╨з╤В╨╛ ╤В╨░╨║╨╛╨╡ ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨░╤П CRM?

• ╨Я╤А╨╛╨│╤А╨░╨╝╨╝╨╜╨╛╨╡ ╨╛╨▒╨╡╤Б╨┐╨╡╤З╨╡╨╜╨╕╨╡ Mobile CRM ╤А╨░╨╖╤А╨░╨▒╨╛╤В╨░╨╜╨╛ ╨┤╨╗╤П ╨╝╨╛╨▒╨╕╨╗╤М╨╜╤Л╤Е ╤Г╤Б╤В╤А╨╛╨╣╤Б╤В╨▓ ╨╕ ╨╛╨▒╤Л╤З╨╜╨╛ ╨╕╨╝╨╡╨╡╤В ╤Б╨╛╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╤Г╤О╤Й╨╕╨╡ ╨╜╨░╤Б╤В╨╛╨╗╤М╨╜╤Л╨╡ ╨▓╨╡╤А╤Б╨╕╨╕.
• ╨Ю╤Б╨╜╨╛╨▓╨╜╤Л╨╡ ╨┐╤А╨╡╨╕╨╝╤Г╤Й╨╡╤Б╤В╨▓╨░ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╨╜╨╕╤П ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨╛╨│╨╛ CRM-╤Ж╨╡╨╜╤В╤А╨░ ╨▓ ╤В╨╛╨╝, ╤З╤В╨╛╨▒╤Л ╨▓╨░╤И╨╕ ╨┐╤А╨╛╨┤╨░╨╢╨╕, ╨╝╨░╤А╨║╨╡╤В╨╕╨╜╨│ ╨╕ ╨╛╨▒╤Б╨╗╤Г╨╢╨╕╨▓╨░╨╜╨╕╨╡ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨▒╤Л╨╗╨╕ ╨┐╨╛╨╗╨╜╨╛╤Б╤В╤М╤О ╤Д╤Г╨╜╨║╤Ж╨╕╨╛╨╜╨░╨╗╤М╨╜╤Л╨╝╨╕ ╨▓ ╨╗╤О╨▒╨╛╨╝ ╨╝╨╡╤Б╤В╨╡ ╨╕ ╨▓ ╨╗╤О╨▒╨╛╨╡ ╨▓╤А╨╡╨╝╤П.
• ╨Я╤А╨╕ ╨▓╨╜╨╡╨┤╤А╨╡╨╜╨╕╨╕ CRM ╨▓╤Л ╨┤╨╛╨╗╨╢╨╜╤Л ╤А╨░╤Б╤Б╤В╨░╨▓╨╕╤В╤М ╨┐╤А╨╕╨╛╤А╨╕╤В╨╡╤В╤Л ╨▓ ╤Б╨▓╨╛╨╕╤Е ╨╛╤Д╨╗╨░╨╣╨╜-╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╤П╤Е, ╨║╨╛╨╝╨░╨╜╨┤╨╡, ╤В╨╡╤Е╨╜╨╛╨╗╨╛╨│╨╕╤П╤Е ╨╕ ╤Ж╨╡╨╗╤П╤Е ╤А╨╛╤Б╤В╨░.
• ╨н╤В╨░ ╤Б╤В╨░╤В╤М╤П ╨┐╤А╨╡╨┤╨╜╨░╨╖╨╜╨░╤З╨╡╨╜╨░ ╨┤╨╗╤П ╨▓╨╗╨░╨┤╨╡╨╗╤М╤Ж╨╡╨▓ ╨▒╨╕╨╖╨╜╨╡╤Б╨░ ╨╕ ╤А╤Г╨║╨╛╨▓╨╛╨┤╨╕╤В╨╡╨╗╨╡╨╣ ╨╛╤В╨┤╨╡╨╗╨╛╨▓ ╨┐╤А╨╛╨┤╨░╨╢, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨╖╨░╨╕╨╜╤В╨╡╤А╨╡╤Б╨╛╨▓╨░╨╜╤Л ╨▓ ╨┐╤А╨╕╨╛╨▒╤А╨╡╤В╨╡╨╜╨╕╨╕ ╨┐╤А╨╛╨│╤А╨░╨╝╨╝╨╜╨╛╨│╨╛ ╤А╨╡╤И╨╡╨╜╨╕╤П ╨┤╨╗╤П ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╤П ╨▓╨╖╨░╨╕╨╝╨╛╨╛╤В╨╜╨╛╤И╨╡╨╜╨╕╤П╨╝╨╕ ╤Б ╨╝╨╛╨▒╨╕╨╗╤М╨╜╤Л╨╝╨╕ ╨║╨╗╨╕╨╡╨╜╤В╨░╨╝╨╕ (CRM)..

╨Т ╨╜╨░╤И╨╕ ╨┤╨╜╨╕ ╨▒╨╛╨╗╤М╤И╨╕╨╜╤Б╤В╨▓╨╛ ╨▓╨░╨╢╨╜╤Л╤Е ╨┐╤А╨╛╨│╤А╨░╨╝╨╝╨╜╤Л╤Е ╨┐╨╗╨░╤В╤Д╨╛╤А╨╝ ╨┤╨╗╤П ╨▒╨╕╨╖╨╜╨╡╤Б╨░ ╨┐╨╛╤Б╤В╨░╨▓╨╗╤П╤О╤В╤Б╤П ╤Б ╨╝╨╛╨▒╨╕╨╗╤М╨╜╤Л╨╝╨╕ ╨┐╤А╨╕╨╗╨╛╨╢╨╡╨╜╨╕╤П╨╝╨╕, ╨╕ ╨┐╤А╨╛╨│╤А╨░╨╝╨╝╨╜╨╛╨╡ ╨╛╨▒╨╡╤Б╨┐╨╡╤З╨╡╨╜╨╕╨╡ ╨┤╨╗╤П ╤Г╨┐╤А╨░╨▓╨╗╨╡╨╜╨╕╤П ╨▓╨╖╨░╨╕╨╝╨╛╨╛╤В╨╜╨╛╤И╨╡╨╜╨╕╤П╨╝╨╕ ╤Б ╨║╨╗╨╕╨╡╨╜╤В╨░╨╝╨╕ (CRM) ╨╜╨╡ ╤П╨▓╨╗╤П╨╡╤В╤Б╤П ╨╕╤Б╨║╨╗╤О╤З╨╡╨╜╨╕╨╡╨╝. ╨Э╨░ ╤Б╨░╨╝╨╛╨╝ ╨┤╨╡╨╗╨╡, ╨╝╨╛╨▒╨╕╨╗╤М╨╜╤Л╨╡ CRM тАФ ╤Н╤В╨╛ ╤Г╨╜╨╕╨║╨░╨╗╤М╨╜╤Л╨╡ ╨┤╨╕╨╜╨░╨╝╨╕╤З╨╡╤Б╨║╨╕╨╡ ╨╕╨╜╤Б╤В╤А╤Г╨╝╨╡╨╜╤В╤Л, ╨╜╨░╤Б╤В╨╛╨╗╤М╨║╨╛ ╨╝╨╛╤Й╨╜╤Л╨╡, ╤З╤В╨╛ ╨▓╨░╨╝ ╨╜╤Г╨╢╨╜╨╛ ╨┐╨╛╨╗╨╜╨╛╤Б╤В╤М╤О ╨┐╨╛╨╜╨╕╨╝╨░╤В╤М ╨╕╤Е, ╤З╤В╨╛╨▒╤Л ╨┐╤А╨░╨▓╨╕╨╗╤М╨╜╨╛ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М.

╨з╤В╨╛ ╤В╨░╨║╨╛╨╡ ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨░╤П CRM?

╨Ь╨╛╨▒╨╕╨╗╤М╨╜╨░╤П CRM ╨╛╨┐╨╕╤Б╤Л╨▓╨░╨╡╤В ╨┐╤А╨╛╨│╤А╨░╨╝╨╝╨╜╨╛╨╡ ╨╛╨▒╨╡╤Б╨┐╨╡╤З╨╡╨╜╨╕╨╡ CRM, ╨║╨╛╤В╨╛╤А╨╛╨╡ ╨▓╤Л ╨╝╨╛╨╢╨╡╤В╨╡ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М ╨╜╨░ ╤Б╨╝╨░╤А╤В╤Д╨╛╨╜╨░╤Е, ╨┐╨╗╨░╨╜╤И╨╡╤В╨░╤Е ╨╕ тАЛтАЛ╨┤╤А╤Г╨│╨╕╤Е ╨╝╨╛╨▒╨╕╨╗╤М╨╜╤Л╤Е ╤Г╤Б╤В╤А╨╛╨╣╤Б╤В╨▓╨░╤Е ╨▒╨╡╨╖ ╨┐╨╛╤В╨╡╤А╨╕ ╤Д╤Г╨╜╨║╤Ж╨╕╨╛╨╜╨░╨╗╤М╨╜╨╛╤Б╤В╨╕ ╨╕ ╤Г╨┤╨╛╨▒╤Б╤В╨▓╨░ ╨╜╨░╤Б╤В╨╛╨╗╤М╨╜╨╛╨╣ ╨▓╨╡╤А╤Б╨╕╨╕ ╨┐╤А╨╛╨│╤А╨░╨╝╨╝╤Л. ╨б ╨┐╨╛╨╝╨╛╤Й╤М╤О ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨╛╨╣ CRM ╨▓╨░╤И╨╕ ╨╛╤В╨┤╨╡╨╗╤Л ╨┐╤А╨╛╨┤╨░╨╢, ╨╛╨▒╤Б╨╗╤Г╨╢╨╕╨▓╨░╨╜╨╕╤П ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨╕ ╨╝╨░╤А╨║╨╡╤В╨╕╨╜╨│╨░ ╨╝╨╛╨│╤Г╤В ╨▓╤Е╨╛╨┤╨╕╤В╤М ╨▓ ╤Б╨╕╤Б╤В╨╡╨╝╤Г CRM ╨╕ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М ╨╡╨╡ ╨▓ ╨╗╤О╨▒╨╛╨╝ ╨╝╨╡╤Б╤В╨╡ ╨╕ ╨▓ ╨╗╤О╨▒╨╛╨╡ ╨▓╤А╨╡╨╝╤П. ╨н╤В╨░ ╨│╨╕╨▒╨║╨╛╤Б╤В╤М ╨┤╨╡╨╗╨░╨╡╤В ╨╝╨╛╨▒╨╕╨╗╤М╨╜╤Г╤О CRM ╨╕╨┤╨╡╨░╨╗╤М╨╜╨╛╨╣ ╨┤╨╗╤П ╨┐╤Г╤В╨╡╤И╨╡╤Б╤В╨▓╤Г╤О╤Й╨╕╤Е ╤Б╨┐╨╡╤Ж╨╕╨░╨╗╨╕╤Б╤В╨╛╨▓ ╨┐╨╛ ╨┐╤А╨╛╨┤╨░╨╢╨░╨╝, ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╨╜╨╕╤П ╨╜╨░ ╨║╨╛╨╜╤Д╨╡╤А╨╡╨╜╤Ж╨╕╤П╤Е ╨╕ ╨▓╤Л╤Б╤В╨░╨▓╨║╨░╤Е, ╤А╨░╨▒╨╛╤В╤Л ╨╜╨░ ╨┤╨╛╨╝╤Г ╨╕ ╨╝╨╜╨╛╨│╨╛╨│╨╛ ╨┤╤А╤Г╨│╨╛╨│╨╛. (╨з╨╕╤В╨░╤В╤М ╤Б╨╛╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╤Г╤О╤Й╤Г╤О ╤Б╤В╨░╤В╤М╤О: ╨Ъ╨░╨║ ╨▓╤Л╨▒╤А╨░╤В╤М ╨┐╤А╨╛╨│╤А╨░╨╝╨╝╨╜╨╛╨╡ ╨╛╨▒╨╡╤Б╨┐╨╡╤З╨╡╨╜╨╕╨╡ CRM)

╨Я╤А╨╕╨╝╨╡╤З╨░╨╜╨╕╨╡ ╤А╨╡╨┤╨░╨║╤В╨╛╤А╨░: ╨Ш╤Й╨╡╤В╨╡ ╨┐╨╛╨┤╤Е╨╛╨┤╤П╤Й╨╡╨╡ ╨┐╤А╨╛╨│╤А╨░╨╝╨╝╨╜╨╛╨╡ ╨╛╨▒╨╡╤Б╨┐╨╡╤З╨╡╨╜╨╕╨╡ CRM ╨┤╨╗╤П ╨▓╨░╤И╨╡╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░? ╨Ч╨░╨┐╨╛╨╗╨╜╨╕╤В╨╡ ╨┐╤А╨╕╨▓╨╡╨┤╨╡╨╜╨╜╤Г╤О ╨╜╨╕╨╢╨╡ ╨░╨╜╨║╨╡╤В╤Г, ╤З╤В╨╛╨▒╤Л ╨╜╨░╤И╨╕ ╨┐╨░╤А╤В╨╜╨╡╤А╤Л-╨┐╨╛╤Б╤В╨░╨▓╤Й╨╕╨║╨╕ ╤Б╨▓╤П╨╖╨░╨╗╨╕╤Б╤М ╤Б ╨▓╨░╨╝╨╕ ╨┐╨╛ ╨┐╨╛╨▓╨╛╨┤╤Г ╨▓╨░╤И╨╕╤Е ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╨╡╨╣.

╨а╨╛╤Б╤В ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨╛╨╣ CRM

╨а╨╛╤Б╤В ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨╛╨│╨╛ ╨┐╤А╨╛╨│╤А╨░╨╝╨╝╨╜╨╛╨│╨╛ ╨╛╨▒╨╡╤Б╨┐╨╡╤З╨╡╨╜╨╕╤П CRM ╤Б╨▓╤П╨╖╨░╨╜ ╤Б ╤А╨╛╤Б╤В╨╛╨╝ ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨╛╨│╨╛ ╤А╤Л╨╜╨║╨░ ╨┐╤А╨╕╨╗╨╛╨╢╨╡╨╜╨╕╨╣ ╨▓ ╤Ж╨╡╨╗╨╛╨╝. ╨Я╨╛╤Б╨║╨╛╨╗╤М╨║╤Г ╨▓╤Б╨╡ ╨▒╨╛╨╗╤М╤И╨╡ ╨╕ ╨▒╨╛╨╗╤М╤И╨╡ ╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╨╡╨╗╨╡╨╣ ╤Е╨╛╤В╤П╤В ╨┐╨╛╨╗╤Г╤З╨╕╤В╤М ╨┤╨╛╤Б╤В╤Г╨┐ ╨║ ╤Б╨▓╨╛╨╕╨╝ ╨┐╤А╨╛╨│╤А╨░╨╝╨╝╨░╨╝ ╤Б╨╛ ╤Б╨▓╨╛╨╕╤Е ╤Б╨╝╨░╤А╤В╤Д╨╛╨╜╨╛╨▓ ╨╕ ╨┐╨╗╨░╨╜╤И╨╡╤В╨╛╨▓, ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╤Б╨┤╨╡╨╗╨░╨╗╨╕ ╤А╨░╨╖╤А╨░╨▒╨╛╤В╨║╤Г ╨╝╨╛╨▒╨╕╨╗╤М╨╜╤Л╤Е ╨┐╤А╨╕╨╗╨╛╨╢╨╡╨╜╨╕╨╣ ╨┤╨╗╤П ╨┐╤А╨╛╨│╤А╨░╨╝╨╝╨╜╨╛╨│╨╛ ╨╛╨▒╨╡╤Б╨┐╨╡╤З╨╡╨╜╨╕╤П ╨┐╤А╨╕╨╛╤А╨╕╤В╨╡╤В╨╜╨╛╨╣ ╨╖╨░╨┤╨░╤З╨╡╨╣.

╨Ш╤Б╤Б╨╗╨╡╨┤╨╛╨▓╨░╨╜╨╕╤П ╨┐╨╛╨║╨░╨╖╤Л╨▓╨░╤О╤В, ╤З╤В╨╛ ╨╛╨╢╨╕╨┤╨░╨╡╤В╤Б╤П, ╤З╤В╨╛ ╤А╤Л╨╜╨╛╨║ ╨╝╨╛╨▒╨╕╨╗╤М╨╜╤Л╤Е ╨┐╤А╨╕╨╗╨╛╨╢╨╡╨╜╨╕╨╣ ╨▒╤Г╨┤╨╡╤В ╤А╨░╤Б╤В╨╕ ╤Б╨╛ ╤Б╤А╨╡╨┤╨╜╨╡╨│╨╛╨┤╨╛╨▓╤Л╨╝ ╤В╨╡╨╝╨┐╨╛╨╝ ╤А╨╛╤Б╤В╨░ (CAGR) ╨▓ ╤А╨░╨╖╨╝╨╡╤А╨╡ 18,4% ╨▓ ╨┐╨╡╤А╨╕╨╛╨┤ ╤Б 2019 ╨┐╨╛ 2026 ╨│╨╛╨┤. ╨н╤В╨╛╤В ╨╖╨╜╨░╤З╨╕╤В╨╡╨╗╤М╨╜╤Л╨╣ CAGR ╤Б╨▓╤П╨╖╨░╨╜ ╤Б ╤В╨╡╨╝, ╤З╤В╨╛ ╨┐╨╛╤В╤А╨╡╨▒╨╕╤В╨╡╨╗╨╕ ╤В╤А╨╡╨▒╤Г╤О╤В ╨┤╨╛╤Б╤В╤Г╨┐╨╜╨╛╤Б╤В╨╕ ╨╝╨╛╨▒╨╕╨╗╤М╨╜╤Л╤Е ╨┐╤А╨╕╨╗╨╛╨╢╨╡╨╜╨╕╨╣.

╨Я╤А╨╛╨│╤А╨░╨╝╨╝╨╜╨╛╨╡ ╨╛╨▒╨╡╤Б╨┐╨╡╤З╨╡╨╜╨╕╨╡ CRM ╤Б╨┐╨╛╤Б╨╛╨▒╤Б╤В╨▓╤Г╨╡╤В ╤Н╤В╨╛╨╝╤Г ╤А╨╛╤Б╤В╤Г. ╨Ш╤Б╤Б╨╗╨╡╨┤╨╛╨▓╨░╨╜╨╕╤П ╨┐╤А╨╛╨│╨╜╨╛╨╖╨╕╤А╤Г╤О╤В 13% CAGR ╨╜╨░ ╤А╤Л╨╜╨║╨╡ ╨╝╨╛╨▒╨╕╨╗╤М╨╜╤Л╤Е CRM ╨║ 2029 ╨│.. ╨Т╨░╨╢╨╜╤Л╨╝ ╤Д╨░╨║╤В╨╛╤А╨╛╨╝ ╤Н╤В╨╛╨│╨╛ ╤А╨╛╤Б╤В╨░ ╤П╨▓╨╗╤П╨╡╤В╤Б╤П ╤И╨╕╤А╨╛╨║╨╛╨╡ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╨╜╨╕╨╡ CRM ╨▓ ╤Б╤Д╨╡╤А╨╡ ╨╖╨┤╤А╨░╨▓╨╛╨╛╤Е╤А╨░╨╜╨╡╨╜╨╕╤П ╨╕ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓. ╨Ь╨╛╨▒╨╕╨╗╤М╨╜╤Л╨╣ CRM ╤В╨░╨║╨╢╨╡ ╨▓╤Л╤А╨╛╤Б ╨╕╨╖-╨╖╨░ ╨┐╨╛╤П╨▓╨╗╨╡╨╜╨╕╤П ╨│╨╕╨▒╨║╨╕╤Е ╨╝╨╛╨┤╨╡╨╗╨╡╨╣ ╤Ж╨╡╨╜╨╛╨╛╨▒╤А╨░╨╖╨╛╨▓╨░╨╜╨╕╤П ╨┐╨╛ ╤Б╤А╨░╨▓╨╜╨╡╨╜╨╕╤О ╤Б ╤В╤А╨░╨┤╨╕╤Ж╨╕╨╛╨╜╨╜╤Л╨╝╨╕ ╨┐╨╛╨┤╨┐╨╕╤Б╨║╨░╨╝╨╕. ╨н╤В╨╕ ╨╜╨╛╨▓╤Л╨╡ ╨╝╨╛╨┤╨╡╨╗╨╕ ╨┤╨░╤О╤В ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П╨╝ ╨▒╨╛╨╗╤М╤И╨╕╨╣ ╨║╨╛╨╜╤В╤А╨╛╨╗╤М ╨╜╨░╨┤ ╤В╨╡╨╝, ╨║╨░╨║ ╨┤╨╡╨╜╤М╨│╨╕, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨╛╨╜╨╕ ╤В╤А╨░╤В╤П╤В ╨╜╨░ ╨╝╨╛╨▒╨╕╨╗╤М╨╜╤Г╤О CRM, ╨┐╤А╨╕╨╜╨╛╤Б╤П╤В ╨╕╨╝ ╨┐╨╛╨╗╤М╨╖╤Г.

╨б╨╡╨│╨╛╨┤╨╜╤П╤И╨╜╨╕╨╝ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨░╨╝ ╨╜╤Г╨╢╨╡╨╜ ╨╝╨╛╨▒╨╕╨╗╤М╨╜╤Л╨╣ ╨┤╨╛╤Б╤В╤Г╨┐ ╨║ CRM, ╨░ ╨▓╨░╤И╨╕ ╨║╨╗╨╕╨╡╨╜╤В╤Л, ╤Б╨║╨╛╤А╨╡╨╡ ╨▓╤Б╨╡╨│╨╛, ╨╛╨╢╨╕╨┤╨░╤О╤В ╨║╤А╤Г╨│╨╗╨╛╤Б╤Г╤В╨╛╤З╨╜╨╛╨│╨╛ ╨╛╨▒╤Б╨╗╤Г╨╢╨╕╨▓╨░╨╜╨╕╤П. ╨в╨░╨║╨╕╨╝ ╨╛╨▒╤А╨░╨╖╨╛╨╝, ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨░╤П CRM ╨╜╨╡ ╨┐╤А╨╛╤Б╤В╨╛ ╨┐╨╛╨╗╨╡╨╖╨╜╨░ ╨┤╨╗╤П ╨▒╨╕╨╖╨╜╨╡╤Б╨░ тАФ ╤Н╤В╨╛ ╤Б╨╛╨▓╤А╨╡╨╝╨╡╨╜╨╜╤Л╨╣ ╤Б╤В╨░╨╜╨┤╨░╤А╤В.

╨а╨╛╤Б╤В ╨╝╨╛╨▒╨╕╨╗╤М╨╜╤Л╤Е CRM ╨╛╨▒╤К╤П╤Б╨╜╤П╨╡╤В╤Б╤П ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╤М╤О ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╣ ╨▓ ╨╛╨┐╨╡╤А╨░╤В╨╕╨▓╨╜╨╛╨╝ ╨┤╨╛╤Б╤В╤Г╨┐╨╡ ╨║ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╕ ╨╛ ╨║╨╗╨╕╨╡╨╜╤В╨░╤Е, ╤З╤В╨╛╨▒╤Л ╨╛╨╜╨╕ ╨╝╨╛╨│╨╗╨╕ ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╨╛ ╤Г╨┤╨╛╨▓╨╗╨╡╤В╨▓╨╛╤А╤П╤В╤М ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╨╕ ╨╕ ╨╛╨╢╨╕╨┤╨░╨╜╨╕╤П ╤Б╨▓╨╛╨╕╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓.

╨Т ╤З╨╡╨╝ ╨┐╤А╨╡╨╕╨╝╤Г╤Й╨╡╤Б╤В╨▓╨░ ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨╛╨╣ CRM?

╨Ь╨╛╨▒╨╕╨╗╤М╨╜╨░╤П CRM ╨╕╨╝╨╡╨╡╤В ╤А╤П╨┤ ╨┐╤А╨╡╨╕╨╝╤Г╤Й╨╡╤Б╤В╨▓, ╨▓ ╤В╨╛╨╝ ╤З╨╕╤Б╨╗╨╡:

• ╨Ф╨░╨╜╨╜╤Л╨╡ CRM ╨▓ ╤А╨╡╨╢╨╕╨╝╨╡ ╤А╨╡╨░╨╗╤М╨╜╨╛╨│╨╛ ╨▓╤А╨╡╨╝╨╡╨╜╨╕. ╨Ь╨╛╨▒╨╕╨╗╤М╨╜╤Л╨╡ ╨┐╨╗╨░╤В╤Д╨╛╤А╨╝╤Л CRM ╨┐╤А╨╡╨┤╨╛╤Б╤В╨░╨▓╨╗╤П╤О╤В ╨▓╨░╨╝ ╤Б╨░╨╝╤Г╤О ╤Б╨▓╨╡╨╢╤Г╤О ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╤О ╨╛ ╨▓╨░╤И╨╡╨╣ ╨▓╨╛╤А╨╛╨╜╨║╨╡ ╨┐╤А╨╛╨┤╨░╨╢, ╨╜╨╡╨╛╤В╨╗╨╛╨╢╨╜╤Л╤Е ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╤П╤Е, ╨┤╨╡╤П╤В╨╡╨╗╤М╨╜╨╛╤Б╤В╨╕ ╨┐╤А╨╛╨┤╨░╨▓╤Ж╨╛╨▓ ╨╕ ╨╝╨╜╨╛╨│╨╛╨╝ ╨┤╤А╤Г╨│╨╛╨╝, ╨║╨░╨║ ╤Н╤В╨╛ ╨┤╨╡╨╗╨░╨╡╤В ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╛╨╜╨╜╨░╤П ╨┐╨░╨╜╨╡╨╗╤М CRM.

• ╨Ф╨░╨╜╨╜╤Л╨╡ ╨╜╨░ ╤Е╨╛╨┤╤Г. ╨Я╨╛ ╨╝╨╡╤А╨╡ ╤В╨╛╨│╨╛, ╨║╨░╨║ ╨▓╤Л ╨╕ ╨▓╨░╤И╨╕ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╕ ╨┐╨╡╤А╨╡╨╝╨╡╤Й╨░╨╡╤В╨╡╤Б╤М ╨╕╨╖ ╨╛╨┤╨╜╨╛╨│╨╛ ╨╝╨╡╤Б╤В╨░ ╨▓ ╨┤╤А╤Г╨│╨╛╨╡ ╨╕╨╗╨╕ ╨┐╤А╨╛╤Б╨╝╨░╤В╤А╨╕╨▓╨░╨╡╤В╨╡ ╨▒╨╡╤Б╤З╨╕╤Б╨╗╨╡╨╜╨╜╤Л╨╡ ╨▓╨░╤А╨╕╨░╨╜╤В╤Л ╨┐╤А╨╛╨│╤А╨░╨╝╨╝╨╕╤А╨╛╨▓╨░╨╜╨╕╤П ╨╜╨░ ╨║╨╛╨╜╤Д╨╡╤А╨╡╨╜╤Ж╨╕╨╕, ╨╝╨╛╨▒╨╕╨╗╤М╨╜╤Л╨╡ CRM ╤Б╨╜╨╕╨╝╨░╤О╤В ╨╗╤О╨▒╤Л╨╡ ╨╛╨│╤А╨░╨╜╨╕╤З╨╡╨╜╨╕╤П ╨╜╨░ ╨┤╨╛╤Б╤В╤Г╨┐ ╨║ ╨▓╨░╤И╨╕╨╝ ╨┤╨░╨╜╨╜╤Л╨╝. ╨Ь╨╛╨▒╨╕╨╗╤М╨╜╨░╤П CRM ╨┐╨╛╨╖╨▓╨╛╨╗╤П╨╡╤В ╨▓╨░╤И╨╕╨╝ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨░╨╝ ╨┐╨╛ ╨┐╤А╨╛╨┤╨░╨╢╨░╨╝, ╨╝╨░╤А╨║╨╡╤В╨╕╨╜╨│╤Г ╨╕ ╨╛╨▒╤Б╨╗╤Г╨╢╨╕╨▓╨░╨╜╨╕╤О ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨┐╤А╨╛╨┤╨╛╨╗╨╢╨░╤В╤М ╨▓╤Л╨┐╨╛╨╗╨╜╤П╤В╤М ╤Б╨▓╨╛╤О ╤А╨░╨▒╨╛╤В╤Г, ╨┐╨╛╨║╨░ ╨╛╨╜╨╕ ╨╜╨░╤Е╨╛╨┤╤П╤В╤Б╤П ╨▓ ╨┐╤Г╤В╨╕ ╨╕╨╗╨╕ ╨╜╨░╤Е╨╛╨┤╤П╤В╤Б╤П ╨▓ ╨┤╤А╤Г╨│╨╛╨╝ ╨╝╨╡╤Б╤В╨╡.

• ╨г╨╗╤Г╤З╤И╨╡╨╜╨╕╨╡ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б╨╛╨▓ ╨┐╤А╨╛╨┤╨░╨╢ ╨╕ ╨╛╨▒╤Б╨╗╤Г╨╢╨╕╨▓╨░╨╜╨╕╤П ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓. ╨Х╤Б╨╗╨╕ ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗╤М╨╜╤Л╨╣ ╨┐╤А╨╛╨┤╨░╨▓╨╡╤Ж ╤Б╨▓╤П╨╖╤Л╨▓╨░╨╡╤В╤Б╤П ╤Б ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╡╨╣ ╤Б ╨▓╨╛╨┐╤А╨╛╤Б╨╛╨╝, ╨╜╨╡╤Б╨▓╨╛╨╡╨▓╤А╨╡╨╝╨╡╨╜╨╜╤Л╨╣ ╨╛╤В╨▓╨╡╤В ╨╝╨╛╨╢╨╡╤В ╨┐╤А╨╡╨▓╤А╨░╤В╨╕╤В╤М ╨▓╨╡╤А╨╛╤П╤В╨╜╤Г╤О ╤Б╨┤╨╡╨╗╨║╤Г ╨▓ ╨┐╨╛╤В╨╡╤А╤П╨╜╨╜╤Г╤О. ╨в╨╛╤З╨╜╨╛ ╤В╨░╨║ ╨╢╨╡, ╨╡╤Б╨╗╨╕ ╨║╨╗╨╕╨╡╨╜╤В ╨╛╨▒╤А╨░╤Й╨░╨╡╤В╤Б╤П ╨║ ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨╖╨░ ╨┐╨╛╨╝╨╛╤Й╤М╤О, ╨╝╨╡╨┤╨╗╨╡╨╜╨╜╤Л╨╣ ╨╛╤В╨▓╨╡╤В ╨╝╨╛╨╢╨╡╤В ╨╖╨░╤Б╤В╨░╨▓╨╕╤В╤М ╨║╨╗╨╕╨╡╨╜╤В╨░ ╤З╤Г╨▓╤Б╤В╨▓╨╛╨▓╨░╤В╤М ╤Б╨╡╨▒╤П ╨▒╤А╨╛╤И╨╡╨╜╨╜╤Л╨╝, ╨┐╨╛╤Н╤В╨╛╨╝╤Г ╨╛╨╜ ╤Б ╨▒╨╛╨╗╤М╤И╨╡╨╣ ╨▓╨╡╤А╨╛╤П╤В╨╜╨╛╤Б╤В╤М╤О ╤Б╨┤╨╡╨╗╨░╨╡╤В ╨┐╨╛╨║╤Г╨┐╨║╨╕ ╨▓ ╨┤╤А╤Г╨│╨╛╨╝ ╨╝╨╡╤Б╤В╨╡. ╨б ╨┐╨╛╨╝╨╛╤Й╤М╤О ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨╛╨╣ CRM ╨▓╤Л ╨╕╨╖╨▒╨╡╨│╨░╨╡╤В╨╡ ╤Н╤В╨╕╤Е ╤Б╨╗╨╛╨╢╨╜╨╛╤Б╤В╨╡╨╣, ╨┐╨╛╤Б╨║╨╛╨╗╤М╨║╤Г ╤Г ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨░╨╜╨┤╤Л ╨╡╤Б╤В╤М ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╤П ╨╕ ╨▒╤Л╤Б╤В╤А╤Л╨╣ ╨┤╨╛╤Б╤В╤Г╨┐ ╨┤╨╗╤П ╨╛╨▒╤А╨░╨▒╨╛╤В╨║╨╕ ╨╖╨░╨┐╤А╨╛╤Б╨╛╨▓ ╨┐╨╛ ╨╝╨╡╤А╨╡ ╨╕╤Е ╨┐╨╛╤Б╤В╤Г╨┐╨╗╨╡╨╜╨╕╤П.

• ╨Ь╨│╨╜╨╛╨▓╨╡╨╜╨╜╨╛╨╡ ╨┐╨╗╨░╨╜╨╕╤А╨╛╨▓╨░╨╜╨╕╨╡. ╨С╨╗╨░╨│╨╛╨┤╨░╤А╤П ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨╛╨╣ CRM ╨▓╨░╤И╨░ ╨║╨╛╨╝╨░╨╜╨┤╨░ ╨╕╨╝╨╡╨╡╤В ╨┐╨╛╨╗╨╜╤Л╨╣ ╨┤╨╛╤Б╤В╤Г╨┐ ╨║ ╨╕╨╜╤Б╤В╤А╤Г╨╝╨╡╨╜╤В╨░╨╝ ╨┐╨╗╨░╨╜╨╕╤А╨╛╨▓╨░╨╜╨╕╤П, ╨┐╨╛╤Н╤В╨╛╨╝╤Г ╨╝╨│╨╜╨╛╨▓╨╡╨╜╨╜╨╛╨╡ ╨┤╨╛╨▒╨░╨▓╨╗╨╡╨╜╨╕╨╡ ╨║╨░╨╗╨╡╨╜╨┤╨░╤А╤П ╨╜╨╡ ╨┐╤А╨╡╨┤╤Б╤В╨░╨▓╨╗╤П╨╡╤В ╨┐╤А╨╛╨▒╨╗╨╡╨╝╤Л. ╨Т ╤А╨╡╨╖╤Г╨╗╤М╤В╨░╤В╨╡ ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨░╤П CRM ╤Б╨╜╨╕╨╢╨░╨╡╤В ╨▓╨╡╤А╨╛╤П╤В╨╜╨╛╤Б╤В╤М ╤Г╨┐╤Г╤Й╨╡╨╜╨╜╤Л╤Е ╨┐╤А╨╛╨┤╨░╨╢.

• ╨Ю╨▒╨╜╨╛╨▓╨╗╨╡╨╜╨╕╤П ╨┤╨░╨╜╨╜╤Л╤Е ╨╕ ╨║╨╛╨╜╤В╨░╨║╤В╨╛╨▓. ╨Я╨╛╨╝╨╕╨╝╨╛ ╨░╨╜╨░╨╗╨╕╨╖╨░ ╨┤╨░╨╜╨╜╤Л╤Е, ╨▓╨░╤И╨░ ╨║╨╛╨╝╨░╨╜╨┤╨░ ╨╝╨╛╨╢╨╡╤В ╨╛╨▒╨╜╨╛╨▓╨╗╤П╤В╤М ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╤О, ╨│╨┤╨╡ ╨▒╤Л ╨╛╨╜╨╕ ╨╜╨╕ ╨╜╨░╤Е╨╛╨┤╨╕╨╗╨╕╤Б╤М, ╤Б ╨┐╨╛╨╝╨╛╤Й╤М╤О ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨╛╨╣ CRM. ╨Х╤Б╨╗╨╕, ╨╜╨░╨┐╤А╨╕╨╝╨╡╤А, ╤З╨╗╨╡╨╜ ╨▓╨░╤И╨╡╨│╨╛ ╨╛╤В╨┤╨╡╨╗╨░ ╨┐╤А╨╛╨┤╨░╨╢ ╤В╨╛╨╗╤М╨║╨╛ ╤З╤В╨╛ ╨╖╨░╨▓╨╡╤А╤И╨╕╨╗ ╨╝╨╜╨╛╨│╨╛╨╛╨▒╨╡╤Й╨░╤О╤Й╤Г╤О ╨▓╤Б╤В╤А╨╡╤З╤Г ╨╕ ╨╡╨╝╤Г ╨╜╤Г╨╢╨╜╨╛ ╨╜╨╡╨╝╨╡╨┤╨╗╨╡╨╜╨╜╨╛ ╨╛╨▒╨╜╨╛╨▓╨╕╤В╤М ╨║╨╛╨╜╤В╨░╨║╤В╨╜╤Г╤О ╨║╨░╤А╤В╨╛╤З╨║╤Г ╤Б╨▓╨╛╨╡╨│╨╛ ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗╤М╨╜╨╛╨│╨╛ ╨║╨╗╨╕╨╡╨╜╤В╨░, ╨╛╨╜ ╨╝╨╛╨╢╨╡╤В ╤Б╨┤╨╡╨╗╨░╤В╤М ╤Н╤В╨╛ ╨╖╨░ ╤Б╤З╨╕╤В╨░╨╜╨╜╤Л╨╡ ╤Б╨╡╨║╤Г╨╜╨┤╤Л ╤Б ╨┐╨╛╨╝╨╛╤Й╤М╤О ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨╛╨╣ CRM.

• ╨г╨┤╨░╨╗╨╡╨╜╨╜╨░╤П ╨╛╤А╨│╨░╨╜╨╕╨╖╨░╤Ж╨╕╤П ╤Д╨░╨╣╨╗╨╛╨▓ ╨╕ ╨╛╨▒╨╝╨╡╨╜ ╨╕╨╝╨╕. ╨Ъ╨╛╨╝╨░╨╜╨┤╤Л ╨┐╨╛ ╨┐╤А╨╛╨┤╨░╨╢╨░╨╝, ╨╝╨░╤А╨║╨╡╤В╨╕╨╜╨│╤Г ╨╕ ╨╛╨▒╤Б╨╗╤Г╨╢╨╕╨▓╨░╨╜╨╕╤О ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨▒╤Л╤Б╤В╤А╨╛ ╨│╨╡╨╜╨╡╤А╨╕╤А╤Г╤О╤В ╤Б╤В╨╛╨┐╨║╨╕ ╨┤╨╛╨║╤Г╨╝╨╡╨╜╤В╨╛╨▓. ╨з╨╗╨╡╨╜╤Л ╤Н╤В╨╕╤Е ╨╛╤В╨┤╨╡╨╗╨╛╨▓ ╨╝╨╛╨│╤Г╤В ╨╛╤А╨│╨░╨╜╨╕╨╖╨╛╨▓╤Л╨▓╨░╤В╤М ╨╕ ╨╛╨▒╨╝╨╡╨╜╨╕╨▓╨░╤В╤М╤Б╤П ╤Н╤В╨╕╨╝╨╕ ╨┤╨╛╨║╤Г╨╝╨╡╨╜╤В╨░╨╝╨╕ ╨╕╨╖ ╨╗╤О╨▒╨╛╨│╨╛ ╨╝╨╡╤Б╤В╨░ ╨▓ ╨╗╤О╨▒╨╛╨╡ ╨▓╤А╨╡╨╝╤П. ╨Т ╤А╨╡╨╖╤Г╨╗╤М╤В╨░╤В╨╡ ╨┐╨╛╨╗╤Г╤З╨░╨╡╤В╤Б╤П ╨▒╨╛╨╗╨╡╨╡ ╨╛╤А╨│╨░╨╜╨╕╨╖╨╛╨▓╨░╨╜╨╜╨░╤П, ╤Б╨┐╨╗╨╛╤З╨╡╨╜╨╜╨░╤П ╨║╨╛╨╝╨░╨╜╨┤╨░.

╨Ь╨╛╨▒╨╕╨╗╤М╨╜╤Л╨╡ ╤А╨╡╤И╨╡╨╜╨╕╤П CRM ╨┐╤А╨╡╨┤╨╗╨░╨│╨░╤О╤В ╨╝╨╜╨╛╨╢╨╡╤Б╤В╨▓╨╛ ╨┐╤А╨╡╨╕╨╝╤Г╤Й╨╡╤Б╤В╨▓, ╨▓╨║╨╗╤О╤З╨░╤П ╨┤╨╛╤Б╤В╤Г╨┐ ╨║ ╨┤╨░╨╜╨╜╤Л╨╝ CRM ╨▓ ╤А╨╡╨╢╨╕╨╝╨╡ ╤А╨╡╨░╨╗╤М╨╜╨╛╨│╨╛ ╨▓╤А╨╡╨╝╨╡╨╜╨╕, ╤Г╨╗╤Г╤З╤И╨╡╨╜╨╜╨╛╨╡ ╨╛╨▒╤Й╨╡╨╜╨╕╨╡ ╤Б ╨║╨╗╨╕╨╡╨╜╤В╨░╨╝╨╕ ╨╕ ╨║╨╛╨╗╨╗╨╡╨│╨░╨╝╨╕ ╨┐╨╛ ╤А╨░╨▒╨╛╤В╨╡, ╨░ ╤В╨░╨║╨╢╨╡ ╨▒╨╛╨╗╨╡╨╡ ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╨╛╨╡ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╤З╨╡╤Б╤В╨▓╨╛ ╨╝╨╡╨╢╨┤╤Г ╤З╨╗╨╡╨╜╨░╨╝╨╕ ╨║╨╛╨╝╨░╨╜╨┤╤Л.

╨а╨╡╨║╨╛╨╝╨╡╨╜╨┤╨░╤Ж╨╕╨╕ ╨┐╨╛ ╨▓╨╜╨╡╨┤╤А╨╡╨╜╨╕╤О ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨╛╨╣ CRM

╨Я╤А╨╕ ╨▓╨╜╨╡╨┤╤А╨╡╨╜╨╕╨╕ ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨╛╨╣ CRM ╨┤╨╗╤П ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨┐╨╛╨╝╨╜╨╕╤В╨╡ ╨╛ ╤Б╨╗╨╡╨┤╤Г╤О╤Й╨╕╤Е ╤Б╨╛╨╛╨▒╤А╨░╨╢╨╡╨╜╨╕╤П╤Е:

1. ╨Я╨╛╨┤╤Г╨╝╨░╨╣╤В╨╡ ╨╛╨▒╨╛ ╨▓╤Б╨╡╨╣ ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨░╨╜╨┤╨╡.

╨ж╨╡╨╜╨╜╨╛╤Б╤В╤М ╨┐╤А╨╛╨│╤А╨░╨╝╨╝╨╜╨╛╨│╨╛ ╨╛╨▒╨╡╤Б╨┐╨╡╤З╨╡╨╜╨╕╤П CRM ╨╗╨╡╨│╨║╨╛ ╨╛╤Ж╨╡╨╜╨╕╤В╤М ╤В╨╛╨╗╤М╨║╨╛ ╤Б ╤В╨╛╤З╨║╨╕ ╨╖╤А╨╡╨╜╨╕╤П ╤В╨╛╨│╨╛, ╨╜╨░╤Б╨║╨╛╨╗╤М╨║╨╛ ╨╛╨╜╨╛ ╨╛╨▒╨╗╨╡╨│╤З╨░╨╡╤В ╤А╨░╨▒╨╛╤В╤Г ╨▓╨░╤И╨╕╨╝ ╨┐╤А╨╡╨┤╤Б╤В╨░╨▓╨╕╤В╨╡╨╗╤П╨╝ ╨┐╨╛ ╨┐╤А╨╛╨┤╨░╨╢╨░╨╝, ╨╝╨░╤А╨║╨╡╤В╨╕╨╜╨│╤Г ╨╕ ╨╛╨▒╤Б╨╗╤Г╨╢╨╕╨▓╨░╨╜╨╕╤О ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓. ╨Ю╨┤╨╜╨░╨║╨╛, ╨╡╤Б╨╗╨╕ ╨╡╤Б╤В╤М ╤Б╨┐╨╛╤Б╨╛╨▒╤Л, ╨║╨╛╤В╨╛╤А╤Л╨╝╨╕ ╨▓╨░╤И╨░ CRM ╨╝╨╛╨╢╨╡╤В ╨╛╨▒╨╗╨╡╨│╤З╨╕╤В╤М ╤А╨░╨▒╨╛╤В╤Г ╨┤╤А╤Г╨│╨╕╤Е ╨╛╤В╨┤╨╡╨╗╨╛╨▓, ╤В╨░╨║╨╕╤Е ╨║╨░╨║ ╨╛╤В╨┤╨╡╨╗ ╨║╨░╨┤╤А╨╛╨▓ ╨╕╨╗╨╕ ╨╗╨╛╨│╨╕╤Б╤В╨╕╨║╨╕, ╤Б╤В╤А╤Г╨║╤В╤Г╤А╨╕╤А╤Г╨╣╤В╨╡ ╤Б╨▓╨╛╤О ╨╝╨╛╨▒╨╕╨╗╤М╨╜╤Г╤О CRM ╤В╨░╨║, ╤З╤В╨╛╨▒╤Л ╨╛╨╜╨░ ╤В╨░╨║╨╢╨╡ ╨┐╤А╨╕╨╜╨╛╤Б╨╕╨╗╨░ ╨┐╨╛╨╗╤М╨╖╤Г ╤Н╤В╨╕╨╝ ╨║╨╛╨╝╨░╨╜╨┤╨░╨╝.

╨Т╨░╨╝ ╤В╨░╨║╨╢╨╡ ╤Б╨╗╨╡╨┤╤Г╨╡╤В ╨┐╨╛╨┤╤Г╨╝╨░╤В╤М ╨╛ ╤В╨╛╨╝, ╨║╨░╨║ ╨▓╨░╤И╨░ ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨░╤П CRM ╨╝╨╛╨╢╨╡╤В ╨╛╨▒╨╗╨╡╨│╤З╨╕╤В╤М ╨╛╨▒╤Й╨╡╨╜╨╕╨╡ ╨╝╨╡╨╢╨┤╤Г ╨▓╤Б╨╡╨╝╨╕ ╨▓╨░╤И╨╕╨╝╨╕ ╨╛╤В╨┤╨╡╨╗╨░╨╝╨╕. ╨Т╤Л ╨╝╨╛╨╢╨╡╤В╨╡ ╤Г╨┐╤А╨╛╤Б╤В╨╕╤В╤М ╤Н╤В╤Г ╨║╨╛╨╝╨╝╤Г╨╜╨╕╨║╨░╤Ж╨╕╤О ╤Б ╨┐╨╛╨╝╨╛╤Й╤М╤О ╨╛╨▒╨╝╨╡╨╜╨░ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╡╨╣ ╨╕╨╗╨╕ ╨▓╤Б╤В╤А╨╛╨╡╨╜╨╜╤Л╤Е ╨╕╨╜╤Б╤В╤А╤Г╨╝╨╡╨╜╤В╨╛╨▓ ╨╛╨▒╨╝╨╡╨╜╨░ ╤Б╨╛╨╛╨▒╤Й╨╡╨╜╨╕╤П╨╝╨╕ ╨▓╨░╤И╨╡╨│╨╛ ╨┐╤А╨╛╨│╤А╨░╨╝╨╝╨╜╨╛╨│╨╛ ╨╛╨▒╨╡╤Б╨┐╨╡╤З╨╡╨╜╨╕╤П CRM.

2. ╨Ч╨╜╨░╨╣╤В╨╡, ╨┐╨╛╤З╨╡╨╝╤Г ╨▓╤Л ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╨╡╤В╨╡ ╨╝╨╛╨▒╨╕╨╗╤М╨╜╤Г╤О CRM.

╨б╨║╨╛╤А╨╡╨╡ ╨▓╤Б╨╡╨│╨╛, ╨▓╨░╤И╨░ ╨╛╤Б╨╜╨╛╨▓╨╜╨░╤П ╨╝╨╕╤Б╤Б╨╕╤П ╨┐╤А╨╕ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╨╜╨╕╨╕ ╨┐╤А╨╛╨│╤А╨░╨╝╨╝╨╜╨╛╨│╨╛ ╨╛╨▒╨╡╤Б╨┐╨╡╤З╨╡╨╜╨╕╤П CRM ╤Б╨╛╤Б╤В╨╛╨╕╤В ╨▓ ╤В╨╛╨╝, ╤З╤В╨╛╨▒╤Л ╤Б╤Н╨║╨╛╨╜╨╛╨╝╨╕╤В╤М ╨▒╨╡╤Б╤Ж╨╡╨╜╨╜╨╛╨╡ ╨▓╤А╨╡╨╝╤П ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨░╨╜╨┤╤Л. ╨б╨║╨╛╤А╨╡╨╡ ╨▓╤Б╨╡╨│╨╛, ╤Г ╨▓╨░╤Б ╨▒╤Г╨┤╨╡╤В ╨░╨╜╨░╨╗╨╛╨│╨╕╤З╨╜╨░╤П ╤Ж╨╡╨╗╤М ╨┐╤А╨╕ ╨▓╨╜╨╡╨┤╤А╨╡╨╜╨╕╨╕ ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨╛╨│╨╛ CRM-╤А╨╡╤И╨╡╨╜╨╕╤П, ╨╜╨╛ ╨▓╤Л ╨┤╨╛╨╗╨╢╨╜╤Л ╤Г╤В╨╛╤З╨╜╨╕╤В╤М ╨╡╨╡. ╨н╤В╨╛ ╨┐╨╛╤В╨╛╨╝╤Г, ╤З╤В╨╛, ╤Г╤З╨╕╤В╤Л╨▓╨░╤П ╨╝╨╜╨╛╨│╨╛╤З╨╕╤Б╨╗╨╡╨╜╨╜╤Л╨╡ ╨┐╤А╨╡╨╕╨╝╤Г╤Й╨╡╤Б╤В╨▓╨░ ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨╛╨╣ CRM, ╨▓╤Л, ╨▓╨╡╤А╨╛╤П╤В╨╜╨╛, ╨╜╨╡ ╤Б╨╝╨╛╨╢╨╡╤В╨╡ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М ╨▓╤Б╨╡ ╨┐╤А╨╡╨╕╨╝╤Г╤Й╨╡╤Б╤В╨▓╨░. ╨Т╨╝╨╡╤Б╤В╨╛ ╤Н╤В╨╛╨│╨╛ ╤А╨╡╤И╨╕╤В╨╡, ╨║╨░╨║╨╕╨╡ ╨┐╤А╨╡╨╕╨╝╤Г╤Й╨╡╤Б╤В╨▓╨░ ╨▓╨░╤И╨░ ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨░╤П CRM ╨┐╤А╨╕╨╜╨╡╤Б╨╡╤В ╨▒╨╛╨╗╤М╤И╨╡ ╨▓╤Б╨╡╨│╨╛.

╨Э╨░╨┐╤А╨╕╨╝╨╡╤А, ╨╡╤Б╨╗╨╕ ╨▓╨░╤И╨╡╨╣ ╨╛╤Б╨╜╨╛╨▓╨╜╨╛╨╣ ╨┐╤А╨╕╤З╨╕╨╜╨╛╨╣ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╨╜╨╕╤П ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨╛╨╣ CRM ╤П╨▓╨╗╤П╨╡╤В╤Б╤П ╨┐╨╛╨┤╨┤╨╡╤А╨╢╨║╨░ ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╨╡╨╣ ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨░╨╜╨┤╤Л, ╤З╤В╨╛╨▒╤Л ╨╛╨╜╨╕ ╨╝╨╛╨│╨╗╨╕ ╤А╨░╨▒╨╛╤В╨░╤В╤М ╨┐╨╛╨╗╨╜╨╛╤Б╤В╤М╤О ╤Г╨┤╨░╨╗╨╡╨╜╨╜╨╛, ╤Б╨╛╤Б╤А╨╡╨┤╨╛╤В╨╛╤З╤М╤В╨╡╤Б╤М ╨╜╨░ ╤Д╤Г╨╜╨║╤Ж╨╕╤П╤Е ╤В╨╡╨╗╨╡╤Д╨╛╨╜╨╜╨╛╨│╨╛ ╨┐╨╛╨┤╨║╨╗╤О╤З╨╡╨╜╨╕╤П, ╨░ ╨╜╨╡ ╨╜╨░ ╨╛╤В╤З╨╡╤В╨░╤Е. ╨в╨░╨║╨╕╨╝ ╨╛╨▒╤А╨░╨╖╨╛╨╝, ╨▓╨░╤И╨░ ╨║╨╛╨╝╨░╨╜╨┤╨░ ╨╝╨╛╨╢╨╡╤В ╨╗╨╡╨│╨║╨╛ ╤Б╨╛╨▒╨╕╤А╨░╤В╤М╤Б╤П ╨┤╨╗╤П ╨╖╨▓╨╛╨╜╨║╨╛╨▓, ╨┤╨░╨╢╨╡ ╨╜╨╡ ╨╜╨░╤Е╨╛╨┤╤П╤Б╤М ╨▓ ╨╛╨┤╨╜╨╛╨╣ ╨║╨╛╨╝╨╜╨░╤В╨╡. ╨Х╤Б╨╗╨╕ ╨▓╨░╤И╨╡╨╣ ╨╛╤Б╨╜╨╛╨▓╨╜╨╛╨╣ ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╤М╤О ╨▓ ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨╛╨╣ CRM ╤П╨▓╨╗╤П╨╡╤В╤Б╤П ╨╝╨╕╨╜╨╕╨╝╨╕╨╖╨░╤Ж╨╕╤П ╤А╨░╨▒╨╛╤З╨╡╨╣ ╨╜╨░╨│╤А╤Г╨╖╨║╨╕ ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨░╨╜╨┤╤Л ╨┐╨╛ ╨▓╨╛╨╖╨▓╤А╨░╤Й╨╡╨╜╨╕╨╕ ╨╕╨╖ ╨║╨╛╨╝╨░╨╜╨┤╨╕╤А╨╛╨▓╨║╨╕, ╤Б╨╛╤Б╤А╨╡╨┤╨╛╤В╨╛╤З╤М╤В╨╡╤Б╤М ╨╜╨░ ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨╛╨╝ ╨┤╨╛╤Б╤В╤Г╨┐╨╡ ╨║ ╨┤╨░╨╜╨╜╤Л╨╝ ╨╕ ╨╛╤В╤З╨╡╤В╨╜╨╛╤Б╤В╨╕.

3. ╨Я╨╛╤Б╨╝╨╛╤В╤А╨╕╤В╨╡ ╨╜╨░ ╨▒╨╛╨╗╨╡╨╡ ╤И╨╕╤А╨╛╨║╤Г╤О ╤В╨╡╤Е╨╜╨╛╨╗╨╛╨│╨╕╤З╨╡╤Б╨║╤Г╤О ╨║╨░╤А╤В╨╕╨╜╤Г.

╨Ъ╨╛╨│╨┤╨░ ╨▓╤Л ╨┤╤Г╨╝╨░╨╡╤В╨╡ ╨╛ ╨╝╨╛╨▒╨╕╨╗╤М╨╜╤Л╤Е CRM, ╨▓╤Л ╨╝╨╛╨╢╨╡╤В╨╡ ╨┤╤Г╨╝╨░╤В╤М ╨╛ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨░╤Е, ╨┐╨╛╨╗╤Г╤З╨░╤О╤Й╨╕╤Е ╨┤╨╛╤Б╤В╤Г╨┐ ╨║ ╨┐╤А╨╛╨│╤А╨░╨╝╨╝╨╜╨╛╨╝╤Г ╨╛╨▒╨╡╤Б╨┐╨╡╤З╨╡╨╜╨╕╤О CRM ╨╜╨░ ╤Б╨▓╨╛╨╕╤Е ╨╗╨╕╤З╨╜╤Л╤Е ╤В╨╡╨╗╨╡╤Д╨╛╨╜╨░╤Е. ╨Э╨░ ╤Б╨░╨╝╨╛╨╝ ╨┤╨╡╨╗╨╡ ╤Н╤В╨░ ╨║╨░╤А╤В╨╕╨╜╨░ ╨┐╤А╨╡╨┤╤Б╤В╨░╨▓╨╗╤П╨╡╤В ╨╜╨╡╤Б╨║╨╛╨╗╤М╨║╨╛ ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗╤М╨╜╤Л╤Е ╨┐╤А╨╛╨▒╨╗╨╡╨╝.

╨Т╨╛-╨┐╨╡╤А╨▓╤Л╤Е, ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╨╜╨╕╨╡ ╨╗╨╕╤З╨╜╤Л╤Е ╤В╨╡╨╗╨╡╤Д╨╛╨╜╨╜╤Л╤Е CRM ╤Б╤В╨╕╤А╨░╨╡╤В ╨▒╨░╨╗╨░╨╜╤Б ╨╝╨╡╨╢╨┤╤Г ╤А╨░╨▒╨╛╤В╨╛╨╣ ╨╕ ╨╗╨╕╤З╨╜╨╛╨╣ ╨╢╨╕╨╖╨╜╤М╤О ╨┤╨╗╤П ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╛╨▓. ╨н╤В╨╛ ╤В╨░╨║╨╢╨╡ ╨┐╤А╨╛╨▒╨╗╨╡╨╝╨░ ╨▒╨╡╨╖╨╛╨┐╨░╤Б╨╜╨╛╤Б╤В╨╕, ╨┐╨╛╤Б╨║╨╛╨╗╤М╨║╤Г ╨┐╨╛╤В╨╡╤А╤П╨╜╨╜╤Л╨╣ ╨╗╨╕╤З╨╜╤Л╨╣ ╤В╨╡╨╗╨╡╤Д╨╛╨╜ ╨╝╨╛╨╢╨╡╤В ╨▓╨╜╨╡╨╖╨░╨┐╨╜╨╛ ╨┐╨╛╤Б╤В╨░╨▓╨╕╤В╤М ╨┐╨╛╨┤ ╤Г╨│╤А╨╛╨╖╤Г ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╤О ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕. ╨Ъ╤А╨╛╨╝╨╡ ╤В╨╛╨│╨╛, ╤Б╤Г╤Й╨╡╤Б╤В╨▓╤Г╤О╤В ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗╤М╨╜╤Л╨╡ ╨┐╤А╨╛╨▒╨╗╨╡╨╝╤Л ╤Б ╤Г╤Б╤В╨░╨╜╨╛╨▓╨║╨╛╨╣, ╨┐╨╛╤Б╨║╨╛╨╗╤М╨║╤Г ╨╜╨╡╨║╨╛╤В╨╛╤А╤Л╨╡ ╨╝╨╛╨▒╨╕╨╗╤М╨╜╤Л╨╡ ╨┐╤А╨╕╨╗╨╛╨╢╨╡╨╜╨╕╤П CRM ╤А╨░╨▒╨╛╤В╨░╤О╤В ╤В╨╛╨╗╤М╨║╨╛ ╨╜╨░ iPhone ╨╕╨╗╨╕ Android, ╨╜╨╛ ╨╜╨╡ ╨╜╨░ ╨╛╨▒╨╛╨╕╤Е ╨╛╨┤╨╜╨╛╨▓╤А╨╡╨╝╨╡╨╜╨╜╨╛. ╨Ш, ╨║╨╛╨╜╨╡╤З╨╜╨╛ ╨╢╨╡, ╨╗╨╕╤З╨╜╤Л╨╡ ╤В╨╡╨╗╨╡╤Д╨╛╨╜╤Л ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨░╨╜╨┤╤Л ╨╜╨╡ ╨▓╤Б╨╡ ╨╛╨┤╨╕╨╜╨░╨║╨╛╨▓╤Л.

╨Т╨╛╤В ╨┐╨╛╤З╨╡╨╝╤Г ╨▓╤Л ╨┤╨╛╨╗╨╢╨╜╤Л ╤Б╨╝╨╛╤В╤А╨╡╤В╤М ╨╜╨╡ ╤В╨╛╨╗╤М╨║╨╛ ╨╜╨░ ╨╝╨╛╨▒╨╕╨╗╤М╨╜╤Г╤О CRM, ╨╜╨╛ ╨╕ ╨╜╨░ ╨▓╤Б╨╡ ╤В╨╡╤Е╨╜╨╛╨╗╨╛╨│╨╕╨╕, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨▒╤Г╨┤╨╡╤В ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М ╨▓╨░╤И╨░ ╨║╨╛╨╝╨░╨╜╨┤╨░. ╨н╤В╨╛ ╨╝╨╛╨╢╨╡╤В ╨╛╨╖╨╜╨░╤З╨░╤В╤М ╨┐╨╛╨║╤Г╨┐╨║╤Г ╤А╨░╨▒╨╛╤З╨╕╤Е ╤Б╨╝╨░╤А╤В╤Д╨╛╨╜╨╛╨▓ ╨╕╨╗╨╕ ╨┐╨╗╨░╨╜╤И╨╡╤В╨╛╨▓ ╨┤╨╗╤П ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨░╨╜╨┤╤Л ╨╕ ╨╛╨│╤А╨░╨╜╨╕╤З╨╡╨╜╨╕╨╡ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╨╜╨╕╤П ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨╛╨╣ CRM ╤В╨╛╨╗╤М╨║╨╛ ╤Н╤В╨╕╨╝╨╕ ╤Г╤Б╤В╤А╨╛╨╣╤Б╤В╨▓╨░╨╝╨╕. ╨н╤В╨╛ ╤В╨░╨║╨╢╨╡ ╨▓╨╗╨╡╤З╨╡╤В ╨╖╨░ ╤Б╨╛╨▒╨╛╨╣ ╨┐╤А╨╕╨╜╤П╤В╨╕╨╡ ╨╝╨╡╤А ╨┐╨╛ ╨╛╨▒╨╡╤Б╨┐╨╡╤З╨╡╨╜╨╕╤О ╨▒╨╡╨╖╨╛╨┐╨░╤Б╨╜╨╛╤Б╤В╨╕ ╨▓╨░╤И╨╡╨╣ CRM ╨╕ ╤Е╤А╨░╨╜╤П╤Й╨╕╤Е╤Б╤П ╨▓ ╨╜╨╡╨╣ ╨┤╨░╨╜╨╜╤Л╤Е. ╨Ю╤В ╨╛╨┤╨╜╨╛╨╣ ╤В╨╛╤З╨║╨╕ ╨║ ╨┤╤А╤Г╨│╨╛╨╣ ╨▓╨░╤И╨░ CRM ╨┤╨╛╨╗╨╢╨╜╨░ ╨▒╤Л╤В╤М ╨▒╨╡╨╖╨╛╨┐╨░╤Б╨╜╨╛╨╣ ╨╕ ╤Г╨┤╨╛╨▒╨╜╨╛╨╣ ╨┤╨╗╤П ╨▓╤Б╨╡╨╣ ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨░╨╜╨┤╤Л.

4. ╨Я╨╛╨┤╤Г╨╝╨░╨╣╤В╨╡ ╨╛ ╤Б╨▓╨╛╨╕╤Е ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╤П╤Е ╨▓ ╨░╨▓╤В╨╛╨╜╨╛╨╝╨╜╨╛╨╣ CRM.

╨Т ╨╕╨┤╨╡╨░╨╗╤М╨╜╨╛╨╝ ╨╝╨╕╤А╨╡ ╨▓╨░╤И╨░ ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨░╤П CRM ╨▓╤Б╨╡╨│╨┤╨░ ╨┤╨╛╤Б╤В╤Г╨┐╨╜╨░. ╨Э╨░ ╤Б╨░╨╝╨╛╨╝ ╨┤╨╡╨╗╨╡ ╨╜╨╡ ╨▓╨╛ ╨▓╤Б╨╡╤Е ╨╝╨╡╤Б╤В╨░╤Е ╨╡╤Б╤В╤М ╨▒╨╡╤Б╨┐╨╡╤А╨╡╨▒╨╛╨╣╨╜╤Л╨╣ ╨┤╨╛╤Б╤В╤Г╨┐ ╨▓ ╨Ш╨╜╤В╨╡╤А╨╜╨╡╤В, ╨╜╨╡╤Б╨╝╨╛╤В╤А╤П ╨╜╨░ ╤А╨░╤Б╨┐╤А╨╛╤Б╤В╤А╨░╨╜╨╡╨╜╨╜╨╛╤Б╤В╤М Wi-Fi. ╨Я╤А╨╕ ╨┐╨╛╨╕╤Б╨║╨╡ ╤А╨╡╤И╨╡╨╜╨╕╤П ╨▓╨░╨╝ ╨╜╤Г╨╢╨╜╨╛ ╨▒╤Г╨┤╨╡╤В ╤Г╤З╨╕╤В╤Л╨▓╨░╤В╤М ╨░╨▓╤В╨╛╨╜╨╛╨╝╨╜╤Л╨╡ ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╨╕ ╨▓╨░╤И╨╡╨╣ ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨╛╨╣ CRM.

╨Я╤А╨╕ ╨┐╨╛╨╕╤Б╨║╨╡ ╨┐╨╛╨┤╤Е╨╛╨┤╤П╤Й╨╡╨│╨╛ ╨┐╤А╨╕╨╗╨╛╨╢╨╡╨╜╨╕╤П ╤Б╨┐╤А╨╛╤Б╨╕╤В╨╡ ╤Б╨╡╨▒╤П: ╨╝╨╛╨╢╨╡╤В ╨╗╨╕ ╨▓╨░╤И╨░ ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨░╤П CRM ╤Г╨┐╤А╨╛╤Б╤В╨╕╤В╤М ╨╛╤В╤З╨╡╤В╨╜╨╛╤Б╤В╤М ╨╕ ╨░╨╜╨░╨╗╨╕╨╖ ╨┤╨░╨╜╨╜╤Л╤Е ╨▒╨╡╨╖ ╨╛╨▒╨╜╨╛╨▓╨╗╨╡╨╜╨╕╨╣ ╨▓ ╤А╨╡╨░╨╗╤М╨╜╨╛╨╝ ╨▓╤А╨╡╨╝╨╡╨╜╨╕? ╨Ь╨╛╨╢╨╡╤В ╨╗╨╕ ╨╛╨╜ ╤Е╤А╨░╨╜╨╕╤В╤М ╨╛╤Д╨╗╨░╨╣╨╜-╨╛╨▒╨╜╨╛╨▓╨╗╨╡╨╜╨╕╤П ╨▓╨░╤И╨╕╤Е ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╛╨▓ ╨┤╨╗╤П ╤Б╨╕╨╜╤Е╤А╨╛╨╜╨╕╨╖╨░╤Ж╨╕╨╕, ╨║╨╛╨│╨┤╨░ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║ ╨▓╨╛╨╖╨▓╤А╨░╤Й╨░╨╡╤В╤Б╤П ╨▓ ╤Б╨╡╤В╤М? ╨е╨╛╤А╨╛╤И╨░╤П CRM ╨┤╨╛╨╗╨╢╨╜╨░ ╨┤╨╡╨╗╨░╤В╤М ╨╕ ╤В╨╛, ╨╕ ╨┤╤А╤Г╨│╨╛╨╡ ╨▒╨╡╨╖ ╨┐╤А╨╛╨▒╨╗╨╡╨╝.

5. ╨б╨┤╨╡╨╗╨░╨╣╤В╨╡ ╨▓╨░╤И╤Г ╨╝╨╛╨▒╨╕╨╗╤М╨╜╤Г╤О CRM ╨│╨╕╨▒╨║╨╛╨╣.

╨У╨╕╨▒╨║╨╛╤Б╤В╤М ╤П╨▓╨╗╤П╨╡╤В╤Б╤П ╨║╨╗╤О╤З╨╡╨▓╤Л╨╝ ╤Д╨░╨║╤В╨╛╤А╨╛╨╝ ╨┐╤А╨╕ ╨▓╤Л╨▒╨╛╤А╨╡ ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨╛╨│╨╛ CRM-╤А╨╡╤И╨╡╨╜╨╕╤П. ╨У╨╕╨▒╨║╨╛╤Б╤В╤М ╨╛╤В╨╜╨╛╤Б╨╕╤В╤Б╤П ╨╜╨╡ ╤В╨╛╨╗╤М╨║╨╛ ╨║ ╨┐╤А╨╛╤Б╤В╨╛╤В╨╡ ╨┤╨╛╤Б╤В╤Г╨┐╨░ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨╛╨▓ ╨▓ ╨╗╤О╨▒╨╛╨╡ ╨▓╤А╨╡╨╝╤П ╨╕ ╨▓ ╨╗╤О╨▒╨╛╨╝ ╨╝╨╡╤Б╤В╨╡; ╤Н╤В╨╛ ╤В╨░╨║╨╢╨╡ ╨╛╤В╨╜╨╛╤Б╨╕╤В╤Б╤П ╨║ ╤Б╨┐╨╛╤Б╨╛╨▒╨╜╨╛╤Б╤В╨╕ CRM ╨╗╨╡╨│╨║╨╛ ╨╝╨╛╨┤╨╕╤Д╨╕╤Ж╨╕╤А╨╛╨▓╨░╤В╤М╤Б╤П ╨╕ ╨┐╨╛╨╗╨╜╨╛╤Б╤В╤М╤О ╨╝╨░╤Б╤И╤В╨░╨▒╨╕╤А╨╛╨▓╨░╤В╤М╤Б╤П.

╨Э╨░╨┐╤А╨╕╨╝╨╡╤А, ╨╡╤Б╨╗╨╕ ╨▓╨░╤И╨░ ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П ╤Б╤В╤А╨╡╨╝╨╕╤В╤Б╤П ╨║ ╨╝╨╡╨╢╨┤╤Г╨╜╨░╤А╨╛╨┤╨╜╨╛╨╝╤Г ╤А╨╛╤Б╤В╤Г, ╨▓╨░╨╝ ╨╜╤Г╨╢╨╜╨╛, ╤З╤В╨╛╨▒╤Л ╨▓╨░╤И╨░ ╨╝╨╛╨▒╨╕╨╗╤М╨╜╨░╤П CRM ╨╕╨╝╨╡╨╗╨░ ╨╝╨╜╨╛╨│╨╛╤П╨╖╤Л╤З╨╜╤Л╨╡ ╨╕ ╨╝╤Г╨╗╤М╤В╨╕╨▓╨░╨╗╤О╤В╨╜╤Л╨╡ ╤Д╤Г╨╜╨║╤Ж╨╕╨╕. ╨Ю╨╜ ╤В╨░╨║╨╢╨╡ ╨┤╨╛╨╗╨╢╨╡╨╜ ╨╗╨╡╨│╨║╨╛ ╨╕╨╜╤В╨╡╨│╤А╨╕╤А╨╛╨▓╨░╤В╤М╤Б╤П ╤Б ╨┤╤А╤Г╨│╨╕╨╝╨╕ ╨┐╨╗╨░╤В╤Д╨╛╤А╨╝╨░╨╝╨╕ ╨╕ ╨╝╨░╤Б╤И╤В╨░╨▒╨╕╤А╨╛╨▓╨░╤В╤М╤Б╤П ╨▓╨╛ ╨▓╤Б╨╡╤Е ╨▓╨░╤И╨╕╤Е ╨╛╤В╨┤╨╡╨╗╨░╤Е.

╨Ь╨╛╨▒╨╕╨╗╤М╨╜╨░╤П CRM, ╨║╨╛╤В╨╛╤А╤Г╤О ╨▓╤Л ╨╝╨╛╨╢╨╡╤В╨╡ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М ╤Б╨╡╨│╨╛╨┤╨╜╤П, ╨▓╤Б╨╡╨│╨┤╨░ ╨┤╨╛╨╗╨╢╨╜╨░ ╨▒╤Л╤В╤М ╨│╨╛╤В╨╛╨▓╨░ ╨║ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╨╜╨╕╤О ╨╖╨░╨▓╤В╤А╨░ тАФ ╨▒╨╛╨╗╤М╤И╨╡ ╨╕╨╜╤Б╤В╤А╤Г╨╝╨╡╨╜╤В╨╛╨▓ ╨┤╨╗╤П ╨┐╤А╨╛╨┤╨░╨╢, ╨╝╨░╤А╨║╨╡╤В╨╕╨╜╨│╨░ ╨╕ ╨╛╨▒╤Б╨╗╤Г╨╢╨╕╨▓╨░╨╜╨╕╤П ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╤З╨░╤Б╤В╨╛ ╨╛╨╖╨╜╨░╤З╨░╨╡╤В ╨▒╨╛╨╗╤М╤И╨╡ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓, ╨┐╨╛╤Н╤В╨╛╨╝╤Г ╨▓╤Л ╨▓ ╨┐╨╡╤А╨▓╤Г╤О ╨╛╤З╨╡╤А╨╡╨┤╤М ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╨╡╤В╨╡ CRM.