╛╨┤╤А╨╛╨▒╨╜╨╡╨╡.

Colgate ROSE ╨╛╤Б╤В╨░╨▓╨░╨╗╨░╤Б╤М ╨╖╨┤╨╛╤А╨╛╨▓╨╛╨╣ ╨▓ ╤В╨╡╤З╨╡╨╜╨╕╨╡ ╨┐╨╛╤Б╨╗╨╡╨┤╨╜╨╕╤Е 7-8 ╨╗╨╡╤В. ╨Т ╨┐╨╡╤А╨╕╨╛╨┤ ╤Б 2008 ╨┐╨╛ 2013 ╨│╨╛╨┤ ╤А╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╤М ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╨╛╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ ╤Б╨╛╤Б╤В╨░╨▓╨╗╤П╨╗╨░ ╨╛╨║╨╛╨╗╨╛ 90%.

╨Ъ╨╛╨╗╨│╨╡╨╣╤В 2

╨Т 2014 ╨│╨╛╨┤╤Г ╤А╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╤М ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╨╛╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ ╤Б╨╛╤Б╤В╨░╨▓╨╗╤П╨╗╨░ 126,4%, ╨░ ╨▓ 2015 ╨│╨╛╨┤╤Г ╨╛╨╜╨░ ╨╖╨╜╨░╤З╨╕╤В╨╡╨╗╤М╨╜╨╛ ╨┐╨╛╨┤╤Б╨║╨╛╤З╨╕╨╗╨░ ╨┤╨╛ 327,2%.

╨Р╨╜╨░╨╗╨╕╨╖ ╤Б╨╛╨╛╤В╨╜╨╛╤И╨╡╨╜╨╕╤П Colgate

╨н╤В╨╛ ╨┐╤А╨╛╨╕╨╖╨╛╤И╨╗╨╛, ╨╜╨╡╤Б╨╝╨╛╤В╤А╤П ╨╜╨░ ╤Б╨╜╨╕╨╢╨╡╨╜╨╕╨╡ ╤З╨╕╤Б╤В╨╛╨╣ ╨┐╤А╨╕╨▒╤Л╨╗╨╕ ╨╜╨░ 34% ╨▓ 2015 ╨│╨╛╨┤╤Г. ╨а╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╤М ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╨╛╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ ╨╖╨╜╨░╤З╨╕╤В╨╡╨╗╤М╨╜╨╛ ╨▓╤Л╤А╨╛╤Б╨╗╨░ ╨╕╨╖-╨╖╨░ ╤Г╨╝╨╡╨╜╤М╤И╨╡╨╜╨╕╤П ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╨╛╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ ╨▓ 2015 ╨│╨╛╨┤╤Г. ╨╛╤В╨║╤А╤Л╤В╤Л╨╣ ╤А╤Л╨╜╨╛╨║ ╤Б ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╨╜╨╕╨╡╨╝ ╨╜╨░╨║╨╛╨┐╨╗╨╡╨╜╨╜╤Л╤Е ╤Б╤А╨╡╨┤╤Б╤В╨▓ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨┤╨╗╤П ╤Г╨╝╨╡╨╜╤М╤И╨╡╨╜╨╕╤П ╨╜╨░╤Е╨╛╨┤╤П╤Й╨╕╤Е╤Б╤П ╨▓ ╨╛╨▒╤А╨░╤Й╨╡╨╜╨╕╨╕ ╨░╨║╤Ж╨╕╨╣ ╨╜╨░ ╨▒╨░╨╗╨░╨╜╤Б╨╡ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕. ╨н╤В╨╛ ╨┤╨╡╨╗╨░╨╡╤В╤Б╤П ╨╗╨╕╨▒╨╛ ╨┤╨╗╤П ╤Г╨▓╨╡╨╗╨╕╤З╨╡╨╜╨╕╤П ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╨╕ ╤Б╤Г╤Й╨╡╤Б╤В╨▓╤Г╤О╤Й╨╕╤Е ╨░╨║╤Ж╨╕╨╣, ╨╗╨╕╨▒╨╛ ╨┤╨╗╤П ╨┐╤А╨╡╨┤╨╛╤В╨▓╤А╨░╤Й╨╡╨╜╨╕╤П ╤В╨╛╨│╨╛, ╤З╤В╨╛╨▒╤Л ╤А╨░╨╖╨╗╨╕╤З╨╜╤Л╨╡ ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╤Л ╨║╨╛╨╜╤В╤А╨╛╨╗╨╕╤А╨╛╨▓╨░╨╗╨╕ ╨║╨╛╨╝╨┐╨░╨╜╨╕╤О. ╨з╨╕╤В╨░╤В╤М ╨┤╨░╨╗╨╡╨╡ ╨╕ ╨╜╨░╨║╨╛╨┐╨╗╨╡╨╜╨╜╤Л╨╡ ╤Г╨▒╤Л╤В╨║╨╕, ╨┐╤А╨╛╤В╨╡╨║╨░╤О╤Й╨╕╨╡ ╤З╨╡╤А╨╡╨╖ ╨Р╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╤Л╨╣ ╨║╨░╨┐╨╕╤В╨░╨╗.

╨Ъ╨░╨║ ╨╕╨╜╤В╨╡╤А╨┐╤А╨╡╤В╨╕╤А╨╛╨▓╨░╤В╤М ╤Н╤В╨╛ ╤Б╨╛╨╛╤В╨╜╨╛╤И╨╡╨╜╨╕╨╡?

╨н╤В╨╛╤В ╨║╨╛╤Н╤Д╤Д╨╕╤Ж╨╕╨╡╨╜╤В ROAE ╨┐╨╛╨╝╨╛╨│╨░╨╡╤В ╨╜╨░╨╝ ╨┐╨╛╨╜╤П╤В╤М, ╨╜╨░╤Б╨║╨╛╨╗╤М╨║╨╛ ╤Е╨╛╤А╨╛╤И╨╛ ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╤Л╨╣ ╨║╨░╨┐╨╕╤В╨░╨╗ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╨╡╤В╤Б╤П ╨┤╨╗╤П ╨┐╨╛╨╗╤Г╤З╨╡╨╜╨╕╤П ╤З╨╕╤Б╤В╨╛╨╣ ╨┐╤А╨╕╨▒╤Л╨╗╨╕. ╨Х╤Б╨╗╨╕ ╨╕╨╜╨▓╨╡╤Б╤В╨╛╤А ╨╖╨░╤Е╨╛╤З╨╡╤В ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤А╨╛╨▓╨░╤В╤М ╨▓ ╨╛╨▒╤Л╨║╨╜╨╛╨▓╨╡╨╜╨╜╤Л╨╡ ╨░╨║╤Ж╨╕╨╕, ╨╛╨╜ ╨┐╨╛╨╗╤Г╤З╨╕╤В ╨┐╤А╨╡╨┤╤Б╤В╨░╨▓╨╗╨╡╨╜╨╕╨╡ ╨╛╨▒ ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╨╛╤Б╤В╨╕ ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╨╛╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕, ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╤П ╤Н╤В╨╛╤В ╨║╨╛╤Н╤Д╤Д╨╕╤Ж╨╕╨╡╨╜╤В.

  • ╨Х╤Б╨╗╨╕ ╨║╨╛╤Н╤Д╤Д╨╕╤Ж╨╕╨╡╨╜╤В ╨▓╤Л╤И╨╡, ╤Н╤В╨╛ ╤Г╨║╨░╨╖╤Л╨▓╨░╨╡╤В ╨╜╨░ ╤В╨╛, ╤З╤В╨╛ ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╤Л╨╣ ╨║╨░╨┐╨╕╤В╨░╨╗ ╨┐╤А╨░╨▓╨╕╨╗╤М╨╜╨╛ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╨╡╤В╤Б╤П ╨▓ ╤В╨╡╤З╨╡╨╜╨╕╨╡ ╨┐╨╡╤А╨╕╨╛╨┤╨░ ╨┤╨╗╤П ╨┐╨╛╨╗╤Г╤З╨╡╨╜╨╕╤П ╤З╨╕╤Б╤В╨╛╨╣ ╨┐╤А╨╕╨▒╤Л╨╗╨╕.
  • ╨Х╤Б╨╗╨╕ ╨║╨╛╤Н╤Д╤Д╨╕╤Ж╨╕╨╡╨╜╤В ╨╜╨╕╨╢╨╡, ╨╝╨╡╨╜╨╡╨┤╨╢╨╝╨╡╨╜╤В ╨╜╨╡╨┤╨╛╤Б╤В╨░╤В╨╛╤З╨╜╨╛ ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╡╨╜, ╤З╤В╨╛╨▒╤Л ╤Г╨┐╤А╨░╨▓╨╗╤П╤В╤М ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╤Л╨╝ ╨║╨░╨┐╨╕╤В╨░╨╗╨╛╨╝ ╨╕ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М ╨╡╨│╨╛.

╨Ъ╨░╨╗╤М╨║╤Г╨╗╤П╤В╨╛╤А ╤Д╨╛╤А╨╝╤Г╨╗╤Л ╤А╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╨╕ ╨║╨░╨┐╨╕╤В╨░╨╗╨░

╨Т╤Л ╨╝╨╛╨╢╨╡╤В╨╡ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М ╤Б╨╗╨╡╨┤╤Г╤О╤Й╨╕╨╣ ╨║╨░╨╗╤М╨║╤Г╨╗╤П╤В╨╛╤А.

.cal-tbl td{ ╨▓╨╡╤А╤Е╨╜╤П╤П ╨│╤А╨░╨╜╨╕╤Ж╨░: 0 !╨▓╨░╨╢╨╜╨╛; }.cal-tbl tr{ ╨▓╤Л╤Б╨╛╤В╨░ ╤Б╤В╤А╨╛╨║╨╕: 0.5em; } ╨в╨╛╨╗╤М╨║╨╛ ╤Н╨║╤А╨░╨╜ @media ╨╕ (╨╝╨╕╨╜╨╕╨╝╨░╨╗╤М╨╜╨░╤П ╤И╨╕╤А╨╕╨╜╨░ ╤Г╤Б╤В╤А╨╛╨╣╤Б╤В╨▓╨░: 320 ╨┐╨╕╨║╤Б╨╡╨╗╨╡╨╣) ╨╕ (╨╝╨░╨║╤Б╨╕╨╝╨░╨╗╤М╨╜╨░╤П ╤И╨╕╤А╨╕╨╜╨░ ╤Г╤Б╤В╤А╨╛╨╣╤Б╤В╨▓╨░: 480 ╨┐╨╕╨║╤Б╨╡╨╗╨╡╨╣) { .cal-tbl tr{ line-height: 1em !important; } } ╨з╨╕╤Б╤В╤Л╨╣ ╨┤╨╛╤Е╨╛╨┤╨б╤А╨╡╨┤╨╜╨╕╨╣ ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╤Л╨╣ ╨║╨░╨┐╨╕╤В╨░╨╗╨а╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╤М ╤Б╤А╨╡╨┤╨╜╨╡╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ ╨д╨╛╤А╨╝╤Г╨╗╨░

╨д╨╛╤А╨╝╤Г╨╗╨░ ╤А╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╨╕ ╤Б╤А╨╡╨┤╨╜╨╡╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ = ╨з╨╕╤Б╤В╨░╤П ╨┐╤А╨╕╨▒╤Л╨╗╤М = ╨б╤А╨╡╨┤╨╜╨╕╨╣ ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╤Л╨╣ ╨║╨░╨┐╨╕╤В╨░╨╗ 0 = 00

╨а╨░╤Б╤Б╤З╨╕╤В╨░╤В╤М ╤А╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╤М ╤Б╤А╨╡╨┤╨╜╨╡╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ ╨▓ Excel (╤Б ╤И╨░╨▒╨╗╨╛╨╜╨╛╨╝ Excel)

╨Ф╨░╨▓╨░╨╣╤В╨╡ ╤В╨╡╨┐╨╡╤А╤М ╤Б╨┤╨╡╨╗╨░╨╡╨╝ ╤В╨╛╤В ╨╢╨╡ ╨┐╤А╨╕╨╝╨╡╤А ╨▓╤Л╤И╨╡ ╨▓ Excel.

╨н╤В╨╛ ╨╛╤З╨╡╨╜╤М ╨┐╤А╨╛╤Б╤В╨╛. ╨Т╨░╨╝ ╨╜╨╡╨╛╨▒╤Е╨╛╨┤╨╕╨╝╨╛ ╨┐╤А╨╡╨┤╨╛╤Б╤В╨░╨▓╨╕╤В╤М ╨┤╨▓╨░ ╨▓╤Е╨╛╨┤╨░: ╤З╨╕╤Б╤В╤Л╨╣ ╨┤╨╛╤Е╨╛╨┤ ╨╕ ╤Б╤А╨╡╨┤╨╜╨╕╨╣ ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╜╤Л╨╣ ╨║╨░╨┐╨╕╤В╨░╨╗.

╨Т╤Л ╨╝╨╛╨╢╨╡╤В╨╡ ╨╗╨╡╨│╨║╨╛ ╤А╨░╤Б╤Б╤З╨╕╤В╨░╤В╤М ╤А╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╤М ╤Б╤А╨╡╨┤╨╜╨╡╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ ╨▓ ╨┐╤А╨╡╨┤╨╛╤Б╤В╨░╨▓╨╗╨╡╨╜╨╜╨╛╨╝ ╤И╨░╨▒╨╗╨╛╨╜╨╡.

╨а╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╤М ╤Б╤А╨╡╨┤╨╜╨╡╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ ╨▓ Excel

╨Т╤Л ╨╝╨╛╨╢╨╡╤В╨╡ ╤Б╨║╨░╤З╨░╤В╤М ╤Н╤В╨╛╤В ╤И╨░╨▒╨╗╨╛╨╜ ╨╖╨┤╨╡╤Б╤М — ╨и╨░╨▒╨╗╨╛╨╜ Excel ╤Б ╤А╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╤М╤О ╤Б╤А╨╡╨┤╨╜╨╡╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░.

╨Т╨╕╨┤╨╡╨╛ ╨╛ ╤А╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╨╕ ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╨╛╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░

╨з╨░╤Б╤В╨╛ ╨╖╨░╨┤╨░╨▓╨░╨╡╨╝╤Л╨╡ ╨▓╨╛╨┐╤А╨╛╤Б╤Л (FAQ)

╨Ъ╨░╨║╨╛╨▓ ╤Е╨╛╤А╨╛╤И╨╕╨╣ ╨┐╨╛╨║╨░╨╖╨░╤В╨╡╨╗╤М ╤А╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╨╕ ╤Б╤А╨╡╨┤╨╜╨╡╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░?

╨Ч╨╜╨░╤З╨╕╤В╨╡╨╗╤М╨╜╨░╤П ╤Ж╨╕╤Д╤А╨░ ╤А╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╨╕ ╤Б╤А╨╡╨┤╨╜╨╡╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ ╤Б╨╛╤Б╤В╨░╨▓╨╗╤П╨╡╤В 15-20%, ╤З╤В╨╛ ╤Е╨╛╤А╨╛╤И╨╛ ╨┤╨╗╤П ╨╕╨╜╨▓╨╡╤Б╤В╨╛╤А╨╛╨▓ ╨╕ ╨░╨║╤Ж╨╕╨╛╨╜╨╡╤А╨╛╨▓. ╨Р╨╜╨░╨╗╨╕╤В╨╕╨║╨╕ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╤О╤В ╨╡╨│╨╛ ╨┤╨╗╤П ╨╛╤Ж╨╡╨╜╨║╨╕ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Л╤Е ╨┐╨╛╨║╨░╨╖╨░╤В╨╡╨╗╨╡╨╣ ╤А╨░╨╖╨╜╨╛╤А╨╛╨┤╨╜╤Л╤Е ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╣ ╨▓ ╨╛╨┤╨╜╨╛╨╣ ╨╛╤В╤А╨░╤Б╨╗╨╕.

╨з╤В╨╛ ╨╗╤Г╤З╤И╨╡, ╨▓╤Л╤Б╨╛╨║╨╕╨╣ ╨╕╨╗╨╕ ╨╜╨╕╨╖╨║╨╕╨╣ ROAE?

╨а╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╤М ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╨╛╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ ╨╕╨╗╨╕ ╤Б╤А╨╡╨┤╨╜╨╕╨╣ ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╤Л╨╣ ╨║╨░╨┐╨╕╤В╨░╨╗ ╨╛╤В╨╜╨╛╤Б╨╕╤В╤Б╤П ╨║ ╨┤╨╛╤Е╨╛╨┤╤Г, ╨║╨╛╤В╨╛╤А╤Л╨╣ ╨╛╨╜ ╨│╨╡╨╜╨╡╤А╨╕╤А╤Г╨╡╤В ╨╕╨╖ ╤З╨╕╤Б╤В╨╛╨╣ ╨┐╤А╨╕╨▒╤Л╨╗╨╕ ╨╕ ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╨╛╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░. ╨Т╤Л╨│╨╛╨┤╨╜╨╛, ╨╡╤Б╨╗╨╕ ╨┐╤А╨╕╨▒╤Л╨╗╤М ╨▓╤Л╤И╨╡, ╤В╨░╨║ ╨║╨░╨║ ╤Н╤В╨╛ ╤Г╨║╨░╨╖╤Л╨▓╨░╨╡╤В ╨╜╨░ ╨┐╤А╨░╨▓╨╕╨╗╤М╨╜╨╛╨╡ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╨╜╨╕╨╡ ╨┐╤А╨╡╨╛╨▒╤А╨░╨╖╨╛╨▓╨░╨╜╨╕╤П ╨┐╤А╨╕╨▒╤Л╨╗╨╕ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕.

╨Ъ╨░╨║╨╛╨▓╨░ ╨▓╨░╨╢╨╜╨╛╤Б╤В╤М ╤А╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╨╕ ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╨╛╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░?

╨а╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╤М ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╨╛╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ ╤П╨▓╨╗╤П╨╡╤В╤Б╤П ╨▓╨░╨╢╨╜╤Л╨╝ ╨┐╨╛╨║╨░╨╖╨░╤В╨╡╨╗╨╡╨╝ ╨┤╨╗╤П ╨┐╨╛╨╜╨╕╨╝╨░╨╜╨╕╤П ╨║╨░╤З╨╡╤Б╤В╨▓╨░ ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╤П ╨╕ ╨┐╤А╨╛╨╕╨╖╨▓╨╛╨┤╨╕╤В╨╡╨╗╤М╨╜╨╛╤Б╤В╨╕ ╨▒╨╕╨╖╨╜╨╡╤Б╨░, ╨░ ╤В╨░╨║╨╢╨╡ ╨┤╨╗╤П ╨┐╨╛╨╜╨╕╨╝╨░╨╜╨╕╤П ╤В╨╛╨│╨╛, ╨╜╨░╤Б╨║╨╛╨╗╤М╨║╨╛ ╤Е╨╛╤А╨╛╤И╨╛ ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П ╤Г╨┐╤А╨░╨▓╨╗╤П╨╡╤В ╤Б╨▓╨╛╨╕╨╝ ╨║╨░╨┐╨╕╤В╨░╨╗╨╛╨╝ ╨┐╨╛ ╨╛╤В╨╜╨╛╤И╨╡╨╜╨╕╤О ╨║ ╤Б╨▓╨╛╨╡╨╣ ╤З╨╕╤Б╤В╨╛╨╣ ╨┐╤А╨╕╨▒╤Л╨╗╨╕.

╨а╨╡╨║╨╛╨╝╨╡╨╜╨┤╤Г╨╡╨╝╤Л╨╡ ╤Б╤В╨░╤В╤М╨╕

╨н╤В╨╛ ╨▒╤Л╨╗╨╛ ╤А╤Г╨║╨╛╨▓╨╛╨┤╤Б╤В╨▓╨╛ ╨┐╨╛ ╤А╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╨╕ ╤Б╤А╨╡╨┤╨╜╨╡╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░ ╨╕ ╨╡╨╡ ╨╖╨╜╨░╤З╨╡╨╜╨╕╤О. ╨Ч╨┤╨╡╤Б╤М ╨╝╤Л ╨╛╨▒╤Б╤Г╨┤╨╕╨╝ ╤Д╨╛╤А╨╝╤Г╨╗╤Г ╨┤╨╗╤П ╤А╨░╤Б╤З╨╡╤В╨░ ╤А╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╨╕ ╤Б╤А╨╡╨┤╨╜╨╡╨│╨╛ ╨║╨░╨┐╨╕╤В╨░╨╗╨░, ╨░ ╤В╨░╨║╨╢╨╡ ╨┐╤А╨░╨║╤В╨╕╤З╨╡╤Б╨║╨╕╨╡ ╨┐╤А╨╕╨╝╨╡╤А╤Л ╨╕ ╨╡╨╡ ╨╕╨╜╤В╨╡╤А╨┐╤А╨╡╤В╨░╤Ж╨╕╤О. ╨Ч╨┤╨╡╤Б╤М ╨╝╤Л ╤В╨░╨║╨╢╨╡ ╨┐╤А╨╡╨┤╨╛╤Б╤В╨░╨▓╨╗╤П╨╡╨╝ ╨▓╨░╨╝ ╨║╨░╨╗╤М╨║╤Г╨╗╤П╤В╨╛╤А ROSE ╤Б ╨╖╨░╨│╤А╤Г╨╢╨░╨╡╨╝╤Л╨╝ ╤И╨░╨▒╨╗╨╛╨╜╨╛╨╝ Excel.

  • ╨в╨╕╨┐╤Л ╨░╨╜╨░╨╗╨╕╨╖╨░ ╨╛╤В╨╜╨╛╤И╨╡╨╜╨╕╨╣
  • ╨д╨╛╤А╨╝╤Г╨╗╨░ ╨╛╨▒╤Й╨╕╤Е ╨░╨║╤В╨╕╨▓╨╛╨▓

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