╨Я╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╨╡ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓

╨Я╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╨╡ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨Ч╨╜╨░╤З╨╡╨╜╨╕╨╡

╨Я╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╨╡ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ тАФ ╤Н╤В╨╛ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б, ╨║╨╛╤В╨╛╤А╤Л╨╣ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╤О╤В ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕, ╤З╤В╨╛╨▒╤Л ╤Г╨▒╨╡╨┤╨╕╤В╤М ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨┐╨╛╨║╤Г╨┐╨░╤В╤М ╨╕╨╗╨╕ ╨┐╨╛╨┤╨┐╨╕╤Б╤Л╨▓╨░╤В╤М╤Б╤П ╨╜╨░ ╨╕╤Е ╨┐╤А╨╛╨┤╤Г╨║╤В╤Л ╨╕ ╤Г╤Б╨╗╤Г╨│╨╕. ╨Ю╨╜ ╨┐╤А╨╡╨▓╤А╨░╤Й╨░╨╡╤В ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗╤М╨╜╤Л╤Е ╨┐╨╛╨║╤Г╨┐╨░╤В╨╡╨╗╨╡╨╣ ╨▓ ╤А╨╡╨░╨╗╤М╨╜╤Л╤Е ╨┐╨╛╨║╤Г╨┐╨░╤В╨╡╨╗╨╡╨╣. ╨Ы╤О╨┤╨╕, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╤А╨░╨╜╤М╤И╨╡ ╨┐╤А╨╛╤Б╤В╨╛ ╨╖╨╜╨░╨╗╨╕ ╨╛ ╨╜╨░╨╗╨╕╤З╨╕╨╕ ╤В╨╛╨▓╨░╤А╨░ ╨╜╨░ ╤А╤Л╨╜╨║╨╡, ╤В╨╡╨┐╨╡╤А╤М ╤А╨╡╤И╨░╤О╤В ╨╡╨│╨╛ ╨┐╤А╨╕╨╛╨▒╤А╨╡╤Б╤В╨╕.

╨н╤В╨░ ╤Б╤В╤А╨░╤В╨╡╨│╨╕╤П ╨┐╨╛╨╝╨╛╨│╨░╨╡╤В ╨┐╤А╨╡╨┤╨┐╤А╨╕╤П╤В╨╕╤П╨╝ ╨╖╨░╨▓╨╛╨╡╨▓╤Л╨▓╨░╤В╤М ╨╜╨╛╨▓╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓, ╤Г╨▓╨╡╨╗╨╕╤З╨╕╨▓╨░╤В╤М ╨┤╨╛╤Е╨╛╨┤╤Л ╨╕ ╨┐╨╛╨╗╤Г╤З╨░╤В╤М ╨┐╤А╨╕╨▒╤Л╨╗╤М. ╨Э╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б ╨┤╨╛╨╗╨╢╨╡╨╜ ╤А╨╡╨░╨╗╨╕╨╖╨╛╨▓╨░╤В╤М ╨┐╨╛╨┤╤Е╨╛╨┤╤П╤Й╤Г╤О ╤Б╤В╤А╨░╤В╨╡╨│╨╕╤О ╨▓ ╨╖╨░╨▓╨╕╤Б╨╕╨╝╨╛╤Б╤В╨╕ ╨╛╤В ╤В╨╕╨┐╨░ ╤А╤Л╨╜╨║╨░ ╨╕ ╨┐╤А╨╛╨┤╤Г╨║╤В╨░. ╨Ю╨╜ ╤В╨░╨║╨╢╨╡ ╨┤╨╛╨╗╨╢╨╡╨╜ ╨┐╤А╨╡╨┤╨┐╤А╨╕╨╜╤П╤В╤М ╨╜╨░╨┤╨╗╨╡╨╢╨░╤Й╨╕╨╡ ╤И╨░╨│╨╕ ╨┤╨╗╤П ╤Г╨┤╨╡╤А╨╢╨░╨╜╨╕╤П ╨┐╤А╨╕╨╛╨▒╤А╨╡╤В╨╡╨╜╨╜╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓. ╨н╤В╨╛ ╨╜╨╡╨┐╤А╨╡╤А╤Л╨▓╨╜╤Л╨╣ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б, ╤В╤А╨╡╨▒╤Г╤О╤Й╨╕╨╣ ╤В╨╡╤А╨┐╨╡╨╜╨╕╤П, ╤Г╨▒╨╡╨╢╨┤╨╡╨╜╨╕╤П, ╨┐╨╗╨░╨╜╨╕╤А╨╛╨▓╨░╨╜╨╕╤П ╨╕ ╨╕╤Б╤Б╨╗╨╡╨┤╨╛╨▓╨░╨╜╨╕╨╣.

╨Ю╨│╨╗╨░╨▓╨╗╨╡╨╜╨╕╨╡

• ╨Я╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╨╡ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨Ч╨╜╨░╤З╨╡╨╜╨╕╨╡
  • ╨Ю╨▒╤К╤П╤Б╨╜╨╡╨╜╨╕╨╡ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б╨░ ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╤П ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓
  • ╨и╨░╨│╨╕
  • ╨║╨░╨╜╨░╨╗╤Л
  • ╨Я╤А╨╕╨╝╨╡╤А╤Л
  • ╨Ъ╨░╨║ ╨╕╨╖╨╝╨╡╤А╨╕╤В╤М?
  • ╨Я╤А╨╡╨╕╨╝╤Г╤Й╨╡╤Б╤В╨▓╨░
  • ╨Я╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╨╡ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨┐╤А╨╛╤В╨╕╨▓ ╨╗╨╕╨┤╨╛╨│╨╡╨╜╨╡╤А╨░╤Ж╨╕╨╕
  • ╨з╨░╤Б╤В╨╛ ╨╖╨░╨┤╨░╨▓╨░╨╡╨╝╤Л╨╡ ╨▓╨╛╨┐╤А╨╛╤Б╤Л (FAQ)
  • ╨а╨╡╨║╨╛╨╝╨╡╨╜╨┤╤Г╨╡╨╝╤Л╨╡ ╤Б╤В╨░╤В╤М╨╕

╨Ъ╨╗╤О╤З╨╡╨▓╤Л╨╡ ╨▓╤Л╨▓╨╛╨┤╤Л

• ╨Я╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╨╡ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╤Г╨▒╨╡╨╢╨┤╨░╨╡╤В ╨╕ ╨┐╤А╨╡╨▓╤А╨░╤Й╨░╨╡╤В ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗╤М╨╜╤Л╤Е ╨┐╨╛╨║╤Г╨┐╨░╤В╨╡╨╗╨╡╨╣ ╨▓ ╤А╨╡╨░╨╗╤М╨╜╤Л╤Е ╨┐╨╛╨║╤Г╨┐╨░╤В╨╡╨╗╨╡╨╣ ╨╕╨╗╨╕ ╨┐╨╛╨┤╨┐╨╕╤Б╤З╨╕╨║╨╛╨▓ ╨┐╤А╨╛╨┤╤Г╨║╤В╨╛╨▓ ╨╕ ╤Г╤Б╨╗╤Г╨│.
• ╨Ъ╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╤О╤В ╤Н╤В╨╛╤В ╨╝╨╡╤В╨╛╨┤ ╨┤╨╗╤П ╤А╨░╨╖╨▓╨╕╤В╨╕╤П ╨▒╨╕╨╖╨╜╨╡╤Б╨░, ╨┐╨╛╨╗╤Г╤З╨╡╨╜╨╕╤П ╨┤╨╛╤Е╨╛╨┤╨░ ╨╕ ╤Г╨▓╨╡╨╗╨╕╤З╨╡╨╜╨╕╤П ╤Б╨▓╨╛╨╡╨╣ ╨┐╤А╨╕╨▒╤Л╨╗╨╕.
• ╨в╤А╨╡╨▒╤Г╨╡╤В╤Б╤П ╨╝╨╜╨╛╨│╨╛ ╤Г╨▒╨╡╨╢╨┤╨╡╨╜╨╕╤П, ╤В╨╡╤А╨┐╨╡╨╜╨╕╤П ╨╕ ╨┐╨╗╨░╨╜╨╕╤А╨╛╨▓╨░╨╜╨╕╤П, ╤З╤В╨╛╨▒╤Л ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╕╤В╤М ╨┐╨╛╨┤╤Е╨╛╨┤╤П╤Й╨╕╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨╕ ╨┐╤А╨╡╨╛╨▒╤А╨░╨╖╨╛╨▓╨░╤В╤М ╨╕╤Е ╨╖╨╜╨░╨╜╨╕╤П ╨▓ ╤А╨╡╨░╨╗╤М╨╜╤Л╨╡ ╤А╨╡╤И╨╡╨╜╨╕╤П ╨╛ ╨┐╨╛╨║╤Г╨┐╨║╨╡.
• ╨б╤В╤А╨░╤В╨╡╨│╨╕╤П ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╤П ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╤А╨░╨▒╨╛╤В╨░╨╡╤В ╨╗╤Г╤З╤И╨╡ ╨▓╤Б╨╡╨│╨╛, ╨╡╤Б╨╗╨╕ ╨╛╨╜╨░ ╤А╨░╨╖╤А╨░╨▒╨╛╤В╨░╨╜╨░ ╤Б ╤Г╤З╨╡╤В╨╛╨╝ ╤В╨╕╨┐╨░ ╨┐╤А╨╛╨┤╤Г╨║╤В╨░, ╨┐╨╛╨║╤Г╨┐╨░╤В╨╡╨╗╨╡╨╣, ╨╕╤Е ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╨╡╨╣ ╨╕ ╨┐╤А╨╡╨┤╨┐╨╛╤З╤В╨╡╨╜╨╕╨╣.

╨Ю╨▒╤К╤П╤Б╨╜╨╡╨╜╨╕╨╡ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б╨░ ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╤П ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓

╨Я╤А╨╕╨╛╨▒╤А╨╡╤В╨╡╨╜╨╕╨╡ ╨╕ ╤Г╨┤╨╡╤А╨╢╨░╨╜╨╕╨╡ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨┐╤А╨╕╨▓╨╗╨╡╨║╨░╤О╤В ╨╜╤Г╨╢╨╜╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨┤╨╗╤П ╨╗╤О╨▒╨╛╨╣ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨╕ ╨┐╤Л╤В╨░╤О╤В╤Б╤П ╨╕╤Е ╤Г╨┤╨╡╤А╨╢╨░╤В╤М. ╨н╤В╨╛╤В ╨┐╤А╨╛╤Ж╨╡╤Б╤Б ╨╜╨╡╨╛╨▒╤Е╨╛╨┤╨╕╨╝ ╨┤╨╗╤П ╨▒╨╡╤Б╨┐╨╡╤А╨╡╨▒╨╛╨╣╨╜╨╛╨╣ ╤А╨░╨▒╨╛╤В╤Л ╨▒╨╕╨╖╨╜╨╡╤Б╨░, ╨┐╤А╨╛╨┤╨╛╨╗╨╢╨╡╨╜╨╕╤П ╨┐╨╛╨╗╤Г╤З╨╡╨╜╨╕╤П ╨┤╨╛╤Е╨╛╨┤╨╛╨▓ ╨╕ ╤А╨░╤Б╤И╨╕╤А╨╡╨╜╨╕╤П.

╨е╨╛╤А╨╛╤И╨╛ ╨┐╤А╨╛╨┤╤Г╨╝╨░╨╜╨╜╨░╤П ╤Б╤В╤А╨░╤В╨╡╨│╨╕╤П ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╤П ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨┐╨╛╨╖╨▓╨╛╨╗╨╕╤В ╤Б╨╛╨╖╨┤╨░╤В╤М ╨║╨╗╨╕╨╡╨╜╤В╤Б╨║╤Г╤О ╨▒╨░╨╖╤Г, ╨╗╨╛╤П╨╗╤М╨╜╤Г╤О ╨║ ╨▒╤А╨╡╨╜╨┤╤Г, ╨╕ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М ╨╡╨╡ ╨┤╨╗╤П ╤А╨╛╤Б╤В╨░ ╨╕ ╤А╨░╤Б╤И╨╕╤А╨╡╨╜╨╕╤П. ╨Ъ╤А╨╛╨╝╨╡ ╤В╨╛╨│╨╛, ╨╛╨╜ ╤Б╨╝╨╛╨╢╨╡╤В ╨▓╤Л╨┤╨╡╤А╨╢╨░╤В╤М ╨┐╨╛╤Б╤В╨╛╤П╨╜╨╜╨╛ ╨╝╨╡╨╜╤П╤О╤Й╨╕╨╣╤Б╤П ╨▓╨║╤Г╤Б ╨╕ ╨┐╤А╨╡╨┤╨┐╨╛╤З╤В╨╡╨╜╨╕╤П.

╨Ъ╨░╨║ ╤В╨╛╨╗╤М╨║╨╛ ╨║╨╗╨╕╨╡╨╜╤В╤Л ╨┐╨╛╨║╤Г╨┐╨░╤О╤В ╨┐╤А╨╛╨┤╤Г╨║╤В ╨╛╨┤╨╜╨╛╨╣ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕, ╨╛╨╜╨╕, ╤Б╨║╨╛╤А╨╡╨╡ ╨▓╤Б╨╡╨│╨╛, ╨╛╤Ж╨╡╨╜╤П╤В ╨╕ ╨┤╤А╤Г╨│╨╕╨╡ ╨┐╤А╨╛╨┤╤Г╨║╤В╤Л ╨╕ ╤Г╤Б╨╗╤Г╨│╨╕ ╤Н╤В╨╛╨╣ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕. ╨Ч╨░╤В╨╡╨╝, ╨╡╤Б╨╗╨╕ ╤Н╤В╨╕ ╨┐╤А╨╛╨┤╤Г╨║╤В╤Л ╤Г╨┤╨╛╨▓╨╗╨╡╤В╨▓╨╛╤А╤П╤О╤В ╨╡╤Й╨╡ ╨║╨░╨║╨╕╨╡-╤В╨╛ ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╨╕ ╨╕ ╨┐╤А╨╡╨┤╨┐╨╛╤З╤В╨╡╨╜╨╕╤П, ╤Н╤В╨╕ ╨║╨╗╨╕╨╡╨╜╤В╤Л ╨╝╨╛╨│╤Г╤В ╨┐╨╛╤А╨╡╨║╨╛╨╝╨╡╨╜╨┤╨╛╨▓╨░╤В╤М ╨╕╤Е ╨▒╨╛╨╗╨╡╨╡ ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗╤М╨╜╤Л╨╝ ╨┐╨╛╨║╤Г╨┐╨░╤В╨╡╨╗╤П╨╝. ╨в╨░╨║╨╕╨╝ ╨╛╨▒╤А╨░╨╖╨╛╨╝, ╨┐╨╛╨┤╨╛╨▒╨╜╨╛ ╤Ж╨╡╨┐╨╜╨╛╨╣ ╤А╨╡╨░╨║╤Ж╨╕╨╕, ╨╜╨╛╨▓╨╛╤Б╤В╨╕ ╨╛ ╤Е╨╛╤А╨╛╤И╨╕╤Е ╨╕ ╨║╨░╤З╨╡╤Б╤В╨▓╨╡╨╜╨╜╤Л╤Е ╨┐╤А╨╛╨┤╤Г╨║╤В╨░╤Е ╤А╨░╤Б╨┐╤А╨╛╤Б╤В╤А╨░╨╜╤П╤О╤В╤Б╤П ╨░╨▓╤В╨╛╨╝╨░╤В╨╕╤З╨╡╤Б╨║╨╕, ╤Б╨╛╨╖╨┤╨░╨▓╨░╤П ╤Г╨╖╨╜╨░╨▓╨░╨╡╨╝╨╛╤Б╤В╤М ╨▒╤А╨╡╨╜╨┤╨░ ╨╕ ╤Г╨▓╨╡╨╗╨╕╤З╨╕╨▓╨░╤П ╨┐╤А╨╛╨┤╨░╨╢╨╕.

╨Ы╤О╨▒╨╛╨╡ ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╨╡ ╨╜╨╛╨▓╨╛╨│╨╛ ╨║╨╗╨╕╨╡╨╜╤В╨░ тАФ ╤Н╤В╨╛ ╤И╨░╨╜╤Б ╨┤╨╗╤П ╨▒╨╕╨╖╨╜╨╡╤Б╨░ ╨▓╤Л╨╣╤В╨╕ ╨▓ ╨╜╨╛╨▓╤Л╨╣ ╨│╨╡╨╛╨│╤А╨░╤Д╨╕╤З╨╡╤Б╨║╨╕╨╣ ╤А╨╡╨│╨╕╨╛╨╜, ╨╕╨╖╤Г╤З╨╕╤В╤М ╨╜╨╛╨▓╤Л╨╣ ╤В╨╕╨┐ ╨┐╨╛╨║╤Г╨┐╨░╤В╨╡╨╗╤П ╨╕╨╗╨╕ ╨┐╨╛╨╗╤Г╤З╨╕╤В╤М ╤Б╨▓╨╡╨╢╤Г╤О ╨╕╨╜╨╜╨╛╨▓╨░╤Ж╨╕╨╛╨╜╨╜╤Г╤О ╨╕╨┤╨╡╤О ╨┤╨╗╤П ╤Г╨╗╤Г╤З╤И╨╡╨╜╨╕╤П ╨┐╤А╨╛╨┤╤Г╨║╤В╨░. ╨в╨░╨║╨╕╨╝ ╨╛╨▒╤А╨░╨╖╨╛╨╝, ╨▓╨░╨╢╨╜╨╛ ╤В╨░╨║╨╢╨╡ ╤Б╨┤╨╡╨╗╨░╤В╤М ╨▒╨╕╨╖╨╜╨╡╤Б ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╨╛ ╤Б╤В╨░╨▒╨╕╨╗╤М╨╜╤Л╨╝ ╨╕ ╨▓╤Л╨╢╨╕╤В╤М ╨▓ ╤Г╤Б╨╗╨╛╨▓╨╕╤П╤Е ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤Ж╨╕╨╕.

╨и╨░╨│╨╕

╨Х╤Б╤В╤М ╨╜╨╡╤Б╨║╨╛╨╗╤М╨║╨╛ ╤И╨░╨│╨╛╨▓, ╨║╨╛╤В╨╛╤А╤Л╨╝ ╨┤╨╛╨╗╨╢╨╜╨░ ╤Б╨╗╨╡╨┤╨╛╨▓╨░╤В╤М ╨╗╤О╨▒╨░╤П ╨╛╤А╨│╨░╨╜╨╕╨╖╨░╤Ж╨╕╤П ╨┐╤А╨╕ ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╨╕ ╨╜╨╛╨▓╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓.

1. ╨Ю╨┐╤А╨╡╨┤╨╡╨╗╨╕╤В╤М ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ тАУ ╨Ш╨┤╨╡╨╜╤В╨╕╤Д╨╕╨║╨░╤Ж╨╕╤П ╨║╨╗╨╕╨╡╨╜╤В╨░ ╨╕╨╗╨╕ ╤А╤Л╨╜╨║╨░ ╤З╤А╨╡╨╖╨▓╤Л╤З╨░╨╣╨╜╨╛ ╨▓╨░╨╢╨╜╨░, ╤В╨░╨║ ╨║╨░╨║ ╤Н╤В╨╛ ╨┐╤А╨╕╨▓╨╡╨┤╨╡╤В ╨║ ╨┐╤А╨░╨▓╨╕╨╗╤М╨╜╨╛╨╝╤Г ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╤О ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓.
2. ╨Я╨╛╨╜╤П╤В╤М ╨▒╨╕╨╖╨╜╨╡╤Б-╤Ж╨╡╨╗╨╕ тАУ ╨Ч╨░╤В╨╡╨╝ ╨▒╨╕╨╖╨╜╨╡╤Б ╨┤╨╛╨╗╨╢╨╡╨╜ ╨┐╨╛╨╜╨╕╨╝╨░╤В╤М, ╨║╨╛╨│╨┤╨░ ╨╕ ╨┐╨╛╤З╨╡╨╝╤Г ╨╛╨╜ ╤Е╨╛╤З╨╡╤В ╨┐╤А╨╕╨▓╨╗╨╡╤З╤М ╨╜╨╛╨▓╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓, ╨║╨░╨║╤Г╤О ╨┐╨╛╨╗╤М╨╖╤Г ╤Н╤В╨╛ ╨┐╤А╨╕╨╜╨╡╤Б╨╡╤В ╨╛╤В╤А╨░╤Б╨╗╨╕ ╨╕ ╤Б╨║╨╛╨╗╤М╨║╨╛ ╨╖╨░╤В╤А╨░╤В ╨╝╨╛╨╢╨╡╤В ╨┐╨╛╨╜╨╡╤Б╤В╨╕ ╨▓ ╤Н╤В╨╛╨╝ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б╨╡.
3. ╨Т╤Л╨▒╨╡╤А╨╕╤В╨╡ ╤Б╨┐╨╛╤Б╨╛╨▒ ╨┐╤А╨╕╨╛╨▒╤А╨╡╤В╨╡╨╜╨╕╤П тАУ ╨Ю╤А╨│╨░╨╜╨╕╨╖╨░╤Ж╨╕╨╕ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╤О╤В ╤А╨░╨╖╨╗╨╕╤З╨╜╤Л╨╡ ╨╝╨╡╤В╨╛╨┤╤Л ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╤П ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓. ╨Ю╨┤╨╜╨░╨║╨╛ ╨╜╨╡ ╨▓╤Б╨╡ ╨┐╨╛╨┤╤Е╨╛╨┤╤П╤В ╨┤╨╗╤П ╨║╨░╨╢╨┤╨╛╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░. ╨Я╨╛╤Н╤В╨╛╨╝╤Г ╨╛╨╜ ╨┤╨╛╨╗╨╢╨╡╨╜ ╨▒╤Л╤В╤М ╨▓ ╤Б╨╛╤Б╤В╨╛╤П╨╜╨╕╨╕ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╕╤В╤М ╨┐╤А╨░╨▓╨╕╨╗╤М╨╜╤Л╨╣ ╤Б╨┐╨╛╤Б╨╛╨▒ ╨┐╨╗╨░╨╜╨╕╤А╨╛╨▓╨░╨╜╨╕╤П ╤Г╨▓╨╡╨╗╨╕╤З╨╡╨╜╨╕╤П ╨║╨╗╨╕╨╡╨╜╤В╤Б╨║╨╛╨╣ ╨▒╨░╨╖╤Л.
4. ╨а╨░╨╖╤А╨░╨▒╨╛╤В╨░╨╣╤В╨╡ ╤Б╤В╤А╨░╤В╨╡╨│╨╕╤О, ╨╛╤Б╨╜╨╛╨▓╨░╨╜╨╜╤Г╤О ╨╜╨░ ╨┐╤А╨╛╨┤╤Г╨║╤В╨╡ ╨╕ ╨┐╨╛╨║╤Г╨┐╨░╤В╨╡╨╗╨╡ тАУ ╨Ъ╨╛╨╝╨┐╨░╨╜╨╕╤П ╨┤╨╛╨╗╨╢╨╜╨░ ╨┐╨╛╨╜╨╕╨╝╨░╤В╤М, ╨║╨░╨║╨╛╨╣ ╨┐╨╗╨░╨╜ ╤Б╤А╨░╨▒╨╛╤В╨░╨╡╤В ╨┤╨╗╤П ╨║╨░╨║╨╛╨│╨╛ ╨┐╤А╨╛╨┤╤Г╨║╤В╨░ ╨╕ ╨║╨░╨║╨╛╨╣ ╨┐╨╛╨║╤Г╨┐╨░╤В╨╡╨╗╤М ╨╝╨╛╨╢╨╡╤В ╨╕╤Е ╨║╤Г╨┐╨╕╤В╤М. ╨Ф╨╗╤П ╤Н╤В╨╛╨│╨╛ ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П ╨┤╨╛╨╗╨╢╨╜╨░ ╨┐╤А╨╛╨▓╨╡╤Б╤В╨╕ ╨╜╨░╨┤╨╗╨╡╨╢╨░╤Й╨╡╨╡ ╨╕╤Б╤Б╨╗╨╡╨┤╨╛╨▓╨░╨╜╨╕╨╡ ╤А╤Л╨╜╨║╨░.
5. ╨г╨▒╨╡╨┤╨╕╤В╤М ╨┐╨╛╨║╤Г╨┐╨░╤В╨╡╨╗╤П тАУ ╨б╨╗╨╡╨┤╤Г╤О╤Й╨╕╨╣ ╤И╨░╨│ тАУ ╤Г╨▒╨╡╨┤╨╕╤В╤М ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗╤М╨╜╨╛╨│╨╛ ╨┐╨╛╨║╤Г╨┐╨░╤В╨╡╨╗╤П ╨║╤Г╨┐╨╕╤В╤М ╤В╨╛╨▓╨░╤А, ╨┐╤А╨╡╨▓╤А╨░╤В╨╕╨▓ ╤В╨░╨║╨╕╨╝ ╨╛╨▒╤А╨░╨╖╨╛╨╝ ╨┐╤А╨╛╤Б╤В╨╛╨╡ ╨╖╨╜╨░╨╜╨╕╨╡ ╨▓ ╤А╨╡╨░╨╗╤М╨╜╤Л╨╡ ╨┐╤А╨╛╨┤╨░╨╢╨╕.
6. ╨г╨╗╤Г╤З╤И╨╡╨╜╨╕╨╡ ╤Б╤В╤А╨░╤В╨╡╨│╨╕╨╕ тАУ ╨Т╨╛ ╨▓╤А╨╡╨╝╤П ╨┐╤А╨╛╨┤╨░╨╢ ╨▒╨╕╨╖╨╜╨╡╤Б ╨┤╨╛╨╗╨╢╨╡╨╜ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╕╤В╤М, ╨║╨░╨║╨╕╨╡ ╤Д╤Г╨╜╨║╤Ж╨╕╨╕ ╨┐╨╛╨┤╨┤╨╡╤А╨╢╨╕╨▓╨░╤О╤В ╨┐╤А╨╛╤Ж╨╡╤Б╤Б ╨┐╤А╨╛╨┤╨░╨╢, ╨░ ╨║╨░╨║╨╕╨╡ ╨╜╨╡╤В. ╨Э╨░╨║╨╛╨╜╨╡╤Ж, ╨╛╨╜╨╕ ╨┤╨╛╨╗╨╢╨╜╤Л ╨┐╨╛╨┐╤Л╤В╨░╤В╤М╤Б╤П ╨▓╨╜╨╡╨┤╤А╨╕╤В╤М ╨╕╨╜╨╜╨╛╨▓╨░╤Ж╨╕╨╕ ╨╕ ╤Г╨╗╤Г╤З╤И╨╕╤В╤М ╨┐╤А╨╛╨┤╤Г╨║╤В╤Л ╨╕ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б╤Л ╨┐╤А╨╛╨┤╨░╨╢, ╤З╤В╨╛ ╨┐╨╛╨╝╨╛╨╢╨╡╤В ╨┐╤А╨╕╨▓╨╗╨╡╤З╤М ╨▒╨╛╨╗╤М╤И╨╡ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓.

╨║╨░╨╜╨░╨╗╤Л

╨Х╤Б╤В╤М ╨╜╨╡╤Б╨║╨╛╨╗╤М╨║╨╛ ╨╝╨╡╤В╨╛╨┤╨╛╨▓ ╨╕╨╗╨╕ ╨║╨░╨╜╨░╨╗╨╛╨▓, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨╝╨╛╨╢╨╜╨╛ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М ╨┤╨╗╤П ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╤П ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓, ╨░ ╨╕╨╝╨╡╨╜╨╜╨╛:

1. ╨б╨╛╤Ж╨╕╨░╨╗╤М╨╜╤Л╨╡ ╨╝╨╡╨┤╨╕╨░ тАУ ╨б╨╛╤Ж╨╕╨░╨╗╤М╨╜╤Л╨╡ ╤Б╨╡╤В╨╕ ╨╝╨╛╨│╤Г╤В ╤Г╨▓╨╡╨╗╨╕╤З╨╕╤В╤М ╨║╨╗╨╕╨╡╨╜╤В╤Б╨║╤Г╤О ╨▒╨░╨╖╤Г. ╨Ю╨╜ ╨╝╨╛╨╢╨╡╤В ╨▒╤Л╤В╤М ╨▒╨╡╤Б╨┐╨╗╨░╤В╨╜╤Л╨╝ ╨╕╨╗╨╕ ╨┐╨╗╨░╤В╨╜╤Л╨╝, ╨╜╨╛ ╨╛╨╜ ╨╝╨╛╨╢╨╡╤В ╨▒╤Л╤Б╤В╤А╨╛ ╨╛╤Е╨▓╨░╤В╨╕╤В╤М ╨╝╨╜╨╛╨│╨╕╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓.
2. ╨Ф╨╕╤Б╨┐╨╗╨╡╨╕ тАУ ╨Ф╨╕╤Б╨┐╨╗╨╡╨╕ ╤Б ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╨╜╨╕╨╡╨╝ ╤А╨╡╨║╨╗╨░╨╝╨╜╤Л╤Е ╤Й╨╕╤В╨╛╨▓, ╨▒╤А╨╛╤И╤О╤А ╨╕ ╤В. ╨┤. ╨┐╨╛╨╝╨╛╨│╨░╤О╤В ╨▓ ╨▓╨╕╨╖╤Г╨░╨╗╤М╨╜╨╛╨╣ ╤А╨╡╨║╨╗╨░╨╝╨╡, ╤З╤В╨╛╨▒╤Л ╨╗╤О╨┤╨╕ ╨╖╨╜╨░╨╗╨╕ ╨╛ ╨╡╨╡ ╤Б╤Г╤Й╨╡╤Б╤В╨▓╨╛╨▓╨░╨╜╨╕╨╕ ╨╜╨░ ╤А╤Л╨╜╨║╨╡.
3. ╨Я╨╛╨╕╤Б╨║╨╛╨▓╨░╤П ╨╛╨┐╤В╨╕╨╝╨╕╨╖╨░╤Ж╨╕╤П тАФ ╨Т ╤Н╤В╨╛╨╝ ╨╝╨╡╤В╨╛╨┤╨╡ ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П ╨┐╤А╨╛╨┤╨▓╨╕╨│╨░╨╡╤В ╤Б╨▓╨╛╨╣ ╨▓╨╡╨▒-╤Б╨░╨╣╤В ╤Б ╨┐╨╛╨╝╨╛╤Й╤М╤О ╤Е╨╛╤А╨╛╤И╨╡╨│╨╛ ╨║╨╛╨╜╤В╨╡╨╜╤В╨░, ╨▓╨╕╨┤╨╡╨╛, ╨┐╨╛╨╗╨╡╨╖╨╜╤Л╤Е ╤Б╤Б╤Л╨╗╨╛╨║ ╨╕ ╤В. ╨┤., ╤З╤В╨╛╨▒╤Л ╨┐╨╛╨▓╤Л╤Б╨╕╤В╤М ╨╡╨│╨╛ ╤А╨╡╨╣╤В╨╕╨╜╨│ ╨▓ ╨┐╨╛╨╕╤Б╨║╨╛╨▓╤Л╤Е ╤Б╨╕╤Б╤В╨╡╨╝╨░╤Е, ╤В╨░╨║╨╕╤Е ╨║╨░╨║ Google ╨╕ Amazon.
4. ╤Н╨╗╨╡╨║╤В╤А╨╛╨╜╨╜╤Л╨╡ ╨┐╨╕╤Б╤М╨╝╨░ тАФ ╨Ю╤В╨┐╤А╨░╨▓╨║╨░ ╤Н╨╗╨╡╨║╤В╤А╨╛╨╜╨╜╤Л╤Е ╨┐╨╕╤Б╨╡╨╝ ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗╤М╨╜╤Л╨╝ ╨║╨╗╨╕╨╡╨╜╤В╨░╨╝ тАФ ╨╡╤Й╨╡ ╨╛╨┤╨╕╨╜ ╤Б╨┐╨╛╤Б╨╛╨▒ ╤Г╨▓╨╡╨╗╨╕╤З╨╕╤В╤М ╨║╨╛╨╗╨╕╤З╨╡╤Б╤В╨▓╨╛ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓. ╨Э╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б ╨┤╨╛╨╗╨╢╨╡╨╜ ╨╕╨╝╨╡╤В╤М ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╤М ╨╕╨┤╨╡╨╜╤В╨╕╤Д╨╕╤Ж╨╕╤А╨╛╨▓╨░╤В╤М ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨╝╨╛╨│╤Г╤В ╨╛╤В╨▓╨╡╤В╨╕╤В╤М ╨╜╨░ ╤В╨░╨║╨╕╨╡ ╤Н╨╗╨╡╨║╤В╤А╨╛╨╜╨╜╤Л╨╡ ╨┐╨╕╤Б╤М╨╝╨░. ╨н╤В╨╛ ╨▒╨╡╤Б╨┐╨╛╨╗╨╡╨╖╨╜╨╛, ╨╡╤Б╨╗╨╕ ╤Н╨╗╨╡╨║╤В╤А╨╛╨╜╨╜╤Л╨╡ ╨┐╨╕╤Б╤М╨╝╨░ ╨╛╤В╨┐╤А╨░╨▓╨╗╤П╤О╤В╤Б╤П ╤Б╨╗╤Г╤З╨░╨╣╨╜╤Л╨╝ ╨╛╨▒╤А╨░╨╖╨╛╨╝.
5. ╨Ъ╨╛╨╜╤В╨╡╨╜╤В-╨╝╨░╤А╨║╨╡╤В╨╕╨╜╨│ тАУ ╨н╤В╨╛╤В ╨╝╨╡╤В╨╛╨┤ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╨╡╤В ╤Б╨╛╨╛╨▒╤Й╨╡╨╜╨╕╤П ╨▓ ╨▒╨╗╨╛╨│╨░╤Е, ╨╕╨╜╤Д╨╛╨│╤А╨░╤Д╨╕╨║╤Г ╨╕ ╨▓╨╕╨┤╨╡╨╛ ╨┤╨╗╤П ╨╕╨╜╤Д╨╛╤А╨╝╨╕╤А╨╛╨▓╨░╨╜╨╕╤П ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨╛ ╨┐╤А╨╛╨┤╤Г╨║╤В╨░╤Е. ╨н╤В╨╛ ╤В╨░╨║╨╢╨╡ ╨▓╨║╨╗╤О╤З╨░╨╡╤В ╨▓ ╤Б╨╡╨▒╤П ╨╛╤В╨▓╨╡╤В╤Л ╨╜╨░ ╨▓╨╛╨┐╤А╨╛╤Б╤Л ╨╕ ╤А╨╡╤И╨╡╨╜╨╕╨╡ ╨┐╤А╨╛╨▒╨╗╨╡╨╝.
6. ╨Я╨░╤А╤В╨╜╨╡╤А╤Б╨║╨╕╨╣ ╨╝╨░╤А╨║╨╡╤В╨╕╨╜╨│ тАУ ╨Я╨░╤А╤В╨╜╨╡╤А╤Л ╨╕╨╗╨╕ ╨▓╨╡╨▒-╤Б╨░╨╣╤В╤Л, ╨┐╤А╨╛╨┤╨░╤О╤Й╨╕╨╡ ╨░╨╜╨░╨╗╨╛╨│╨╕╤З╨╜╤Л╨╡ ╤В╨╛╨▓╨░╤А╤Л, ╨┐╨╛╨╗╤Г╤З╨░╤О╤В ╨╛╨┐╨╗╨░╤В╤Г ╨╖╨░ ╨┐╤А╨╛╨┤╨▓╨╕╨╢╨╡╨╜╨╕╨╡ ╨┐╤А╨╛╨┤╤Г╨║╤В╨░ ╨▓ ╤Н╤В╨╛╨╝ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б╨╡.
7. ╨Ю╤А╨│╨░╨╜╨╕╨╖╨░╤Ж╨╕╤П ╨╝╨╡╤А╨╛╨┐╤А╨╕╤П╤В╨╕╨╣ тАУ ╨Э╨╡╨║╨╛╤В╨╛╤А╤Л╨╡ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨╛╤А╨│╨░╨╜╨╕╨╖╤Г╤О╤В ╨╝╨╡╤А╨╛╨┐╤А╨╕╤П╤В╨╕╤П ╨╕╨╗╨╕ ╨┐╤А╨╛╨│╤А╨░╨╝╨╝╤Л ╨┤╨╗╤П ╨┐╤А╨╛╨┤╨▓╨╕╨╢╨╡╨╜╨╕╤П ╤Б╨▓╨╛╨╡╨╣ ╨┐╤А╨╛╨┤╤Г╨║╤Ж╨╕╨╕, ╨▓ ╤Е╨╛╨┤╨╡ ╨║╨╛╤В╨╛╤А╤Л╤Е ╨┐╤А╨╛╨┤╤Г╨║╤В╤Л ╨▓╤Л╤Б╤В╨░╨▓╨╗╤П╤О╤В╤Б╤П ╨╜╨░ ╨╛╨▒╨╛╨╖╤А╨╡╨╜╨╕╨╡ ╨╕ ╨┤╨╡╨╝╨╛╨╜╤Б╤В╤А╨╕╤А╤Г╤О╤В╤Б╤П ╨┤╨╗╤П ╨┤╨╡╨╝╨╛╨╜╤Б╤В╤А╨░╤Ж╨╕╨╕ ╨╕╤Е ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╨╜╨╕╤П ╨╕ ╨┐╤А╨╡╨╕╨╝╤Г╤Й╨╡╤Б╤В╨▓.
8. ╨Ь╨╕╨║╤Б ╨▓╤Б╨╡╤Е ╨║╨░╨╜╨░╨╗╨╛╨▓ тАУ ╨Я╤А╨╛╨╕╨╖╨▓╨╛╨┤╨╕╤В╨╡╨╗╨╕ ╤В╨░╨║╨╢╨╡ ╨╝╨╛╨│╤Г╤В ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М ╨║╨╛╨╝╨▒╨╕╨╜╨░╤Ж╨╕╤О ╤А╨░╨╖╨╗╨╕╤З╨╜╤Л╤Е ╨╝╨░╤А╨║╨╡╤В╨╕╨╜╨│╨╛╨▓╤Л╤Е ╨║╨░╨╜╨░╨╗╨╛╨▓ ╨┤╨╗╤П ╨╛╨▒╤А╨░╤Й╨╡╨╜╨╕╤П ╨║ ╨║╨╗╨╕╨╡╨╜╤В╨░╨╝.

╨Я╤А╨╕╨╝╨╡╤А╤Л

╨Ф╨░╨▓╨░╨╣╤В╨╡ ╤А╨░╨╖╨▒╨╡╤А╨╡╨╝╤Б╤П ╤Б ╨┐╤А╨╛╤Ж╨╡╤Б╤Б╨╛╨╝ ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╤П ╨╕ ╤Г╨┤╨╡╤А╨╢╨░╨╜╨╕╤П ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨╜╨░ ╨╜╨╡╤Б╨║╨╛╨╗╤М╨║╨╕╤Е ╨┐╤А╨╕╨╝╨╡╤А╨░╤Е.

╨Я╤А╨╕╨╝╨╡╤А тДЦ1

Max Enterprise тАФ ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П ╨┐╨╛ ╨┐╤А╨╛╨╕╨╖╨▓╨╛╨┤╤Б╤В╨▓╤Г ╤В╨╛╨▓╨░╤А╨╛╨▓ ╨┤╨╗╤П ╨┤╨╡╤В╨╡╨╣. ╨Ъ╨╛╨╝╨┐╨░╨╜╨╕╤П ╨╖╨░╨▓╨╛╨╡╨▓╨░╨╗╨░ ╨╖╨╜╨░╤З╨╕╤В╨╡╨╗╤М╨╜╤Г╤О ╨┤╨╛╨╗╤О ╤А╤Л╨╜╨║╨░ ╨▒╨╗╨░╨│╨╛╨┤╨░╤А╤П ╤И╨╕╤А╨╛╨║╨╛╨╝╤Г ╨░╤Б╤Б╨╛╤А╤В╨╕╨╝╨╡╨╜╤В╤Г ╤В╨╛╨▓╨░╤А╨╛╨▓ ╨┐╨╛ ╤Г╤Е╨╛╨┤╤Г ╨╖╨░ ╨┤╨╡╤В╤М╨╝╨╕, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨╗╨╡╨│╨║╨╛ ╨┤╨╛╤Б╤В╤Г╨┐╨╜╤Л ╨╕ ╨╕╨╝╨╡╤О╤В ╨╛╤З╨╡╨╜╤М ╤Г╨┤╨╛╨▒╨╜╤Г╤О ╤Б╨╕╤Б╤В╨╡╨╝╤Г ╤Г╨┐╨░╨║╨╛╨▓╨║╨╕.

╨Ъ╨╛╨╝╨┐╨░╨╜╨╕╤П ╤В╨░╨║╨╢╨╡ ╤А╨╡╤И╨╕╨╗╨░ ╨╖╨░╨╜╤П╤В╤М╤Б╤П ╨┐╤А╨╛╨╕╨╖╨▓╨╛╨┤╤Б╤В╨▓╨╛╨╝ ╤Б╤А╨╡╨┤╤Б╤В╨▓ ╨┐╨╛ ╤Г╤Е╨╛╨┤╤Г ╨╖╨░ ╨║╨╛╨╢╨╡╨╣ ╨┤╨╗╤П ╨▓╨╖╤А╨╛╤Б╨╗╤Л╤Е. ╨Ф╨╗╤П ╤Н╤В╨╛╨╣ ╤Ж╨╡╨╗╨╕ ╨▒╤Л╨╗╨╛ ╨╖╨░╨╝╨╡╤З╨╡╨╜╨╛, ╤З╤В╨╛ ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╨╡ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨╕╨╖ ╨▓╤Б╨╡╤Е ╨▓╨╖╤А╨╛╤Б╨╗╤Л╤Е ╨▓╨╛╨╖╤А╨░╤Б╤В╨╜╤Л╤Е ╨│╤А╤Г╨┐╨┐ ╨▒╤Г╨┤╨╡╤В ╤Б╨╗╨╛╨╢╨╜╤Л╨╝, ╨┐╨╛╤Б╨║╨╛╨╗╤М╨║╤Г ╤Б╤Г╤Й╨╡╤Б╤В╨▓╤Г╨╡╤В ╨╝╨╜╨╛╨│╨╛ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╛╨▓. ╨в╨░╨║╨╕╨╝ ╨╛╨▒╤А╨░╨╖╨╛╨╝, Max Enterprise ╨╛╤А╨╕╨╡╨╜╤В╨╕╤А╨╛╨▓╨░╨╜╨░ ╤В╨╛╨╗╤М╨║╨╛ ╨╜╨░ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╤Б ╨╜╨░╨┐╤А╤П╨╢╨╡╨╜╨╜╤Л╨╝ ╨│╤А╨░╤Д╨╕╨║╨╛╨╝ ╨┐╨╛╨╡╨╖╨┤╨╛╨║ ╨╕ ╨╝╨╡╨╜╤М╤И╨╕╨╝ ╨║╨╛╨╗╨╕╤З╨╡╤Б╤В╨▓╨╛╨╝ ╨▓╤А╨╡╨╝╨╡╨╜╨╕ ╨┤╨╗╤П ╤Г╤Е╨╛╨┤╨░ ╨╖╨░ ╤Б╨╛╨▒╨╛╨╣. ╨Ю╨╜ ╤Г╨┐╨╛╤А╤П╨┤╨╛╤З╨╕╨▓╨░╨╡╤В ╨▒╨░╨╖╤Л ╨┤╨░╨╜╨╜╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨╕╨╖ ╤А╨░╨╖╨╗╨╕╤З╨╜╤Л╤Е ╨░╨▓╨╕╨░╨║╨╛╨╝╨┐╨░╨╜╨╕╨╣ ╨╕ ╤В╤Г╤А╨╕╤Б╤В╨╕╤З╨╡╤Б╨║╨╕╤Е ╨░╨│╨╡╨╜╤В╤Б╤В╨▓, ╨┐╤А╨╛╨▓╨╡╤А╤П╨╡╤В ╤А╨░╤Б╨┐╨╕╤Б╨░╨╜╨╕╨╡ ╨╕╤Е ╨┐╨╛╨╡╨╖╨┤╨╛╨║ ╨╕ ╤А╨░╨╖╤А╨░╨▒╨░╤В╤Л╨▓╨░╨╡╤В ╤Б╤В╤А╨░╤В╨╡╨│╨╕╤О, ╤З╤В╨╛╨▒╤Л ╨▓ ╨┐╨╡╤А╨▓╤Г╤О ╨╛╤З╨╡╤А╨╡╨┤╤М ╤Б╨▓╤П╨╖╤Л╨▓╨░╨╗╨╕╤Б╤М ╤Б ╨╜╨░╨╕╨▒╨╛╨╗╨╡╨╡ ╤З╨░╤Б╤В╤Л╨╝╨╕ ╨┐╤Г╤В╨╡╤И╨╡╤Б╤В╨▓╨╡╨╜╨╜╨╕╨║╨░╨╝╨╕.

╨Э╨░╨┤╨╗╨╡╨╢╨░╤Й╨╡╨╡ ╨╕ ╨┤╨╡╤В╨░╨╗╤М╨╜╨╛╨╡ ╨┐╨╗╨░╨╜╨╕╤А╨╛╨▓╨░╨╜╨╕╨╡ ╨┐╤А╨╕╨▓╨╛╨┤╨╕╤В ╨║ ╨╛╤З╨╡╨╜╤М ╨▓╤Л╤Б╨╛╨║╨╛╨╝╤Г ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╤О ╨╜╨╛╨▓╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓, ╨╕ ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П ╤Г╤Б╨┐╨╡╤И╨╜╨╛ ╨▓╤Л╤Е╨╛╨┤╨╕╤В ╨╜╨░ ╨╜╨╛╨▓╤Л╨╣ ╤А╤Л╨╜╨╛╨║. ╨Ю╨┤╨╜╨░╨║╨╛ ╤Н╤В╨╛╤В ╨┐╤А╨╕╨╝╨╡╤А ╨┐╨╛╨║╨░╨╖╤Л╨▓╨░╨╡╤В, ╤З╤В╨╛ ╨┤╨╗╤П ╤Г╨▓╨╡╨╗╨╕╤З╨╡╨╜╨╕╤П ╨║╨╗╨╕╨╡╨╜╤В╤Б╨║╨╛╨╣ ╨▒╨░╨╖╤Л ╨╜╨╡╨╛╨▒╤Е╨╛╨┤╨╕╨╝╨╛ ╨┐╨╛╨╜╨╕╨╝╨░╤В╤М ╨▒╨╕╨╖╨╜╨╡╤Б-╨┐╨╗╨░╨╜ ╨╕ ╤В╨╕╨┐ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓, ╨║╨╛╤В╨╛╤А╤Л╨╝ ╨┐╨╛╨┤╤Е╨╛╨┤╨╕╤В ╨┐╤А╨╛╨┤╤Г╨║╤В. ╨Т ╨┐╤А╨╛╤В╨╕╨▓╨╜╨╛╨╝ ╤Б╨╗╤Г╤З╨░╨╡ ╤Н╤В╨╛ ╨▒╤Г╨┤╨╡╤В ╨┐╤Г╤Б╤В╨░╤П ╤В╤А╨░╤В╨░ ╨▓╤А╨╡╨╝╨╡╨╜╨╕ ╨╕ ╨┤╨╡╨╜╨╡╨│.

╨Я╤А╨╕╨╝╨╡╤А #2

╨Т ╤Б╨╛╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╨╕╨╕ ╤Б ╨╕╤Б╤Б╨╗╨╡╨┤╨╛╨▓╨░╤В╤М, ╤Г╤Б╤В╨╛╨╣╤З╨╕╨▓╤Л╨╣ ╤А╨╛╤Б╤В ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╨╕ ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╤П ╨╜╨╛╨▓╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╤Б╤К╨╡╨┤╨░╨╡╤В ╨┐╤А╨╕╨▒╤Л╨╗╤М, ╨┐╨╛╨╗╤Г╤З╨╡╨╜╨╜╤Г╤О ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П╨╝╨╕ ╤Н╨╗╨╡╨║╤В╤А╨╛╨╜╨╜╨╛╨╣ ╨║╨╛╨╝╨╝╨╡╤А╤Ж╨╕╨╕. ╨Ъ╨╛╨╜╨╡╤З╨╜╨╛, ╤Н╤В╨░ ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╤М ╨╕╨│╤А╨░╨╡╤В ╨╖╨╜╨░╤З╨╕╤В╨╡╨╗╤М╨╜╤Г╤О ╤А╨╛╨╗╤М ╨▓ ╤А╨╛╤Б╤В╨╡ ╨╗╤О╨▒╨╛╨╣ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕. ╨Э╨╛ ╨┤╨╗╤П ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╣ ╤Н╨╗╨╡╨║╤В╤А╨╛╨╜╨╜╨╛╨╣ ╨║╨╛╨╝╨╝╨╡╤А╤Ж╨╕╨╕, ╨┐╨╛╤Б╨║╨╛╨╗╤М╨║╤Г ╨╛╨╜╨╕ ╨╛╤А╨╕╨╡╨╜╤В╨╕╤А╤Г╤О╤В╤Б╤П ╨╜╨░ ╤А╨╡╨║╨╗╨░╨╝╤Г ╨▓ ╤Б╨╛╤Ж╨╕╨░╨╗╤М╨╜╤Л╤Е ╤Б╨╡╤В╤П╤Е, ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╤М ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╤П ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨▓╨╛╨╖╤А╨░╤Б╤В╨░╨╡╤В, ╨┐╨╛╤Б╨║╨╛╨╗╤М╨║╤Г ╤В╤А╤Г╨┤╨╜╨╛ ╨╛╤А╨╕╨╡╨╜╤В╨╕╤А╨╛╨▓╨░╤В╤М╤Б╤П ╨╜╨░ ╤Д╨░╨║╤В╨╕╤З╨╡╤Б╨║╨╕╨╣ ╤В╨╕╨┐ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓.

╨Я╤А╨╕╨╝╨╡╤А #3

╨╜╨╛╨▓╤Л╨╣ ╨║╨░╨╝╨┐╨░╨╜╨╕╤П, Performance Max, ╤Б╤В╤А╨╡╨╝╨╕╤В╤Б╤П ╨┐╤А╨╕╨▓╨╜╨╡╤Б╤В╨╕ ╨▓ ╨║╨╛╨╝╨┐╨░╨╜╨╕╤О ╨╜╨╛╨▓╤Л╨╣ ╨▒╨╕╨╖╨╜╨╡╤Б, ╤З╤В╨╛ ╨╛╨╖╨╜╨░╤З╨░╨╡╤В ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╨╡ ╨╜╨╛╨▓╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓. ╨Ъ╨╛╨╜╨╡╤З╨╜╨╛, ╨▒╤Г╨┤╤Г╤В ╨╕ ╨┤╨╛╨┐╨╛╨╗╨╜╨╕╤В╨╡╨╗╤М╨╜╤Л╨╡ ╤А╨░╤Б╤Е╨╛╨┤╤Л, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П ╨┐╨╛╨╜╨╡╤Б╨╡╤В. ╨Э╨╛ ╤Б ╨┐╨╛╨╝╨╛╤Й╤М╤О ╤Н╤В╨╛╨╣ ╨║╨░╨╝╨┐╨░╨╜╨╕╨╕ ╤А╨╡╨║╨╗╨░╨╝╨╛╨┤╨░╤В╨╡╨╗╨╕ ╨╝╨╛╨│╤Г╤В ╨▓╤Л╤П╨▓╨╕╤В╤М ╨╜╨╛╨▓╤Л╨╡ ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╨╕ ╨┤╨╗╤П ╨▒╨╕╨╖╨╜╨╡╤Б╨░.

╨Ъ╨░╨║ ╤А╨░╤Б╤Б╤З╨╕╤В╨░╤В╤М ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╤М ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╤П ╨║╨╗╨╕╨╡╨╜╤В╨░?

╨Ь╨╛╨╢╨╜╨╛ ╨┐╨╛╨╜╤П╤В╤М, ╨▒╤Л╨╗╨╛ ╨╗╨╕ ╨┐╤А╨╕╨╛╨▒╤А╨╡╤В╨╡╨╜╨╕╨╡ ╨╜╨╛╨▓╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨┐╤А╨╕╨▒╤Л╨╗╤М╨╜╤Л╨╝ ╨╕╨╗╨╕ ╤Ж╨╡╨╜╨╜╤Л╨╝ ╨┤╨╗╤П ╨▒╨╕╨╖╨╜╨╡╤Б╨░. ╨Ю╨╜ ╨╕╨╖╨╝╨╡╤А╤П╨╡╤В╤Б╤П ╨┐╤Г╤В╨╡╨╝ ╤А╨░╤Б╤З╨╡╤В╨░ ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╨╕ ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╤П ╨║╨╗╨╕╨╡╨╜╤В╨░ (CAC), ╨║╨╛╤В╨╛╤А╨░╤П ╨┐╤А╨╡╨┤╤Б╤В╨░╨▓╨╗╤П╨╡╤В ╤Б╨╛╨▒╨╛╨╣ ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╤М ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╤П ╨╜╨╛╨▓╨╛╨│╨╛ ╨║╨╗╨╕╨╡╨╜╤В╨░. ╨Ъ╤А╨╛╨╝╨╡ ╤В╨╛╨│╨╛, ╨╛╨╜ ╨▓╨║╨╗╤О╤З╨░╨╡╤В ╨▓ ╤Б╨╡╨▒╤П ╤А╨░╨╖╨╗╨╕╤З╨╜╤Г╤О ╤А╨╡╨║╨╗╨░╨╝╤Г, ╨╝╨░╤А╨║╨╡╤В╨╕╨╜╨│, ╨╕╤Б╤Б╨╗╨╡╨┤╨╛╨▓╨░╨╜╨╕╤П, ╨╛╤А╨│╨░╨╜╨╕╨╖╨░╤Ж╨╕╤О ╨╝╨╡╤А╨╛╨┐╤А╨╕╤П╤В╨╕╨╣ ╨╕╨╗╨╕ ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╤М ╨┐╤А╨╛╨┤╤Г╨║╤В╨░ ╨╕ ╤А╨░╤Б╤Б╤З╨╕╤В╤Л╨▓╨░╨╡╤В╤Б╤П ╨╜╨░ ╨╛╤Б╨╜╨╛╨▓╨╡ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╡╨╜╨╜╨╛╨│╨╛ ╨┐╨╡╤А╨╕╨╛╨┤╨░ ╨╕╨╗╨╕ ╨║╨░╨╝╨┐╨░╨╜╨╕╨╕.

CAC ╨┐╨╛╨╝╨╛╨│╨░╨╡╤В ╨▒╨╕╨╖╨╜╨╡╤Б╤Г ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╕╤В╤М, ╨╜╨░╤Б╨║╨╛╨╗╤М╨║╨╛ ╨┐╤А╨╕╨▒╤Л╨╗╤М╨╜╤Л╨╝ ╨▒╤Л╨╗╨╛ ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╨╡ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓, ╨╕ ╤А╨░╤Б╤Б╤З╨╕╤В╨░╤В╤М ╤А╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╤М ╨╕╨╜╨▓╨╡╤Б╤В╨╕╤Ж╨╕╨╣ (ROI), ╨│╨░╤А╨░╨╜╤В╨╕╤А╤Г╤П, ╤З╤В╨╛ ╤Б╤В╤А╨░╤В╨╡╨│╨╕╤П ╨┐╨╛╨┤╤Е╨╛╨┤╨╕╤В ╨┤╨╗╤П ╤Н╤В╨╛╨╣ ╨╛╤А╨│╨░╨╜╨╕╨╖╨░╤Ж╨╕╨╕, ╨░ ╨╜╨╡ ╨┐╤А╨╕╨▓╨╛╨┤╨╕╤В ╨║ ╨┐╨╛╤В╨╡╤А╤П╨╝ ╨╕╨╗╨╕ ╤А╨░╤Б╤В╤А╨░╤В╨╡ ╤А╨╡╤Б╤Г╤А╤Б╨╛╨▓.

╨б╨╛╨╛╤В╨╜╨╛╤И╨╡╨╜╨╕╨╡ ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╨╕ ╨┐╤А╨╕╨╛╨▒╤А╨╡╤В╨╡╨╜╨╕╤П (LTV/CAC) тАФ ╤Е╨╛╤А╨╛╤И╨╕╨╣ ╨┐╨╛╨║╨░╨╖╨░╤В╨╡╨╗╤М ╨┤╨╗╤П ╨░╨╜╨░╨╗╨╕╨╖╨░ ╤В╨╛╨│╨╛, ╨┤╨╛╨▒╨░╨▓╨╗╤П╨╡╤В ╨╗╨╕ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б ╨┤╨╛╨▒╨░╨▓╨╗╨╡╨╜╨╕╤П ╨╜╨╛╨▓╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╤Ж╨╡╨╜╨╜╨╛╤Б╤В╤М. LTV тАФ ╤Н╤В╨╛ ╨┐╨╛╨╢╨╕╨╖╨╜╨╡╨╜╨╜╨░╤П ╤Ж╨╡╨╜╨╜╨╛╤Б╤В╤М. ╨в╨░╨║╨╕╨╝ ╨╛╨▒╤А╨░╨╖╨╛╨╝, ╨╡╤Б╨╗╨╕ LTV/CAC ╨▒╨╛╨╗╤М╤И╨╡ 1, ╤Н╤В╨╛ ╨▓╤Л╨│╨╛╨┤╨╜╨╛ ╨┤╨╗╤П ╨▒╨╕╨╖╨╜╨╡╤Б╨░. ╨Э╨╛ ╨╡╤Б╨╗╨╕ ╨║╨╛╤Н╤Д╤Д╨╕╤Ж╨╕╨╡╨╜╤В ╨╝╨╡╨╜╤М╤И╨╡ 1, ╨┐╤А╨╛╤Ж╨╡╤Б╤Б ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╤П ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╤П╨▓╨╗╤П╨╡╤В╤Б╤П ╤Г╨▒╤Л╤В╨╛╤З╨╜╤Л╨╝.

╨Я╤А╨╡╨╕╨╝╤Г╤Й╨╡╤Б╤В╨▓╨░

╨Э╨╡╨║╨╛╤В╨╛╤А╤Л╨╡ ╨┐╤А╨╡╨╕╨╝╤Г╤Й╨╡╤Б╤В╨▓╨░ ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╤П ╨╜╨╛╨▓╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨┐╨╡╤А╨╡╤З╨╕╤Б╨╗╨╡╨╜╤Л ╨╜╨╕╨╢╨╡:

1. ╨Я╨╛╨▓╤Л╤И╨░╨╡╤В ╤Г╨╖╨╜╨░╨▓╨░╨╡╨╝╨╛╤Б╤В╤М ╨▒╤А╨╡╨╜╨┤╨░ тАУ ╨Я╤А╨╡╨┤╨┐╤А╨╕╤П╤В╨╕╨╡ ╨┐╨╛╨┐╤Л╤В╨░╨╡╤В╤Б╤П ╨▓╤Л╨╣╤В╨╕ ╨╜╨░ ╤И╨╕╤А╨╛╨║╨╕╨╣ ╤А╤Л╨╜╨╛╨║, ╤З╤В╨╛╨▒╤Л ╤А╨░╤Б╨┐╤А╨╛╤Б╤В╤А╨░╨╜╤П╤В╤М ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╤О ╨╛ ╤Б╨▓╨╛╨╕╤Е ╨┐╤А╨╛╨┤╤Г╨║╤В╨░╤Е ╨╕ тАЛтАЛ╤Г╤Б╨╗╤Г╨│╨░╤Е, ╤З╤В╨╛ ╨┐╨╛╨╝╨╛╨╢╨╡╤В ╨╗╤О╨┤╤П╨╝ ╤Г╨╖╨╜╨░╤В╤М ╨▒╤А╨╡╨╜╨┤.
2. ╨г╨▓╨╡╨╗╨╕╤З╨╕╨▓╨░╨╡╤В ╨┐╤А╨╛╨┤╨░╨╢╨╕ тАУ ╨г╨▓╨╡╨╗╨╕╤З╨╡╨╜╨╕╨╡ ╨║╨╛╨╗╨╕╤З╨╡╤Б╤В╨▓╨░ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨╛╨╖╨╜╨░╤З╨░╨╡╤В ╤Г╨▓╨╡╨╗╨╕╤З╨╡╨╜╨╕╨╡ ╨┐╤А╨╛╨┤╨░╨╢. ╨в╨░╨║╨╕╨╝ ╨╛╨▒╤А╨░╨╖╨╛╨╝, ╨▓╤Л╤А╤Г╤З╨║╨░ ╤Г╨▓╨╡╨╗╨╕╤З╨╕╨▓╨░╨╡╤В╤Б╤П, ╤В╨╡╨╝ ╤Б╨░╨╝╤Л╨╝ ╤Г╨▓╨╡╨╗╨╕╤З╨╕╨▓╨░╤П ╤А╨░╨╖╨╝╨╡╤А ╨┐╤А╨╕╨▒╤Л╨╗╨╕.
3. ╨б╨┤╨╡╨╗╨░╤В╤М ╨║╨╛╨╝╨┐╨░╨╜╨╕╤О ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╨╛ ╤Б╤В╨░╨▒╨╕╨╗╤М╨╜╨╛╨╣ тАУ ╨Ч╨░ ╤Б╤З╨╡╤В ╤Г╨▓╨╡╨╗╨╕╤З╨╡╨╜╨╕╤П ╨╛╨▒╤К╨╡╨╝╨░ ╨┐╤А╨╛╨┤╨░╨╢ ╨╕ ╨▓╤Л╤А╤Г╤З╨║╨╕ ╨┐╤А╨╡╨┤╨┐╤А╨╕╤П╤В╨╕╨╡ ╤Б╤В╨░╨╜╨╛╨▓╨╕╤В╤Б╤П ╤Н╨║╨╛╨╜╨╛╨╝╨╕╤З╨╡╤Б╨║╨╕ ╤Г╤Б╤В╨╛╨╣╤З╨╕╨▓╤Л╨╝ ╨╕ ╤Г╤Б╤В╨╛╨╣╤З╨╕╨▓╤Л╨╝.
4. ╨б╨╛╤Е╤А╨░╨╜╨╕╤В╤М ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╤МтАУ ╨Я╨╛╨╗╤Г╤З╨╡╨╜╨╕╨╡ ╨╜╨╛╨▓╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨┐╤А╨╕╨▓╨╡╨┤╨╡╤В ╨║ ╨┐╨╛╨║╤А╤Л╤В╨╕╤О ╨╛╨▒╤Й╨╕╤Е ╨╖╨░╤В╤А╨░╤В ╨╜╨░ ╤Н╨║╤Б╨┐╨╗╤Г╨░╤В╨░╤Ж╨╕╤О, ╤З╤В╨╛ ╨┐╨╛╨▓╤Л╤Б╨╕╤В ╤А╨╡╨╜╤В╨░╨▒╨╡╨╗╤М╨╜╨╛╤Б╤В╤М.
5. ╨Р╨╜╨░╨╗╨╕╨╖╨╕╤А╨╛╨▓╨░╤В╤М ╨▓╤Л╨▒╨╛╤А ╨╕ ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╨╕ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ тАУ ╨Х╤Б╨╗╨╕ ╨▒╨╕╨╖╨╜╨╡╤Б ╤Е╨╛╤З╨╡╤В ╨┐╤А╨╕╨╛╨▒╤А╨╡╤Б╤В╨╕ ╨╜╨╛╨▓╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓, ╨╜╨╡╨╛╨▒╤Е╨╛╨┤╨╕╨╝╨╛ ╨┐╤А╨╛╨░╨╜╨░╨╗╨╕╨╖╨╕╤А╨╛╨▓╨░╤В╤М ╤В╨╕╨┐ ╤А╤Л╨╜╨║╨░ ╨╕ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╕╤В╤М, ╨║╨░╨║╨╛╨╣ ╤В╨╕╨┐ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨┐╨╛╨┤╨╛╨╣╨┤╨╡╤В ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕. ╨Ш╨╖╤Г╤З╨╡╨╜╨╕╨╡ ╨▓╤Л╨▒╨╛╤А╨░ ╨╕ ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╨╡╨╣ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨▓ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б╨╡ ╨╜╨╡╨╛╨▒╤Е╨╛╨┤╨╕╨╝╨╛.

╨Я╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╨╡ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨┐╤А╨╛╤В╨╕╨▓ ╨╗╨╕╨┤╨╛╨│╨╡╨╜╨╡╤А╨░╤Ж╨╕╨╕

╨Я╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╨╡ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ тАФ ╤Н╤В╨╛ ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╨╡ ╨╜╨╛╨▓╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨┤╨╗╤П ╤Г╨▓╨╡╨╗╨╕╤З╨╡╨╜╨╕╤П ╨┐╤А╨╛╨┤╨░╨╢ ╨╕ ╨┤╨╛╤Е╨╛╨┤╨╛╨▓, ╨░ ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╨╡ ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗╤М╨╜╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ тАФ ╤Н╤В╨╛ ╨┐╨╛╨╕╤Б╨║ ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗╤М╨╜╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓. ╨Ю╨┤╨╜╨░╨║╨╛ ╨╝╨╡╨╢╨┤╤Г ╨╜╨╕╨╝╨╕ ╨╡╤Б╤В╤М ╨╜╨╡╨║╨╛╤В╨╛╤А╤Л╨╡ ╤А╨░╨╖╨╗╨╕╤З╨╕╤П, ╨░ ╨╕╨╝╨╡╨╜╨╜╨╛:

╨Я╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╨╡ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓╨Ы╨╕╨┤╨╛╨│╨╡╨╜╨╡╤А╨░╤Ж╨╕╤П╨н╤В╨╛ ╨╝╨╡╤В╨╛╨┤ ╨┐╨╛╨╗╤Г╤З╨╡╨╜╨╕╤П ╨╜╨╛╨▓╤Л╤Е ╨┐╨╛╨║╤Г╨┐╨░╤В╨╡╨╗╨╡╨╣. ╨н╤В╨╛ ╨╝╨╡╤В╨╛╨┤ ╨▓╤Л╤П╨▓╨╗╨╡╨╜╨╕╤П ╨╜╨╛╨▓╤Л╤Е ╨┐╨╛╨║╤Г╨┐╨░╤В╨╡╨╗╨╡╨╣. ╨н╤В╨╛ ╤В╨╡ ╨║╨╗╨╕╨╡╨╜╤В╤Л, ╨║╨╛╤В╨╛╤А╤Л╤Е ╨▒╨╕╨╖╨╜╨╡╤Б ╤Г╨╢╨╡ ╨┐╤А╨╕╨╛╨▒╤А╨╡╨╗. ╨н╤В╨╕ ╨║╨╗╨╕╨╡╨╜╤В╤Л ╨╝╨╛╨│╤Г╤В ╨╕╨╗╨╕ ╨╜╨╡ ╨╝╨╛╨│╤Г╤В ╨▒╤Л╤В╤М ╨┐╤А╨╡╨╛╨▒╤А╨░╨╖╨╛╨▓╨░╨╜╤Л ╨▓ ╤А╨╡╨░╨╗╤М╨╜╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓. ╨Ы╨╕╨┤╤Л ╨╜╨╡╨╛╨▒╤Е╨╛╨┤╨╕╨╝╤Л ╨┤╨╗╤П ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╤П ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓. ╨Ф╨░╨╜╨╜╤Л╨╡ ╨╛ ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗╤М╨╜╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨░╤Е ╨╜╨╡╨╛╨▒╤Е╨╛╨┤╨╕╨╝╤Л ╨┤╨╗╤П ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╤П ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗╤М╨╜╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓. ╨Т╨║╨╗╤О╤З╨░╨╡╤В ╨╗╨╕╨┤╨╛╨│╨╡╨╜╨╡╤А╨░╤Ж╨╕╤О. ╨н╤В╨╛ ╤И╨░╨│ ╨┐╨╡╤А╨╡╨┤ ╨┐╤А╨╕╨╛╨▒╤А╨╡╤В╨╡╨╜╨╕╨╡╨╝ ╨║╨╗╨╕╨╡╨╜╤В╨░.

╨з╨░╤Б╤В╨╛ ╨╖╨░╨┤╨░╨▓╨░╨╡╨╝╤Л╨╡ ╨▓╨╛╨┐╤А╨╛╤Б╤Л (FAQ)

1. ╨Ъ╨░╨║ ╤Б╨╜╨╕╨╖╨╕╤В╤М ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╤М ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╤П ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓?

╨б╤В╨╛╨╕╨╝╨╛╤Б╤В╤М ╨┐╤А╨╕╨╛╨▒╤А╨╡╤В╨╡╨╜╨╕╤П ╨╝╨╛╨╢╨╡╤В ╤Б╨╜╨╕╨╖╨╕╤В╤М╤Б╤П ╨┐╤А╨╕ ╨▓╤Л╨▒╨╛╤А╨╡ ╨┐╤А╨░╨▓╨╕╨╗╤М╨╜╨╛╨╣ ╤Б╤В╤А╨░╤В╨╡╨│╨╕╨╕. ╨С╨╕╨╖╨╜╨╡╤Б ╨┤╨╛╨╗╨╢╨╡╨╜ ╨▒╤Л╤В╤М ╨▓ ╤Б╨╛╤Б╤В╨╛╤П╨╜╨╕╨╕ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╕╤В╤М, ╨╜╨░ ╨║╨░╨║╨╛╨╣ ╤В╨╕╨┐ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨╛╨╜╨╕ ╨╜╨░╤Ж╨╡╨╗╨╡╨╜╤Л, ╨╕╤Е ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╨╕ ╨╕ ╨▒╤Г╨┤╨╡╤В ╨╗╨╕ ╨┐╤А╨╕╨╛╨▒╤А╨╡╤В╨╡╨╜╨╕╨╡ ╤В╨░╨║╨╕╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨╕╨╝╨╡╤В╤М ╨║╨░╨║╤Г╤О-╨╗╨╕╨▒╨╛ ╤Ж╨╡╨╜╨╜╨╛╤Б╤В╤М ╨┤╨╗╤П ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕. ╨Х╤Б╨╗╨╕ Lifetime Value (LTV) ╤Г╨▓╨╡╨╗╨╕╤З╨╕╨▓╨░╨╡╤В╤Б╤П, ╤В╨╛ ╨╛╨▒╤Й╨░╤П ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╤М ╨┐╤А╨╕╨╛╨▒╤А╨╡╤В╨╡╨╜╨╕╤П ╨║╨╛╨╝╨┐╨╡╨╜╤Б╨╕╤А╤Г╨╡╤В╤Б╤П ╨╕╨╗╨╕ ╨┐╨╛╨║╤А╤Л╨▓╨░╨╡╤В╤Б╤П.

2. ╨Я╨╛╤З╨╡╨╝╤Г ╤Г╨┤╨╡╤А╨╢╨░╨╜╨╕╨╡ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨▓╨░╨╢╨╜╨╡╨╡, ╤З╨╡╨╝ ╨╕╤Е ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╨╡?

╨г╨┤╨╡╤А╨╢╨░╨╜╨╕╨╡ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨▒╨╛╨╗╨╡╨╡ ╨▓╨░╨╢╨╜╨╛, ╨┐╨╛╤В╨╛╨╝╤Г ╤З╤В╨╛, ╨┤╨░╨╢╨╡ ╨╡╤Б╨╗╨╕ ╨▒╨╕╨╖╨╜╨╡╤Б ╨╝╨╛╨╢╨╡╤В ╨┐╨╛╨╗╤Г╤З╨╕╤В╤М ╨╝╨╜╨╛╨│╨╛ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓, ╨╡╤Б╨╗╨╕ ╨╛╨╜╨╕ ╤Б╨║╨╗╨╛╨╜╨╜╤Л ╨╗╨╡╨│╨║╨╛ ╨┐╨╡╤А╨╡╨║╨╗╤О╤З╨░╤В╤М╤Б╤П ╨╜╨░ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╛╨▓, ╨▓╤Б╨╡ ╨╖╨░╤В╤А╨░╤В╤Л ╨╜╨░ ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╨╡ ╨╕ ╤Г╤Б╨╕╨╗╨╕╤П ╨▒╤Г╨┤╤Г╤В ╨┐╨╛╤В╤А╨░╤З╨╡╨╜╤Л ╨▓╨┐╤Г╤Б╤В╤Г╤О. ╨б╨╗╨╡╨┤╨╛╨▓╨░╤В╨╡╨╗╤М╨╜╨╛, ╤Г╨┤╨╡╤А╨╢╨░╨╜╨╕╨╡ ╨▓╨░╨╢╨╜╨╡╨╡ ╨┤╨╗╤П ╤Н╨║╨╛╨╜╨╛╨╝╨╕╨╕ ╨╖╨░╤В╤А╨░╤В ╨╕ ╤Г╨▓╨╡╨╗╨╕╤З╨╡╨╜╨╕╤П ╨║╨╗╨╕╨╡╨╜╤В╤Б╨║╨╛╨╣ ╨▒╨░╨╖╤Л.

3. ╨Ъ╨░╨║╨╛╨▓╨░ ╤Б╨║╨╛╤А╨╛╤Б╤В╤М ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╤П ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓?

╨б╨║╨╛╤А╨╛╤Б╤В╤М, ╤Б ╨║╨╛╤В╨╛╤А╨╛╨╣ ╨╛╤А╨│╨░╨╜╨╕╨╖╨░╤Ж╨╕╤П ╨╝╨╛╨╢╨╡╤В ╨┐╤А╨╕╨▓╨╗╨╡╤З╤М ╨╜╨╛╨▓╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓, ╨╜╨░╨╖╤Л╨▓╨░╨╡╤В╤Б╤П ╤Б╨║╨╛╤А╨╛╤Б╤В╤М╤О ╨┐╤А╨╕╨╛╨▒╤А╨╡╤В╨╡╨╜╨╕╤П. ╨Х╨│╨╛ ╨╝╨╛╨╢╨╜╨╛ ╤А╨░╤Б╤Б╤З╨╕╤В╨░╤В╤М ╤Б╨╗╨╡╨┤╤Г╤О╤Й╨╕╨╝ ╨╛╨▒╤А╨░╨╖╨╛╨╝:
╨Ъ╨╛╤Н╤Д╤Д╨╕╤Ж╨╕╨╡╨╜╤В ╨┐╤А╨╕╨╛╨▒╤А╨╡╤В╨╡╨╜╨╕╤П = ╨║╨╛╨╗╨╕╤З╨╡╤Б╤В╨▓╨╛ ╨╜╨╛╨▓╤Л╤Е ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╜╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓/╨╛╨▒╤Й╨╡╨╡ ╨║╨╛╨╗╨╕╤З╨╡╤Б╤В╨▓╨╛ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓

╨а╨╡╨║╨╛╨╝╨╡╨╜╨┤╤Г╨╡╨╝╤Л╨╡ ╤Б╤В╨░╤В╤М╨╕

╨н╤В╨░ ╤Б╤В╨░╤В╤М╤П ╨▒╤Л╨╗╨░ ╤А╤Г╨║╨╛╨▓╨╛╨┤╤Б╤В╨▓╨╛╨╝ ╨┐╨╛ ╨┐╤А╨╕╨▓╨╗╨╡╤З╨╡╨╜╨╕╤О ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨╕ ╨╡╨│╨╛ ╨╖╨╜╨░╤З╨╡╨╜╨╕╤О. ╨Ь╤Л ╨╛╨▒╤К╤П╤Б╨╜╤П╨╡╨╝ ╨╡╨│╨╛ ╨┐╤А╨╕╨╝╨╡╤А╤Л, ╨║╨░╨╜╨░╨╗╤Л, ╤И╨░╨│╨╕, ╨┐╤А╨╡╨╕╨╝╤Г╤Й╨╡╤Б╤В╨▓╨░ ╨╕ ╤Б╤А╨░╨▓╨╜╨╡╨╜╨╕╨╡ ╤Б ╨╗╨╕╨┤╨╛╨│╨╡╨╜╨╡╤А╨░╤Ж╨╕╨╡╨╣. ╨Т╤Л ╤В╨░╨║╨╢╨╡ ╨╝╨╛╨╢╨╡╤В╨╡ ╨╜╨░╨╣╤В╨╕ ╨╜╨╡╤Б╨║╨╛╨╗╤М╨║╨╛ ╨┐╨╛╨╗╨╡╨╖╨╜╤Л╤Е ╤Б╤В╨░╤В╨╡╨╣ ╨╖╨┤╨╡╤Б╤М —

• ╨Ю╤В╤В╨╛╨║ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓
• ╨г╨┤╨╡╤А╨╢╨░╨╜╨╕╨╡ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓
• ╨Ч╨╜╨░╤З╨╡╨╜╨╕╨╡ ╨╢╨╕╨╖╨╜╨╕ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓