╨Ъ╨░╨║ SWOT-╨░╨╜╨░╨╗╨╕╨╖ ╨╝╨╛╨╢╨╡╤В ╨┐╨╛╨╝╨╛╤З╤М ╤А╨░╨╖╨▓╨╕╤В╨╕╤О ╨▓╨░╤И╨╡╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░

• SWOT-╨░╨╜╨░╨╗╨╕╨╖ тАФ ╤Н╤В╨╛ ╤Б╨╛╨▓╨╛╨║╤Г╨┐╨╜╨╛╤Б╤В╤М ╤Б╨╕╨╗╤М╨╜╤Л╤Е ╨╕ ╤Б╨╗╨░╨▒╤Л╤Е ╤Б╤В╨╛╤А╨╛╨╜ ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕, ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╨╡╨╣ ╨╕ ╤Г╨│╤А╨╛╨╖.
• ╨Ю╤Б╨╜╨╛╨▓╨╜╨░╤П ╤Ж╨╡╨╗╤М SWOT-╨░╨╜╨░╨╗╨╕╨╖╨░ тАФ ╨┐╨╛╨╝╨╛╤З╤М ╨╛╤А╨│╨░╨╜╨╕╨╖╨░╤Ж╨╕╤П╨╝ ╨┐╨╛╨╗╨╜╨╛╤Б╤В╤М╤О ╨╛╤Б╨╛╨╖╨╜╨░╤В╤М ╨▓╤Б╨╡ ╤Д╨░╨║╤В╨╛╤А╤Л, ╨▓╨╗╨╕╤П╤О╤Й╨╕╨╡ ╨╜╨░ ╨┐╤А╨╕╨╜╤П╤В╨╕╨╡ ╨▒╨╕╨╖╨╜╨╡╤Б-╤А╨╡╤И╨╡╨╜╨╕╨╣.
• ╨Т╤Л╨┐╨╛╨╗╨╜╨╕╤В╨╡ SWOT-╨░╨╜╨░╨╗╨╕╨╖, ╨┐╤А╨╡╨╢╨┤╨╡ ╤З╨╡╨╝ ╤Б╨╛╨▓╨╡╤А╤И╨░╤В╤М ╨║╨░╨║╨╕╨╡-╨╗╨╕╨▒╨╛ ╨┤╨╡╨╣╤Б╤В╨▓╨╕╤П ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕, ╨╜╨╡╨╖╨░╨▓╨╕╤Б╨╕╨╝╨╛ ╨╛╤В ╤В╨╛╨│╨╛, ╨╕╨╖╤Г╤З╨░╨╡╤В╨╡ ╨╗╨╕ ╨▓╤Л ╨╜╨╛╨▓╤Л╨╡ ╨╕╨╜╨╕╤Ж╨╕╨░╤В╨╕╨▓╤Л, ╨╛╨▒╨╜╨╛╨▓╨╗╤П╨╡╤В╨╡ ╨▓╨╜╤Г╤В╤А╨╡╨╜╨╜╤О╤О ╨┐╨╛╨╗╨╕╤В╨╕╨║╤Г, ╤А╨░╤Б╤Б╨╝╨░╤В╤А╨╕╨▓╨░╨╡╤В╨╡ ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╨╕ ╨┐╨╛╨▓╨╛╤А╨╛╤В╨░ ╨╕╨╗╨╕ ╨╕╨╖╨╝╨╡╨╜╤П╨╡╤В╨╡ ╨┐╨╗╨░╨╜ ╨▓ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б╨╡ ╨╡╨│╨╛ ╨▓╤Л╨┐╨╛╨╗╨╜╨╡╨╜╨╕╤П.
• ╨н╤В╨░ ╤Б╤В╨░╤В╤М╤П ╨┐╤А╨╡╨┤╨╜╨░╨╖╨╜╨░╤З╨╡╨╜╨░ ╨┤╨╗╤П ╨▓╨╗╨░╨┤╨╡╨╗╤М╤Ж╨╡╨▓ ╨▒╨╕╨╖╨╜╨╡╤Б╨░, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╤Е╨╛╤В╤П╤В ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М SWOT-╨░╨╜╨░╨╗╨╕╨╖ ╨┤╨╗╤П ╨┐╤А╨╕╨╜╤П╤В╨╕╤П ╨▒╨╛╨╗╨╡╨╡ ╨▓╨╖╨▓╨╡╤И╨╡╨╜╨╜╤Л╤Е ╨▒╨╕╨╖╨╜╨╡╤Б-╤А╨╡╤И╨╡╨╜╨╕╨╣.

╨з╤В╨╛╨▒╤Л ╨▓╨╡╤Б╤В╨╕ ╤Г╤Б╨┐╨╡╤И╨╜╤Л╨╣ ╨▒╨╕╨╖╨╜╨╡╤Б, ╨▓╤Л ╨┤╨╛╨╗╨╢╨╜╤Л ╤А╨╡╨│╤Г╨╗╤П╤А╨╜╨╛ ╨░╨╜╨░╨╗╨╕╨╖╨╕╤А╨╛╨▓╨░╤В╤М ╤Б╨▓╨╛╨╕ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б╤Л, ╤З╤В╨╛╨▒╤Л ╤Г╨▒╨╡╨┤╨╕╤В╤М╤Б╤П, ╤З╤В╨╛ ╨▓╤Л ╤А╨░╨▒╨╛╤В╨░╨╡╤В╨╡ ╨╝╨░╨║╤Б╨╕╨╝╨░╨╗╤М╨╜╨╛ ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╨╛. ╨Я╤А╨╛╨▓╨╡╤А╨║╨░ ╤В╨╛╨│╨╛, ╨╛╤Б╤В╨░╤О╤В╤Б╤П ╨╗╨╕ ╨▓╨░╤И╨╕ ╤В╨╡╨║╤Г╤Й╨╕╨╡ ╨╝╨╡╤В╨╛╨┤╤Л ╨╕ ╨┐╨╗╨░╨╜╤Л ╨╛╨┐╤В╨╕╨╝╨░╨╗╤М╨╜╤Л╨╝╨╕, ╨╝╨╛╨╢╨╡╤В ╨┐╨╛╨╝╨╛╤З╤М ╨▓╨░╨╝ ╨╕╨┤╤В╨╕ ╨▓ ╨╜╨╛╨│╤Г ╤Б ╨┐╨╛╤Б╤В╨╛╤П╨╜╨╜╨╛ ╨╝╨╡╨╜╤П╤О╤Й╨╕╨╝╤Б╤П ╨▒╨╕╨╖╨╜╨╡╤Б-╨║╨╗╨╕╨╝╨░╤В╨╛╨╝. ╨в╨░╨║ ╨▓╤Л ╨╛╤Б╨▓╨╡╨╢╨╕╤В╨╡ ╤Б╨▓╨╛╨╣ ╨▒╨╕╨╖╨╜╨╡╤Б ╨▓ ╨┐╨░╨╝╤П╤В╨╕ ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨╕ ╨╛╨▒╨╛╨╣╨┤╨╡╤В╨╡ ╨║╨╛╨╜╨║╤Г╤А╨╡╨╜╤В╨╛╨▓.

╨е╨╛╤В╤П ╤Б╤Г╤Й╨╡╤Б╤В╨▓╤Г╨╡╤В ╨╝╨╜╨╛╨╢╨╡╤Б╤В╨▓╨╛ ╤Б╨┐╨╛╤Б╨╛╨▒╨╛╨▓ ╨╛╤Ж╨╡╨╜╨╕╤В╤М ╨▓╨░╤И╤Г ╨║╨╛╨╝╨┐╨░╨╜╨╕╤О, ╨╛╨┤╨╜╨╕╨╝ ╨╕╨╖ ╨╜╨░╨╕╨▒╨╛╨╗╨╡╨╡ ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╤Л╤Е ╤П╨▓╨╗╤П╨╡╤В╤Б╤П ╨┐╤А╨╛╨▓╨╡╨┤╨╡╨╜╨╕╨╡ SWOT-╨░╨╜╨░╨╗╨╕╨╖╨░. ╨г╨╖╨╜╨░╨╣╤В╨╡ ╨▓╤Б╨╡ ╨╛╨▒ ╤Н╤В╨╛╨╝ ╨┐╨╛╨┤╤Е╨╛╨┤╨╡ ╨╜╨╕╨╢╨╡.

╨з╤В╨╛ ╤В╨░╨║╨╛╨╡ SWOT-╨░╨╜╨░╨╗╨╕╨╖?

SWOT-╨░╨╜╨░╨╗╨╕╨╖ (╤Б╨╕╨╗╤М╨╜╤Л╨╡ ╨╕ ╤Б╨╗╨░╨▒╤Л╨╡ ╤Б╤В╨╛╤А╨╛╨╜╤Л, ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╨╕ ╨╕ ╤Г╨│╤А╨╛╨╖╤Л) тАФ ╤Н╤В╨╛ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б ╨┐╨╗╨░╨╜╨╕╤А╨╛╨▓╨░╨╜╨╕╤П, ╨║╨╛╤В╨╛╤А╤Л╨╣ ╨┐╨╛╨╝╨╛╨│╨░╨╡╤В ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨┐╤А╨╡╨╛╨┤╨╛╨╗╨╡╨▓╨░╤В╤М ╤В╤А╤Г╨┤╨╜╨╛╤Б╤В╨╕ ╨╕ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╤П╤В╤М, ╨║╨░╨║╨╕╨╡ ╨╜╨╛╨▓╤Л╨╡ ╨╗╨╕╨┤╤Л ╤Б╨╗╨╡╨┤╤Г╨╡╤В ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╤В╤М.

╨Ю╤Б╨╜╨╛╨▓╨╜╨░╤П ╤Ж╨╡╨╗╤М SWOT-╨░╨╜╨░╨╗╨╕╨╖╨░ тАФ ╨┐╨╛╨╝╨╛╤З╤М ╨╛╤А╨│╨░╨╜╨╕╨╖╨░╤Ж╨╕╤П╨╝ ╨┐╨╛╨╗╨╜╨╛╤Б╤В╤М╤О ╨╛╤Б╨╛╨╖╨╜╨░╤В╤М ╨▓╤Б╨╡ ╤Д╨░╨║╤В╨╛╤А╤Л, ╨▓╨╗╨╕╤П╤О╤Й╨╕╨╡ ╨╜╨░ ╨┐╤А╨╕╨╜╤П╤В╨╕╨╡ ╨▒╨╕╨╖╨╜╨╡╤Б-╤А╨╡╤И╨╡╨╜╨╕╨╣. ╨Р╨╗╤М╨▒╨╡╤А╤В ╨е╨░╨╝╤Д╤А╨╕ ╨╕╨╖ ╨б╤В╤Н╨╜╤Д╨╛╤А╨┤╤Б╨║╨╛╨│╨╛ ╨╕╤Б╤Б╨╗╨╡╨┤╨╛╨▓╨░╤В╨╡╨╗╤М╤Б╨║╨╛╨│╨╛ ╨╕╨╜╤Б╤В╨╕╤В╤Г╤В╨░ ╤Б╨╛╨╖╨┤╨░╨╗ ╤Н╤В╨╛╤В ╨╝╨╡╤В╨╛╨┤ ╨▓ 1960-╤Е ╨│╨╛╨┤╨░╤Е ╨▓╨╛ ╨▓╤А╨╡╨╝╤П ╨╕╤Б╤Б╨╗╨╡╨┤╨╛╨▓╨░╨╜╨╕╤П, ╨┐╤А╨╛╨▓╨╡╨┤╨╡╨╜╨╜╨╛╨│╨╛ ╤Б ╤Ж╨╡╨╗╤М╤О ╨▓╤Л╤П╤Б╨╜╨╕╤В╤М, ╨┐╨╛╤З╨╡╨╝╤Г ╨║╨╛╤А╨┐╨╛╤А╨░╤В╨╕╨▓╨╜╨╛╨╡ ╨┐╨╗╨░╨╜╨╕╤А╨╛╨▓╨░╨╜╨╕╨╡ ╨┐╨╛╤Б╤В╨╛╤П╨╜╨╜╨╛ ╤В╨╡╤А╨┐╨╕╤В ╨╜╨╡╤Г╨┤╨░╤З╤Г. ╨б ╨╝╨╛╨╝╨╡╨╜╤В╨░ ╤Б╨▓╨╛╨╡╨│╨╛ ╤Б╨╛╨╖╨┤╨░╨╜╨╕╤П SWOT-╨░╨╜╨░╨╗╨╕╨╖ ╤Б╤В╨░╨╗ ╨╛╨┤╨╜╨╕╨╝ ╨╕╨╖ ╤Б╨░╨╝╤Л╤Е ╨┐╨╛╨╗╨╡╨╖╨╜╤Л╤Е ╨╕╨╜╤Б╤В╤А╤Г╨╝╨╡╨╜╤В╨╛╨▓ ╨┤╨╗╤П ╨▓╨╗╨░╨┤╨╡╨╗╤М╤Ж╨╡╨▓ ╨▒╨╕╨╖╨╜╨╡╤Б╨░, ╤З╤В╨╛╨▒╤Л ╨╜╨░╤З╨░╤В╤М ╨╕ ╤А╨░╨╖╨▓╨╕╨▓╨░╤В╤М ╤Б╨▓╨╛╨╕ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕.

┬л╨Э╨╡╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛ ╤В╨╛╤З╨╜╨╛ ╤Б╨┐╨╗╨░╨╜╨╕╤А╨╛╨▓╨░╤В╤М ╨▒╤Г╨┤╤Г╤Й╨╡╨╡ ╨╝╨░╨╗╨╛╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░, ╨╜╨╡ ╨╛╤Ж╨╡╨╜╨╕╨▓ ╨╡╨│╨╛ ╤Б╨╜╨░╤З╨░╨╗╨░ ╤Б╨╛ ╨▓╤Б╨╡╤Е ╤Б╤В╨╛╤А╨╛╨╜, ╤З╤В╨╛ ╨▓╨║╨╗╤О╤З╨░╨╡╤В ╨╕╤Б╤З╨╡╤А╨┐╤Л╨▓╨░╤О╤Й╨╕╨╣ ╨╛╨▒╨╖╨╛╤А ╨▓╤Б╨╡╤Е ╨▓╨╜╤Г╤В╤А╨╡╨╜╨╜╨╕╤Е ╨╕ ╨▓╨╜╨╡╤И╨╜╨╕╤Е ╤А╨╡╤Б╤Г╤А╤Б╨╛╨▓ ╨╕ ╤Г╨│╤А╨╛╨╖┬╗, тАФ ╤Б╨║╨░╨╖╨░╨╗╨░ Business News Daily ╨С╨╛╨╜╨╜╨╕ ╨в╨╡╨╣╨╗╨╛╤А, ╨┤╨╕╤А╨╡╨║╤В╨╛╤А ╨┐╨╛ ╨╝╨░╤А╨║╨╡╤В╨╕╨╜╨│╤Г CCS Innovations. ┬лSWOT ╨▓╤Л╨┐╨╛╨╗╨╜╤П╨╡╤В ╤Н╤В╨╛ ╨╖╨░ ╤З╨╡╤В╤Л╤А╨╡ ╨┐╤А╨╛╤Б╤В╤Л╤Е ╤И╨░╨│╨░, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨╝╨╛╨│╤Г╤В ╨┐╨╛╨╜╤П╤В╤М ╨╕ ╨┐╤А╨╕╨╜╤П╤В╤М ╨┤╨░╨╢╨╡ ╨╜╨░╤З╨╕╨╜╨░╤О╤Й╨╕╨╡ ╨▓╨╗╨░╨┤╨╡╨╗╤М╤Ж╤Л ╨▒╨╕╨╖╨╜╨╡╤Б╨░┬╗.

╨Ш╤Б╨┐╨╛╨╗╤М╨╖╤Г╨╣╤В╨╡ ╤Н╤В╨╕ ╨▒╨╡╤Б╨┐╨╗╨░╤В╨╜╤Л╨╡ ╨╖╨░╨│╤А╤Г╨╖╨║╨╕, ╤З╤В╨╛╨▒╤Л ╨┐╨╛╨╝╨╛╤З╤М ╤А╨░╨╖╨▓╨╕╤В╨╕╤О ╨▓╨░╤И╨╡╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░. ╨б╨╛╨╖╨┤╨░╨╣╤В╨╡ ╤Б╨▓╨╛╤О ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╤Г╤О ╨╝╨░╤В╤А╨╕╤Ж╤Г SWOT-╨░╨╜╨░╨╗╨╕╨╖╨░ ╤Б ╨┐╨╛╨╝╨╛╤Й╤М╤О ╨╜╨░╤И╨╡╨│╨╛ ╨н╨╗╨╡╨║╤В╤А╨╛╨╜╨╜╨░╤П ╤В╨░╨▒╨╗╨╕╤Ж╨░ ╤И╨░╨▒╨╗╨╛╨╜╨░ SWOT-╨░╨╜╨░╨╗╨╕╨╖╨░ ╨╕╨╗╨╕ ╨╛╨╖╨╜╨░╨║╨╛╨╝╤М╤В╨╡╤Б╤М ╤Б ╤Н╤В╨╕╨╝╨╕ ╨▒╨╡╤Б╨┐╨╗╨░╤В╨╜╤Л╨╝╨╕ ╤И╨░╨▒╨╗╨╛╨╜╨░╨╝╨╕ SWOT-╨░╨╜╨░╨╗╨╕╨╖╨░ ╨╛╤В ╨┤╤А╤Г╨│╨╕╤Е ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╣.

╨Ъ╨╛╨│╨┤╨░ ╤Б╨╗╨╡╨┤╤Г╨╡╤В ╨┐╤А╨╛╨▓╨╛╨┤╨╕╤В╤М SWOT-╨░╨╜╨░╨╗╨╕╨╖?

╨Ш╤Б╨┐╨╛╨╗╤М╨╖╤Г╨╣╤В╨╡ SWOT-╨░╨╜╨░╨╗╨╕╨╖, ╨┐╤А╨╡╨╢╨┤╨╡ ╤З╨╡╨╝ ╨┐╤А╨╡╨┤╨┐╤А╨╕╨╜╨╕╨╝╨░╤В╤М ╨║╨░╨║╨╕╨╡-╨╗╨╕╨▒╨╛ ╨┤╨╡╨╣╤Б╤В╨▓╨╕╤П ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕, ╨▒╤Г╨┤╤М ╤В╨╛ ╨╕╨╖╤Г╤З╨╡╨╜╨╕╨╡ ╨╜╨╛╨▓╤Л╤Е ╨╕╨╜╨╕╤Ж╨╕╨░╤В╨╕╨▓, ╨┐╨╡╤А╨╡╤Б╨╝╨╛╤В╤А ╨▓╨╜╤Г╤В╤А╨╡╨╜╨╜╨╕╤Е ╨┐╨╛╨╗╨╕╤В╨╕╨║, ╤А╨░╤Б╤Б╨╝╨╛╤В╤А╨╡╨╜╨╕╨╡ ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╨╡╨╣ ╨┐╨╛╨▓╨╛╤А╨╛╤В╨░ ╨╕╨╗╨╕ ╨╕╨╖╨╝╨╡╨╜╨╡╨╜╨╕╨╡ ╨┐╨╗╨░╨╜╨░ ╨▓ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б╨╡ ╨╡╨│╨╛ ╨▓╤Л╨┐╨╛╨╗╨╜╨╡╨╜╨╕╤П. ╨Ш╨╜╨╛╨│╨┤╨░ ╤Ж╨╡╨╗╨╡╤Б╨╛╨╛╨▒╤А╨░╨╖╨╜╨╛ ╨▓╤Л╨┐╨╛╨╗╨╜╨╕╤В╤М ╨╛╨▒╤Й╨╕╨╣ SWOT-╨░╨╜╨░╨╗╨╕╨╖, ╤З╤В╨╛╨▒╤Л ╨┐╤А╨╛╨▓╨╡╤А╨╕╤В╤М ╤В╨╡╨║╤Г╤Й╤Г╤О ╤Б╨╕╤В╤Г╨░╤Ж╨╕╤О ╨▓ ╨▓╨░╤И╨╡╨╝ ╨▒╨╕╨╖╨╜╨╡╤Б╨╡ ╨╕ ╨┐╤А╨╕ ╨╜╨╡╨╛╨▒╤Е╨╛╨┤╨╕╨╝╨╛╤Б╤В╨╕ ╤Г╨╗╤Г╤З╤И╨╕╤В╤М ╨╛╨┐╨╡╤А╨░╤Ж╨╕╨╕. ╨Р╨╜╨░╨╗╨╕╨╖ ╨╝╨╛╨╢╨╡╤В ╨┐╨╛╨║╨░╨╖╨░╤В╤М ╨▓╨░╨╝ ╨║╨╗╤О╤З╨╡╨▓╤Л╨╡ ╨╛╨▒╨╗╨░╤Б╤В╨╕, ╨▓ ╨║╨╛╤В╨╛╤А╤Л╤Е ╨▓╨░╤И╨░ ╨╛╤А╨│╨░╨╜╨╕╨╖╨░╤Ж╨╕╤П ╤А╨░╨▒╨╛╤В╨░╨╡╤В ╨╛╨┐╤В╨╕╨╝╨░╨╗╤М╨╜╨╛, ╨╕ ╨╛╨▒╨╗╨░╤Б╤В╨╕, ╨▓ ╨║╨╛╤В╨╛╤А╤Л╤Е ╨╛╨┐╨╡╤А╨░╤Ж╨╕╨╕ ╨╜╤Г╨╢╨┤╨░╤О╤В╤Б╤П ╨▓ ╨║╨╛╤А╤А╨╡╨║╤В╨╕╤А╨╛╨▓╨║╨╡.

╨Э╨╡ ╨┤╨╡╨╗╨░╨╣╤В╨╡ ╨╛╤И╨╕╨▒╨║╤Г, ╨┤╤Г╨╝╨░╤П ╨╛ ╤Б╨▓╨╛╨╕╤Е ╨┤╨╡╨╗╨╛╨▓╤Л╤Е ╨╛╨┐╨╡╤А╨░╤Ж╨╕╤П╤Е ╨╜╨╡╤Д╨╛╤А╨╝╨░╨╗╤М╨╜╨╛, ╨▓ ╨╜╨░╨┤╨╡╨╢╨┤╨╡, ╤З╤В╨╛ ╨╛╨╜╨╕ ╨▓╤Б╨╡ ╤Б╨╛╨╣╨┤╤Г╤В╤Б╤П ╤Б╨░╨╝╨╕ ╨┐╨╛ ╤Б╨╡╨▒╨╡. ╨Х╤Б╨╗╨╕ ╨▓╤Л ╨┐╨╛╤В╤А╨░╤В╨╕╤В╨╡ ╨▓╤А╨╡╨╝╤П ╨╜╨░ ╨┐╤А╨╛╨▓╨╡╨┤╨╡╨╜╨╕╨╡ ╤Д╨╛╤А╨╝╨░╨╗╤М╨╜╨╛╨│╨╛ SWOT-╨░╨╜╨░╨╗╨╕╨╖╨░, ╨▓╤Л ╤Б╨╝╨╛╨╢╨╡╤В╨╡ ╤Г╨▓╨╕╨┤╨╡╤В╤М ╨┐╨╛╨╗╨╜╤Г╤О ╨║╨░╤А╤В╨╕╨╜╤Г ╤Б╨▓╨╛╨╡╨│╨╛ ╨▒╨╕╨╖╨╜╨╡╤Б╨░. ╨Ю╤В╤В╤Г╨┤╨░ ╨▓╤Л ╨╝╨╛╨╢╨╡╤В╨╡ ╨╜╨░╨╣╤В╨╕ ╤Б╨┐╨╛╤Б╨╛╨▒╤Л ╤Г╨╗╤Г╤З╤И╨╕╤В╤М ╨╕╨╗╨╕ ╤Г╤Б╤В╤А╨░╨╜╨╕╤В╤М ╤Б╨╗╨░╨▒╤Л╨╡ ╤Б╤В╨╛╤А╨╛╨╜╤Л ╨▓╨░╤И╨╡╨╣ ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨╕ ╨╕╨╖╨▓╨╗╨╡╤З╤М ╨▓╤Л╨│╨╛╨┤╤Г ╨╕╨╖ ╨╡╨╡ ╤Б╨╕╨╗╤М╨╜╤Л╤Е ╤Б╤В╨╛╤А╨╛╨╜.

╨е╨╛╤В╤П ╨▓╨╗╨░╨┤╨╡╨╗╨╡╤Ж ╨▒╨╕╨╖╨╜╨╡╤Б╨░, ╨▒╨╡╨╖╤Г╤Б╨╗╨╛╨▓╨╜╨╛, ╨┤╨╛╨╗╨╢╨╡╨╜ ╤Г╤З╨░╤Б╤В╨▓╨╛╨▓╨░╤В╤М ╨▓ ╤Б╨╛╨╖╨┤╨░╨╜╨╕╨╕ SWOT-╨░╨╜╨░╨╗╨╕╨╖╨░, ╤З╨░╤Б╤В╨╛ ╨▒╤Л╨▓╨░╨╡╤В ╨┐╨╛╨╗╨╡╨╖╨╜╨╛ ╨▓╨║╨╗╤О╤З╨╕╤В╤М ╨▓ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б ╨┤╤А╤Г╨│╨╕╤Е ╤З╨╗╨╡╨╜╨╛╨▓ ╨║╨╛╨╝╨░╨╜╨┤╤Л. ╨б╨┐╤А╨╛╤Б╨╕╤В╨╡ ╨╝╨╜╨╡╨╜╨╕╨╡ ╤А╨░╨╖╨╗╨╕╤З╨╜╤Л╤Е ╤З╨╗╨╡╨╜╨╛╨▓ ╨║╨╛╨╝╨░╨╜╨┤╤Л ╨╕ ╨╛╤В╨║╤А╤Л╤В╨╛ ╨╛╨▒╤Б╤Г╨┤╨╕╤В╨╡ ╨╗╤О╨▒╨╛╨╣ ╤Б╨┤╨╡╨╗╨░╨╜╨╜╤Л╨╣ ╨▓╨║╨╗╨░╨┤. ╨Ъ╨╛╨╗╨╗╨╡╨║╤В╨╕╨▓╨╜╤Л╨╡ ╨╖╨╜╨░╨╜╨╕╤П ╨║╨╛╨╝╨░╨╜╨┤╤Л ╨┐╨╛╨╖╨▓╨╛╨╗╤П╤В ╨▓╨░╨╝ ╨░╨┤╨╡╨║╨▓╨░╤В╨╜╨╛ ╨┐╤А╨╛╨░╨╜╨░╨╗╨╕╨╖╨╕╤А╨╛╨▓╨░╤В╤М ╤Б╨▓╨╛╨╣ ╨▒╨╕╨╖╨╜╨╡╤Б ╤Б╨╛ ╨▓╤Б╨╡╤Е ╤Б╤В╨╛╤А╨╛╨╜.

╨Т╤Л ╤В╨░╨║╨╢╨╡ ╨╝╨╛╨╢╨╡╤В╨╡ ╨┐╤А╨╛╨▓╨╡╤Б╤В╨╕ ╨╗╨╕╤З╨╜╤Л╨╣ SWOT-╨░╨╜╨░╨╗╨╕╨╖ ╨▓ ╤Б╨▓╨╛╨╡╨╣ ╨╢╨╕╨╖╨╜╨╕, ╨▒╤Г╨┤╤М ╤В╨╛ ╨▓ ╨┐╤А╨╛╤Д╨╡╤Б╤Б╨╕╨╛╨╜╨░╨╗╤М╨╜╤Л╤Е ╨╕╨╗╨╕ ╨┤╤А╤Г╨│╨╕╤Е ╤Ж╨╡╨╗╤П╤Е.

╨Ъ╨░╨║╨╛╨▓╤Л ╤Е╨░╤А╨░╨║╤В╨╡╤А╨╕╤Б╤В╨╕╨║╨╕ SWOT-╨░╨╜╨░╨╗╨╕╨╖╨░?

SWOT-╨░╨╜╨░╨╗╨╕╨╖ ╤Д╨╛╨║╤Г╤Б╨╕╤А╤Г╨╡╤В╤Б╤П ╨╜╨░ ╤З╨╡╤В╤Л╤А╨╡╤Е ╤Н╨╗╨╡╨╝╨╡╨╜╤В╨░╤Е ╨░╨▒╨▒╤А╨╡╨▓╨╕╨░╤В╤Г╤А╤Л, ╨┐╨╛╨╖╨▓╨╛╨╗╤П╤П ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П╨╝ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╤П╤В╤М ╤Б╨╕╨╗╤Л, ╨▓╨╗╨╕╤П╤О╤Й╨╕╨╡ ╨╜╨░ ╤Б╤В╤А╨░╤В╨╡╨│╨╕╤О, ╨┤╨╡╨╣╤Б╤В╨▓╨╕╨╡ ╨╕╨╗╨╕ ╨╕╨╜╨╕╤Ж╨╕╨░╤В╨╕╨▓╤Г. ╨Ч╨╜╨░╨╜╨╕╨╡ ╤Н╤В╨╕╤Е ╨┐╨╛╨╗╨╛╨╢╨╕╤В╨╡╨╗╤М╨╜╤Л╤Е ╨╕ ╨╛╤В╤А╨╕╤Ж╨░╤В╨╡╨╗╤М╨╜╤Л╤Е ╤Н╨╗╨╡╨╝╨╡╨╜╤В╨╛╨▓ ╨╝╨╛╨╢╨╡╤В ╨┐╨╛╨╝╨╛╤З╤М ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П╨╝ ╨▒╨╛╨╗╨╡╨╡ ╤Н╤Д╤Д╨╡╨║╤В╨╕╨▓╨╜╨╛ ╤Б╨╛╨╛╨▒╤Й╨╕╤В╤М, ╨║╨░╨║╨╕╨╡ ╤З╨░╤Б╤В╨╕ ╨┐╨╗╨░╨╜╨░ ╨╜╨╡╨╛╨▒╤Е╨╛╨┤╨╕╨╝╨╛ ╨┐╤А╨╕╨╖╨╜╨░╤В╤М.

╨Я╤А╨╕ ╤Б╨╛╤Б╤В╨░╨▓╨╗╨╡╨╜╨╕╨╕ SWOT-╨░╨╜╨░╨╗╨╕╨╖╨░ ╨╗╤О╨┤╨╕ ╨╛╨▒╤Л╤З╨╜╨╛ ╤Б╨╛╨╖╨┤╨░╤О╤В ╤В╨░╨▒╨╗╨╕╤Ж╤Г, ╤А╨░╨╖╨┤╨╡╨╗╨╡╨╜╨╜╤Г╤О ╨╜╨░ ╤З╨╡╤В╤Л╤А╨╡ ╤Б╤В╨╛╨╗╨▒╤Ж╨░, ╤З╤В╨╛╨▒╤Л ╨┐╨╡╤А╨╡╤З╨╕╤Б╨╗╨╕╤В╤М ╨║╨░╨╢╨┤╤Л╨╣ ╨▓╨╛╨╖╨┤╨╡╨╣╤Б╤В╨▓╤Г╤О╤Й╨╕╨╣ ╤Н╨╗╨╡╨╝╨╡╨╜╤В ╤А╤П╨┤╨╛╨╝ ╨┤╨╗╤П ╤Б╤А╨░╨▓╨╜╨╡╨╜╨╕╤П. ╨б╨╕╨╗╤М╨╜╤Л╨╡ ╨╕ ╤Б╨╗╨░╨▒╤Л╨╡ ╤Б╤В╨╛╤А╨╛╨╜╤Л ╨╛╨▒╤Л╤З╨╜╨╛ ╨╜╨╡ ╤Б╨╛╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╤Г╤О╤В ╨┐╨╡╤А╨╡╤З╨╕╤Б╨╗╨╡╨╜╨╜╤Л╨╝ ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╤П╨╝ ╨╕ ╤Г╨│╤А╨╛╨╖╨░╨╝ ╨┤╨╛╤Б╨╗╨╛╨▓╨╜╨╛, ╤Е╨╛╤В╤П ╨╛╨╜╨╕ ╨┤╨╛╨╗╨╢╨╜╤Л ╨║╨╛╤А╤А╨╡╨╗╨╕╤А╨╛╨▓╨░╤В╤М, ╨┐╨╛╤Б╨║╨╛╨╗╤М╨║╤Г ╨╛╨╜╨╕ ╤Б╨▓╤П╨╖╨░╨╜╤Л ╨┤╤А╤Г╨│ ╤Б ╨┤╤А╤Г╨│╨╛╨╝.

╨С╨╕╨╗╨╗╨╕ ╨С╨░╤Г╤Н╤А, ╨▓╨╗╨░╨┤╨╡╨╗╨╡╤Ж ROYCE New York, ╨╛╤В╨╝╨╡╤В╨╕╨╗, ╤З╤В╨╛ ╤Б╨╛╤З╨╡╤В╨░╨╜╨╕╨╡ ╨▓╨╜╨╡╤И╨╜╨╕╤Е ╤Г╨│╤А╨╛╨╖ ╤Б ╨▓╨╜╤Г╤В╤А╨╡╨╜╨╜╨╕╨╝╨╕ ╨╜╨╡╨┤╨╛╤Б╤В╨░╤В╨║╨░╨╝╨╕ ╨╝╨╛╨╢╨╡╤В ╨▓╤Л╤П╨▓╨╕╤В╤М ╨╜╨░╨╕╨▒╨╛╨╗╨╡╨╡ ╤Б╨╡╤А╤М╨╡╨╖╨╜╤Л╨╡ ╨┐╤А╨╛╨▒╨╗╨╡╨╝╤Л, ╤Б ╨║╨╛╤В╨╛╤А╤Л╨╝╨╕ ╤Б╤В╨░╨╗╨║╨╕╨▓╨░╨╡╤В╤Б╤П ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П.

┬л╨Я╨╛╤Б╨╗╨╡ ╤В╨╛╨│╨╛ ╨║╨░╨║ ╨▓╤Л ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╕╨╗╨╕ ╤Б╨▓╨╛╨╕ ╤А╨╕╤Б╨║╨╕, ╨▓╤Л ╨╝╨╛╨╢╨╡╤В╨╡ ╤А╨╡╤И╨╕╤В╤М, ╤П╨▓╨╗╤П╨╡╤В╤Б╤П ╨╗╨╕ ╨╜╨░╨╕╨▒╨╛╨╗╨╡╨╡ ╤Ж╨╡╨╗╨╡╤Б╨╛╨╛╨▒╤А╨░╨╖╨╜╤Л╨╝ ╤Г╤Б╤В╤А╨░╨╜╨╕╤В╤М ╨▓╨╜╤Г╤В╤А╨╡╨╜╨╜╤О╤О ╤Б╨╗╨░╨▒╨╛╤Б╤В╤М, ╨╜╨░╨┐╤А╨░╨▓╨╕╨▓ ╤А╨╡╤Б╤Г╤А╤Б╤Л ╨║╨╛╨╝╨┐╨░╨╜╨╕╨╕ ╨╜╨░ ╤Г╤Б╤В╤А╨░╨╜╨╡╨╜╨╕╨╡ ╨┐╤А╨╛╨▒╨╗╨╡╨╝, ╨╕╨╗╨╕ ╤Г╨╝╨╡╨╜╤М╤И╨╕╤В╤М ╨▓╨╜╨╡╤И╨╜╤О╤О ╤Г╨│╤А╨╛╨╖╤Г, ╨╛╤В╨║╨░╨╖╨░╨▓╤И╨╕╤Б╤М ╨╛╤В ╤Г╨│╤А╨╛╨╢╨░╨╡╨╝╨╛╨╣ ╨╛╨▒╨╗╨░╤Б╤В╨╕ ╨▒╨╕╨╖╨╜╨╡╤Б╨░ ╨╕ ╨▓╤Б╤В╤А╨╡╤В╨╕╨▓ ╨╡╨╡ ╨┐╨╛╤Б╨╗╨╡ ╤Г╨║╤А╨╡╨┐╨╗╨╡╨╜╨╕╤П. ╤В╨▓╨╛╨╡ ╨┤╨╡╨╗╨╛, тАФ ╤Б╨║╨░╨╖╨░╨╗ ╨С╨░╤Г╤Н╤А.

╨Т╨╜╤Г╤В╤А╨╡╨╜╨╜╨╕╨╡ ╤Д╨░╨║╤В╨╛╤А╤Л

╨б╨╕╨╗╤М╨╜╤Л╨╡ ╤Б╤В╨╛╤А╨╛╨╜╤Л (S) ╨╕ ╤Б╨╗╨░╨▒╤Л╨╡ ╤Б╤В╨╛╤А╨╛╨╜╤Л (W) ╨╛╤В╨╜╨╛╤Б╤П╤В╤Б╤П ╨║ ╨▓╨╜╤Г╤В╤А╨╡╨╜╨╜╨╕╨╝ ╤Д╨░╨║╤В╨╛╤А╨░╨╝, ╤В╨╛ ╨╡╤Б╤В╤М ╨║ ╤А╨╡╤Б╤Г╤А╤Б╨░╨╝ ╨╕ ╨╛╨┐╤Л╤В╤Г, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨▓╨░╨╝ ╨╗╨╡╨│╨║╨╛ ╨┤╨╛╤Б╤В╤Г╨┐╨╜╤Л.

╨Т╨╛╤В ╨╜╨╡╨║╨╛╤В╨╛╤А╤Л╨╡ ╨╛╨▒╤Й╨╕╨╡ ╨▓╨╜╤Г╤В╤А╨╡╨╜╨╜╨╕╨╡ ╤Д╨░╨║╤В╨╛╤А╤Л:

╨Т╨╜╨╡╤И╨╜╨╕╨╡ ╤Д╨░╨║╤В╨╛╤А╤Л

╨Т╨╜╨╡╤И╨╜╨╕╨╡ ╤Б╨╕╨╗╤Л ╨▓╨╗╨╕╤П╤О╤В ╨╕ ╨▓╨╛╨╖╨┤╨╡╨╣╤Б╤В╨▓╤Г╤О╤В ╨╜╨░ ╨║╨░╨╢╨┤╤Г╤О ╨║╨╛╨╝╨┐╨░╨╜╨╕╤О, ╨╛╤А╨│╨░╨╜╨╕╨╖╨░╤Ж╨╕╤О ╨╕ ╤З╨╡╨╗╨╛╨▓╨╡╨║╨░. ╨Э╨╡╨╖╨░╨▓╨╕╤Б╨╕╨╝╨╛ ╨╛╤В ╤В╨╛╨│╨╛, ╤Б╨▓╤П╨╖╨░╨╜╤Л ╨╗╨╕ ╤Н╤В╨╕ ╤Д╨░╨║╤В╨╛╤А╤Л ╨┐╤А╤П╨╝╨╛ ╨╕╨╗╨╕ ╨║╨╛╤Б╨▓╨╡╨╜╨╜╨╛ ╤Б ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╤П╨╝╨╕ (O) ╨╕╨╗╨╕ ╤Г╨│╤А╨╛╨╖╨░╨╝╨╕ (T), ╨▓╨░╨╢╨╜╨╛ ╨╛╤В╨╝╨╡╤В╨╕╤В╤М ╨╕ ╨╖╨░╨┤╨╛╨║╤Г╨╝╨╡╨╜╤В╨╕╤А╨╛╨▓╨░╤В╤М ╨║╨░╨╢╨┤╤Л╨╣ ╨╕╨╖ ╨╜╨╕╤Е.

╨Т╨╜╨╡╤И╨╜╨╕╨╝╨╕ ╤Д╨░╨║╤В╨╛╤А╨░╨╝╨╕ ╨╛╨▒╤Л╤З╨╜╨╛ ╤П╨▓╨╗╤П╤О╤В╤Б╤П ╨▓╨╡╤Й╨╕, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨▓╤Л ╨╕╨╗╨╕ ╨▓╨░╤И╨░ ╨║╨╛╨╝╨┐╨░╨╜╨╕╤П ╨╜╨╡ ╨║╨╛╨╜╤В╤А╨╛╨╗╨╕╤А╤Г╨╡╤В╨╡, ╨╜╨░╨┐╤А╨╕╨╝╨╡╤А:

• ╨в╨╡╨╜╨┤╨╡╨╜╤Ж╨╕╨╕ ╤А╤Л╨╜╨║╨░ (╨╜╨╛╨▓╤Л╨╡ ╨┐╤А╨╛╨┤╤Г╨║╤В╤Л, ╤В╨╡╤Е╨╜╨╛╨╗╨╛╨│╨╕╤З╨╡╤Б╨║╨╕╨╡ ╨┤╨╛╤Б╤В╨╕╨╢╨╡╨╜╨╕╤П ╨╕ ╨╕╨╖╨╝╨╡╨╜╨╡╨╜╨╕╤П ╨▓ ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╤П╤Е ╨░╤Г╨┤╨╕╤В╨╛╤А╨╕╨╕)
• ╨н╨║╨╛╨╜╨╛╨╝╨╕╤З╨╡╤Б╨║╨╕╨╡ ╤В╨╡╨╜╨┤╨╡╨╜╤Ж╨╕╨╕ (╨╝╨╡╤Б╤В╨╜╤Л╨╡, ╨╜╨░╤Ж╨╕╨╛╨╜╨░╨╗╤М╨╜╤Л╨╡ ╨╕ ╨╝╨╡╨╢╨┤╤Г╨╜╨░╤А╨╛╨┤╨╜╤Л╨╡ ╤Д╨╕╨╜╨░╨╜╤Б╨╛╨▓╤Л╨╡ ╤В╨╡╨╜╨┤╨╡╨╜╤Ж╨╕╨╕)
• ╨д╨╕╨╜╨░╨╜╤Б╨╕╤А╨╛╨▓╨░╨╜╨╕╨╡ (╨┐╨╛╨╢╨╡╤А╤В╨▓╨╛╨▓╨░╨╜╨╕╤П, ╨╖╨░╨║╨╛╨╜╨╛╨┤╨░╤В╨╡╨╗╤М╨╜╤Л╨╡ ╨╛╤А╨│╨░╨╜╤Л ╨╕ ╨┤╤А╤Г╨│╨╕╨╡ ╨╕╤Б╤В╨╛╤З╨╜╨╕╨║╨╕)
• ╨Ф╨╡╨╝╨╛╨│╤А╨░╤Д╨╕╤П
• ╨Ю╤В╨╜╨╛╤И╨╡╨╜╨╕╤П ╤Б ╨┐╨╛╤Б╤В╨░╨▓╤Й╨╕╨║╨░╨╝╨╕ ╨╕ ╨┐╨░╤А╤В╨╜╨╡╤А╨░╨╝╨╕
• ╨Я╨╛╨╗╨╕╤В╨╕╤З╨╡╤Б╨║╨╕╨╡, ╤Н╨║╨╛╨╗╨╛╨│╨╕╤З╨╡╤Б╨║╨╕╨╡ ╨╕ ╤Н╨║╨╛╨╜╨╛╨╝╨╕╤З╨╡╤Б╨║╨╕╨╡ ╨╜╨╛╤А╨╝╤Л

╨Я╨╛╤Б╨╗╨╡ ╤В╨╛╨│╨╛, ╨║╨░╨║ ╨▓╤Л ╤Б╨╛╨╖╨┤╨░╨┤╨╕╤В╨╡ ╤Б╨▓╨╛╤О ╤Б╤В╤А╤Г╨║╤В╤Г╤А╤Г SWOT ╨╕ ╨╖╨░╨┐╨╛╨╗╨╜╨╕╤В╨╡ ╤Б╨▓╨╛╨╣ SWOT-╨░╨╜╨░╨╗╨╕╨╖, ╨▓╨░╨╝ ╨╜╤Г╨╢╨╜╨╛ ╨▒╤Г╨┤╨╡╤В ╨▓╤Л╤А╨░╨▒╨╛╤В╨░╤В╤М ╨╜╨╡╨║╨╛╤В╨╛╤А╤Л╨╡ ╤А╨╡╨║╨╛╨╝╨╡╨╜╨┤╨░╤Ж╨╕╨╕ ╨╕ ╤Б╤В╤А╨░╤В╨╡╨│╨╕╨╕, ╨╛╤Б╨╜╨╛╨▓╨░╨╜╨╜╤Л╨╡ ╨╜╨░ ╤А╨╡╨╖╤Г╨╗╤М╤В╨░╤В╨░╤Е. ╨Ы╨╕╨╜╨┤╨░ ╨Я╨╛╤Д╨░╨╗, ╨║╨╛╨╜╤Б╤Г╨╗╤М╤В╨░╨╜╤В ╨┐╨╛ ╤Б╤В╤А╨░╤В╨╡╨│╨╕╤З╨╡╤Б╨║╨╕╨╝ ╨╝╨░╤А╨║╨╡╤В╨╕╨╜╨│╨╛╨▓╤Л╨╝ ╨║╨╛╨╝╨╝╤Г╨╜╨╕╨║╨░╤Ж╨╕╤П╨╝ ╨╕ ╨╝╨░╤А╨║╨╡╤В╨╛╨╗╨╛╨│ ╨┐╨╛ ╨║╨╛╨╜╤В╨╡╨╜╤В╤Г ╨▓ Strategic Communications, ╤Б╨║╨░╨╖╨░╨╗╨░, ╤З╤В╨╛ ╤Н╤В╨╕ ╤Б╤В╤А╨░╤В╨╡╨│╨╕╨╕ ╨┤╨╛╨╗╨╢╨╜╤Л ╨▒╤Л╤В╤М ╤Б╨╛╤Б╤А╨╡╨┤╨╛╤В╨╛╤З╨╡╨╜╤Л ╨╜╨░ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╨╜╨╕╨╕ ╤Б╨╕╨╗╤М╨╜╤Л╤Е ╤Б╤В╨╛╤А╨╛╨╜ ╨╕ ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╨╡╨╣ ╨┤╨╗╤П ╨┐╤А╨╡╨╛╨┤╨╛╨╗╨╡╨╜╨╕╤П ╤Б╨╗╨░╨▒╤Л╤Е ╤Б╤В╨╛╤А╨╛╨╜ ╨╕ ╤Г╨│╤А╨╛╨╖.

┬л╨Э╨░ ╤Б╨░╨╝╨╛╨╝ ╨┤╨╡╨╗╨╡ ╤Н╤В╨╛ ╤В╨░ ╨╛╨▒╨╗╨░╤Б╤В╤М ╤А╨░╨╖╤А╨░╨▒╨╛╤В╨║╨╕ ╤Б╤В╤А╨░╤В╨╡╨│╨╕╨╕, ╨│╨┤╨╡ ╤Г ╨╛╤А╨│╨░╨╜╨╕╨╖╨░╤Ж╨╕╨╣ ╨╡╤Б╤В╤М ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╤М ╨┐╤А╨╛╤П╨▓╨╕╤В╤М ╨╜╨░╨╕╨▒╨╛╨╗╤М╤И╤Г╤О ╨║╤А╨╡╨░╤В╨╕╨▓╨╜╨╛╤Б╤В╤М ╨╕ ╨│╨┤╨╡ ╨╝╨╛╨│╤Г╤В ╨┐╨╛╤П╨▓╨╕╤В╤М╤Б╤П ╨╕╨╜╨╜╨╛╨▓╨░╤Ж╨╕╨╛╨╜╨╜╤Л╨╡ ╨╕╨┤╨╡╨╕, ╨╜╨╛ ╤В╨╛╨╗╤М╨║╨╛ ╨▓ ╤В╨╛╨╝ ╤Б╨╗╤Г╤З╨░╨╡, ╨╡╤Б╨╗╨╕ ╨░╨╜╨░╨╗╨╕╨╖ ╨▒╤Л╨╗ ╨┐╨╛╨┤╨│╨╛╤В╨╛╨▓╨╗╨╡╨╜ ╨╜╨░╨┤╨╗╨╡╨╢╨░╤Й╨╕╨╝ ╨╛╨▒╤А╨░╨╖╨╛╨╝┬╗, тАФ ╤Б╨║╨░╨╖╨░╨╗ ╨Я╨╛╨┐╤Е╨░╨╗.

╨Т SWOT-╨░╨╜╨░╨╗╨╕╨╖╨╡ ╤Б╨╕╨╗╤М╨╜╤Л╨╡ ╨╕ ╤Б╨╗╨░╨▒╤Л╨╡ ╤Б╤В╨╛╤А╨╛╨╜╤Л ╨╛╤Е╨▓╨░╤В╤Л╨▓╨░╤О╤В ╨▓╨░╤И╨╕ ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╤Л╨╡ ╤А╨╡╤Б╤Г╤А╤Б╤Л ╨╕ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б╤Л. ╨Т╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╨╕ ╨╕ ╤Г╨│╤А╨╛╨╖╤Л ╨╛╤В╨╜╨╛╤Б╤П╤В╤Б╤П ╨║ ╤Г╤Б╨╗╨╛╨▓╨╕╤П╨╝ ╨╖╨░ ╨┐╤А╨╡╨┤╨╡╨╗╨░╨╝╨╕ ╨▓╨░╤И╨╡╨╣ ╨╛╤А╨│╨░╨╜╨╕╨╖╨░╤Ж╨╕╨╕, ╤В╨░╨║╨╕╨╝ ╨║╨░╨║ ╤А╤Л╨╜╨╛╤З╨╜╤Л╨╡ ╤В╨╡╨╜╨┤╨╡╨╜╤Ж╨╕╨╕ ╨╕ ╨┐╤А╨░╨▓╨╕╨╗╨░.

╨Ъ╨░╨║ ╨▓╤Л╨│╨╗╤П╨┤╨╕╤В ╤А╨╡╨░╨╗╤М╨╜╤Л╨╣ SWOT-╨░╨╜╨░╨╗╨╕╨╖?

╨С╤А╨░╨╣╨░╨╜ ╨г╨╕╨▓╨╡╤А, ╤И╤В╨░╤В╨╜╤Л╨╣ ╨║╨╛╨╜╤Б╤Г╨╗╤М╤В╨░╨╜╤В Scholefield Construction Attorneys, ╨┐╤А╨╕╨╜╨╕╨╝╨░╨╗ ╨░╨║╤В╨╕╨▓╨╜╨╛╨╡ ╤Г╤З╨░╤Б╤В╨╕╨╡ ╨▓ ╨┐╤А╨╛╨▓╨╡╨┤╨╡╨╜╨╕╨╕ SWOT-╨░╨╜╨░╨╗╨╕╨╖╨░ ╨┤╨╗╤П ╤Б╨▓╨╛╨╡╨╣ ╤Д╨╕╤А╨╝╤Л. ╨Ю╨╜ ╨┐╤А╨╡╨┤╨╛╤Б╤В╨░╨▓╨╕╨╗ Business News Daily ╨╛╨▒╤А╨░╨╖╨╡╤Ж ╤И╨░╨▒╨╗╨╛╨╜╨░ SWOT-╨░╨╜╨░╨╗╨╕╨╖╨░ ╨╕ ╨┐╤А╨╕╨╝╨╡╤А, ╨║╨╛╤В╨╛╤А╤Л╨╣ ╨▒╤Л╨╗ ╨╕╤Б╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╨╜ ╨▓ ╤А╨╡╤И╨╡╨╜╨╕╨╕ ╤Д╨╕╤А╨╝╤Л ╤А╨░╤Б╤И╨╕╤А╨╕╤В╤М ╤Б╨▓╨╛╤О ╨┐╤А╨░╨║╤В╨╕╨║╤Г, ╨▓╨║╨╗╤О╤З╨╕╨▓ ╨▓ ╨╜╨╡╨╡ ╤Г╤Б╨╗╤Г╨│╨╕ ╨┐╨╛ ╤Г╤А╨╡╨│╤Г╨╗╨╕╤А╨╛╨▓╨░╨╜╨╕╤О ╤Б╨┐╨╛╤А╨╛╨▓. ╨Х╨│╨╛ ╨╝╨░╤В╤А╨╕╤Ж╨░ SWOT ╨▓╨║╨╗╤О╤З╨░╨╗╨░ ╤Б╨╗╨╡╨┤╤Г╤О╤Й╨╡╨╡:

╨б╨╕╨╗╤М╨╜╤Л╨╡ ╤Б╤В╨╛╤А╨╛╨╜╤Л

╨Э╨╡╨┤╨╛╤Б╤В╨░╤В╨║╨╕

╨б╤В╤А╨╛╨╕╤В╨╡╨╗╤М╨╜╨░╤П ╤О╤А╨╕╨┤╨╕╤З╨╡╤Б╨║╨░╤П ╤Д╨╕╤А╨╝╨░ ╤Б ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨░╨╝╨╕, ╨┐╤А╨╛╤И╨╡╨┤╤И╨╕╨╝╨╕ ╨╛╨▒╤Г╤З╨╡╨╜╨╕╨╡ ╨║╨░╨║ ╨▓ ╨╛╨▒╨╗╨░╤Б╤В╨╕ ╨┐╤А╨░╨▓╨░, ╤В╨░╨║ ╨╕ ╨┐╤А╨╛╤Д╨╡╤Б╤Б╨╕╨╛╨╜╨░╨╗╤М╨╜╨╛╨│╨╛ ╨┐╤А╨╛╨╡╨║╤В╨╕╤А╨╛╨▓╨░╨╜╨╕╤П/╨│╨╡╨╜╨╡╤А╨░╨╗╤М╨╜╨╛╨│╨╛ ╨┐╨╛╨┤╤А╤П╨┤╨░. ╨Ш╤Е ╨╛╨┐╤Л╤В ╨┤╨░╨╡╤В ╤Г╨╜╨╕╨║╨░╨╗╤М╨╜╨╛╨╡ ╨┐╤А╨╡╨╕╨╝╤Г╤Й╨╡╤Б╤В╨▓╨╛.

╨Э╨╡╨▒╨╛╨╗╤М╤И╨╛╨╣ (╤В╤А╨╕ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║╨░) тАФ ╨╝╨╛╨╢╨╡╤В ╨▒╤Л╤Б╤В╤А╨╛ ╨╝╨╡╨╜╤П╤В╤М╤Б╤П ╨╕ ╨░╨┤╨░╨┐╤В╨╕╤А╨╛╨▓╨░╤В╤М╤Б╤П.

╨Э╨╕╨║╤В╨╛ ╨╜╨╡ ╨▒╤Л╨╗ ╨╝╨╡╨┤╨╕╨░╤В╨╛╤А╨╛╨╝ ╤А╨░╨╜╤М╤И╨╡ ╨╕ ╨╜╨╡ ╨┐╤А╨╛╤Е╨╛╨┤╨╕╨╗ ╨║╨░╨║╨╕╤Е-╨╗╨╕╨▒╨╛ ╤Д╨╛╤А╨╝╨░╨╗╤М╨╜╤Л╤Е ╨┐╤А╨╛╨│╤А╨░╨╝╨╝ ╨╛╨▒╤Г╤З╨╡╨╜╨╕╤П ╨╝╨╡╨┤╨╕╨░╤Ж╨╕╨╕.

╨Ю╨┤╨╕╨╜ ╤Б╨╛╤В╤А╤Г╨┤╨╜╨╕╨║ ╤Г╤З╨░╤Б╤В╨▓╨╛╨▓╨░╨╗ ╨▓ ╨╝╨╡╨┤╨╕╨░╤Ж╨╕╨╕, ╨╜╨╛ ╨╜╨╡ ╨▓ ╨║╨░╤З╨╡╤Б╤В╨▓╨╡ ╨╜╨╡╨╣╤В╤А╨░╨╗╤М╨╜╨╛╨╣ ╤Б╤В╨╛╤А╨╛╨╜╤Л.

╨Т╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╨╕

╨г╨│╤А╨╛╨╖╤Л

╨С╨╛╨╗╤М╤И╨╕╨╜╤Б╤В╨▓╨╛ ╨║╨╛╨╜╤В╤А╨░╨║╤В╨╛╨▓ ╨╜╨░ ╨║╨╛╨╝╨╝╨╡╤А╤З╨╡╤Б╨║╨╛╨╡ ╤Б╤В╤А╨╛╨╕╤В╨╡╨╗╤М╤Б╤В╨▓╨╛ ╤В╤А╨╡╨▒╤Г╤О╤В ╨┐╨╛╤Б╤А╨╡╨┤╨╜╨╕╤З╨╡╤Б╤В╨▓╨░. ╨Э╨╡╤Б╨╝╨╛╤В╤А╤П ╨╜╨░ ╤Б╨╛╤В╨╜╨╕ ╨┐╨╛╤Б╤А╨╡╨┤╨╜╨╕╨║╨╛╨▓ ╨╜╨░ ╤А╤Л╨╜╨║╨╡, ╨╗╨╕╤И╤М ╨╜╨╡╨╝╨╜╨╛╨│╨╕╨╡ ╨╕╨╝╨╡╤О╤В ╤А╨╡╨░╨╗╤М╨╜╤Л╨╣ ╨╛╨┐╤Л╤В ╤Б╤В╤А╨╛╨╕╤В╨╡╨╗╤М╤Б╤В╨▓╨░.

╨Т ╤Б╨╗╤Г╤З╨░╨╡ ╨╜╨╡╨▒╨╛╨╗╤М╤И╨╕╤Е ╤Б╨┐╨╛╤А╨╛╨▓ ╨┐╨╛╤Б╤А╨╡╨┤╨╜╨╕╨║╨╕ ╤А╨░╨▒╨╛╤В╨░╤О╤В ╨╜╨╡ ╨║╨░╨║ ╨║╨╛╨╝╨░╨╜╨┤╨░, ╨░ ╤В╨╛╨╗╤М╨║╨╛ ╨┐╨╛ ╨╛╤В╨┤╨╡╨╗╤М╨╜╨╛╤Б╤В╨╕; ╨Я╨╡╤А╤Б╨╛╨╜╨░╨╗ ╨и╨╛╨╗╨╡╤Д╨╕╨╗╨┤╨░ ╨╝╨╛╨╢╨╡╤В ╨┐╤А╨╡╨┤╨╗╨╛╨╢╨╕╤В╤М ╨╗╤О╨▒╨╛╨╝╤Г ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╤М ╨│╤А╤Г╨┐╨┐╤Л ╨╜╨╡╨╣╤В╤А╨░╨╗╤М╨╜╤Л╤Е ╨╗╨╕╤Ж ╨┤╨╗╤П ╨╛╤Ж╨╡╨╜╨║╨╕ ╤Б╨┐╨╛╤А╨░.

╨Ы╤О╨▒╨╛╨╣ ╨╝╨╛╨╢╨╡╤В ╤Б╤В╨░╤В╤М ╨┐╨╛╤Б╤А╨╡╨┤╨╜╨╕╨║╨╛╨╝, ╨┐╨╛╤Н╤В╨╛╨╝╤Г ╨┤╤А╤Г╨│╨╕╨╡ ╤Б╤В╤А╨╛╨╕╤В╨╡╨╗╤М╨╜╤Л╨╡ ╤О╤А╨╕╨┤╨╕╤З╨╡╤Б╨║╨╕╨╡ ╤Д╨╕╤А╨╝╤Л ╤В╨░╨║╨╢╨╡ ╨╝╨╛╨│╤Г╤В ╨╛╤В╨║╤А╤Л╤В╤М ╤Б╨▓╨╛╤О ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╤Г╤О ╤Б╨╗╤Г╨╢╨▒╤Г ╨┐╨╛╤Б╤А╨╡╨┤╨╜╨╕╤З╨╡╤Б╤В╨▓╨░.

╨С╨╛╨╗╤М╤И╨╕╨╜╤Б╤В╨▓╨╛ ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗╤М╨╜╤Л╤Е ╨║╨╗╨╕╨╡╨╜╤В╨╛╨▓ ╨╕╨╝╨╡╤О╤В ╨╜╨╡╨│╨░╤В╨╕╨▓╨╜╨╛╨╡ ╨▓╨┐╨╡╤З╨░╤В╨╗╨╡╨╜╨╕╨╡ ╨╛ ╨┐╨╛╤Б╤А╨╡╨┤╨╜╨╕╤З╨╡╤Б╤В╨▓╨╡, ╨┐╨╛╤В╨╛╨╝╤Г ╤З╤В╨╛ ╨╛╨╜╨╕ ╤З╤Г╨▓╤Б╤В╨▓╤Г╤О╤В, ╤З╤В╨╛ ╨┐╨╛╤Б╤А╨╡╨┤╨╜╨╕╨║╨╕ ╨╜╨╡ ╨┐╨╛╨╜╨╕╨╝╨░╤О╤В ╨╕╨╗╨╕ ╨╜╨╡ ╤Е╨╛╤В╤П╤В ╨┐╨╛╨╜╤П╤В╤М ╨┐╤А╨╛╨▒╨╗╨╡╨╝╤Г, ╨╕ ╤Б╨┐╨╡╤И╨░╤В ╤А╨╡╤И╨╕╤В╤М ╨╡╨╡.

╨Ш╤В╨╛╨│╨╛╨▓╨░╤П ╤Б╤В╤А╨░╤В╨╡╨│╨╕╤П: ╨Я╤А╨╛╨╣╨┤╨╕╤В╨╡ ╨║╤Г╤А╤Б╤Л ╨┐╨╛╤Б╤А╨╡╨┤╨╜╨╕╤З╨╡╤Б╤В╨▓╨░, ╤З╤В╨╛╨▒╤Л ╤Г╤Б╤В╤А╨░╨╜╨╕╤В╤М ╨╜╨╡╨┤╨╛╤Б╤В╨░╤В╨║╨╕, ╨╕ ╨╖╨░╨┐╤Г╤Б╤В╨╕╤В╨╡ Scholefield Mediation, ╨║╨╛╤В╨╛╤А╨░╤П ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╨╡╤В ╨╕╨╖╨▓╨╡╤Б╤В╨╜╨╛╤Б╤В╤М ╨╕╨╝╨╡╨╜╨╕ ╤О╤А╨╕╨┤╨╕╤З╨╡╤Б╨║╨╛╨╣ ╤Д╨╕╤А╨╝╤Л ╨╕ ╨┐╨╛╨┤╤З╨╡╤А╨║╨╕╨▓╨░╨╡╤В, ╤З╤В╨╛ ╨╛╨┐╤Л╤В ╤Д╨╕╤А╨╝╤Л ╨▓ ╨╛╨▒╨╗╨░╤Б╤В╨╕ ╤Б╤В╤А╨╛╨╕╤В╨╡╨╗╤М╤Б╤В╨▓╨░ ╨╕ ╤Б╤В╤А╨╛╨╕╤В╨╡╨╗╤М╨╜╨╛╨│╨╛ ╨┐╤А╨░╨▓╨░ ╨╛╤В╨╗╨╕╤З╨░╨╡╤В ╨╡╨╡.

┬л╨Э╨░╤И SWOT-╨░╨╜╨░╨╗╨╕╨╖ ╨╖╨░╤Б╤В╨░╨▓╨╕╨╗ ╨╜╨░╤Б ╨╝╨╡╤В╨╛╨┤╨╕╤З╨╜╨╛ ╨╕ ╨╛╨▒╤К╨╡╨║╤В╨╕╨▓╨╜╨╛ ╨▓╨╖╨│╨╗╤П╨╜╤Г╤В╤М ╨╜╨░ ╤В╨╛, ╤Б ╤З╨╡╨╝ ╨╜╨░╨╝ ╨┐╤А╨╕╤Е╨╛╨┤╨╕╨╗╨╛╤Б╤М ╤А╨░╨▒╨╛╤В╨░╤В╤М ╨╕ ╤З╤В╨╛ ╨┐╤А╨╡╨┤╨╗╨░╨│╨░╨╗ ╤А╤Л╨╜╨╛╨║┬╗, тАФ ╤Б╨║╨░╨╖╨░╨╗ ╨г╨╕╨▓╨╡╤А. ┬л╨Ч╨░╤В╨╡╨╝ ╨╝╤Л ╤А╨░╨╖╤А╨░╨▒╨╛╤В╨░╨╗╨╕ ╨╜╨░╤И ╨▒╨╕╨╖╨╜╨╡╤Б-╨┐╨╗╨░╨╜, ╤З╤В╨╛╨▒╤Л ╨┐╨╛╨┤╤З╨╡╤А╨║╨╜╤Г╤В╤М ╨┐╤А╨╡╨╕╨╝╤Г╤Й╨╡╤Б╤В╨▓╨░ ╨╜╨░╤И╨╕╤Е ╤Б╨░╨╝╤Л╤Е ╤Б╨╕╨╗╤М╨╜╤Л╤Е ╤Б╤В╨╛╤А╨╛╨╜, ╨╕╤Б╨┐╨╛╨╗╤М╨╖╤Г╤П ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╨╕, ╨╛╤Б╨╜╨╛╨▓╨░╨╜╨╜╤Л╨╡ ╨╜╨░ ╤Б╨╗╨░╨▒╤Л╤Е ╤Б╤В╨╛╤А╨╛╨╜╨░╤Е ╤А╤Л╨╜╨║╨░┬╗.

╨Ф╨╛╨┐╨╛╨╗╨╜╨╕╤В╨╡╨╗╤М╨╜╤Л╨╡ ╤Б╤В╤А╨░╤В╨╡╨│╨╕╨╕ ╨▒╨╕╨╖╨╜╨╡╤Б-╨░╨╜╨░╨╗╨╕╨╖╨░

SWOT-╨░╨╜╨░╨╗╨╕╨╖ тАФ ╤Н╤В╨╛ ╨┐╤А╨╛╤Б╤В╨░╤П, ╨╜╨╛ ╨▓╤Б╨╡╤Б╤В╨╛╤А╨╛╨╜╨╜╤П╤П ╤Б╤В╤А╨░╤В╨╡╨│╨╕╤П ╨┤╨╗╤П ╨▓╤Л╤П╨▓╨╗╨╡╨╜╨╕╤П ╨╜╨╡ ╤В╨╛╨╗╤М╨║╨╛ ╤Б╨╗╨░╨▒╤Л╤Е ╤Б╤В╨╛╤А╨╛╨╜ ╨╕ ╤Г╨│╤А╨╛╨╖ ╨┐╨╗╨░╨╜╨░ ╨┤╨╡╨╣╤Б╤В╨▓╨╕╨╣, ╨╜╨╛ ╤В╨░╨║╨╢╨╡ ╤Б╨╕╨╗╤М╨╜╤Л╤Е ╤Б╤В╨╛╤А╨╛╨╜ ╨╕ ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╨╡╨╣, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨╛╨╜ ╨┤╨╡╨╗╨░╨╡╤В ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╤Л╨╝╨╕. ╨Ю╨┤╨╜╨░╨║╨╛ SWOT-╨░╨╜╨░╨╗╨╕╨╖ тАФ ╤Н╤В╨╛ ╨▓╤Б╨╡╨│╨╛ ╨╗╨╕╤И╤М ╨╛╨┤╨╕╨╜ ╨╕╨╖ ╨╕╨╜╤Б╤В╤А╤Г╨╝╨╡╨╜╤В╨╛╨▓ ╨▓╨░╤И╨╡╨╣ ╨▒╨╕╨╖╨╜╨╡╤Б-╤Б╤В╤А╨░╤В╨╡╨│╨╕╨╕. ╨Ф╨╛╨┐╨╛╨╗╨╜╨╕╤В╨╡╨╗╤М╨╜╤Л╨╡ ╨░╨╜╨░╨╗╨╕╤В╨╕╤З╨╡╤Б╨║╨╕╨╡ ╨╕╨╜╤Б╤В╤А╤Г╨╝╨╡╨╜╤В╤Л, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╤Б╨╗╨╡╨┤╤Г╨╡╤В ╤Г╤З╨╕╤В╤Л╨▓╨░╤В╤М, ╨▓╨║╨╗╤О╤З╨░╤О╤В ╨░╨╜╨░╨╗╨╕╨╖ PEST (╨┐╨╛╨╗╨╕╤В╨╕╤З╨╡╤Б╨║╨╕╨╣, ╤Н╨║╨╛╨╜╨╛╨╝╨╕╤З╨╡╤Б╨║╨╕╨╣, ╤Б╨╛╤Ж╨╕╨░╨╗╤М╨╜╤Л╨╣ ╨╕ ╤В╨╡╤Е╨╜╨╛╨╗╨╛╨│╨╕╤З╨╡╤Б╨║╨╕╨╣), ╨░╨╜╨░╨╗╨╕╨╖ MOST (╨╝╨╕╤Б╤Б╨╕╤П, ╤Ж╨╡╨╗╤М, ╤Б╤В╤А╨░╤В╨╡╨│╨╕╨╕ ╨╕ ╤В╨░╨║╤В╨╕╨║╨░) ╨╕ ╨░╨╜╨░╨╗╨╕╨╖ SCRS (╤Б╤В╤А╨░╤В╨╡╨│╨╕╤П, ╤В╨╡╨║╤Г╤Й╨╡╨╡ ╤Б╨╛╤Б╤В╨╛╤П╨╜╨╕╨╡, ╤В╤А╨╡╨▒╨╛╨▓╨░╨╜╨╕╤П ╨╕ ╤А╨╡╤И╨╡╨╜╨╕╨╡).

╨Я╨╛╤Б╨╗╨╡╨┤╨╛╨▓╨░╤В╨╡╨╗╤М╨╜╤Л╨╣ ╨▒╨╕╨╖╨╜╨╡╤Б-╨░╨╜╨░╨╗╨╕╨╖ ╨╕ ╤Б╤В╤А╨░╤В╨╡╨│╨╕╤З╨╡╤Б╨║╨╛╨╡ ╨┐╨╗╨░╨╜╨╕╤А╨╛╨▓╨░╨╜╨╕╨╡ тАФ ╨╗╤Г╤З╤И╨╕╨╣ ╤Б╨┐╨╛╤Б╨╛╨▒ ╨╛╤В╤Б╨╗╨╡╨╢╨╕╨▓╨░╤В╤М ╤А╨╛╤Б╤В, ╤Б╨╕╨╗╤М╨╜╤Л╨╡ ╨╕ ╤Б╨╗╨░╨▒╤Л╨╡ ╤Б╤В╨╛╤А╨╛╨╜╤Л. ╨Ш╤Б╨┐╨╛╨╗╤М╨╖╤Г╨╣╤В╨╡ ╤Б╨╡╤А╨╕╤О ╨░╨╜╨░╨╗╨╕╤В╨╕╤З╨╡╤Б╨║╨╕╤Е ╤Б╤В╤А╨░╤В╨╡╨│╨╕╨╣, ╤В╨░╨║╨╕╤Е ╨║╨░╨║ SWOT, ╨▓ ╨┐╤А╨╛╤Ж╨╡╤Б╤Б╨╡ ╨┐╤А╨╕╨╜╤П╤В╨╕╤П ╤А╨╡╤И╨╡╨╜╨╕╨╣, ╤З╤В╨╛╨▒╤Л ╨╕╨╖╤Г╤З╨╕╤В╤М ╨╕ ╤А╨╡╨░╨╗╨╕╨╖╨╛╨▓╨░╤В╤М ╤Б╤В╤А╨░╤В╨╡╨│╨╕╨╕ ╨▒╨╛╨╗╨╡╨╡ ╤Б╨▒╨░╨╗╨░╨╜╤Б╨╕╤А╨╛╨▓╨░╨╜╨╜╤Л╨╝ ╨╕ ╨▓╤Б╨╡╤Б╤В╨╛╤А╨╛╨╜╨╜╨╕╨╝ ╨╛╨▒╤А╨░╨╖╨╛╨╝.

╨Ь╨░╨║╤Б ╨д╤А╨╕╨┤╨╝╨░╨╜ ╨╕ ╨Э╨╕╨║╨╛╨╗╤М ╨д╤Н╨╗╨╗╨╛╨╜ ╨▓╨╜╨╡╤Б╨╗╨╕ ╤Б╨▓╨╛╨╣ ╨▓╨║╨╗╨░╨┤ ╨▓ ╤Н╤В╤Г ╤Б╤В╨░╤В╤М╤О. ╨Э╨╡╨║╨╛╤В╨╛╤А╤Л╨╡ ╨╕╨╜╤В╨╡╤А╨▓╤М╤О ╤Б ╨╕╤Б╤В╨╛╤З╨╜╨╕╨║╨░╨╝╨╕ ╨▒╤Л╨╗╨╕ ╨┐╤А╨╛╨▓╨╡╨┤╨╡╨╜╤Л ╨┤╨╗╤П ╨┐╤А╨╡╨┤╤Л╨┤╤Г╤Й╨╡╨╣ ╨▓╨╡╤А╤Б╨╕╨╕ ╤Н╤В╨╛╨╣ ╤Б╤В╨░╤В╤М╨╕.